Integrating Social Media in your business model
342 likes116,538 views
The document discusses how to integrate social media into business models through various strategies such as storytelling, customer service, lead generation, and product features. It emphasizes the importance of a customer-centric approach and using social media as a platform for engagement and transactions. Examples from businesses illustrate successful applications of these strategies, highlighting the impact of digital and social on customer satisfaction and loyalty.
Integrating Social Media in your business model
- 1. pieter baert gerrie smits INTEGRATING SOCIALMEDIAIN YOUR BUSINESS MODEL Network Event, 15 December 2015 KBC TowerAntwerp
- 2. We help professionals understand the impact of digital & technology on their business, by focusing on people and their needs. We help companies define a digital marketing strategy, innovate online services and adopt a customer centric organisation culture. Pieter Baert Gerrie Smits
- 3. Social? #Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
- 4. 1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product Five ways to integrate social in your business model
- 6. A digital channel to market & promote your business via storytelling & advertising. โ โ A more traditional use
- 7. Rapha tells stories & offers experience
- 8. Ellen Kegels builds her entire brand via social
- 9. BMW engages luxury blogger Bart as ambassador
- 11. A mean to serve your customers, create satisfaction or delight and create loyalty. โ โ Retaining customers via satisfaction
- 12. Custom service via twitter @replies
- 13. Direct messaging to solve customer problems
- 14. Coolblue is the king of customer satisfaction
- 15. Coolblue engages customers for reviews
- 17. Atool to drive visits to your platform and convert customers foryour business. โ โ A sales approach to funnel people
- 18. News media: from social sharing to paywall
- 19. Dropbox rewards social referral
- 20. Leading to more storage for each lead
- 22. Social as a currency for people to pay or a platform to facilitate payments. โ โ Creating value and facilitating financial transactions
- 23. Social as a currency: reward social sharing
- 24. Shopping services integrated in social media apps
- 25. Revolut credit card rewards referral with cash
- 26. Social platforms enable payments
- 28. Social as core product feature for people to use and payfor a product. โ โ Retaining customers via satisfaction
- 29. Strava, a freemium social platform for cyclists
- 30. Peerby, a free social lending platform
- 31. Tinder, a freemium model driven by relations
- 32. Waze, a ad based community drive mobility app
- 33. pieter baert gerrie smits QUESTIONS? SHOOT! Pieter Baert Vision <> Strategy <> Concept +32 473 667 861 info@pieterbaert.be