Interface Media
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Interface is an integrated digital media company that offers a range of digital marketing and online solutions, including paid search engine marketing, social media services, website design and development, search engine optimization, web analytics, and display marketing. It aims to help clients achieve success and maximize opportunities through intelligent integration of digital marketing channels and business goals.
![Interface is an integrated internet
media company. Interface offer
focused digital advertising, marketing
and online solutions with a strong
base in key verticals such as
motoring, finance, travel and tourism,
and more.
Paid Search
Engine Marketing
Social Media
Services
Social
Applications
Website Design
and Development
Website and
Database Hosting
Search Engine
Optimsation
Web Analytics /
User Experience
Publishing
Data Intelligence
Display
Marketing
Real Time Bidding
Display Advertising
Pay Per Click
MarketingDigital
Strategy
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We develop core
digital strategies
and tactics,
achieving harmony
between marketing
channels and
business goals.
Solutions
why us? who’s working
with us?
One stop digital marketing presence
offering ease of use, best of breed, and
an integrated service range.
Achieve success and maximise opportunities
through intelligent integration of people, accurate
market analysis and solution innovation.
Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Digital Marketing Solutions](https://image.slidesharecdn.com/interface-media-150608124444-lva1-app6892/85/Interface-Media-1-320.jpg)
Interface Media
- 1. Interface is an integrated internet media company. Interface offer focused digital advertising, marketing and online solutions with a strong base in key verticals such as motoring, finance, travel and tourism, and more. Paid Search Engine Marketing Social Media Services Social Applications Website Design and Development Website and Database Hosting Search Engine Optimsation Web Analytics / User Experience Publishing Data Intelligence Display Marketing Real Time Bidding Display Advertising Pay Per Click MarketingDigital Strategy } } } }+ ) ) ] ] ) ) ] ] x & We develop core digital strategies and tactics, achieving harmony between marketing channels and business goals. Solutions why us? who’s working with us? One stop digital marketing presence offering ease of use, best of breed, and an integrated service range. Achieve success and maximise opportunities through intelligent integration of people, accurate market analysis and solution innovation. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Digital Marketing Solutions
- 2. Our Trusted Digital Media Advisors assist clients in defining core digital strategies and tactics, achieving harmony between marketing channels and business goals. Digital Strategy Website Analysis: Identifying clients’ site users, goals and what the measurable objectives for site-traffic should be. Leading expertise in UXD (user experience design) puts website visitor needs at the core of our design philosophy. Our focus is guiding the customer through a logical information flow that leads to goal conversions and the meeting of overall strategic objectives. Design Detailed analysis of performance against set goals. Reporting On time, in budget, to specification. Implementation Regardless of project, be it website, campaign landing pages or other lead-generation activities, our team of campaign experts continuously test and adjust in order to maximize performance. Testing and Continuous Optimization We work closely with search engines like Google, Bing and Yahoo, giving us privileged access to beta tests. What it means for our clients (in both emerging and established markets) is that they are the first to benefit from new features as Interface is at the forefront of the ever-evolving digital landscape. Innovation Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 3. We are industry leaders in creating and optimising paid search campaigns with technical work designed to optimise your visibility on Google and other online platforms. Paid Search Engine Marketing Proven Expertise We are the only emerging market SEM specialist agency that has worked on performance campaigns in the mature markets of the USA and UK with large ecommerce and performance clients, outperforming local agencies. Clients and references from likes of SA Tourism, Kulula.com, NetFlorist, Mweb, Pnet and more. Track Record of Excellence Our offer is compelling: We have internationally proven skill sets yet cost base is in ZAR – a uniquely enticing proposition. High-level Skillsets at Highly Competitive Pricing When combining highly skilled (and affordable) staff with our technology platform, we are able to deliver more clicks to a client’s site, at a lower cost per click, than any of our international competitors. Proven Performance Platforms Certification Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 4. Search Engine Marketing that deals directly with advertisements placed on search engines such as Yahoo and Bing, the most popular of which is Google’s AdWords program. Pay Per Click Marketing Results We can use a performance billing model that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers. *Normal models also available. We employ the largest team (38) of certified Advanced Google AdWords specialists on the African continent. Expertise & Ability Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance. Experience & Agility Our close relationships with all major search engines give us access to the latest innovations and incoming industry changes. This gives us the ability to evolve client campaigns as required. Evolution & Ability Famously Accurate, measuring results for every cent spent against campaign goals and overall marketing strategy. Reporting Platforms Certification We have 38 Google Advanced Certified Campaign Managers - The Highest in the EMEA Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 5. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 A subset of ppc that deals directly with display advertisements placed on websites, often serving advertisements that are tailored according to a user’s browsing history. Display Marketing Context & Relevance Advertisements are targeted to relevant users based on search history and online behaviour, significantly increasing awareness and conversion rate. Ensures client ads remain above the fold*, allowing for maximum exposure. *Spend dependent. Monitoring & Analysis The percentage of a particular target market a client possesses. Increased Share of Voice Matching the right display message to the right audience. Remarketing Platforms Certification Display on social networks such as Facebook can be immensely powerful, Interface develops contextual campaigns within the social media environment that target relevant users locally and globally. Social Network Marketing
