Interactive agencyworkflow
- 1. Workflow of the Interactive Agency…and the role of the Interactive Art Director
- 3. Site PlanningThe initial planning phase lays out the foundation of the digital property and organizes content into a workable outline that allows the site strategy discussion to begin. Research
- 4. Creative and Site Strategy
- 7. Schedule
- 9. 1234PlanningThe Role of the Art DirectorFacilitate the development of the site strategy, content plan and build strategy.Site Goals and Strategy
- 10. User Experience
- 11. Site Mapping
- 12. Wire Framing
- 13. Build Strategy
- 14. Content Outline1234DesignSite DesignThe design phase allows the results of the planning phase to come to life. It creates a visual experience based on wireframes, site/content plans, build strategies, and user experience.Concepting
- 15. Site Creative
- 16. Story boarding
- 17. Prototyping
- 19. Build Strategy1234DesignThe Role of the Art DirectorTo facilitate the creation of the site through working with designers, coders, flash developers, content teams, copy writers and user experience designers.Concepting
- 20. Site Creative
- 21. Story boarding
- 22. Prototyping
- 24. Build Strategy1234DevelopmentSite DevelopmentThe development phase takes approved creative and integrates it into the site build. Databases, html builds, flash builds and site content is taken and merged to begin to form a working site.HTML/CSS Build
- 25. Rich Media Development (Flash)
- 28. CMS Development1234DevelopmentThe Role of the Art DirectorDuring the development phase, it is the art directors responsibility to make sure all the components come together and form the site that was initially concepted. This involves working with many different people to insure the quality of the final site.Flash Development
- 31. Build Testing, Build Testing, Build Testing
- 32. HTML/CSS testing
- 33. Flash animation and Actionscript testing
- 34. Load Testing
- 36. User Experience1234DeploymentSite DeploymentThe deployment of the site involves moving site content from a developmental server to the staging server. When deemed ready the site will then move from the staging server to the live environment.Move to Staging Environment
- 37. Content and Code Migration
- 38. Testing
- 39. HTML/CSS testing
- 40. Flash animation and Actionscript testing
- 41. Load Testing
- 42. User Experience and Site Functionalities
- 43. Site Analytics
- 44. Go Live1234DeploymentThe Role of the Art DirectorDuring the site deployment, the art director is there for mainly testing and quality control. By this point, the main focus are mainly technical items that are handled by developers.Move to Staging Environment
- 46. Testing
- 47. HTML/CSS testing
- 48. Flash animation and Actionscript testing
- 49. Load Testing
- 50. User Experience and Site Functionalities
- 51. Go Live