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Hansol Shin
Sookmyung Womenโ€™s Univ.
Industrial Design
Visual Communication Design
My World
My Word
Interactive Media Design
Introduction
Goal & Target
5์„ธ ์ „ํ›„์•„์ด์ธํ„ฐ๋ ‰ํ‹ฐ๋ธŒ
ํ† ์ด
TargetGoal
Research
literature investigation
piaget ์ธ์ง€๋ฐœ๋‹ฌ์ด๋ก 
ํ•™์Šต ๊ด€๋ จ๋œ ๋ถ„๋ฅ˜๋†€์ด, ์ˆซ์ž๋†€์ด,๋ฌธ์ž๋†€์ด ๊ฐ€ ์ข‹์Šต๋‹ˆ๋‹ค
๋˜ ์ด๋•Œ ์†๊ณผ ๋ˆˆ์˜ ํ˜‘์‘๋ ฅ ์ด ๋ฐœ๋‹ฌํ•˜๋ฏ€๋กœ ์กฐ๊ฐ๊ทธ๋ฆผ์ด๋‚˜ ํผ์ฆ์„ ๋งž์ถ”๋Š” ๋†€์ด๋„ ์ข‹์•„์š”
์†์„ ๋ฏธ์„ธํ•˜๊ฒŒ ์›€์ง์ด๋Š” ์žฅ๋‚œ๊ฐ๋„ ์ด์‹œ๊ธฐ์—” ์ข‹์Šต๋‹ˆ๋‹ค
์ ์ฐจ ์‚ฌํšŒ์™€ ์ƒํ˜ธ์ž‘์šฉ์ด ๋Š˜์–ด๋‚˜ ์‚ฌํšŒ์„ฑ์ด ๋ฐœ๋‹ฌํ•˜๋Š” ์‹œ๊ธฐ๋ฏ€๋กœ๋˜๋ž˜๋“ค๊ณผ์˜ ๋†€์ด๊ฐ€
๋ฐœ๋‹ฌ์— ์ข‹์€ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค๋˜๋ž˜์™€ ํ•จ๊ป˜ ํ•˜๋Š” ๋†€์ด, ์—ญํ• ๋†€์ด๋ฅผ ์ค€๋น„ํ•ด์ฃผ์„ธ์š”
Ex. ํผ์ฆ, ์ฃผ์‚ฌ์œ„๊ฒŒ์ž„, ๋‚š์‹œ๊ฒŒ์ž„,์ง์ง“๊ธฐ์นด๋“œ,์†Œํ˜•์น ํŒ,์•…๊ธฐ,
๋ฐ”๋А์งˆ๋†€์ด,์—ญํ• ๋†€์ด(๋ณ‘์›,๊ฐ€๊ฒŒ,์ฃผ๋ฐฉ),์ž์ „๊ฑฐ,๋ธ”๋ก,์ ํ† , ์†์ธํ˜•
Research
Market Research
Research
Market Research
์กฐ์‚ฌ ์ผ์‹œ : ์ผ์š”์ผ 5์‹œ ( 2013.3.31)
์กฐ์‚ฌ ์žฅ์†Œ : ์ž ์‹ค T์žฅ๋‚œ๊ฐ ๋งค์žฅ
์กฐ์‚ฌ ๋ชฉ์  : ์žฅ๋‚œ๊ฐ ๋งค์žฅ ์•ˆ์—์„œ ์ˆ˜๋งŽ์€ ์žฅ๋‚œ๊ฐ๋“ค์ค‘,์•„์ด๋“ค์˜ ๋ฐœ๊ธธ์„ ๋ฉˆ์ถ”๊ฒŒํ•˜๊ณ  ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค๋กœ ์ด๋„๋Š” ์‚ฌ๋ก€๋ฅผ ์ฐพ๋Š”๋‹ค
ํ“จ์ณ๋ถ โ€“ ํŒฌ์œผ๋กœ ์ฑ…์†์˜ ๋‚ด์šฉ์„ ๋ˆ„๋ฅด๋ฉด ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ฑฐ๋‚˜ ์ฑ…์„ ์ฝ์–ด์ค€๋‹ค.
 ๋ง์ฝ๋ถ€๋ฆฌ๋˜ ์•„์ด๋“ค๋„ ์–ด๋А ์ˆœ๊ฐ„ ์ด๊ณณ์œผ๋กœ ๋‹ค๊ฐ€์™€ ์ง‘์ค‘๋ ฅ ์žˆ๋Š” ๋ชจ์Šต์„ ๋ณด์—ฌ์คŒ.
์ฝ”์ฝ”๋ชฝ ํ“จ์ณ๋ถ
๋ˆ„๋ฅด๋ฉด ๊ธฐ๋‹ค๋ฆผ ์—†์ด
๋ฐ”๋กœ ๋ฐ”๋กœ ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ณ  ๊ทธ ์†Œ๋ฆฌ๋„ ํฌ๋‹ค.
Research
Market Research
 ์Šค๋งˆํŠธํฐ๊ณผ ์—ฐ๊ฒฐํ•ด
์–ธ์ œ ์–ด๋””์„œ๋“ ์ง€ ์˜์ƒ์„ ๋ณผ์ˆ˜ ์žˆ๋Š” ๋ฏธ๋‹ˆ ๋น”
 ํ“จ์ณ๋ถ
์†Œ๋ฆฌ + ์›€์ง์ž„ + ์ƒ‰ = ์•„์ด๋“ค์˜ ์‹œ์„  ๊ณ ์ •
์•„์ด๋“ค์˜ ๊ด€์‹ฌ + ๊ต์œก์  ํšจ๊ณผ ? = ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค X
์†Œ๋ฆฌ + ์›€์ง์ž„ + ์ƒ‰ = ์•„์ด๋“ค์˜ ์‹œ์„  ๊ณ ์ •
์•„์ด๋“ค์˜ ๊ด€์‹ฌ + ๊ต์œก์  ํšจ๊ณผ O = ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค O
Research
Market Research
๊ตฌ๋งค ํ›„ ์—„๋งˆ๋“ค ์ƒ๊ฐ โ€œ ๊ต์œก์šฉ๋ณด๋‹ค๋Š” ๋†€์ด์šฉโ€œ
์ผ€์ด์Šค ์•ˆ์— ์ฝ”์ฝ”๋ชฝ ํŽœ๊ณผ ์ฑ…์ด ํ•จ๊ป˜ ๋“ค์–ด์žˆ๋Š”
ํ˜•ํƒœ๋กœ ์•„์ด๊ฐ€ ์ง์ ‘ ์ผ€์ด์Šค๋ฅผ ์—ด๊ณ  ํŽœ์„
๊บผ๋‚ด์„œ ์ฑ…์„ ์ฐ์œผ๋ฉด ํŽœ์—์„œ ์†Œ๋ฆฌ๊ฐ€ ๋‚จ
ํ•œ๊ธ€, ์˜์–ด, ๊ทธ๋ฆผ์„ ์ฐ์„ ๋•Œ ๋งˆ๋‹ค ๋ชจ๋‘ ๋‹ค๋ฅธ
์†Œ๋ฆฌ. ์ฝ”์ฝ”๋ชฝ ์นœ๊ตฌ๋“ค์€ ๋ชฉ์ด๊ธด ๋™๋ฌผ์„ ์ฐพ์•„
์ฝ”์ฝ”๋ชฝ ํŽœ์œผ๋กœ ๋ˆŒ๋Ÿฌ๋ด๋ผ๊ณ  ํ•˜๋ฉฐ ๋ฌธ์ œ๋ฅผ
๋‚ด๊ธฐ๋„ ํ•จ
์ฝ”์ฝ”๋ชฝ ๋ฆฌํ‹€ ํ“จ์ณ๋ถ
๊ถŒ์žฅ ๊ฐœ์›”์ˆ˜๋Š” 37๊ฐœ์›” ์ด์ƒ์ด๋ผ๊ณ  ์ ํ˜€์žˆ๋Š”๋ฐ
์š”์ฆ˜ 37๊ฐœ์›” ์ด์ƒ ์•„์ด๋“ค์€ ์ด๊ฑฐ ์ข€ ์‹œ์‹œํ•ดํ•˜์ง€ ์•Š์„๊นŒ ์‹ถ์–ด์š”...
