Internet User Profile 2542

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ISBN974-7579-40-5

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(Internet User Profile of Thailand)

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Copyright © 1999 by‹ :
National Electronics and Computer Technology Center
National Science and Technology Development Agency
Ministry of Science, Technology and Environment,
73/1 NSTDA Building Rama VI Road., Rajthevi Bangkok 10400, Thailand
Tel: (662) 644-8guatda.com/cmx.p150...99 Fax: (662) 644-8guatda.com/cmx.p137...8

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E-mail: nitc-sec@nwg.nectec.or.th Web site: http://www.nitc.go.th

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¡’‡§√◊ËÕß§Õ¡æ‘«‡µÕ√å‡™◊ËÕ¡µàÕ°—π‡æ’¬ß ’Ë‡§√◊ËÕß„π‡¥◊Õπæƒ»®‘°“¬π æ.». 2542 ª√–‡∑»‰∑¬
¡‡§√Õß§Õ¡æ«‡µÕ√∑‡™Õ¡°∫Õπ‡∑Õ√‡πµ¿“¬„µ™Õª√–‡∑»‰∑¬(TH) √«¡ª√–¡“≥ 65,000
’ Ë◊ ‘ å Ë’ Ë◊ — ‘ å Á â Ë◊
‡§√◊ËÕß ·≈–§“¥«à“¡’°“√®¥∑–‡∫’¬π¿“¬„µâ™◊ËÕÕ◊ËπÕ’°À≈“¬æ—π‡§√◊ËÕß

°“√√‘‡√‘Ë¡Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å
§«“¡æ¬“¬“¡∑’Ë®–‡√‘Ë¡„Àâ¡’°“√„™âß“πÕ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å„πª√–‡∑»‰∑¬‡°‘¥¢÷Èπ
§àÕπ¢â“ß™â“ §◊Õ„πª√–¡“≥ æ.». 2537 ´÷Ëß‡ªìπ™à«ß∑’Ë‡√‘Ë¡¡’°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√»÷°…“
1
çMilestones of the Internet in Thailandé, Thaweesak Koanantakool,
http://www.nectec.or.th/users/htk/milestones.html
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

«‘®—¬°—πÕ¬à“ß·æ√àÀ≈“¬ ·µà¬—ß‰¡à “¡“√∂¡’ºŸâ „¥„Àâ°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å·°à
“∏“√≥™π‰¥â ‡ æ√“–µâ Õ ßÕ“»— ¬ «ß®√ ◊Ë Õ “√µà “ ßª√–‡∑»´÷Ë ß ‡ªì π ‘Ë ß ∑’Ë ° “√ ◊Ë Õ “√·Àà ß
ª√–‡∑»‰∑¬ (° ∑.) ‡ªπº∑¡ ∑∏∑”‰¥µ“¡°ÆÀ¡“¬·µ‡æ¬ßº‡¥¬« ¥ßππ ‡æÕ„À‡°¥∫√°“√
ì âŸ Ë’ ’ ‘ ‘ â à ’ âŸ ’ — È— Ë◊ â ‘ ‘
Õ‘π‡∑Õ√å‡πÁµ¢÷Èπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷ß‰¥â®—¥µ—Èß§≥–
∑”ß“πæ—≤π“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å¢÷Èπ√à«¡°—∫ ° ∑. ·≈– ∑»∑. (Õß§å°“√‚∑√»—æ∑å
·Ààßª√–‡∑»‰∑¬) ¢÷Èπ ®π‡ªìπº≈ ”‡√Á® ∫√‘°“√‡™‘ßæ“≥‘™¬å·Ààß·√°¢Õßª√–‡∑»‰∑¬®÷ß∂◊Õ
°”‡π‘¥¢÷Èπ„π«—π∑’Ë 1 ¡’π“§¡ æ.». 2538 ´÷Ëß‡ªìπ°“√©≈Õßªï·Ààß‡∑§‚π‚≈¬’ “√ π‡∑»‰∑¬
(Thailand IT Year) ©≈Õß°“√§√Õß√“™¬å§√∫ 50 ªï¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—«
‚¥¬„™â™◊ËÕ∫√‘°“√«à“ ç»Ÿπ¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬é ª√–¡“≥ “¡‡¥◊ÕπÀ≈—ß®“°π—Èπ
° ∑.®÷ß‡√‘Ë¡Õπÿ≠“µ„Àâ¿“§‡Õ°™π‡√‘Ë¡ª√–°Õ∫°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√∑—Ë«‰ª
ª√–«—µ‘¢Õß°“√„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ‡√◊ËÕß∑’Ë¬“«·≈–πà“ π„® ∑à“π “¡“√∂Õà“π
√“¬ß“π©∫—∫‡µÁ¡‰¥â®“°Àπ—ß ◊Õ ç§«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é2 ·≈– çª√–«—µ‘
¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬é3

