The International Trade Centre (ITC), established in 1964, focuses on trade-related technical assistance to enhance the competitiveness of businesses in developing countries, aiming to accelerate economic development and reduce poverty. ITC's strategic objectives include improving trade intelligence, strengthening trade support institutions, and enhancing export capacities, while also measuring success through job creation and community welfare. It offers various market analysis tools to facilitate global trade and support small and medium-sized enterprises in integrating into the world trading system.