์ผ๋‹จ ์บ๋ฆญํ„ฐ๋„ ๊ทธ๋ ‡๊ณ  37๊ฐœ์›” ์ด์ƒ์˜ ์•„์ด๋“ค์ด ํ•˜๊ธฐ์—” ์กฐ๊ธˆ ์‰ฌ์šดํŽธ์ด๊ฑฐ๋“ ์š”
์˜์–ด์™€ ํ•œ๊ธ€์„ ๋™์‹œ์— ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” ์žฅ์ ์ด ์žˆ์ง€๋งŒ
๊ต์œก์šฉ์œผ๋กœ ์ƒ๊ฐํ–ˆ๋‹ค๋ฉด ์ €๋„ ๋‹ค๋ฅธ ํŽœ์„ ๊ตฌ์ž…ํ–ˆ์„๊บผ์—์š”
Educational
Playful
WordImage
?
Research
2 x 2 Diagram
์šฐ๋ฆฌ๋™๋„ค ๊ณค์ถฉ์นœ๊ตฌ ๋ฝ€๋กœ๋กœ ์ฒซ ๋‚ฑ๋ง๋†€์ด Futaba Word Game for Kids๋‹ˆ์ฆˆ
์ปจํ…์ธ ์˜ ๋‹ค์–‘์„ฑ
๋‹ค์–‘ํ•œ ์Œ์•…,์†Œ๋ฆฌ
ํ˜ผ์žํ•˜๊ธฐ
์นœ๊ตฌ,๋ถ€๋ชจ๋‹˜๊ณผ ํ•จ๊ป˜ํ•˜๊ธฐ
์Šค์Šค๋กœ ์ž‘์„ฑํ•˜๊ธฐ
์‹ซ์ฆ๋‚˜์ง€ ์•Š์Œ
๋‚˜๋ ˆ์ด์…˜
์• ๋‹ˆ๋ฉ”์ด์…˜
๋ฌด๋ฃŒ
๊ต์œก์ ํšจ๊ณผ
o
o
o
x
o
o
o
o
x
o
o
x
o
x
x
o
x
x
o
o
o
o
x
o
x
o
x
x
o
o
Research
Needs List
Pimary Use
์ด๋ฆ„ : ์ตœ์ˆ˜์ง„
์„ฑ๋ณ„ : ์—ฌ
๋‚˜์ด : 33
์ง์—… : ์ฃผ๋ถ€
์Šค๋งˆํŠธํฐ
์นด๋ฉ”๋ผ
๋ฐ์Šคํฌํƒ‘ ์ปดํ“จํ„ฐ
์ฒญ์†Œ๊ธฐ
์–ด๋ฆฐ์ด ํ•™์Šต๋„๊ตฌ,๋ฌผ๊ฑด
์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์ฆ๊ธฐ๋Š”๊ฒƒ
์•„์ด์˜ ์Šค์Šค๋กœ ํ•™์Šต๋ฒ•
์•„์ด์™€ ์†Œํ†ตํ•˜๊ธฐ
๋Œ๋ณด๊ธฐ ํŽธํ•œ๋ฐฉ๋ฒ•
์šฐ๋Š” ์•„์ด ๋‹ฌ๋ž˜์ฃผ๊ธฐ
Goal
Ultimate Goal
Speci๏ฌcation
Knowledge
Activities
In๏ฌ‚uencers Frustration  Painpoint
Interest
โ€œ์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์žฌ๋ฐŒ์–ดํ•˜๋Š” ์žฅ๋‚œ๊ฐ์„ ์‚ฌ์ฃผ๊ณ  ์‹ถ์–ด์š”
๊ต์œก์ ์ด๋ฉด์„œ๋„ ์•„์ด ์Šค์Šค๋กœ ๋Šฅ๋™์ ์œผ๋กœ ์‚ฌ์šฉํ•˜๋ฉด ๋” ์ข‹๊ฒ ์ฃ โ€
์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์•„์ด์—๊ฒŒ ๋„์›€์ด๋˜๋Š” ์ผ ํ•˜๊ธฐ
๊ต์œกํšจ๊ณผ
์•„์ด์˜ ์„ ํ˜ธ๋„
์•ˆ์ „์„ฑ, ์œ„์ƒ
๋‚ด๊ตฌ์„ฑ
๊ฐ€๊ฒฉ
์Šค๋งˆํŠธํฐ ๊ฒŒ์ž„์— ๋น ์ง„ ์•„์ด
๋„ˆ๋ฌด ๋น„์‹ผ ์žฅ๋‚œ๊ฐ
๋Š์ž„์—†์ด ์š”๊ตฌํ•˜๋Š” ์•„์ด์˜ ์„ฑํ–ฅ
์‰ฝ๊ฒŒ ์งˆ๋ฆฌ๋Š” ์•„์ด์˜ ์„ฑํ–ฅ
์ž์‹ ์˜ ์ฒด๋ ฅ
๊ฐ€์ •์ฃผ๋ถ€์ธ ์ตœ์ˆ˜์ง„์”จ๋Š” ๋ˆ„๊ตฌ๋ณด๋‹ค๋„ ์ž๊ธฐ์˜ ๋”ธ์„ ์‚ฌ๋ž‘ํ•˜๋Š” ์—„๋งˆ์ด๋‹ค. ์•„์ด๋ฅผ ๋‚ณ๊ณ 
์ง์žฅ์„ ๊ทธ๋งŒ๋‘˜ ์ •๋„๋กœ ์•„์ด์— ๋Œ€ํ•œ ๊ด€์‹ฌ๊ณผ ์‚ฌ๋ž‘์ด ๊ฐ€๋“ํ•˜๋‹ค. ์•„์ด๋Š” ์˜ฌํ•ด 5์‚ด์ด๋ฉฐ ์š”์ฆ˜
์š”์ฆ˜ ์•„์ด๊ฐ€ ํ•œ๊ธ€์„ ๋ฐฐ์›Œ ๋ง์ด ๋งŽ์•„์•„์ง€๊ณ  ํ˜ธ๊ธฐ์‹ฌ์ด ๋งŽ์•„์ ธ ์ด๊ฒƒ์ €๊ฒƒ ๋ณด๋ฉด
์‚ฌ๋‹ฌ๋ผ๊ณ ํ•˜๋ฉด์„œ ์ตœ์ˆ˜์ง„์”จ๋ฅผ ๋‚œ์ฒ˜ํ•˜๊ฒŒ ํ•œ๋‹ค. ๋ณดํ†ต ์ธํ˜•, ํผ์ฆ, ๋ ˆ๊ณ  ๋“ฑ์„ ์ข‹์•„ํ•˜๋Š”
๋”ธ์•„์ด๋Š” ์žฅ๋‚œ๊ฐ๊ณผ ๋†€๊ฒŒ ํ•ด์ฃผ๋ฉด ํ•œ๋™์•ˆ์€ ์Šค์Šค๋กœ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๊ธฐ ๋•Œ๋ฌธ์— ์ตœ์ˆ˜์ง„์”จ๋Š”
์ž์‹ ์˜ ์‹œ๊ฐ„์ด ์กฐ๊ธˆ ์ƒ๊ธด๋‹ค. ๊ทธ ๋ฐ–์—๋„ ์•„์ด ๊ต์œก์— ๊ด€์‹ฌ์ด ๋งŽ์•„ ๋ฐฉ๋ฌธ๊ต์œกํ•™์Šต ๋ณด๋‹จ
์—„๋งˆ ์Šค์Šค๋กœ ๊ฐ€๋ฅด์น˜๋А ๊ฒƒ์„ ์„ ํ˜ธํ•œ๋‹ค. ๊ต์œก๊ณผ ์œก์•„ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด ์—ฐ๊ตฌํ•˜๊ธฐ ์œ„ํ•ด ์ž์ฃผ
๊ฐ€๋Š” ์นดํŽ˜์—์„œ ์‚ฌ๋žŒ๋“ค๊ณผ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•œ๋‹ค.