∂“π¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬„π«—ππ’È
„πªí®®ÿ∫π ª√–‡∑»‰∑¬¡’ºâŸ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (ISP À√◊Õ Internet Service Provider)
—
∑’Ë¥”‡π‘πß“πÕ¬Ÿà®”π«π 15 √“¬ ·≈–Õ“®®–‡ªî¥‡æ‘Ë¡‡µ‘¡Õ’° 2-3 √“¬ ∑ÿ°√“¬µâÕß‡ªìπ∫√‘…—∑
√à«¡∑ÿπ°—∫ ° ∑. ·≈–µâÕß‡™à“«ß®√ ◊ËÕ “√√–À«à“ßª√–‡∑»°—∫ ° ∑. à«π«ß®√ ◊ËÕ “√¿“¬„π
ª√–‡∑»®–‡™à“®“°ºŸâ „Àâ∫√‘°“√À≈“¬Ê √“¬ªπ°—π °“√‡™◊ËÕ¡µàÕ«ß®√√–À«à“ß ISP ·≈– ° ∑.
¡§«“¡‡ª≈¬π·ª≈ßÕ¬µ≈Õ¥‡«≈“Õπ‡πÕß¡“®“°°“√¢¬“¬µ«¢Õß°“√„™ß“π »π¬‡∑§‚π‚≈¬’
’ Ë’ àŸ — Ë◊ — â Ÿ å
Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷ß‰¥â®—¥∑”·ºπ∑’Ë· ¥ß°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ
¿“¬„πª√–‡∑»¢÷Èπ¡“‡æ◊ËÕ„ÀâºŸâ∑’Ë π„®µ‘¥µ“¡‰¥â „™âÕâ“ßÕ‘ß4 (‚ª√¥¥Ÿ®“°√Ÿª∑’Ë 1) ∑—Èßπ’È ®–¡’°“√
ª√—∫ª√ÿß·ºπ∑’Ë „Àâµ√ß°—∫§«“¡‡ªìπ®√‘ß∑ÿ°Ê ‡¥◊Õπ ·≈–∑”°“√ √ÿª ∂“π¿“æ∑’Ë ”§—≠¢Õß
°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡™àπ §«“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√√–À«à“ßª√–‡∑»5 ´÷Ëß¡’
Õ—µ√“°“√‡®√‘≠‡µ‘∫‚µ Ÿß¡“° §◊Õ „π‡¥◊Õπæƒ»®‘°“¬π æ.». 2542 ¡’§«“¡‡√Á«√«¡‡ªìπ 112
≈â“π∫‘µµàÕ«‘π“∑’ π—∫‡ªìπ 310% ¢Õß‡¥◊Õπ‡¥’¬«°—π„πªï æ.». 2541 (‚ª√¥¥Ÿ®“°µ“√“ß∑’Ë 1)

2
§«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬, ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈
3
ª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬, ‘√‘π∑√å ª“≈»√’, Steven Huter, ·≈– Zita Wenzel
4
http://ntl.nectec.or.th/internet/map/current.html
5
http://ntl.nectec.or.th/internet/int-bandwidth.html
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

Academic/
Internet Connectivities in Thailand (December 1999) Research

http://www.nectec.or.th/internet/map/ Commercial
Domestic
Exchange

AS7613 AS7636 AS7715 AS7470 International
AS7616 AS9315 AS7487 AS7588 Gateway
Data Far East School Asia
JI-NET CWN Idea Net PubNet
LineThai Internet Net InfoNet International
Provider
128k 64k
512k
2M
512k 256k 192k 10M
128k 100M
256k 512k 128k 1.5M
128k 256k 100M
2*2M 512k 10M
National Internet Public Internet 512k
International Exchange (NIX) 2M
Exchange (PIE) 100M AS3836
100M
Internet AS7596 ThaiSarn
AS4652
Gateway (IIG) [CAT] [NECTEC]
AS4651 8.5M 10M
512k 8M
512k 2M 128k 512k 2M 4M
[CAT] 2M 2M
512k
256k 2*2M 512k 4M 2M
8M 512k 2M
512k
512k 2M

AS4765 AS4803 AS4618 AS4621
AS4750 AS7654 AS4741 AS7568 AS4274 AS4776
World Asia Internet MUA
Loxinfo SGA Samart CS Com KSC A-NET
Net Access Thailand (UniNet)

2M 2M

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
8M 512k 512k 512k 2M 128k 128k 2M 13M 2M 1M 2*2M 2M 2M 8M 2M 2M
2M 2M 2*2M 34M
8M
8M
2M 2M

AS4000
AS5727 AS9505 AS4766 AS2516 AS7473 AS4722 AS4694 AS4774 AS3561 AS4637 AS8961 AS6453 AS2907
Global
AT&T CHT-I KORNET KDD SingTel ITJ IDC Abone C&W InfoNet EMIX TeleGlobe NACSIS
One
(USA) (Taiwan) (Korea) (Japan) (Sg) (Japan) (Japan) (Japan) (USA) (USA, Hk) (UAE) (Canada) (Japan)
(USA)

DISCLAIMER This chart is designed, maintained and copyrighted by Vasinee Manasrangsi, Angkana Angkalukkana and Thaweesak Koanantakool NTL,
NECTEC. All rights reserved. The information contained in this chart is based on actual measurements and estimation. We welcome update
Chart Date: 1999-12-03 information, but reserve the rights to verify the accuracy of the given information. Please contact us at netadmin@ntl.nectec.or.th . For
authoritative information please contact Communications Authority of Thailand.

