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Intel K.K. Introduction
Yasuji Egashira
Corporate Affairs Group, Intel K.K.
1
Welcome to Japan!
INTEL CONFIDENTIAL – INTERNAL USE ONLY
Tokyo
Osaka
Nagoya
Sendai
Sapporo
Fukuoka
Japan at a glance
315
1346
128
0
200
400
600
800
1000
1200
1400
Japan US China
32
73
344
0
100
200
300
400
500
Japan US China
47440
3259
38457
0
10000
20000
30000
40000
50000
Japan US China
Population in Millions Density Per sq. km GDP per Capita
(M people) (US$)(People)
• Land mass slightly smaller than California (145,920 vs. 163,696 sq. miles)
• Population: Approx.128M (Less than half of US)
 Population concentrated in 10% of land mass
 3 major metropolitan areas (Tokyo, Osaka, Nagoya) have close to 60% of the total population
• Racial Composition: 99% Japanese
• Literacy rate: 99.8%
• GDP: #3 in the world
• Industry Composition:
Service 81%, Manufacturing 19%, Agriculture, Forestry, Fisheries 0.5%
(# of establishments)
Source : as of 1st March. 2013, Japanese government
INTEL CONFIDENTIAL – INTERNAL USE ONLY
Train Stations as the “Cultural Hubs”
Train
Stations
Station 2
PC Retail
store
Department
store
Department
Store
Department
Store
Offices &
Shopping Malls
Station 1
Station 3
Shopping
Mall
Busiest stations in the world
Shinjuku (Tokyo, Japan) 743,000/1day
Shibuya (Tokyo, Japan)
Ikebukuro (Tokyo, Japan)
Umeda-Osaka (Osaka, Japan)
Yokohama (Kanagawa, Japan)
Paris Nord (Paris, France) 520,550/1day
Taipei (Taipei, Taiwan) 471,200/1day
82 of the world’s 100 busiest stations are in Japan
Offices, stores, theaters, etc.
all located in or nearby stations
INTEL CONFIDENTIAL – INTERNAL USE ONLY
Technology is everywhere…
Digital signage in station
Intelligent Vending
machines provide benefits
to both users as well as service
providers. PC, sensors, and touch
screen display will offer
entertainments as well as
conveniences.
E-Money can be used at
stations, stores, vending
machines, taxi, etc. and also
charged in smartphones
(# of cards issued exceeded the
total population)
EV (electric vehicle) chargers
are attached to convenience store
Intel’s Vision
This decade we will create and
extend computing technology
to connect and enrich the
lives of every person on earth.
Future of Intel starts from Japan
Intel K.K.’s leadership stretches around the globe with our
partners to enhance society through innovation and
technology. Our passionate and talented employees act now
to deliver solutions for a better future.
1. Re-build “Japan” technology / innovation leadership
globally with our partners
2. Drive national Information & Communications
Technology (ICT) agenda to make a difference for
Japan’s society
3. Talented and passionate leaders and employees fuel
Intel’s growth by changing the world
Intel K.K.:Vision Statement
Intel K.K. (Kabushiki Kaisha)
Sales & Marketing in Japan
 Sales, marketing, technical
support for the development of
iA-based products, and support
for product promotion
Purchasing in Japan
 Purchasing of semiconductor
manufacturing equipment,
tools, materials, and related
support
Intel K.K.
• History: Oct. 1971 Founded Intel Corporation Japan Branch
Apr. 1976 Incorporated Intel Japan K.K.
Feb. 1997 Changed the name to Intel K.K.
• Offices: Tokyo, Tsukuba, Osaka, Nagoya, Nagano
• # of Employees: About 560
More than 40 years of operation in Japan
SMG TMG
Tsukuba site has been in operation since 1981
Fab and Assembly Test Sites
Ireland
Fab 24
Oregon
D1C, D1D, D1X*
Arizona
Fab 12,
32, 42*
New Mexico
Fab 11X
Massachusetts
Fab 17
Costa Rica
Chengdu
Vietnam
Penang
Kulim
Dalian
Fab 68
Israel
Fab 28
Wafer Fab
Assembly/Test
* Projected 2013
Ireland
Fab 24
Oregon
D1C, D1D, D1X*
Arizona
Fab 12,
32, 42*
New Mexico
Fab 11X
Massachusetts
Fab 17
Costa Rica
Chengdu
Vietnam
Penang
Kulim
Dalian
Fab 68
Israel
Fab 28
Wafer Fab
Assembly/Test
* Projected 2013
Delivery of materials and equipment
from Japanese suppliers to Intel
worldwide Fab and Assembly Test sites
Fab and Assembly Test Sites
Democratization of Technologies
 Make technologies accessible and easy-to-
use for ordinary people in the community
 Establish environment and ecosystem
 Make things easy to use
 Show new usage models
Intel takes a leadership role in many areas
Example1. Wireless LAN (Wi-Fi) proliferation (2002~)
 Intel® Centrino® Mobile
Technology launch (3/2003)
 CPU, chipset, and WLAN module as a
platform
 Wi-Fi infra enabling for better user
experience with the new platform
Collaborated with a railway company to better serve its customers
Tsukuba Express: The 1st Wi-Fi train in Japan
Example 2. ICT for the elderly people
 Hard to deal with keyboard and mouse
 Windows is hard, not intuitive
 Takes time to get to what they want
 Scared of damaging the machine
They had bad experiences in the past
Proposed solutions
Published design guidelines for PC
and website for the elderly
(07/2007)
Tablet for the elderly (by PBJ)
Desktop Browser and SNS (by Intel)
Aimed at user experience just like ATM or ticket machine at train stations
Example 3.Job support for the handicapped
 Co-developed IT tool to enable the handicapped to work on
piece parts of website creation, to expand job opportunities
 This IT tool manages task assignment and progress
 Mainly supports local SMBs’ external communications
 Work is assigned according
to one’s strength
 Gain confidence and
self-esteem
Commitment to Education
Intel® Education
Empowering Youth. Transforming Communities.
