Internet exgerated powerpoint
- 1. The Impact of the Internet on the media is exaggerated. Discuss
- 2. Introduction As a result of the proliferation of hardware, and the huge growth of the web 2.0 e.g.YouTube, it is now much easier or prosumers to create and distribute their own content, without the danger of being negatively affected by big institutions.This can be of political or entertainment nature. Castells argues that the public sphere for sharing is now much more democratic, however this could be seen as being exaggerated, as Fuchs states that the Internet is more of a consumer media rather than a participatory media.
- 3. Paragraph 1 – Institutions control mass media • The Sun – Habermas: ‘mass media public sphere in appearance only’ Public Sphere, cross-media ownership, lack of plurality, gatekeeping, and agenda setting.Vital for society that people can freely exchange opinions and be able to debate. Mass media is poor for this as lack of plurality, people can only consume. UK news is very concentrated, Oligopolistic market, huge production costs means only 3 big players in broadcast and 3 big players in print (NEWSCORP) also own 40% of sky. POWER.
- 4. Paragraph 2 – Insitutions create false media texts to suit dominant ideologies of consumers • The Sun – Stuart Hall: Representation, Dominant Ideology, Identity, and Stereotyping. Detailed textual analysis of Jihadi John picture…headline…etc.
- 5. Conclusion • To conclude, I believe that the impact of the Internet has not been exaggerated.The Internet has allowed more people than ever to have a voice and to freely share and socially distribute and filter their own content of choice online.This means that gatekeeping and agenda setting of companies are becoming less of a problem. Over 5 billion people will be online by 2020 and this will provide huge opportunities for social filtering and freedom in the future. However, there is an element of over-exaggerated change, as people still use the Internet for recreational usage like pornography and entertainment, which is evidence of how the impact of the Internet, in terms of politics and political freedom, may be classed as being exaggerated.
- 6. Paragraph 3 – Internet allowed more social filtering and freedom? • Jenkins – Spreadable media, function of gatekeeping is partly transferred to the audience in the case of online content. “if it doesn’t spread, its dead” audience have control of gatekeeping and what to share (social filtering). NotInMyName
- 7. Paragraph 4+5 – Internet more democratic • Explain case study – Leadbeater:’more people have a voice’ • Crowdsourcing, Democracy, Plurality
- 8. Paragraph 4+5 – People with no money can create global news • Castells: ‘Subordinate groups use mainstream and online media have a huge opportunity to establish social change’ – more now than ever. Hits onYouTube (give example),Twitter retweets (example), mainstream media change. Got addressed by Barack Obama to UN general council, improved from 972 followers.
- 9. Paragraph 6 – Internet not really changed anything • Stats (YouTube, top 10 movies etc.) – Morozov – “Technology changes all the time but human nature hardly ever”
- 10. Paragraph 7 – However… Fuchs – ‘non-political entertainment’ But AmosYee: