Integrate
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The document discusses the transformative impact of social media on branding and relationship building, emphasizing the importance of authenticity and emotional connection with consumers. It highlights four key qualities of successful brands as defined by Rishad Tobaccowala, including performance, desire, intrigue, and cultural resonance. Additionally, it stresses that modern marketing focuses on relationships rather than the medium itself, with effective social media strategy being essential for brand success.
Integrate
- 1. Social Media Web 2.0 Branding Relationship Building
- 2. The New Rules of Social Media ** * *according to me
- 3. * * 4 in 5 adults are now writing on walls .
- 4. The Bird Truly Is the Word
- 5. 40% of Fortune 500 companies hit the link to recruit.
- 6. H ow To S urvive
- 7. Don’t be afraid to show your true c o l o r s .
- 8. Spill the beans every once in a while…
- 9. Show off your shiny side. Don’t hide the rust .
- 10. “ 4 Qualities of a Successful Brand * *Rishad Tobaccowala: CEO Publicus Groupe Media
- 11. Performance Superior product or service unmatched by rivals.
- 12. Desire A passion, a pursuit, an emotional connection with consumers.
- 13. Intrigue Continuously innovative, a mystery , a rant, a rave, an everlasting affair.
- 14. Cultural Residence An affirmative interest , a much needed place in society, a long-living legacy .
- 15. Integrate: Finding Ways To Connect You & Your Company Through Social Media
- 16. Employees Hammer the brand through social media outlets.
- 17. Consumers Screw the brand together.
- 18. Social Media Strategy The must-have tool.
- 19. “ New marketing is about the relationships , not the medium .” Ben Grossman - BigMark
- 20. Now plug in and play … Your brand relies on you …