150M Students Learning with Technology
12M Teachers Empowered with Professional Development
7M Students in Affiliated Science Competitions
4M Employee Volunteer Hours for Education
$100M Annual Investment
to Improve Education in
100 Countries
20
Global alignment
~Education for the next generation with the 21st century skills~
Intel International Science and Engineering Fair (Intel ISEF)
About 1,800 students from 70+ countries/regions participate and
show their research projects
14 projects participated in Intel ISEF2014 this year
Intel Higher Education Program
Promote STEM education and develop highly skilled technical
workforce and entrepreneurs
Intel®
Teach program:Professional development for teachers
12M teachers trained, 70 countries, 40k in Japan
Saitama Pref., CoREF, and Intel collaborate on teacher trainings
Take advantage of Intel® Teach Elements “Project-Based Approach”(PBA)
Intel® Teach Program
(Professional development program for teachers)
Delivering since year 2000
Focus on students’ acquisition of 21 century skills with PBA
With MEXT’s direction to achieve 1:1 environment by 2020,
attention to teacher training is getting higher among local
gov.
Intel® International Science and Engineering Fair
(Intel® ISEF)
 14 projects, 23 students attended Intel ISEF2014 from Japan
 Won two 2nd place awards and 3 special awards
Employment
Entrepreneurs
Education
3E’s: Innovation value chain
Education is the foundation of economic growth and social well-being
More important than ever…
Intel APJ Enterprise Day - Introduction to Intel Kabushiki Kaisha

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Intel APJ Enterprise Day - Introduction to Intel Kabushiki Kaisha

  • 1. Intel K.K. Introduction Yasuji Egashira Corporate Affairs Group, Intel K.K. 1
  • 3. INTEL CONFIDENTIAL – INTERNAL USE ONLY Tokyo Osaka Nagoya Sendai Sapporo Fukuoka Japan at a glance 315 1346 128 0 200 400 600 800 1000 1200 1400 Japan US China 32 73 344 0 100 200 300 400 500 Japan US China 47440 3259 38457 0 10000 20000 30000 40000 50000 Japan US China Population in Millions Density Per sq. km GDP per Capita (M people) (US$)(People) • Land mass slightly smaller than California (145,920 vs. 163,696 sq. miles) • Population: Approx.128M (Less than half of US)  Population concentrated in 10% of land mass  3 major metropolitan areas (Tokyo, Osaka, Nagoya) have close to 60% of the total population • Racial Composition: 99% Japanese • Literacy rate: 99.8% • GDP: #3 in the world • Industry Composition: Service 81%, Manufacturing 19%, Agriculture, Forestry, Fisheries 0.5% (# of establishments) Source : as of 1st March. 2013, Japanese government
  • 4. INTEL CONFIDENTIAL – INTERNAL USE ONLY Train Stations as the “Cultural Hubs” Train Stations Station 2 PC Retail store Department store Department Store Department Store Offices & Shopping Malls Station 1 Station 3 Shopping Mall Busiest stations in the world Shinjuku (Tokyo, Japan) 743,000/1day Shibuya (Tokyo, Japan) Ikebukuro (Tokyo, Japan) Umeda-Osaka (Osaka, Japan) Yokohama (Kanagawa, Japan) Paris Nord (Paris, France) 520,550/1day Taipei (Taipei, Taiwan) 471,200/1day 82 of the world’s 100 busiest stations are in Japan Offices, stores, theaters, etc. all located in or nearby stations
  • 5. INTEL CONFIDENTIAL – INTERNAL USE ONLY Technology is everywhere… Digital signage in station Intelligent Vending machines provide benefits to both users as well as service providers. PC, sensors, and touch screen display will offer entertainments as well as conveniences. E-Money can be used at stations, stores, vending machines, taxi, etc. and also charged in smartphones (# of cards issued exceeded the total population) EV (electric vehicle) chargers are attached to convenience store
  • 6. Intel’s Vision This decade we will create and extend computing technology to connect and enrich the lives of every person on earth.