- 6. Social networks have fundamentally changed the way we communicate and interact – as well as the way we engage with brands, products and services. Social Media Facebook Pay-per-Click Management We use a performance billing model* that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers. *Spend dependent. From building a Facebook application to tweeting, our social media teams have extensive experience in getting real results out of a brand’s social media profile. Social Media Profile Management: Platforms Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 7. Through our evly social marketing suite, we provide clients and agencies with the technology to run engaging, results-driven surveys, competitions, crowd- sourcing campaigns and other activities across the web, social media and mobile platforms. Social Applications Improve & Optimize communication with customers, making engagement more meaningful and measurable. that inspire loyalty whilst building business value. Grow Communities & Employ Innovations on Facebook, company websites, through newsletters and on mobile devices with amazing, tangible, results. Integrate Campaigns unlocking value in fans’ contributions to grow brand loyalty and ROI. Gather User Generated Content Platform Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 8. Is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Search Engine Optimisation Certification Onsite Optimisation Offsite Optimisation There are 2 main areas to SEO: Through strategic SEO, we can ensure that you expand your organic reach and stay ahead of your competitors. offsite optimisation – what happens off of your website onsite optimisation – what happens on your website Our SEO campaigns are divided in 2 phases: Monthly: to successfully drive organic reach further through various monthly and ongoing techniques Setup Audit: designed to ensure that the proper foundation is established through a detailed audit and analysis Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 9. Our highly qualified google analytics analysts help clients through the process of getting web analytics to work harder and smarter – directly influencing decisions made in campaign optimisation. Web Analytics Highlighting consumer needs and trends Providing comprehensive information Ensuring daily and weekly reporting Highlight campaign progress about specific industries in order to increase the value proposition to the consumer to let clients monitor cost and performance Keyword clicks by rank Daily clicks tabulation Keyword clicks summary Detailed keyword clicks Certification Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 10. Expert design teams combine graphic design, website development, e-commerce programming and ux design experience to deliver websites that engage, convert and sell. Website Design, Development & UX Planning & Strategy Websites are designed to compliment a client’s overall digital strategy. We design to reach goals and achieve results. Our background in management consulting provides strong analytical thinking to support the creative process. Thinking Design Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance. Experience & Agility We are specialists in the technology behind our solutions, enabling us to choose the platforms and applications that best suit client needs. Marketing Technology A good website becomes a great website when it’s supported by a strategy driving the right traffic to it. We know how and when to get the most out of Pay per Click (PPC), Search Engine Optimisation (SEO) and Lead Generation. Demand Generation Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 11. Other Services Real Time Bidding Display Advertising RTB refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load those auctions are often facilitated by ad exchanges or supply-side platforms Website and Database Hosting Strong suite of website and database hosting services professional database administrators install, configure, monitor and maintain client database servers and keep them running at peak performance Data Intelligence This involves tracking the clicks and conversions, across all media channels pertaining to a client’s campaignby doing this we can establish an accurate record of clicks and conversions We also provide clients other digital services which you would expect from a digital agency. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
- 12. Publish websites for specific sectors which we design and manage giving clients the option of driving incremental traffic and sales via these platforms. Publishing WebMail Webmail is a FREE email service (similar to Gmail and Yahoo mail) focused only in South Africa for local users. In exchange for our users information (demographic and psychographic) we offer them a free email account in which we have the rights to serve highly targeted offers. Webmail is among the top 3 domestic page views and top 5 unique user browsers. Wat Kyk Jy Wat kyk jy is an Afrikaans blog-based website, that is loaded with music, events, view and more. It is a South African Blogs award winner 3 years in a row. Pixel Vulture Perform DM Cape Town +27 21 446-2300 Joburg +27 11 628-9700 PixelVulture offers the latest in gaming, technology, music, movies and entertainment, with quality reviews, fantastic competitions and innovative insights into the world we live in. Perform Digital Media is a demand-side platform (DSP) that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize their online media in order to meet pre-defined campaign goals.