Internet of things by Ericsson Breaking Mobile 2015
0 likes504 views
The document appears to be a presentation on trends in mobile technology, connectivity, and digital transformation. It includes statistics on mobile subscriptions, smartphone usage, internet of things adoption, and changing media consumption habits. In particular, it discusses the growth of mobile data traffic and connected devices, the rise of smart cities and sharing economy services, and consumers' openness to new technologies like wearables, robots, and autonomous vehicles by 2020.
Internet of things by Ericsson Breaking Mobile 2015
- 3. jesper rhode | 2015-05-27 | Page 3 (65) Trends towards Mobile Jesper Rhode
- 4. jesper rhode | 2015-05-27 | Page 4 (65) Mobile sobscriptions towareds 2020 Ericsson Mobility Report Q1/2015
- 5. jesper rhode | 2015-05-27 | Page 5 (65) Global mobile subscriptions Q1/2015 Ericsson Mobility Report Q1/2015
- 6. jesper rhode | 2015-05-27 | Page 6 (65) Mobile Penetration Q1/2015 Ericsson Mobility Report Q1/2015
- 7. jesper rhode | 2015-05-27 | Page 7 (65) Mobile Subscriptions per region Ericsson Mobility Report Q1/2015
- 8. jesper rhode | 2015-05-27 | Page 8 (65) Smartphone subscriptions in LATAM Ericsson Mobility Report Q1/2015
- 9. jesper rhode | 2015-05-27 | Page 9 (65) Data traffic - LATAM Ericsson Mobility Report Q1/2015
- 10. jesper rhode | 2015-05-27 | Page 10 (65) The RAce Havard Business Review
- 11. jesper rhode | 2015-05-27 | Page 11 (65) The singularity Source:http://www.ourworldindata.org/
- 12. jesper rhode | 2015-05-27 | Page 12 (65) 50 billion connected devices 1875 1900 1925 1950 1975 2000 2025 50B 5 0.5 PLACES PEOPLE THINGS Everything that benefits from being connected will be connected
- 13. jesper rhode | 2015-05-27 | Page 13 (65)
- 14. jesper rhode | 2015-05-27 | Page 14 (65) 2,7 BILLION $ E-COMMERCE 2.7 BILLION PHOTOS TAKEN 13 MILLION $ CROWDFUNDING 58 PETABYTE MOBILE TRAFFIC 700000 NEW INTERNET USERS 2.7 BILLION LIKES ON FACEBOOK 133 MILLION HOURS YOUTUBE VIDEO WATCHED 328 MILLION APP DOWNLOADS EVERY DAY Source: Ericsson
- 15. jesper rhode | 2015-05-27 | Page 15 (65) 2014 - Third economy, California Facebook + Apple + Google 130.000 Employees 1.400 BUSD in revenue 984 BUSD in market cap. 1990 - Second economy, Detroit Chrysler + General Motors + Ford 1.200.000 Employees 1.600 BUSD in revenue 30 BUSD in market cap. Wealth creation
- 16. jesper rhode | 2015-05-27 | Page 16 (65) Connectivity
- 17. jesper rhode | 2015-05-27 | Page 17 (65) The Internet of Things
- 18. jesper rhode | 2015-05-27 | Page 18 (65)
- 19. jesper rhode | 2015-05-27 | Page 19 (65)
- 20. jesper rhode | 2015-05-27 | Page 20 (65)
- 21. jesper rhode | 2015-05-27 | Page 21 (65) Sensors invading our lifes
- 22. jesper rhode | 2015-05-27 | Page 22 (65) Coming to a shoe near you Price Interest Business Models Eco systems
- 23. jesper rhode | 2015-05-27 | Page 23 (65)
- 24. jesper rhode | 2015-05-27 | Page 24 (65) Big business for the internet of things
- 25. jesper rhode | 2015-05-27 | Page 25 (65) The new Pebble strategy › The watch as a sensor hub › Once again on Kickstarter › Possibility for GPS
- 26. jesper rhode | 2015-05-27 | Page 26 (65) The Future of TV as a media
- 27. jesper rhode | 2015-05-27 | Page 27 (65)
- 28. jesper rhode | 2015-05-27 | Page 28 (65) Communication no longer linear
- 29. jesper rhode | 2015-05-27 | Page 29 (65) From Programmed to programmable
- 30. jesper rhode | 2015-05-27 | Page 30 (65)
- 31. jesper rhode | 2015-05-27 | Page 31 (65) UK: Total time spend in media and communication services per day. 2010 - 2014 16-24 year segment spend time worth 14 hours per day on media Parallel media consumption is boosting the time spend Source:Ofcom2014
- 32. jesper rhode | 2015-05-27 | Page 32 (65) UK: Average daily total time for media and communication incl parallel activity 16+ spend the same time on a TV Set as on PC/Smartphone, but 16-24 year segment spend 2,5x on PC/Smartphone (515 min/day) Source:Ofcom2014
- 33. jesper rhode | 2015-05-27 | Page 33 (65) UK: Proportion of media and communication time by age The time spend on the TV set is displaced to TV on other device, Texting and Gaming, while audio migrate from the Radio to other device. Source:Ofcom2014