์•„์ด๋ฅผ ์‚ฌ๋ž‘ํ•˜๋Š” ๊ฐ€์ •์ฃผ๋ถ€ ์—„๋งˆ
์–ด๋ฆฐ์ด ๊ต์œก๋ฒ•
์•„์ด์™€ ๋†€๊ธฐ
์•„์ด์˜ ๊ฑด๊ฐ•,๊ต์œก
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
์•„์ด์™€ ์ด์•ผ๊ธฐ ํ•˜๊ธฐ
1 2 3 4 5
์•„์ด์™€ ๊ณต๋ถ€ ํ•˜๊ธฐ
Persona
Pimary Use
์ด๋ฆ„ : ์ •๋‹ค์˜
์„ฑ๋ณ„ : ์—ฌ
๋‚˜์ด : 5
์ง์—… : ์œ ์น˜์›์ƒ
๋ฝ€๋กœ๋กœ ํ”ผ์•„๋…ธ
๋ ˆ๊ณ  ๋ธ”๋Ÿญ
๋ฏธ๋ฏธ ์ธํ˜•
ํƒ€์š” ์ž๋™์ฐจ
์นœ๊ตฌ๋ž‘ ์žฌ๋ฏธ์žˆ๊ฒŒ ๋†€๊ธฐ
Goal
Ultimate Goal
Speci๏ฌcation
Knowledge
Activities
In๏ฌ‚uencers Frustration  Painpoint
โ€œ์•Œ๋ก๋‹ฌ๋กํ•˜๊ณ  ๋ฟ…๋ฟ… ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ธฐ๋„ํ•˜๋ฉด์„œ
์นœ๊ตฌ๋“ค๊ณผ ๊ฐ™์ด ๋†€ ์ˆ˜ ์žˆ๋Š” ์žฅ๋‚œ๊ฐ์ด ์ œ์ผ ์ข‹์•„์š”
์นœ๊ตฌ๋“ค๊ณผ ์žฌ๋ฏธ์žˆ๊ฒŒ ๋†€๊ธฐ
์นœ๊ตฌ๋“ค์˜ ์ƒ๊ฐ
์—„๋งˆ์˜ ํ—ˆ๋ฝ
์„ ์ƒ๋‹˜์˜ ํ—ˆ๋ฝ
์นœ๊ตฌ๋“ค๊ณผ ๋‹ค๋ฅธ ์ƒ๊ฐ, ๋‹ค๋ฅธ ์„ฑํ–ฅ
๋ถ€๋ชจ๋‹˜์˜ ์ƒ๊ฐ
์œ ์น˜์›์— ๊ฐ“ ๋‹ค๋‹ˆ๊ธฐ ์‹œ์ž‘ํ•œ ๋‹ค์˜์ด๋Š” ์นœ๊ตฌ๋“ค์ด ์ƒ๊ฒจ ๊ธฐ์˜๋‹ค. ์ด์ „๊นŒ์ง€๋Š” ํ• ๋จธ๋‹ˆ ์†์—
ํ‚ค์›Œ์ ธ์„œ ๋™๋„ค์—๋Š” ์นœ๊ตฌ๋“ค์ด ์—†์—ˆ๋Š”๋ฐ ์œ ์น˜์›์—๋Š” ์ œ ๋‚˜์ด ๋˜๋ž˜ ์นœ๊ตฌ๋“ค์ด ๋งŽ์•„ ์œ ์น˜์›
๋‹ค๋‹ˆ๋Š” ๊ฒƒ์ด ์ฆ๊ฒ๋‹ค. ๋†€์ด์‹œ๊ฐ„์—๋Š” ์นœ๊ตฌ๋“ค๊ณผ ์†Œ๊ฟ‰๋†€์ด๋‚˜ ๋ณ‘์›๋†€์ด๋“ฑ ์—ญํ• ๋†€์ด๋ฅผ
ํ• ๋•Œ๋„ ์žˆ๊ณ  ๋ธ”๋Ÿญ์Œ“๊ธฐ๋‚˜ ๋ ˆ๊ณ ๋“ฑ ๋งŒ๋“ค๊ธฐ ๋†€์ด๋„ ์ข‹์•„ํ•œ๋‹ค. ์ƒˆ๋กœ ์‚ฌ๊ท„ ์นœ๊ตฌ๋“ค์„ ์ง‘์œผ๋กœ
์ดˆ๋Œ€ํ•  ๋•Œ๋Š” ๊ฐ์ž ์ž๊ธฐ๊ฐ€ ์ œ์ผ ์ข‹์•„ํ•˜๋Š” ์ธํ˜•์„ ๊ฐ€์ง€๊ณ ์™€ ํ•จ๊ป˜ ์ธํ˜•๋†€์ด๋ฅผ ํ•˜๋Š” ๊ฒƒ์„
์ข‹์•„ํ•œ๋‹ค. ๊ฐ–๊ณ  ์‹ถ์€ ์žฅ๋‚œ๊ฐ์ด ์žˆ์–ด๋„ ์ด์ œ๋Š” ๋งˆ์Œ๋Œ€๋กœ ์—„๋งˆ๊ฐ€ ์‚ฌ์ฃผ์ง€ ์•Š๋Š”๋‹ค. ์ฐฉํ•œ
์ผ์„ ํ•ด์•ผ ๋ณด์ƒ์œผ๋กœ ์–ด๋ฆฐ์ด๋‚  ์„ ๋ฌผ, ํฌ๋ฆฌ์Šค๋งˆ์Šค ์„ ๋ฌผ, ์ƒ์ผ ์„ ๋ฌผ๋กœ ๋ฐ›์„ ์ˆ˜ ์žˆ๋‹ค.