√Ÿª∑’Ë 1 ·ºπ¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬ ∏—π«“§¡ 2542 ®“° http://ntl.nectec.or.th/internet/map/current.html
7

„

„

µ“√“ß∑’Ë 1 °“√‡®√‘≠‡µ‘∫‚µ¢Õß«ß®√Õ‘π‡∑Õ√å‡πÁµ√–À«à“ß
ª√–‡∑» (Internation Bandwidth)
Year Total International
Month Bandwidth (Mbps)
To Thailand From Thailand
1999/11 112.75 60.75
1999/10 109.875 61.875
1999/09 81.5 61.5
1999/08 73.5 53.5
1999/07 65.5 53.5
1999/06 62.875 50.875
1999/05 62.875 50.875
1999/04 58.875 54.875
1999/03 50.25 46.25
1999/02 49.5 47.5
1999/01 49.5 47.5
1998/12 37 37
1998/11 36.375 36.375
1998/10 36.375 36.375
1998/09 35.625 35.625
1998/08 35.75 35.75
1998/07 32.375 32.375
1998/06 29.875 29.875
1998/05 30.25 30.25
1998/04 34.25 34.25
1998/03 34.25 34.25
1998/02 30.75 30.75
1998/01 32.75 32.75
1997/12 32.5 32.5
1997/11 34.5 34.5
1997/10 22.6875 22.6875
1997/09 22.9375 22.9375
1997/08 20.9375 20.9375
1996/12 10.25 10.25
1996/02 5 5
1995/09 4.77 4.77
1995/08 2.5625 2.5625
1993/06 0.13 0.13
·À≈à ß ¢â Õ ¡Ÿ ≈ : http://ntl.nectec.or.th/internet/int-
bandwidth.html
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


°“√·≈°‡ª≈’Ë¬π¢âÕ¡Ÿ≈„πª√–‡∑»
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Õ‘π‡∑Õ√å‡πÁµ ∑—Èß‡™‘ßæ“≥‘™¬å 15 √“¬ ·≈–»Ÿπ¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ·∫∫‰¡à§â“¢“¬Õ’° 4 √“¬
‰¥â·°à ‰∑¬ “√, SchoolNet, PubNet, UniNet à«π∑’Ë‡ªìπ«ß„À≠àµ√ß°≈“ß “¡«ß ‰¥â·°à
»π¬°≈“ß°“√·≈°‡ª≈¬π¢Õ¡≈¿“¬„πª√–‡∑» Õß·Àß (NIX-National Internet Exchange
Ÿ å Ë’ â Ÿ à
¢Õß ° ∑. ·≈– PIE-Public Internet Exchange ∑’Ë‡π§‡∑§®—¥∑”¢÷Èπ‡æ◊ËÕ°“√»÷°…“«‘®—¬)
·≈–»Ÿπ¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÕÕ°µà“ßª√–‡∑» (Internet International Gateway) ¢Õß
° ∑. ‚§√ß°“√ PIE ∑’Ë®—¥∑”¢÷Èπ‚¥¬Àπà«¬ªØ‘∫—µ‘°“√«‘®—¬·≈–æ—≤π“‡∑§‚π‚≈¬’‡§√◊Õ¢à“¬
§Õ¡æ‘«‡µÕ√å¢Õß‡π§‡∑§‰¥â√«∫√«¡¢âÕ¡Ÿ≈¥â“π°“√®—¥∑”‡ âπ∑“ß°“√‡™◊ËÕ¡‚¬ß¢âÕ¡Ÿ≈·≈–
π—∫ ∂‘µ‘°“√‰À≈‡«’¬π ¢Õß¢âÕ¡Ÿ≈‡ πÕ‡ªìπ√“¬ß“π “∏“√≥– ∂‘µ‘∑’Ëπà“ π„®„πªí®®ÿ∫—π §◊Õ
°“√‰À≈‡«’¬π¢Õß¢âÕ¡Ÿ≈∑’Ë PIE „πªí®®ÿ∫—π¡’ª√‘¡“≥ Ÿß∂÷ß«—π≈– 150 æ—π≈â“π‰∫µå ‚¥¬¡’ à«π
¢âÕ¡Ÿ≈∑’Ë‡°‘¥®“°‡§√◊Õ¢à“¬¢Õß‡π§‡∑§ Ÿß∂÷ß 32% ¢Õß∑—ÈßÀ¡¥√«¡°—π °“√®—¥·≈°‡ª≈’Ë¬π
¢âÕ¡Ÿ≈¿“¬„πª√–‡∑» ™à«¬„Àâª√–‡∑»‰∑¬ª√–À¬—¥§à“«ß®√ ◊ËÕ “√µà“ßª√–‡∑»‰¥â∂÷ß°«à“
ªï≈– 140 ≈â“π∫“∑ ·≈–∑”„ÀâºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬∑ÿ°§π‡√’¬°¢âÕ¡Ÿ≈‰¥â‡√Á«¢÷Èπ°«à“
°“√‡√’¬°ÕâÕ¡∑’Ëµà“ßª√–‡∑»

