![Summarized strategic issues faced by the industry and identifed
their biggest threats.
20
Performed a financial ratio analysis using H-D's five-year
financial performance and interpreted the ratios—see the text
for which ratios to perform. Concluded how well the firm's
strategy is working.
20
Created a hypothetical BSC for H-D after selecting which
measures you believe are important in the four areas: serving
customers, improving processes, learning, and growth and
financial performance.
15
Performed a ratio analysis of the financial performance of two
competitors and compared them to H-D. Developed a Word
document entitled "The Analysis of H-Ds Current Strategy: Two
Views," which includes analysis of your findings.
15
Developed the documents that include analysis of your findings.
Justified ideas and responses by using appropriate examples and
references from texts, Web sites, and other references or
personal experience. Followed APA rules for attributing
sources.
15
Total:
100
Strategic Business Plan Outline
Part I – Feasibility Study
Cover page
Table of Contents
Executive Summary
Summary of Strategic Direction
[Module 1]
Vision](https://image.slidesharecdn.com/instructionsforthisassignmentperformalloftheelementslisted-221119052214-02e25d6a/85/Instructions-for-this-assignment-Perform-all-of-the-elements-listed-docx-3-320.jpg)
![Mission/ Corporate Values
Goals
Stakeholders Interest/ Needs
Analysis of the External Environment
[Module 2- Part 1]
Results from Scanning
Results from Monitoring
Competitive Environment
i.
Porter’s Five Forces Model
ii.
Value Net Analysis
iii.
Dynamics of Competition/ Competitor Analysis
Strategic Challenges/ Issues facing the Industry
Internal Environment Analysis
[Module 2 – Part 2]
SWOT Analysis
Value Chain Analysis
i.
Primary Activities
ii.
Secondary Activities](https://image.slidesharecdn.com/instructionsforthisassignmentperformalloftheelementslisted-221119052214-02e25d6a/85/Instructions-for-this-assignment-Perform-all-of-the-elements-listed-docx-4-320.jpg)
![iii.
Resource Based Analysis
1.
Internal
2.
External
3.
Achieving Sustainable Competitive Advantage
iv.
Financial Ratio Analysis/ Five year period
Strategy Analysis
[Module 3]
Cost Leadership Strategy
i.
Identify elements that could lead to sustainable advantage
ii.
Advantages/ Disadvantages of this strategy
Differentiation Strategy
i.
Identify elements that could lead to sustainable advantage
ii.](https://image.slidesharecdn.com/instructionsforthisassignmentperformalloftheelementslisted-221119052214-02e25d6a/85/Instructions-for-this-assignment-Perform-all-of-the-elements-listed-docx-5-320.jpg)
![Executive Summary
Global Economy/ Factors Affecting Global Economy
[Module 4]
Motivations/ Risks
i.
Motivations for Expansion
ii.
Risks in Expansion
Competitive Advantage in Global Markets
Entry Strategies for Global Expansion
Internet Approach/ Strategy
i.
How the Internet adds value
ii.
Internet Business Models
iii.
Competitive Strategies
iv.
Leverage E-Business Capabilities
Corporate Leadership
[Module 5]
Direction Setting](https://image.slidesharecdn.com/instructionsforthisassignmentperformalloftheelementslisted-221119052214-02e25d6a/85/Instructions-for-this-assignment-Perform-all-of-the-elements-listed-docx-8-320.jpg)
Instructions for this assignment Perform all of the elements listed.docx
- 1. Instructions for this assignment: Perform all of the elements listed below. This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, (see attachment) for a strategic business plan outline . Part I – Analysis of the External Environment As part of the Strategic Business Plan, you have been asked to: Identify and analyze the major driving forces for change in the external environment of the motorcycle industry. Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition. Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc. Summarize the strategic issues firms in this industry face and identify their biggest threats. This section should be titled "The Analysis of H-D's External Environment." Part II – Internal Environment Analysis Financial Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information. If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:
- 2. Financial Customer Internal Business Process Learning and Growth Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance. This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative. Competitors Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D. Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages. Be sure you have a clear ranking of the industries' competitors. This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative. This assignment should be 4 to 8 pages in length. Assignment 2 Grading Criteria Maximum Points External environment analysis: driving forces, dynamics of competition, and at least three statistics about the size of the industry. 15
- 3. Summarized strategic issues faced by the industry and identifed their biggest threats. 20 Performed a financial ratio analysis using H-D's five-year financial performance and interpreted the ratios—see the text for which ratios to perform. Concluded how well the firm's strategy is working. 20 Created a hypothetical BSC for H-D after selecting which measures you believe are important in the four areas: serving customers, improving processes, learning, and growth and financial performance. 15 Performed a ratio analysis of the financial performance of two competitors and compared them to H-D. Developed a Word document entitled "The Analysis of H-Ds Current Strategy: Two Views," which includes analysis of your findings. 15 Developed the documents that include analysis of your findings. Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience. Followed APA rules for attributing sources. 15 Total: 100 Strategic Business Plan Outline Part I – Feasibility Study Cover page Table of Contents Executive Summary Summary of Strategic Direction [Module 1] Vision
- 4. Mission/ Corporate Values Goals Stakeholders Interest/ Needs Analysis of the External Environment [Module 2- Part 1] Results from Scanning Results from Monitoring Competitive Environment i. Porter’s Five Forces Model ii. Value Net Analysis iii. Dynamics of Competition/ Competitor Analysis Strategic Challenges/ Issues facing the Industry Internal Environment Analysis [Module 2 – Part 2] SWOT Analysis Value Chain Analysis i. Primary Activities ii. Secondary Activities
- 5. iii. Resource Based Analysis 1. Internal 2. External 3. Achieving Sustainable Competitive Advantage iv. Financial Ratio Analysis/ Five year period Strategy Analysis [Module 3] Cost Leadership Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy Differentiation Strategy i. Identify elements that could lead to sustainable advantage ii.
- 6. Advantages/ Disadvantages of this strategy Focus Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy Combination Strategy i. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus ii. Advantages/ Disadvantages of this strategy Industry/ Firm Life Cycle i. Strategic implications of each stage analyzed Corporate Level Strategy [Module 3 Identify consequences of Diversification i. Economies of Scope ii.
- 7. Revenue Enhancement iii. Market Power Identify unrelated Diversification i. Financial Synergy ii. Parenting Methods of achieving Diversification i. Mergers & Acquisitions ii. Strategic Alliances/ Joint Ventures iii. Internal Development Corporate Ethics in Value Creation Feasibility Study Summary Conclusions Recommendations Appendix Part II – Strategic Plan Cover page Table of Contents
- 8. Executive Summary Global Economy/ Factors Affecting Global Economy [Module 4] Motivations/ Risks i. Motivations for Expansion ii. Risks in Expansion Competitive Advantage in Global Markets Entry Strategies for Global Expansion Internet Approach/ Strategy i. How the Internet adds value ii. Internet Business Models iii. Competitive Strategies iv. Leverage E-Business Capabilities Corporate Leadership [Module 5] Direction Setting
- 9. Organizational Design Organizational Culture Leadership Traits Ethical Organization Characteristics i. Identify elements ii. Identify missing elements Learning Organization Characteristics i. Identify elements ii. Identify missing elements Strategic Plan Summary Conclusions Recommendations Implementation Risks Appendix