ํ˜ธ๊ธฐ์‹ฌ ๋งŽ์€ ์œ ์น˜์›์ƒ ์•„์ด
์—„๋งˆ์˜ ๋งˆ์Œ
์นœ๊ตฌ๋ž‘ ๋†€๊ธฐ
1 2 3 4 5
์นœ๊ตฌ์˜ ๋งˆ์Œ
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
์—„๋งˆ๋ž‘ ๋†€๊ธฐ
Interest
์ƒˆ๋กœ ์ƒ๊ธด ์žฅ๋‚œ๊ฐ
1 2 3 4 5
์œ ์น˜์› ์นœ๊ตฌ๋“ค
1 2 3 4 5
1 2 3 4 5
์—„๋งˆ์™€ ๊ณต๋ถ€ ํ•˜๊ธฐ
Persona
์œ ์น˜์›์—์„œ ๋Œ์•„์˜จ ๋‹ค์˜์ด๋Š” ๊ฐ„์‹์„ ๋จธ๊ณ  ์‹ฌ์‹ฌํ•ด์ง€์ž My World My Word๋ฅผ ๊ฐ€์ง€๊ณ  ๋†€๊ธฐ
์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์˜์ด๋Š” ๋™๋ฌผ๊ณผ ๊ด€๋ จ๋œ ์ปจํ…์ธ ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ€์ƒ์ด์ง€๋งŒ ๊ท€์—ฌ์šด ๋ณ‘์•„๋ฆฌ๊ฐ€
๋‹ญ์ด ๋˜๋Š” ๋ชจ์Šต์„ ๊ด€์ฐฐํ•˜๋Š” ๊ฒƒ์€ ์–ธ์ œ๋ด๋„ ํฅ๋ฏธ๋กญ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ 
์˜์–ด ๋งํ•˜๊ธฐ ๋†€์ด์— ๋น ์ ธ์žˆ๋˜ ๋‹ค์˜์ด๋„ค ์˜†์ง‘์นœ๊ตฌ ์ง€์€์ด๊ฐ€ ๋†€๋Ÿฌ์™”์Šต๋‹ˆ๋‹ค. ์ง€์€์ด๋„ -๋ฅผ
๊ฐ€์ง€๊ณ  ์™”์Šต๋‹ˆ๋‹ค. ๋‹ค์˜์ด์˜ My World My Word ์™€ ๊ฐ™์ด ๋ถ™์—ฌ ๋†“์œผ๋ฉด ์ง€์€์ด์˜ ์บ๋ฆญํ„ฐ์™€
๋‹ค์˜์ด์˜ ์บ๋ฆญํ„ฐ๊ฐ€ ์„œ๋กœ ๋Œ€ํ™”ํ•˜๊ณ  ๋†€ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ํ˜ผ์žํ•˜๋Š” ๋†€์ด๋ณด๋‹ค ๋”
์žฌ๋ฏธ์žˆ์Šต๋‹ˆ๋‹ค. ์„œ๋กœ ๋จน์„ ๊ฒƒ์ด๋‚˜ ํ•˜ํŠธ๋ฅผ ์ฃผ๋ฉฐ ์†Œ๊ฟ‰๋†€์ด๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ํ•œ์ฐฝ ์†Œ๊ฟ‰๋†€์ด์—
๋น ์ ธ์žˆ๋˜ ์ง€์€์ด๊ฐ€ ์ง‘์œผ๋กœ ๋Œ์•„๊ธด ๋’ค ๋‹ค์˜์ด๋Š” ์ด์ œ ๋‚ฎ์ž ์„ ์žก๋‹ˆ๋‹ค.
์—„๋งˆ๋Š” ์ž ๋“  ๋‹ค์˜์ด๋ฅผ ๋ฐฉ์— ๋ฐ๋ ค๋‹ค ์ฃผ๊ณ  -ํ™”๋ฉด์„ ์ผญ๋‹ˆ๋‹ค, ์˜ค๋Š˜ ๋‹ค์˜์ด๊ฐ€ ๋ฐฐ์šด ๋‹จ์–ด๋“ค.
์ง€์‹๋“ค์€ ๋ฌด์—‡์ธ์ง€ ํ™•์ธํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€๋‚œ์ฃผ์— ๋น„ํ•ด ์–ด๋–ค ๋Šฅ๋ ฅ์ด ํ–ฅ์ƒ๋˜์—ˆ๋Š”์ง€
ํ™•์ธํ•˜๊ณ  ์ €๋…์ค€๋น„๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
Scenario
Goal - ์ƒ๋ช… ํ‚ค์šฐ๊ธฐ
Start Feed Growing Reproduce
์ƒ๋ช…๋ฐ›๊ธฐ
์ƒ๋ช…๋ฐ›๊ธฐ
์ƒ๋ช…๋ฐ›๊ธฐ
์ƒ๋ช…๋ฐ›๊ธฐ
์”จ์•— ์ƒˆ์‹น ํ–‡์‚ด์ฃผ๊ธฐ ์ž๋ผ๊ธฐ ๊ฝƒ ๊ต๋ฐฐ ์—ด๋งค ์ƒ๋ช…์—๋„ˆ์ง€
์ƒ๋ช…์—๋„ˆ์ง€
์ƒ๋ช…์—๋„ˆ์ง€
์ƒ๋ช…์—๋„ˆ์ง€
์•Œ ์• ๋ฒŒ๋ ˆ
๋ฌผ์ฃผ๊ธฐ
๋‚˜๋ญ‡์žŽ
์ด์Šฌ๋จน๊ธฐ
์ž๋ผ๊ธฐ ๋ฒˆ๋ฐ๊ธฐ ๋ณ€ํƒœ ๋‚˜๋น„ ๊ต๋ฐฐ ์•Œ
์•Œ
์•Œ
์•Œ ์˜ฌ์ฑ™์ด ๋ฏธ์ƒ๋ฌผ
๋ฌผํ’€
์ž๋ผ๊ธฐ ๋’ท๋‹ค๋ฆฌ
์•ž๋‹ค๋ฆฌ
๊ผฌ๋ฆฌ
์‚ฌ๋ผ์ง
์ˆ˜์ค‘๊ต๋ฐฐ๊ฐœ๊ตฌ๋ฆฌ
๊ต๋ฐฐ์•Œ ๋ณ‘์•„๋ฆฌ ๊ณก์‹
๋ฌผ
์ž๋ผ๊ธฐ ์ฒญ๋…„๋‹ญ ์—„๋งˆ๋‹ญ
Task Flow
์ƒ๋ช…์—๋„ˆ์ง€
์ƒ๋ช…์—๋„ˆ์ง€
๋‹จ์–ด๋งž์ถ”๊ธฐ
์˜ˆ์‹œ๊ทธ๋ฆผ
๋ณด์—ฌ์ฃผ๊ธฐ
๋‹จ์–ด ์„ ํƒ์ง€ ํ„ฐ์น˜์‹œ
๋‹จ์–ด์ฝ์–ด์คŒ
์ •๋‹ต๋‹จ์–ด๋ฅผ
๋Œ์–ด์˜ด
์ •๋‹ต
๋‹จ์–ด๋ณด๊ธฐ
๊ทธ๋ฆผ์นด๋“œ
๋‚˜์—ด
ํ‚ค์šฐ๊ธฐ
๊ณต๋ถ€ํ•˜๊ธฐ
๋‚ด์šฉ๋ณด๊ธฐ
๋‚ด์šฉ๋ณด๊ธฐ
ํ„ฐ์น˜์‹œ
๋‹จ์–ด ์ฝ์–ด์คŒ
