Intellectual Property Management - Case Study (Dummy Project)
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Hindustan Unilever Limited registered a trademark in Mumbai for their new ice cream parlour concept under Class 30 and Category 8.1.18. The parlour will serve sundaes made with Unilever's patented cryogenically produced ice creams containing Ice Structuring Proteins and topped with freshly roasted fruits in balsamic vinegar and evaporated milk or syrups. Hindustan Unilever Limited is the Indian subsidiary of Unilever which produces foods, beverages, cleaning agents and personal care products.
Intellectual Property Management - Case Study (Dummy Project)
- 3. Includes jurisdiction, trade mark office, trade mark registered under, to expand into.
- 4. Jurisdiction: › Mumbai (State of Maharashtra) Trade Mark Office: › Trade Marks Registry, Mumbai. (Head Office) Trade Mark Registered Under: › Class 30 (Under the 4th Schedule to Trade Mark Rules, 2002) › Category – 8.1.18 (Under the Vienna Classification)
- 7. Includes details about the company.
- 8. Name: › Hindustan Unilever Limited (Est. 1932) › Parent Company – Unilever (Est. 1930) Types of Other Products: foods, beverages, cleaning agents & personal care products. To Expand Into: › Ice – Creams Parlours
- 9. Includes further details about the product.
- 10. A parlour serving sundaes containing ice creams & fresh fruits with selective toppings. Ice Cream › Made using Unilever’s patented Ice Structuring Proteins (ISP) › Made cryogenically Fruits › Freshly roasted in balsamic vinegar Topped with › Evaporated Milk › Syrups
Editor's Notes
- #5: Class 30 . Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces, (condiments); spices; ice(Parts of an article or apparatus are, in general, classified with the actual article or apparatus, except where such parts constitute articles included in other classes)8.1.18 Ices