Interactive dashboards: making data make sense
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Los paneles de control de marketing interactivos son fundamentales para desvelar y compartir información valiosa sobre los clientes dentro de una organización, facilitando así la comprensión de los datos. A pesar de que un alto porcentaje de empresas han adoptado estrategias de transformación digital, solo una pequeña fracción ha logrado un éxito real en el análisis de datos. Estos paneles ayudan a conectar historias importantes, permitiendo que diferentes departamentos analicen datos específicos y contribuyan al éxito empresarial.
Interactive dashboards: making data make sense
- 1. Interactive marketing dashboards How to uncover and share valuable customer insights across your organisation. apteco.com
- 2. The trouble with data In business today, data defines success. apteco.com Interactive marketing dashboards: making data make sense 2
- 3. 89%of companies have adopted a digital transformation strategy. Forbes1 2 https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/ apteco.com Interactive marketing dashboards: making data make sense 3
- 4. Analysing data apteco.com Interactive marketing dashboards: making data make sense 4
- 5. Analysing data Deeper insights apteco.com Interactive marketing dashboards: making data make sense apteco.com5
- 6. Analysing data Deeper insights Better strategy apteco.com Interactive marketing dashboards: making data make sense 6
- 7. Analysing data Deeper insights Better strategy Business success apteco.com Interactive marketing dashboards: making data make sense 7
- 8. That’s why everyone’s interested in data analytics. apteco.com8 Interactive marketing dashboards: making data make sense
- 9. That’s why everyone’s interested in data analytics. Suki in Sales. apteco.com9 Interactive marketing dashboards: making data make sense
- 10. That’s why everyone’s interested in data analytics. Suki in Sales. Oliver in Operations. apteco.com10 Interactive marketing dashboards: making data make sense
- 11. That’s why everyone’s interested in data analytics. Suki in Sales. Oliver in Operations. Freda in Finance. apteco.com11 Interactive marketing dashboards: making data make sense
- 12. That’s why everyone’s interested in data analytics. Suki in Sales. Oliver in Operations. Freda in Finance. Peter in Production. apteco.com12 Interactive marketing dashboards: making data make sense
- 13. That’s why everyone’s interested in data analytics. Suki in Sales. Oliver in Operations. Freda in Finance. Peter in Production. Michaela in Marketing. apteco.com13 Interactive marketing dashboards: making data make sense
- 14. 20%have achieved data success. Forbes2 But less than 2 https://www.mckinsey.com/industries/financial-services/our-insights/designing-a-data-transformation-that-delivers-value-right-from-the-start apteco.com Interactive marketing dashboards: making data make sense 14
- 15. analytics. And a common stumbling block is apteco.com15 Interactive marketing dashboards: making data make sense
- 16. The trouble with analytics Data can produce a lot of noise, but not much meaning. apteco.com Interactive marketing dashboards: making data make sense 16
- 17. Analytics: finding the music in that noise – is a distinct skillset. apteco.com Interactive marketing dashboards: making data make sense 17
- 18. Analytics: finding the music in that noise – is a distinct skillset. And when the datasets themselves are disconnected, it only gets worse. apteco.com Interactive marketing dashboards: making data make sense 18
- 19. 72%of organisations have trouble integrating CRM data. Forrester3 3 https://www.dnb.com/content/dam/english/economic-and-industry-insight/forrester-b2b-data-activation-priority-2018.pdf apteco.com Interactive marketing dashboards: making data make sense 19
- 20. Knowing what you need but needing someone else to get it is a problem. apteco.com Interactive marketing dashboards: making data make sense 20
- 21. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com21 Interactive marketing dashboards: making data make sense
- 22. Suki’s sales slow. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com22 Interactive marketing dashboards: making data make sense
- 23. Suki’s sales slow. Oliver’s operations overload. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com23 Interactive marketing dashboards: making data make sense
- 24. Suki’s sales slow. Oliver’s operations overload. Freda’s finances fail. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com24 Interactive marketing dashboards: making data make sense
- 25. Suki’s sales slow. Oliver’s operations overload. Freda’s finances fail. Peter’s products progress poorly. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com25 Interactive marketing dashboards: making data make sense
- 26. Suki’s sales slow. Oliver’s operations overload. Freda’s finances fail. Peter’s products progress poorly. Michaela’s messages miss the mark. Because if departments can’t access the data needed, or if individuals can’t make sense of the data they’re given: apteco.com26 Interactive marketing dashboards: making data make sense
