international marketing external business environment factors
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The document summarizes the key external business environment factors that are outside of a company's control, including demographical factors like population age distribution and location, political factors like outsourcing and domestic politics, economic factors like economic growth and unemployment, socio-cultural factors like attitudes and lifestyles, and legal factors like domestic laws and international treaties. It provides examples for each factor and discusses how they can influence areas like health, education, and infrastructure of a nation and impact companies.
international marketing external business environment factors
- 1. Model college T.Y.B.M.S External business environment factor Jeomon 04 Deepti 33 Ashwini 08 Partik 45 Harshad 29 Mitali 48
- 2. Introduction • Environment means surrounding External business environment:- -Factors which are uncontrollable -Macro environment factors
- 3. Component • Demographical • Political • Economic • Socio-cultural • Legal
- 4. Demographical factors • Infants: - New born babies • Senior- citizens: - Insurance & hospitals • Women • Location of consumer: - Depends upon consumer’s area.
- 5. Continue • Cultural diversity: - Cultural difference like language, dress & tradition. • Singles: - Junk food, electronic appliances & tourism.
- 6. Political factors • Outsourcing: • Domestic politics: - Tax policy, labour law, environmental law
- 7. Continue…… • International politics: - Trade restrictions, tariffs & political stability. • This factors has great influence on the health, education, and infrastructure of a nation.
- 8. Economic factors • Economic growth: -Purchasing power parity & GDP • Exchange rate: -Demand & supply • Unemployment
- 9. continue • Balance of Payment: -Deficit or surplus
- 10. Socio-cultural • Attitude: - thinking style • Life-style: -Way of life of an individual, group & society • Belief & norms
- 11. Legal factors • Home country law • Host country law: -Tariffs & duties, Investment regulation • International law: - Treaties, and agreement between nations.
- 12. Thank you