Goal - ๊ณต๋ถ€ํ•˜๊ธฐ
Goal - ํ•™์Šต์ •๋„ ๋ณด๊ธฐ
๋‹จ๊ณ„๋ณด๊ธฐ
๋”ฐ๋ผ์ฝ์Œ
๋กœ๊ทธ์ธ
Yes
No
๊ณต๋ถ€ํ•˜๊ธฐ
ํ‚ค์šฐ๊ธฐ
ํ•™์Šต์ •๋„
์„ค์ •
Task Flow
Wireframe
Wireframe
Wireframe

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Interactive midterm

  • 1. Hansol Shin Sookmyung Womenโ€™s Univ. Industrial Design Visual Communication Design My World My Word Interactive Media Design
  • 2. Introduction Goal & Target 5์„ธ ์ „ํ›„์•„์ด์ธํ„ฐ๋ ‰ํ‹ฐ๋ธŒ ํ† ์ด TargetGoal
  • 3. Research literature investigation piaget ์ธ์ง€๋ฐœ๋‹ฌ์ด๋ก  ํ•™์Šต ๊ด€๋ จ๋œ ๋ถ„๋ฅ˜๋†€์ด, ์ˆซ์ž๋†€์ด,๋ฌธ์ž๋†€์ด ๊ฐ€ ์ข‹์Šต๋‹ˆ๋‹ค ๋˜ ์ด๋•Œ ์†๊ณผ ๋ˆˆ์˜ ํ˜‘์‘๋ ฅ ์ด ๋ฐœ๋‹ฌํ•˜๋ฏ€๋กœ ์กฐ๊ฐ๊ทธ๋ฆผ์ด๋‚˜ ํผ์ฆ์„ ๋งž์ถ”๋Š” ๋†€์ด๋„ ์ข‹์•„์š” ์†์„ ๋ฏธ์„ธํ•˜๊ฒŒ ์›€์ง์ด๋Š” ์žฅ๋‚œ๊ฐ๋„ ์ด์‹œ๊ธฐ์—” ์ข‹์Šต๋‹ˆ๋‹ค ์ ์ฐจ ์‚ฌํšŒ์™€ ์ƒํ˜ธ์ž‘์šฉ์ด ๋Š˜์–ด๋‚˜ ์‚ฌํšŒ์„ฑ์ด ๋ฐœ๋‹ฌํ•˜๋Š” ์‹œ๊ธฐ๋ฏ€๋กœ๋˜๋ž˜๋“ค๊ณผ์˜ ๋†€์ด๊ฐ€ ๋ฐœ๋‹ฌ์— ์ข‹์€ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค๋˜๋ž˜์™€ ํ•จ๊ป˜ ํ•˜๋Š” ๋†€์ด, ์—ญํ• ๋†€์ด๋ฅผ ์ค€๋น„ํ•ด์ฃผ์„ธ์š” Ex. ํผ์ฆ, ์ฃผ์‚ฌ์œ„๊ฒŒ์ž„, ๋‚š์‹œ๊ฒŒ์ž„,์ง์ง“๊ธฐ์นด๋“œ,์†Œํ˜•์น ํŒ,์•…๊ธฐ, ๋ฐ”๋А์งˆ๋†€์ด,์—ญํ• ๋†€์ด(๋ณ‘์›,๊ฐ€๊ฒŒ,์ฃผ๋ฐฉ),์ž์ „๊ฑฐ,๋ธ”๋ก,์ ํ† , ์†์ธํ˜•
  • 5. Research Market Research ์กฐ์‚ฌ ์ผ์‹œ : ์ผ์š”์ผ 5์‹œ ( 2013.3.31) ์กฐ์‚ฌ ์žฅ์†Œ : ์ž ์‹ค T์žฅ๋‚œ๊ฐ ๋งค์žฅ ์กฐ์‚ฌ ๋ชฉ์  : ์žฅ๋‚œ๊ฐ ๋งค์žฅ ์•ˆ์—์„œ ์ˆ˜๋งŽ์€ ์žฅ๋‚œ๊ฐ๋“ค์ค‘,์•„์ด๋“ค์˜ ๋ฐœ๊ธธ์„ ๋ฉˆ์ถ”๊ฒŒํ•˜๊ณ  ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค๋กœ ์ด๋„๋Š” ์‚ฌ๋ก€๋ฅผ ์ฐพ๋Š”๋‹ค ํ“จ์ณ๋ถ โ€“ ํŒฌ์œผ๋กœ ์ฑ…์†์˜ ๋‚ด์šฉ์„ ๋ˆ„๋ฅด๋ฉด ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ฑฐ๋‚˜ ์ฑ…์„ ์ฝ์–ด์ค€๋‹ค. ๋ง์ฝ๋ถ€๋ฆฌ๋˜ ์•„์ด๋“ค๋„ ์–ด๋А ์ˆœ๊ฐ„ ์ด๊ณณ์œผ๋กœ ๋‹ค๊ฐ€์™€ ์ง‘์ค‘๋ ฅ ์žˆ๋Š” ๋ชจ์Šต์„ ๋ณด์—ฌ์คŒ. ์ฝ”์ฝ”๋ชฝ ํ“จ์ณ๋ถ ๋ˆ„๋ฅด๋ฉด ๊ธฐ๋‹ค๋ฆผ ์—†์ด ๋ฐ”๋กœ ๋ฐ”๋กœ ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ณ  ๊ทธ ์†Œ๋ฆฌ๋„ ํฌ๋‹ค.
  • 6. Research Market Research ์Šค๋งˆํŠธํฐ๊ณผ ์—ฐ๊ฒฐํ•ด ์–ธ์ œ ์–ด๋””์„œ๋“ ์ง€ ์˜์ƒ์„ ๋ณผ์ˆ˜ ์žˆ๋Š” ๋ฏธ๋‹ˆ ๋น” ํ“จ์ณ๋ถ ์†Œ๋ฆฌ + ์›€์ง์ž„ + ์ƒ‰ = ์•„์ด๋“ค์˜ ์‹œ์„  ๊ณ ์ • ์•„์ด๋“ค์˜ ๊ด€์‹ฌ + ๊ต์œก์  ํšจ๊ณผ ? = ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค X ์†Œ๋ฆฌ + ์›€์ง์ž„ + ์ƒ‰ = ์•„์ด๋“ค์˜ ์‹œ์„  ๊ณ ์ • ์•„์ด๋“ค์˜ ๊ด€์‹ฌ + ๊ต์œก์  ํšจ๊ณผ O = ์—„๋งˆ๋“ค์˜ ๊ตฌ๋งค O