- 27. Unlocking the stories By no longer seeing data as a mass of dots you can start seeing the stories that connect them. apteco.com Interactive marketing dashboards: making data make sense 27
- 28. Because data isn’t about points, or statics, or snapshots. apteco.com28 Interactive marketing dashboards: making data make sense
- 29. Because data isn’t about points, or statics, or snapshots. It’s a living, breathing, flow of information about your prospects, customers, and business. apteco.com Interactive marketing dashboards: making data make sense apteco.com29
- 30. Because data isn’t about points, or statics, or snapshots. It’s a living, breathing, flow of information about your prospects, customers, and business. Businesses are investing to unlock even more value. apteco.com Interactive marketing dashboards: making data make sense apteco.com30
- 31. Because data isn’t about points, or statics, or snapshots. Businesses are investing to unlock even more value. It’s a living, breathing, flow of information about your prospects, customers, and business. Companies spent US$2tn on data transformation last year. McKinsey4 4 https://images.idgesg.net/assets/2018/01/state_of_the_cio_01_ciod_winter_final.pdf apteco.com31 apteco.com Interactive marketing dashboards: making data make sense
- 32. Interactive marketing dashboards are a critical success factor An interactive marketing dashboard lets different people see the story that matters to them. apteco.com Interactive marketing dashboards: making data make sense 32
- 33. Suki sees products flying off shelves, and wants to know which offers worked. apteco.com33 Interactive marketing dashboards: making data make sense
- 34. Suki sees products flying off shelves, and wants to know which offers worked. Oliver notes stock shortages, and wants to see if it’s high sales or poor processes. apteco.com34 Interactive marketing dashboards: making data make sense
- 35. Suki sees products flying off shelves, and wants to know which offers worked. Oliver notes stock shortages, and wants to see if it’s high sales or poor processes. Freda works out why margins on some SKUs are better than others. apteco.com35 Interactive marketing dashboards: making data make sense
- 36. Suki sees products flying off shelves, and wants to know which offers worked. Oliver notes stock shortages, and wants to see if it’s high sales or poor processes. Freda works out why margins on some SKUs are better than others. Pete ponders how an engineering change led to a recent product improvement. apteco.com36 Interactive marketing dashboards: making data make sense
- 37. Suki sees products flying off shelves, and wants to know which offers worked. Oliver notes stock shortages, and wants to see if it’s high sales or poor processes. Freda works out why margins on some SKUs are better than others. Pete ponders how an engineering change led to a recent product improvement. Michaela meanwhile, compares sales volumes to see which campaigns are working. apteco.com37 Interactive marketing dashboards: making data make sense
- 38. Interactive marketing dashboards offer insights to the stories each person wants to understand. And they can share those stories … apteco.com38 Interactive marketing dashboards: making data make sense
- 39. with each other. Interactive marketing dashboards offer insights to the stories each person wants to understand. And they can share those stories … apteco.com39 Interactive marketing dashboards: making data make sense
- 40. with their teams. Interactive marketing dashboards offer insights to the stories each person wants to understand. And they can share those stories … apteco.com40 Interactive marketing dashboards: making data make sense
- 41. even with people outside the organisation. Interactive marketing dashboards offer insights to the stories each person wants to understand. And they can share those stories … apteco.com41 Interactive marketing dashboards: making data make sense
- 42. Lightbulb moment Seeing the stories within your data reveals undiscovered insight and sets off ideas, everywhere. And it informs what you do next. apteco.com Interactive marketing dashboards: making data make sense 42
- 43. Smarter customer segmentation. apteco.com43 Interactive marketing dashboards: making data make sense
- 44. Smarter customer segmentation. Vivid and meaningful personas. apteco.com44 Interactive marketing dashboards: making data make sense
- 45. Smarter customer segmentation. Vivid and meaningful personas. Fresh ideas for personalised campaigns. apteco.com Interactive marketing dashboards: making data make sense 45
- 46. Apteco Orbit™ is a web-based interactive dashboard that makes the data in your Customer Relationship Management (CRM), Customer Data Platform (CDP) or Marketing Automation System (MAS) make sense. Not just to data analysts, but to everybody. apteco.com Interactive marketing dashboards: making data make sense 46
- 47. Download our eGuide to learn more about the benefits of interactive marketing dashboards. DOWNLOAD NOW