®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬
§”«“™Õ‚¥‡¡π ≠™“µ‰∑¬πÀ¡“¬∂ß™Õ‚¥‡¡π√–¥∫∑Ë’ 3 (Third-Level Domain Name)
à Ë◊ — ‘ È’ ÷ Ë◊ —
∑ÿ°ª√–‡¿∑∑’Ë≈ß∑â“¬¥â«¬ .th ´÷Ëß‡ªìπ√À— ª√–®”ª√–‡∑»‰∑¬ µ—«Õ¬à“ß‡™àπ nectec.or.th ºŸâ„Àâ
∫√‘°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬§◊ÕÀπà«¬ß“π∑’Ë „™â™◊ËÕ«à“ Thailand Network
Information Center À√◊Õ∑’Ë√Ÿâ®—°°—πÕ¬à“ß·æ√àÀ≈“¬„ππ“¡¬àÕ§◊Õ ∑’‡Õ™π‘° (thnic) À√◊Õ
‰∑¬π‘° ‚¥¬¡’°“√·∫àßÀ¡«¥À¡Ÿà™◊ËÕ‚¥‡¡πÕÕ°‡ªìπ 7 ª√–‡¿∑ ¥—ßµàÕ‰ªπ’È
u co.th ”À√—∫Õß§å°√∏ÿ√°‘®∑’Ë®¥∑–‡∫’¬π„πª√–‡∑»‰∑¬
u ac.th ”À√—∫ ∂“∫—π°“√»÷°…“¢Õß‰∑¬
u go.th ”À√—∫Àπà«¬ß“π√“™°“√‰∑¬
u net.th ”À√—∫Àπà«¬ß“π‰∑¬∑’Ë „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ‡§√◊Õ¢à“¬
u or.th ”À√—∫Õß§å°√‰∑¬∑’Ë ‰¡à· «ß°”‰√
u mi.th ”À√—∫Àπà«¬ß“π∑“ß∑À“√¢Õß°Õß∑—æ‰∑¬
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∑–‡∫’¬π‡æ‘Ë¡‡µ‘¡®“° 6 À¡«¥∑’Ë¡’¡“·µà‡¥‘¡ ‚¥¬‡√‘Ë¡√—∫®¥∑–‡∫’¬π„πÀ¡«¥„À¡àπ’È‡¡◊Ë Õ
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™◊ËÕ‚¥‡¡π„πÀ¡«¥π’È§◊Õ ∫ÿ§§≈∑—Ë«‰ª°Á “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡ππ’È ‰¥â ·≈–Õß§å°√∑’Ë
µâÕß°“√®¥∑–‡∫’¬π¿“¬„µâÀ¡«¥π’È ‰¡à®”‡ªìπ®–µâÕßµ—Èß™◊ËÕ‚¥‡¡π„Àâ‡À¡◊ÕπÀ√◊Õ„°≈â‡§’¬ß∑’Ë ÿ¥
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π—ÈπÕß§å°√Àπ÷ËßÊ ´÷Ëß¡’ ‘∑∏‘Ï¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π‰¥â‡æ’¬ß™◊ËÕ‡¥’¬«®“°∑—Èß 6 À¡«¥À¡Ÿà‡¥‘¡
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¡’°“√√–∫ÿ∂÷ß ‡™àπ §«“¡≈à“™â“„π°“√√—∫- àß —≠≠“≥ °“√µ‘¥µàÕ‰¡à‡¢â“À√◊Õ —≠≠“≥¢“¥À“¬
‡ªìπªí≠À“∑’Ë “¡“√∂·°â ‰¢‚¥¬°“√ª√—∫ª√ÿß‚§√ß √â“ßæ◊Èπ∞“π¥â“π‚∑√§¡π“§¡ πÕ°®“°π’È
ªí≠À“‡√◊ËÕß§à“„™â®à“¬·≈–ªí≠À“°“√¡’·À≈àß¬—Ë«¬ÿ∫πÕ‘π‡∑Õ√å‡πÁµ°Á‡ªìπªí≠À“ ”§—≠∑’Ë§«√‡√àß
·°â ‰¢‡™àπ°—π
¥—ß∑’Ë°≈à“«‰«â¢â“ßµâπ ‡π◊ÈÕ§«“¡„π à«ππ’È‡ªìπ‡æ’¬ß°“√ √ÿª “√– ”§—≠‡æ’¬ß∫“ß
ª√–°“√®“°º≈¢Õß°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ¬—ß¡’¢âÕ¡Ÿ≈„π√“¬
≈–‡Õ’¬¥Õ◊ËπÊ Õ’°¡“° ¥—ß‰¥â· ¥ß‰«â „πµ“√“ß·≈–·ºπ¿Ÿ¡‘„π à«π∂—¥‰ª ´÷ËßºŸâ∑’Ë π„® “¡“√∂
πÌ“¢âÕ¡Ÿ≈¥—ß°≈à“«‰ª«‘‡§√“–Àå„π‡™‘ß≈÷°‡æ◊ËÕ„™âª√–‚¬™πåµ“¡«—µ∂ÿª√– ß§å·≈–À√◊Õ¿“√°‘®
¢ÕßµπÀ√◊Õ¢ÕßÕß§å°“√‰¥âµ“¡§«“¡‡À¡“– ¡

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

(«—¥®“° —¥ à«π¢Õß®”π«πºŸâ „™â „π·µà≈–æ◊Èπ∑’Ë)