- 34. jesper rhode | 2015-05-27 | Page 34 (65) UK: Top 10 most missed activities Source:Ofcom2014 The 16-24 segment is have excluded historically essential services from the top10 list: Live TV, Live Radio, Email, and Newspapers (incl online). Live TV has been replaced with Recorded TV, and Books are still highly placed on the rank
- 35. jesper rhode | 2015-05-27 | Page 35 (65) Trans- Formation
- 36. jesper rhode | 2015-05-27 | Page 36 (65) Industry & Digital Transformation
- 37. jesper rhode | 2015-05-27 | Page 37 (65) New media roles
- 38. jesper rhode | 2015-05-27 | Page 38 (65) Media – a First mover
- 39. jesper rhode | 2015-05-27 | Page 39 (65)
- 40. jesper rhode | 2015-05-27 | Page 40 (65)
- 41. jesper rhode | 2015-05-27 | Page 41 (65)
- 42. jesper rhode | 2015-05-27 | Page 42 (65) Narrative Science
- 43. jesper rhode | 2015-05-27 | Page 43 (65)
- 44. jesper rhode | 2015-05-27 | Page 44 (65) Context
- 45. jesper rhode | 2015-05-27 | Page 45 (65) Zuck’s Law › “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before”
- 46. jesper rhode | 2015-05-27 | Page 46 (65) Abundance x Scarcity
- 47. jesper rhode | 2015-05-27 | Page 47 (65) Connected car evolution
- 48. jesper rhode | 2015-05-27 | Page 48 (65) Second Screen
- 49. jesper rhode | 2015-05-27 | Page 49 (65) VR is gaining again after oculus Rift
- 50. jesper rhode | 2015-05-27 | Page 50 (65)
- 51. jesper rhode | 2015-05-27 | Page 51 (65) › NBA decided to record games for VR. › From UHDTV with 30 mbps to Virtual Reality with more than 100 mbps. › Facebook acquisition of Oculus Rift. VR is the new Black
- 53. jesper rhode | 2015-05-27 | Page 53 (65) SMART CITIZENS › Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020 › As citizens’ behavior becomes smarter, so will the cities they inhabit Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Source: Ericsson ConsumerLab Analytical Platform, September 2014 Sao Paulo Global Comparar el uso de servicios públicos 74 70 Mapas con el tráfico para ver donde esta colapsada la ciudad 78 76 Smartphone verificando la calidad del agua en lugares publicos 81 66
- 54. jesper rhode | 2015-05-27 | Page 54 (65) THE SHARING ECONOMY Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money Brazil México Global Leisure equipment 31 27 24 Rooms 33 33 25 Appliances 29 25 20 Eating dinner at other´s home 27 22 31
- 55. jesper rhode | 2015-05-27 | Page 55 (65) MY INFORMATION › 47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information › 56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 Brazil México Global Encript mails, chats, internet communications 62% 73% 56% Finger prints to encript 64% 70% 53% Electronic payments without giving away personal information 53% 61% 47%
- 56. jesper rhode | 2015-05-27 | Page 56 (65) LONGER LIFE Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › Wearable technology is no longer just a novelty – it will provide significant health benefits › Consumers believe that cloud-based services such as jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application YEARS +0.5 +1.8 +1.9 YEARS Years of life to add per application Brazil México Global Wearables that monitor my stress levels 1,4 2,7 2,0 Wearables that monitor my exercise and physical activity 0,8 2,7 1,9 Cups and plates that measure intake of calories, sugar, salt 1,3 2,8 1,8 Cups and plates that identify food I am allergic to 1,4 2,1 1,3 Pillows and sheets that monitor and regulate my sleep 0,8 1,7 1,1 Medicine jars that monitor and regulate medicine intake 0,8 2,0 1,1 Self driving cars and internet-regulated traffic -0,1 1,7 0,5
- 57. jesper rhode | 2015-05-27 | Page 57 (65) DOMESTIC ROBOTS Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › 64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020 › Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them company Brazil México Global Sorting, washing, drying and folding my laundry 72% 71% 57% Teaching me how to use new technology 66% 64% 50% Cooking simpler meals at home 62% 59% 49% Driving me around even if I do not have a driver’s license 54% 56% 46% Advising me on what foods to eat 64% 47% 44% Helping me move about indoors and climb staircases 51% 47% 41% Helping children with homework 52% 50% 40% Keeping me company while I am at home 50% 42% 36%
- 58. jesper rhode | 2015-05-27 | Page 58 (65) TV and Smartphones 86% of Brazilian smartphones users use them when seeing TV Souce: Data Popular / Google 2015
- 59. jesper rhode | 2015-05-27 | Page 59 (65) Time spenT x $$$
- 60. jesper rhode | 2015-05-27 | Page 60 (65) @jesperrhode