  • 7. Future of Intel starts from Japan Intel K.K.’s leadership stretches around the globe with our partners to enhance society through innovation and technology. Our passionate and talented employees act now to deliver solutions for a better future. 1. Re-build “Japan” technology / innovation leadership globally with our partners 2. Drive national Information & Communications Technology (ICT) agenda to make a difference for Japan’s society 3. Talented and passionate leaders and employees fuel Intel’s growth by changing the world Intel K.K.:Vision Statement
  • 8. Intel K.K. (Kabushiki Kaisha) Sales & Marketing in Japan  Sales, marketing, technical support for the development of iA-based products, and support for product promotion Purchasing in Japan  Purchasing of semiconductor manufacturing equipment, tools, materials, and related support Intel K.K. • History: Oct. 1971 Founded Intel Corporation Japan Branch Apr. 1976 Incorporated Intel Japan K.K. Feb. 1997 Changed the name to Intel K.K. • Offices: Tokyo, Tsukuba, Osaka, Nagoya, Nagano • # of Employees: About 560 More than 40 years of operation in Japan SMG TMG
  • 9. Tsukuba site has been in operation since 1981
  • 10. Fab and Assembly Test Sites Ireland Fab 24 Oregon D1C, D1D, D1X* Arizona Fab 12, 32, 42* New Mexico Fab 11X Massachusetts Fab 17 Costa Rica Chengdu Vietnam Penang Kulim Dalian Fab 68 Israel Fab 28 Wafer Fab Assembly/Test * Projected 2013
  • 11. Ireland Fab 24 Oregon D1C, D1D, D1X* Arizona Fab 12, 32, 42* New Mexico Fab 11X Massachusetts Fab 17 Costa Rica Chengdu Vietnam Penang Kulim Dalian Fab 68 Israel Fab 28 Wafer Fab Assembly/Test * Projected 2013 Delivery of materials and equipment from Japanese suppliers to Intel worldwide Fab and Assembly Test sites Fab and Assembly Test Sites
  • 12. Democratization of Technologies  Make technologies accessible and easy-to- use for ordinary people in the community  Establish environment and ecosystem  Make things easy to use  Show new usage models Intel takes a leadership role in many areas
  • 13. Example1. Wireless LAN (Wi-Fi) proliferation (2002~)  Intel® Centrino® Mobile Technology launch (3/2003)  CPU, chipset, and WLAN module as a platform  Wi-Fi infra enabling for better user experience with the new platform
  • 14. Collaborated with a railway company to better serve its customers Tsukuba Express: The 1st Wi-Fi train in Japan
  • 15. Example 2. ICT for the elderly people  Hard to deal with keyboard and mouse  Windows is hard, not intuitive  Takes time to get to what they want  Scared of damaging the machine They had bad experiences in the past
  • 16. Proposed solutions Published design guidelines for PC and website for the elderly (07/2007) Tablet for the elderly (by PBJ) Desktop Browser and SNS (by Intel) Aimed at user experience just like ATM or ticket machine at train stations
  • 17. Example 3.Job support for the handicapped  Co-developed IT tool to enable the handicapped to work on piece parts of website creation, to expand job opportunities  This IT tool manages task assignment and progress  Mainly supports local SMBs’ external communications
  • 18.  Work is assigned according to one’s strength  Gain confidence and self-esteem
  • 20. Intel® Education Empowering Youth. Transforming Communities. 150M Students Learning with Technology 12M Teachers Empowered with Professional Development 7M Students in Affiliated Science Competitions 4M Employee Volunteer Hours for Education $100M Annual Investment to Improve Education in 100 Countries 20
  • 21. Global alignment ~Education for the next generation with the 21st century skills~ Intel International Science and Engineering Fair (Intel ISEF) About 1,800 students from 70+ countries/regions participate and show their research projects 14 projects participated in Intel ISEF2014 this year Intel Higher Education Program Promote STEM education and develop highly skilled technical workforce and entrepreneurs Intel® Teach program:Professional development for teachers 12M teachers trained, 70 countries, 40k in Japan Saitama Pref., CoREF, and Intel collaborate on teacher trainings Take advantage of Intel® Teach Elements “Project-Based Approach”(PBA)
  • 22. Intel® Teach Program (Professional development program for teachers) Delivering since year 2000 Focus on students’ acquisition of 21 century skills with PBA With MEXT’s direction to achieve 1:1 environment by 2020, attention to teacher training is getting higher among local gov.
  • 23. Intel® International Science and Engineering Fair (Intel® ISEF)  14 projects, 23 students attended Intel ISEF2014 from Japan  Won two 2nd place awards and 3 special awards
  • 24. Employment Entrepreneurs Education 3E’s: Innovation value chain Education is the foundation of economic growth and social well-being