µà“ßª√–‡∑»
Abroad 1.5%

‡Àπ◊Õ
North 10.44%

µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
North-East
7.03%

ª√‘¡≥±≈ (ππ∑∫ÿ√’ °√ÿß‡∑æ¡À“π§√
ª∑ÿ¡∏“π’ ¡ÿ∑√ª√“°“√) Bangkok
Near-By Provinces 54.37%
13.31%

„µâ
South
4.99%

Internet Diffusion of Thailand
(measured by percentage of users in cach area)
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

‡æ»
Gender

À≠‘ß (Female)
34.94%

™“¬ (Male) À≠‘ß (Female)
65.06% ™“¬ (Male)

‡æ» À≠‘ß ™“¬ √«¡
Gender Female Male Total
®”π«π 840 1564 2404
Frequency
√âÕ¬≈– 34.94 65.06 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


Õ“¬ÿ
Age
57.53
60

50

40
√âÕ¬≈– (Percent)

30
22.55

20

10.32
10
7.4

0.08 0.92 1.04 0.17 0
0

πâÕ¬°«à“ 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª
(Less than) (and up)
10

Õ“¬ÿ πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡
Age Less than
®”π«π 2 22 248 1383 542 178 25 4 0 2404
Frequency
√âÕ¬≈– 0.08 0.92 10.32 57.53 22.55 7.40 1.04 0.17 0 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

Õ“¬ÿ·¬°µ“¡‡æ»
Age by Gender
59.88
60 56.72

50

À≠‘ß (Female)
40 ™“¬ (Male)

30
25
21.23
20

11.06
8.93 8.5
10
5.36
0 0.13 0.24 1.28 0.6 1.28 0 0.26 0
0 0
πâÕ¬°«à“ 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª
(Less than) (Lan up)
10

Õ“¬ÿ·¬°µ“¡‡æ» πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡
Age by Gender Less than
®”π«π
À≠‘ß Frequency 0 2 75 503 210 45 5 0 0 840
Female √âÕ¬≈–
0 0.24 8.93 59.88 25.0 5.36 0.60 0 0 100
Percent
®”π«π 2 20 173 880 332 133 20 4 0 1564
™“¬ Frequency
Male √âÕ¬≈– 0.13 1.28 11.06 56.27 21.23 8.50 1.28 0.26 0 100
Percent
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


∂“π– ¡√
Marital Status

¡√ (Married)
24.38%

‚ ¥ (Single) ‚ ¥ (Single)
¡√ (Married) 75.62%

∂“π– ¡√ ‚ ¥ ¡√ √«¡
Marital Status Single Married Total

®”π«π 1818 586 2404
Frequency
√âÕ¬≈– 75.62 24.38 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

∂“π– ¡√ ‡‡¬°µ“¡‡æ»
Marital Status by Gender

79.52
73.53
80

70 À≠‘ß (Female)
60
™“¬ (Male)

50

40 26.47
20.48
30

20

10

0
‚ ¥ (Single) ¡√ (Married)

∂“π– ¡√
·¬°µ“¡‡æ» ‚ ¥ ¡√ √«¡
Marital Status Single Married Total
by Gender

®”π«π 668 172 840
À≠‘ß Frequency
Female

√âÕ¬≈–
Percent
79.52 20.48 100

®”π«π
Frequency
1150 414 1564
™“¬
Male

√âÕ¬≈–
Percent
73.53 26.47 100

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


∑’ËÕ¬Ÿàªí®®ÿ∫—π
Location

60
54.37

50

40

30

20
13.31
10.44
8.36 7.03
10
4.99
1.5
0

°√ÿß‡∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µ–«—πÕÕ° ¿“§„µâ µà“ßª√–‡∑»
(Bangkok) (Near-by) (Central) (North) ‡©’¬ß‡Àπ◊Õ (South) (Abroad)
(North-East)

∑’ËÕ¬Ÿà °√ÿß‡∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µ–«—π ¿“§„µâ µà“ß- √«¡
Location Bangkok Near-by Central North ÕÕ°‡©’¬ß South ª√–‡∑» Total
‡Àπ◊Õ Abroad
North-East
®”π«π 1307 320 201 251 169 120 36 2404
Frequency
√âÕ¬≈– 54.37 13.31 8.36 10.44 7.03 4.99 1.50 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

≈—°…≥–¢Õß‡¢µ∑’ËÕ¬Ÿà„πªí®®ÿ∫—π (‡¢µ‡¡◊ÕßÀ√◊Õ™π∫∑)
Kind of Area (urban versus rural)

67.68
70

60

50

40

30 20.88

20 9.94

10 1.5

0

°√ÿß‡∑æœ ·≈–ª√‘¡≥±≈ Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ßª√–‡∑»
(Bangkok and Near-by) (Other Urban) (Rural) (Abroad)

≈—°…≥–¢Õß‡¢µ∑’ËÕ¬Ÿà °√ÿß‡∑æœ Õ”‡¿Õ‡¡◊Õß πÕ° µà“ßª√–‡∑» √«¡
Kind of Area Bangkok Other Urban Õ”‡¿Õ‡¡◊Õß Abroad Total
and Near-by Rural
®”π«π 1627 502 239 36 2404
Frequency
√âÕ¬≈– 67.68 20.88 9.94 1.50 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