  • 7. Research Market Research ๊ตฌ๋งค ํ›„ ์—„๋งˆ๋“ค ์ƒ๊ฐ โ€œ ๊ต์œก์šฉ๋ณด๋‹ค๋Š” ๋†€์ด์šฉโ€œ ์ผ€์ด์Šค ์•ˆ์— ์ฝ”์ฝ”๋ชฝ ํŽœ๊ณผ ์ฑ…์ด ํ•จ๊ป˜ ๋“ค์–ด์žˆ๋Š” ํ˜•ํƒœ๋กœ ์•„์ด๊ฐ€ ์ง์ ‘ ์ผ€์ด์Šค๋ฅผ ์—ด๊ณ  ํŽœ์„ ๊บผ๋‚ด์„œ ์ฑ…์„ ์ฐ์œผ๋ฉด ํŽœ์—์„œ ์†Œ๋ฆฌ๊ฐ€ ๋‚จ ํ•œ๊ธ€, ์˜์–ด, ๊ทธ๋ฆผ์„ ์ฐ์„ ๋•Œ ๋งˆ๋‹ค ๋ชจ๋‘ ๋‹ค๋ฅธ ์†Œ๋ฆฌ. ์ฝ”์ฝ”๋ชฝ ์นœ๊ตฌ๋“ค์€ ๋ชฉ์ด๊ธด ๋™๋ฌผ์„ ์ฐพ์•„ ์ฝ”์ฝ”๋ชฝ ํŽœ์œผ๋กœ ๋ˆŒ๋Ÿฌ๋ด๋ผ๊ณ  ํ•˜๋ฉฐ ๋ฌธ์ œ๋ฅผ ๋‚ด๊ธฐ๋„ ํ•จ ์ฝ”์ฝ”๋ชฝ ๋ฆฌํ‹€ ํ“จ์ณ๋ถ ๊ถŒ์žฅ ๊ฐœ์›”์ˆ˜๋Š” 37๊ฐœ์›” ์ด์ƒ์ด๋ผ๊ณ  ์ ํ˜€์žˆ๋Š”๋ฐ ์š”์ฆ˜ 37๊ฐœ์›” ์ด์ƒ ์•„์ด๋“ค์€ ์ด๊ฑฐ ์ข€ ์‹œ์‹œํ•ดํ•˜์ง€ ์•Š์„๊นŒ ์‹ถ์–ด์š”... ์ผ๋‹จ ์บ๋ฆญํ„ฐ๋„ ๊ทธ๋ ‡๊ณ  37๊ฐœ์›” ์ด์ƒ์˜ ์•„์ด๋“ค์ด ํ•˜๊ธฐ์—” ์กฐ๊ธˆ ์‰ฌ์šดํŽธ์ด๊ฑฐ๋“ ์š” ์˜์–ด์™€ ํ•œ๊ธ€์„ ๋™์‹œ์— ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” ์žฅ์ ์ด ์žˆ์ง€๋งŒ ๊ต์œก์šฉ์œผ๋กœ ์ƒ๊ฐํ–ˆ๋‹ค๋ฉด ์ €๋„ ๋‹ค๋ฅธ ํŽœ์„ ๊ตฌ์ž…ํ–ˆ์„๊บผ์—์š”
  • 9. ์šฐ๋ฆฌ๋™๋„ค ๊ณค์ถฉ์นœ๊ตฌ ๋ฝ€๋กœ๋กœ ์ฒซ ๋‚ฑ๋ง๋†€์ด Futaba Word Game for Kids๋‹ˆ์ฆˆ ์ปจํ…์ธ ์˜ ๋‹ค์–‘์„ฑ ๋‹ค์–‘ํ•œ ์Œ์•…,์†Œ๋ฆฌ ํ˜ผ์žํ•˜๊ธฐ ์นœ๊ตฌ,๋ถ€๋ชจ๋‹˜๊ณผ ํ•จ๊ป˜ํ•˜๊ธฐ ์Šค์Šค๋กœ ์ž‘์„ฑํ•˜๊ธฐ ์‹ซ์ฆ๋‚˜์ง€ ์•Š์Œ ๋‚˜๋ ˆ์ด์…˜ ์• ๋‹ˆ๋ฉ”์ด์…˜ ๋ฌด๋ฃŒ ๊ต์œก์ ํšจ๊ณผ o o o x o o o o x o o x o x x o x x o o o o x o x o x x o o Research Needs List
  • 10. Pimary Use ์ด๋ฆ„ : ์ตœ์ˆ˜์ง„ ์„ฑ๋ณ„ : ์—ฌ ๋‚˜์ด : 33 ์ง์—… : ์ฃผ๋ถ€ ์Šค๋งˆํŠธํฐ ์นด๋ฉ”๋ผ ๋ฐ์Šคํฌํƒ‘ ์ปดํ“จํ„ฐ ์ฒญ์†Œ๊ธฐ ์–ด๋ฆฐ์ด ํ•™์Šต๋„๊ตฌ,๋ฌผ๊ฑด ์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์ฆ๊ธฐ๋Š”๊ฒƒ ์•„์ด์˜ ์Šค์Šค๋กœ ํ•™์Šต๋ฒ• ์•„์ด์™€ ์†Œํ†ตํ•˜๊ธฐ ๋Œ๋ณด๊ธฐ ํŽธํ•œ๋ฐฉ๋ฒ• ์šฐ๋Š” ์•„์ด ๋‹ฌ๋ž˜์ฃผ๊ธฐ Goal Ultimate Goal Speci๏ฌcation Knowledge Activities In๏ฌ‚uencers Frustration Painpoint Interest โ€œ์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์žฌ๋ฐŒ์–ดํ•˜๋Š” ์žฅ๋‚œ๊ฐ์„ ์‚ฌ์ฃผ๊ณ  ์‹ถ์–ด์š” ๊ต์œก์ ์ด๋ฉด์„œ๋„ ์•„์ด ์Šค์Šค๋กœ ๋Šฅ๋™์ ์œผ๋กœ ์‚ฌ์šฉํ•˜๋ฉด ๋” ์ข‹๊ฒ ์ฃ โ€ ์•„์ด๊ฐ€ ์ข‹์•„ํ•˜๊ณ  ์•„์ด์—๊ฒŒ ๋„์›€์ด๋˜๋Š” ์ผ ํ•˜๊ธฐ ๊ต์œกํšจ๊ณผ ์•„์ด์˜ ์„ ํ˜ธ๋„ ์•ˆ์ „์„ฑ, ์œ„์ƒ ๋‚ด๊ตฌ์„ฑ ๊ฐ€๊ฒฉ ์Šค๋งˆํŠธํฐ ๊ฒŒ์ž„์— ๋น ์ง„ ์•„์ด ๋„ˆ๋ฌด ๋น„์‹ผ ์žฅ๋‚œ๊ฐ ๋Š์ž„์—†์ด ์š”๊ตฌํ•˜๋Š” ์•„์ด์˜ ์„ฑํ–ฅ ์‰ฝ๊ฒŒ ์งˆ๋ฆฌ๋Š” ์•„์ด์˜ ์„ฑํ–ฅ ์ž์‹ ์˜ ์ฒด๋ ฅ ๊ฐ€์ •์ฃผ๋ถ€์ธ ์ตœ์ˆ˜์ง„์”จ๋Š” ๋ˆ„๊ตฌ๋ณด๋‹ค๋„ ์ž๊ธฐ์˜ ๋”ธ์„ ์‚ฌ๋ž‘ํ•˜๋Š” ์—„๋งˆ์ด๋‹ค. ์•„์ด๋ฅผ ๋‚ณ๊ณ  ์ง์žฅ์„ ๊ทธ๋งŒ๋‘˜ ์ •๋„๋กœ ์•„์ด์— ๋Œ€ํ•œ ๊ด€์‹ฌ๊ณผ ์‚ฌ๋ž‘์ด ๊ฐ€๋“ํ•˜๋‹ค. ์•„์ด๋Š” ์˜ฌํ•ด 5์‚ด์ด๋ฉฐ ์š”์ฆ˜ ์š”์ฆ˜ ์•„์ด๊ฐ€ ํ•œ๊ธ€์„ ๋ฐฐ์›Œ ๋ง์ด ๋งŽ์•„์•„์ง€๊ณ  ํ˜ธ๊ธฐ์‹ฌ์ด ๋งŽ์•„์ ธ ์ด๊ฒƒ์ €๊ฒƒ ๋ณด๋ฉด ์‚ฌ๋‹ฌ๋ผ๊ณ ํ•˜๋ฉด์„œ ์ตœ์ˆ˜์ง„์”จ๋ฅผ ๋‚œ์ฒ˜ํ•˜๊ฒŒ ํ•œ๋‹ค. ๋ณดํ†ต ์ธํ˜•, ํผ์ฆ, ๋ ˆ๊ณ  ๋“ฑ์„ ์ข‹์•„ํ•˜๋Š” ๋”ธ์•„์ด๋Š” ์žฅ๋‚œ๊ฐ๊ณผ ๋†€๊ฒŒ ํ•ด์ฃผ๋ฉด ํ•œ๋™์•ˆ์€ ์Šค์Šค๋กœ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๊ธฐ ๋•Œ๋ฌธ์— ์ตœ์ˆ˜์ง„์”จ๋Š” ์ž์‹ ์˜ ์‹œ๊ฐ„์ด ์กฐ๊ธˆ ์ƒ๊ธด๋‹ค. ๊ทธ ๋ฐ–์—๋„ ์•„์ด ๊ต์œก์— ๊ด€์‹ฌ์ด ๋งŽ์•„ ๋ฐฉ๋ฌธ๊ต์œกํ•™์Šต ๋ณด๋‹จ ์—„๋งˆ ์Šค์Šค๋กœ ๊ฐ€๋ฅด์น˜๋А ๊ฒƒ์„ ์„ ํ˜ธํ•œ๋‹ค. ๊ต์œก๊ณผ ์œก์•„ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด ์—ฐ๊ตฌํ•˜๊ธฐ ์œ„ํ•ด ์ž์ฃผ ๊ฐ€๋Š” ์นดํŽ˜์—์„œ ์‚ฌ๋žŒ๋“ค๊ณผ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•œ๋‹ค. ์•„์ด๋ฅผ ์‚ฌ๋ž‘ํ•˜๋Š” ๊ฐ€์ •์ฃผ๋ถ€ ์—„๋งˆ ์–ด๋ฆฐ์ด ๊ต์œก๋ฒ• ์•„์ด์™€ ๋†€๊ธฐ ์•„์ด์˜ ๊ฑด๊ฐ•,๊ต์œก 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 ์•„์ด์™€ ์ด์•ผ๊ธฐ ํ•˜๊ธฐ 1 2 3 4 5 ์•„์ด์™€ ๊ณต๋ถ€ ํ•˜๊ธฐ Persona
  • 11. Pimary Use ์ด๋ฆ„ : ์ •๋‹ค์˜ ์„ฑ๋ณ„ : ์—ฌ ๋‚˜์ด : 5 ์ง์—… : ์œ ์น˜์›์ƒ ๋ฝ€๋กœ๋กœ ํ”ผ์•„๋…ธ ๋ ˆ๊ณ  ๋ธ”๋Ÿญ ๋ฏธ๋ฏธ ์ธํ˜• ํƒ€์š” ์ž๋™์ฐจ ์นœ๊ตฌ๋ž‘ ์žฌ๋ฏธ์žˆ๊ฒŒ ๋†€๊ธฐ Goal Ultimate Goal Speci๏ฌcation Knowledge Activities In๏ฌ‚uencers Frustration Painpoint โ€œ์•Œ๋ก๋‹ฌ๋กํ•˜๊ณ  ๋ฟ…๋ฟ… ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๊ธฐ๋„ํ•˜๋ฉด์„œ ์นœ๊ตฌ๋“ค๊ณผ ๊ฐ™์ด ๋†€ ์ˆ˜ ์žˆ๋Š” ์žฅ๋‚œ๊ฐ์ด ์ œ์ผ ์ข‹์•„์š” ์นœ๊ตฌ๋“ค๊ณผ ์žฌ๋ฏธ์žˆ๊ฒŒ ๋†€๊ธฐ ์นœ๊ตฌ๋“ค์˜ ์ƒ๊ฐ ์—„๋งˆ์˜ ํ—ˆ๋ฝ ์„ ์ƒ๋‹˜์˜ ํ—ˆ๋ฝ ์นœ๊ตฌ๋“ค๊ณผ ๋‹ค๋ฅธ ์ƒ๊ฐ, ๋‹ค๋ฅธ ์„ฑํ–ฅ ๋ถ€๋ชจ๋‹˜์˜ ์ƒ๊ฐ ์œ ์น˜์›์— ๊ฐ“ ๋‹ค๋‹ˆ๊ธฐ ์‹œ์ž‘ํ•œ ๋‹ค์˜์ด๋Š” ์นœ๊ตฌ๋“ค์ด ์ƒ๊ฒจ ๊ธฐ์˜๋‹ค. ์ด์ „๊นŒ์ง€๋Š” ํ• ๋จธ๋‹ˆ ์†์— ํ‚ค์›Œ์ ธ์„œ ๋™๋„ค์—๋Š” ์นœ๊ตฌ๋“ค์ด ์—†์—ˆ๋Š”๋ฐ ์œ ์น˜์›์—๋Š” ์ œ ๋‚˜์ด ๋˜๋ž˜ ์นœ๊ตฌ๋“ค์ด ๋งŽ์•„ ์œ ์น˜์› ๋‹ค๋‹ˆ๋Š” ๊ฒƒ์ด ์ฆ๊ฒ๋‹ค. ๋†€์ด์‹œ๊ฐ„์—๋Š” ์นœ๊ตฌ๋“ค๊ณผ ์†Œ๊ฟ‰๋†€์ด๋‚˜ ๋ณ‘์›๋†€์ด๋“ฑ ์—ญํ• ๋†€์ด๋ฅผ ํ• ๋•Œ๋„ ์žˆ๊ณ  ๋ธ”๋Ÿญ์Œ“๊ธฐ๋‚˜ ๋ ˆ๊ณ ๋“ฑ ๋งŒ๋“ค๊ธฐ ๋†€์ด๋„ ์ข‹์•„ํ•œ๋‹ค. ์ƒˆ๋กœ ์‚ฌ๊ท„ ์นœ๊ตฌ๋“ค์„ ์ง‘์œผ๋กœ ์ดˆ๋Œ€ํ•  ๋•Œ๋Š” ๊ฐ์ž ์ž๊ธฐ๊ฐ€ ์ œ์ผ ์ข‹์•„ํ•˜๋Š” ์ธํ˜•์„ ๊ฐ€์ง€๊ณ ์™€ ํ•จ๊ป˜ ์ธํ˜•๋†€์ด๋ฅผ ํ•˜๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•œ๋‹ค. ๊ฐ–๊ณ  ์‹ถ์€ ์žฅ๋‚œ๊ฐ์ด ์žˆ์–ด๋„ ์ด์ œ๋Š” ๋งˆ์Œ๋Œ€๋กœ ์—„๋งˆ๊ฐ€ ์‚ฌ์ฃผ์ง€ ์•Š๋Š”๋‹ค. ์ฐฉํ•œ ์ผ์„ ํ•ด์•ผ ๋ณด์ƒ์œผ๋กœ ์–ด๋ฆฐ์ด๋‚  ์„ ๋ฌผ, ํฌ๋ฆฌ์Šค๋งˆ์Šค ์„ ๋ฌผ, ์ƒ์ผ ์„ ๋ฌผ๋กœ ๋ฐ›์„ ์ˆ˜ ์žˆ๋‹ค. ํ˜ธ๊ธฐ์‹ฌ ๋งŽ์€ ์œ ์น˜์›์ƒ ์•„์ด ์—„๋งˆ์˜ ๋งˆ์Œ ์นœ๊ตฌ๋ž‘ ๋†€๊ธฐ 1 2 3 4 5 ์นœ๊ตฌ์˜ ๋งˆ์Œ 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 ์—„๋งˆ๋ž‘ ๋†€๊ธฐ Interest ์ƒˆ๋กœ ์ƒ๊ธด ์žฅ๋‚œ๊ฐ 1 2 3 4 5 ์œ ์น˜์› ์นœ๊ตฌ๋“ค 1 2 3 4 5 1 2 3 4 5 ์—„๋งˆ์™€ ๊ณต๋ถ€ ํ•˜๊ธฐ Persona