®Ì“π«π∫ÿµ√
Number of Children

90 80.91
80

70

60

50

40

30

20
9.23 7.74
10 1.83 0.29
0

‰¡à¡’ (None) 1 2 3 ¡“°°«à“ (More than) 3

®”π«π∫ÿµ√ ‰¡à¡’ 1 2 3 ¡“°°«à“ 3 √«¡
No. of Children None More than Total
®”π«π 1945 222 186 44 7 2404
Frequency
√âÕ¬≈– 80.91 9.23 7.74 1.83 0.29 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ
Number of Household Members

24.38
25

19.59
20

16.18

15
12.69
10.4
9.53
10
7.24

5

0

1 2 3 4 5 6 ¡“°°«à“
(More than) 6

®”π«π ¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 ¡“°°«à“ 6 √«¡
Number of House Morethan Total
hold Members

®”π«π 174 305 389 586 471 250 229 2404
Frequency
√âÕ¬≈– 7.24 12.69 16.18 24.38 19.59 10.40 9.53 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
Number of Internet Users in the Household
44.13
45

40
34.78
35

30

25

20
15.1
15

10
4.37
5 1.12 0.37 0.12
0

1 2 3 4 5 6 ¡“°°«à“ 6
(More than)

®”π«π ¡“™‘°„π§√—«‡√◊Õπ
∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
Internet Users in 1 2 3 4 5 6 ¡“°°«à“ 6 √«¡
Morethan Total
the Household
®”π«π 1061 836 363 105 27 9 3 2404
Frequency
√âÕ¬≈– 44.13 34.78 15.10 4.37 1.12 0.37 0.12 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„ 30 √“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

√“¬‰¥â¢Õß§√—«‡√◊ÕπµàÕ‡¥◊Õπ
Household Income per Month
40 37.81

35

30

23.25

25

20

15 12.52
11.19

10

4.95 4.08
5 2.12 3.2
0.87
0
00

,000
0

0
0

¡“°°«à“
0

0

πâÕ¬°«à“
0,00

0,00
0,00
0,00

0,00
10,0

-130

(Less than) (More than)
01-5

01-9
01-7
00-3

-15
01-1

150,000
,001

10,000
,001
30,0

70,0
50,0
10,0

90,0

110

130

√“¬‰¥â¢Õß§√—«‡√◊Õπ πâÕ¬°«à“ 10,000- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- ¡“°°«à“
Household Income Less than 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Morethan √«¡
10,000 150,000 Total

®”π«π 301 909 559 269 119 98 51 21 77 2404
Frequency
√âÕ¬≈– 12.52 37.81 23.25 11.19 4.95 4.08 2.12 0.87 3.20 100
Percent

À¡“¬‡Àµÿ : „πÀπà«¬‡ß‘π∫“∑ (Baht)
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


∂“π–°“√»÷°…“
Student versus Non-Student

°”≈—ß»÷°…“ ‰¡à‰¥â°”≈—ß»÷°…“
(Student) (Non-Student)
45.73% 54.27%

‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student)

∂“π–°“√»÷°…“ ‰¡à ‰¥â°”≈—ß»÷°…“ °”≈—ß»÷°…“ √«¡
Student vs Non-Student Student Total
Non-Student
®”π«π 1304 1099 2403
Frequency
√âÕ¬≈– 54.27 45.73 100
Percent

À¡“¬‡Àµÿ : ºŸâ∑’Ë°”≈—ß»÷°…“‰¡à‰¥âÀ¡“¬∂÷ß‡©æ“– π—°‡√’¬π π—°»÷°…“ ∑’Ë°”≈—ß»÷°…“‡≈à“‡√’¬π·µà‡æ’¬ßÕ¬à“ß
‡¥’¬«·µàÀ¡“¬∂÷ßºŸâ∑’Ë∑”ß“π‰ª¥â«¬»÷°…“‰ª¥â«¬‡™àπ°—π
çStudenté includes both full-time and part-time students.
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


√–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà)
Currently Enrolled Education

70
62.97 54%

60 46%
‰¡à ‰¥â°”≈—ß»÷°…“ (Non-Student)
°”≈—ß»÷°…“ (Student)
50

40

30
21.84
20

10
2.64 4.46 3.18 2.64
1.73 0.55
0
(Less than Highschool)
µË”°«à“¡—∏¬¡ª≈“¬

ª√–°“»π’¬∫—µ√∫—≥±‘µ
(Post Bachelor)
(Lower Vocational)

ª« ./Õπÿª√‘≠≠“
ª«™.

(Upper Vocational)

‚∑ (Master)

‡Õ° (Doctorate)
(Highschool)
¡—∏¬¡ª≈“¬

µ√’ (Bachelor)

°“√»÷°…“ªí®®ÿ∫—π µË”°«à“ ¡—∏¬¡ª≈“¬ ª«™. ª« / ª√‘≠≠“µ√’ ª√–°“» ª√‘≠≠“‚∑ ª√‘≠≠“‡Õ° √«¡
Currently Enrolled ¡—∏¬¡ª≈“¬ Highschool Lower Õπÿª√‘≠≠“ Bachelor π’¬∫—µ√ Master Doctorate
Total
Less than Vocational Upper ∫—≥±‘µ
Education Highschool Vocational Post
Bachelor

®”π«π 29 49 19 35 692 6 240 29 1099
Frequency
√âÕ¬≈– 2.64 4.46 1.73 3.18 62.97 0.55 21.84 2.64 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


√–¥—∫°“√»÷°…“ (¢ÕßºŸâ∑’Ë®∫°“√»÷°…“·≈â«)
Level of Education (for Non-Student Group)

80
70.86 54%

70
46%
‰¡à ‰¥â°”≈—ß»÷°…“ (Non-Student)
°”≈—ß»÷°…“ (Student)
60

50

40

30

17.25
20

10
6.60
0.46 1.84 1.53 0.69 0.77
0
(Lower Vocational)
ª«™.
(Less than Highschool)
µË”°«à“¡—∏¬¡ª≈“¬

¡—∏¬¡ª≈“¬
(Highschool)

(Upper Vocational)
ª« ./Õπÿª√‘≠≠“

µ√’
(Bachelor)

‚∑ (Master)

‡Õ° (Doctorate)
(Post Bachelor)
ª√–°“»π’¬∫—µ√∫—≥±‘µ

√–¥—∫°“√»÷°…“ µË”°«à“ ¡—∏¬¡ª≈“¬ ª«™. ª« / ª√‘≠≠“µ√’ ª√–°“» ª√‘≠≠“‚∑ ª√‘≠≠“‡Õ° √«¡
¡—∏¬¡ª≈“¬ Highschool Lower Õπÿª√‘≠≠“ Bachelor π’¬∫—µ√ Master Doctorate
Level of Less than Vocational Upper ∫—≥±‘µ Total
Education Highschool Vocational Post
Bachelor

®”π«π 6 24 20 86 924 9 225 10 1304
Frequency
√âÕ¬≈– 0.46 1.84 1.53 6.60 70.86 0.69 17.25 0.77 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

§«“¡√Ÿâ¿“…“Õ—ß°ƒ…
English Literacy

‰¡à¡’ (None) §≈àÕß (Fluent)
πâÕ¬ (Limited) 0.42% §≈àÕß (Fluent)
33.4% 12.85%
æÕ„™â (Workable)
πâÕ¬ (Limited)
‰¡à¡’ (None)

æÕ„™â (Workable)
53.33%

§≈àÕß = §≈àÕß∑—ÈßÕà“π·≈–æŸ¥ æÕ„™â = Õà“π‡¢â“„®¥’ ·¡â®–æŸ¥‰¡à§≈àÕßπ—°
πâÕ¬ = æÕÕà“π‡¢â“„®∫â“ß ‰¡à¡’ = ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬

§«“¡√Ÿâ¿“…“Õ—ß°ƒ… §≈àÕß æÕ„™â πâÕ¬ ‰¡à¡’ √«¡
English Literacy Fluent Workable Limited None Total

®”π«π 309 1282 803 10 2404
Frequency
√âÕ¬≈– 12.85 53.33 33.40 0.42 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

À≠‘ß ™“¬ √«¡
“¢“°“√»÷°…“ Female Male Total
Major of Education ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Frequency Percent Frequency Percent Frequency Percent
«‘∑¬“»“ µ√å/«‘»«°√√¡»“ µ√å ∑“ß§Õ¡æ‘«‡µÕ√å ‰øøÑ“ 165 19.64 606 38.75 771 32.07
Major of Education
À√◊Õ‚∑√§¡π“§¡ (IT-related Science or Engineering)
«‘∑¬“»“ µ√å “¢“Õ◊Ëπ (Other Science) 49 5.83 104 6.65 153 6.36
“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥

«‘»«°√√¡»“ µ√å “¢“Õ◊Ëπ (Other Engineering) 15 1.79 147 9.40 162 6.74

§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®À√◊Õ∫√‘À“√√–∫∫ “√ π‡∑» 57 6.79 80 5.12 137 5.70
(Computer for Business or MIS
æ“≥‘™¬å»“ µ√åÀ√◊Õ∫√‘À“√ (Business or Managerment) 223 26.55 164 10.49 387 16.10

∂‘µ‘»“ µ√å (Statistics) 24 2.86 13 0.83 37 1.54

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
§≥‘µ»“ µ√å (Mathematiss) 11 1.31 26 1.66 37 1.54

»÷°…“»“ µ√å (Education) 49 5.83 65 4.16 114 4.74
Õ—°…√»“ µ√å, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ 33 3.93 8 0.51 41 1.71
(Languaqe, History, Philosophy and Other Liberal Arts)
«‘®‘µ√»‘≈ªáÀ√◊Õª√–¬ÿ°µå»‘≈ªá (Fine Arts, Music) 7 0.83 17 1.09 24 1.00
35

„

36
“¢“°“√»÷°…“
À≠‘ß
Female
™“¬
Male
√«¡
Total
„
Major of Education ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Frequency Percent Frequency Percent Frequency Percent
π‘µ‘»“ µ√å (Law) 6 0.71 27 1.73 33 1.37

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‡»√…∞»“ µ√å, √—∞»“ µ√å, —ß§¡»“ µ√å (Social Sciences) 55 6.55 92 5.88 147 6.11