  • 12. ์œ ์น˜์›์—์„œ ๋Œ์•„์˜จ ๋‹ค์˜์ด๋Š” ๊ฐ„์‹์„ ๋จธ๊ณ  ์‹ฌ์‹ฌํ•ด์ง€์ž My World My Word๋ฅผ ๊ฐ€์ง€๊ณ  ๋†€๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์˜์ด๋Š” ๋™๋ฌผ๊ณผ ๊ด€๋ จ๋œ ์ปจํ…์ธ ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ€์ƒ์ด์ง€๋งŒ ๊ท€์—ฌ์šด ๋ณ‘์•„๋ฆฌ๊ฐ€ ๋‹ญ์ด ๋˜๋Š” ๋ชจ์Šต์„ ๊ด€์ฐฐํ•˜๋Š” ๊ฒƒ์€ ์–ธ์ œ๋ด๋„ ํฅ๋ฏธ๋กญ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ  ์˜์–ด ๋งํ•˜๊ธฐ ๋†€์ด์— ๋น ์ ธ์žˆ๋˜ ๋‹ค์˜์ด๋„ค ์˜†์ง‘์นœ๊ตฌ ์ง€์€์ด๊ฐ€ ๋†€๋Ÿฌ์™”์Šต๋‹ˆ๋‹ค. ์ง€์€์ด๋„ -๋ฅผ ๊ฐ€์ง€๊ณ  ์™”์Šต๋‹ˆ๋‹ค. ๋‹ค์˜์ด์˜ My World My Word ์™€ ๊ฐ™์ด ๋ถ™์—ฌ ๋†“์œผ๋ฉด ์ง€์€์ด์˜ ์บ๋ฆญํ„ฐ์™€ ๋‹ค์˜์ด์˜ ์บ๋ฆญํ„ฐ๊ฐ€ ์„œ๋กœ ๋Œ€ํ™”ํ•˜๊ณ  ๋†€ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ํ˜ผ์žํ•˜๋Š” ๋†€์ด๋ณด๋‹ค ๋” ์žฌ๋ฏธ์žˆ์Šต๋‹ˆ๋‹ค. ์„œ๋กœ ๋จน์„ ๊ฒƒ์ด๋‚˜ ํ•˜ํŠธ๋ฅผ ์ฃผ๋ฉฐ ์†Œ๊ฟ‰๋†€์ด๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ํ•œ์ฐฝ ์†Œ๊ฟ‰๋†€์ด์— ๋น ์ ธ์žˆ๋˜ ์ง€์€์ด๊ฐ€ ์ง‘์œผ๋กœ ๋Œ์•„๊ธด ๋’ค ๋‹ค์˜์ด๋Š” ์ด์ œ ๋‚ฎ์ž ์„ ์žก๋‹ˆ๋‹ค. ์—„๋งˆ๋Š” ์ž ๋“  ๋‹ค์˜์ด๋ฅผ ๋ฐฉ์— ๋ฐ๋ ค๋‹ค ์ฃผ๊ณ  -ํ™”๋ฉด์„ ์ผญ๋‹ˆ๋‹ค, ์˜ค๋Š˜ ๋‹ค์˜์ด๊ฐ€ ๋ฐฐ์šด ๋‹จ์–ด๋“ค. ์ง€์‹๋“ค์€ ๋ฌด์—‡์ธ์ง€ ํ™•์ธํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง€๋‚œ์ฃผ์— ๋น„ํ•ด ์–ด๋–ค ๋Šฅ๋ ฅ์ด ํ–ฅ์ƒ๋˜์—ˆ๋Š”์ง€ ํ™•์ธํ•˜๊ณ  ์ €๋…์ค€๋น„๋ฅผ ํ•ฉ๋‹ˆ๋‹ค. Scenario
  • 13. Goal - ์ƒ๋ช… ํ‚ค์šฐ๊ธฐ Start Feed Growing Reproduce ์ƒ๋ช…๋ฐ›๊ธฐ ์ƒ๋ช…๋ฐ›๊ธฐ ์ƒ๋ช…๋ฐ›๊ธฐ ์ƒ๋ช…๋ฐ›๊ธฐ ์”จ์•— ์ƒˆ์‹น ํ–‡์‚ด์ฃผ๊ธฐ ์ž๋ผ๊ธฐ ๊ฝƒ ๊ต๋ฐฐ ์—ด๋งค ์ƒ๋ช…์—๋„ˆ์ง€ ์ƒ๋ช…์—๋„ˆ์ง€ ์ƒ๋ช…์—๋„ˆ์ง€ ์ƒ๋ช…์—๋„ˆ์ง€ ์•Œ ์• ๋ฒŒ๋ ˆ ๋ฌผ์ฃผ๊ธฐ ๋‚˜๋ญ‡์žŽ ์ด์Šฌ๋จน๊ธฐ ์ž๋ผ๊ธฐ ๋ฒˆ๋ฐ๊ธฐ ๋ณ€ํƒœ ๋‚˜๋น„ ๊ต๋ฐฐ ์•Œ ์•Œ ์•Œ ์•Œ ์˜ฌ์ฑ™์ด ๋ฏธ์ƒ๋ฌผ ๋ฌผํ’€ ์ž๋ผ๊ธฐ ๋’ท๋‹ค๋ฆฌ ์•ž๋‹ค๋ฆฌ ๊ผฌ๋ฆฌ ์‚ฌ๋ผ์ง ์ˆ˜์ค‘๊ต๋ฐฐ๊ฐœ๊ตฌ๋ฆฌ ๊ต๋ฐฐ์•Œ ๋ณ‘์•„๋ฆฌ ๊ณก์‹ ๋ฌผ ์ž๋ผ๊ธฐ ์ฒญ๋…„๋‹ญ ์—„๋งˆ๋‹ญ Task Flow
  • 14. ์ƒ๋ช…์—๋„ˆ์ง€ ์ƒ๋ช…์—๋„ˆ์ง€ ๋‹จ์–ด๋งž์ถ”๊ธฐ ์˜ˆ์‹œ๊ทธ๋ฆผ ๋ณด์—ฌ์ฃผ๊ธฐ ๋‹จ์–ด ์„ ํƒ์ง€ ํ„ฐ์น˜์‹œ ๋‹จ์–ด์ฝ์–ด์คŒ ์ •๋‹ต๋‹จ์–ด๋ฅผ ๋Œ์–ด์˜ด ์ •๋‹ต ๋‹จ์–ด๋ณด๊ธฐ ๊ทธ๋ฆผ์นด๋“œ ๋‚˜์—ด ํ‚ค์šฐ๊ธฐ ๊ณต๋ถ€ํ•˜๊ธฐ ๋‚ด์šฉ๋ณด๊ธฐ ๋‚ด์šฉ๋ณด๊ธฐ ํ„ฐ์น˜์‹œ ๋‹จ์–ด ์ฝ์–ด์คŒ Goal - ๊ณต๋ถ€ํ•˜๊ธฐ Goal - ํ•™์Šต์ •๋„ ๋ณด๊ธฐ ๋‹จ๊ณ„๋ณด๊ธฐ ๋”ฐ๋ผ์ฝ์Œ ๋กœ๊ทธ์ธ Yes No ๊ณต๋ถ€ํ•˜๊ธฐ ํ‚ค์šฐ๊ธฐ ํ•™์Šต์ •๋„ ์„ค์ • Task Flow