◊ËÕ “√¡«≈™π (Mass Communication) 62 7.38 40 2.56 102 4.24
√“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

‚¿™π“°“√ (Food and Beverage) 3 0.35 2 0.13 5 0.21

‡°…µ√»“ µ√å (Agriculture) 13 1.55 28 1.79 41 1.71

∂“ªíµ¬°√√¡»“ µ√å Architecture) 3 0.36 14 0.90 17 0.71

·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß (Medicine, Healthcare) 45 5.36 67 4.28 112 4.66

‰¡à¡’ “¢“‡®“–®ß (No Major) 16 1.90 56 3.58 72 3.00

Õ◊ËπÊ (Others) 4 0.48 8 0.51 12 0.50

√«¡ (Total) 840 100 1564 100 2404 100


“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥
Major of Education

10

15

20

25

30

35
0

5
«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ
(sci/eng comp. and related fields) 32.07
«‘∑¬å “¢“Õ◊Ëπ 6.36
(Other Sci.)
«‘»«– “¢“Õ◊Ëπ
(Other Eng.) 6.74
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®
(Comp.for Bus. or MIS) 5.70
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√
(Bus. or Mgmt.) 16.10
∂‘µ‘»“ µ√å
(Statistics) 1.54
§≥‘µ»“ µ√å 1.54
(Mathematics)
»÷°…“»“ µ√å
(Education) 4.74
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“
(Liberal Arts) 1.71
»‘≈ª– 1.00
(Fine Arts)
π‘µ‘»“ µ√å 1.37
(Law)
‡»√…∞»“ µ√å, √—∞»“ µ√å, —ß§¡»“ µ√å 6.11
(Soc. Sci.)
◊ËÕ “√¡«≈™π
(Mass Com.) 4.24
‚¿™π»“ µ√å
(Food and Beverage) 0.21
‡°…µ√»“ µ√å 1.71
(Agriculture)
∂“ªíµ¬å
(Architecture) 0.71
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß
(Med. and Healthcare) 4.66
‰¡à¡’ “¢“‡®“–®ß
(No Major) 3.00
Õ◊ËπÊ 0.50
(Others)
0 5 10 15 20 25 30 35

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„38 √“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπÀ≠‘ß
Major of Education-Female Respondents Only

«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ
(sci/eng comp. and related fields) 19.64
«‘∑¬å “¢“Õ◊Ëπ
(Other Sci.) 5.83
«‘»«– “¢“Õ◊Ëπ
(Other Eng.) 1.79
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘® 6.79
(Comp.for Bus. or MIS)
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√
(Bus. or Mgmt.)
∂‘µ‘»“ µ√å 2.86 26.55
(Statistics)
§≥‘µ»“ µ√å 1.31
(Mathematics)
»÷°…“»“ µ√å 5.83
(Education)
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ 3.93
(Liberal Arts)
»‘≈ª–
(Fine Arts) 0.83
π‘µ‘»“ µ√å 0.71
(Law)
‡»√…∞»“ µ√å, √—∞»“ µ√å, —ß§¡»“ µ√å 6.55
(Soc. Sci.)
◊ËÕ “√¡«≈™π 7.38
(Mass Com.)
‚¿™π»“ µ√å 0.35
(Food and Beverage)
‡°…µ√»“ µ√å 1.55
(Agriculture)
∂“ªíµ¬å 0.36
(Architecture)
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 5.36
(Med. and Healthcare)
‰¡à¡’ “¢“‡®“–®ß
(No Major) 1.90
Õ◊ËπÊ 0.48
(Others)
0 5 10 15 20 25 30

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπ™“¬
Major of Education-Male Respondents Only

10

15

20

25

30

35

40
0

5
«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ
(sci/eng comp. and related fields)
«‘∑¬å “¢“Õ◊Ëπ 38.75
(Other Sci.) 6.65
«‘»«– “¢“Õ◊Ëπ
(Other Eng.) 9.40
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘® 5.12
(Comp.for Bus. or MIS)
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√ 10.49
(Bus. or Mgmt.)
∂‘µ‘»“ µ√å 0.83
(Statistics)
§≥‘µ»“ µ√å 1.66
(Mathematics)
»÷°…“»“ µ√å
(Education) 4.16
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“
(Liberal Arts) 0.51
»‘≈ª–
(Fine Arts) 1.09
π‘µ‘»“ µ√å 1.73
(Law)
‡»√…∞»“ µ√å, √—∞»“ µ√å, —ß§¡»“ µ√å 5.88
(Soc. Sci.)
◊ËÕ “√¡«≈™π 2.56
(Mass Com.)
‚¿™π»“ µ√å 0.13
(Food and Beverage)
‡°…µ√»“ µ√å 1.79
(Agriculture)
∂“ªíµ¬å
(Architecture) 0.90
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 4.28
‰¡à¡’ “¢“‡®“–®ß 3.58
(No Major)
Õ◊ËπÊ 0.51
(Others)
0 5 10 15 20 25 30 35 40


”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (1)
Major of Education by Gender (1)

38.75 À≠‘ß (Female)
40
™“¬ (Male)
35

30 26.55
25

19.64
20

15
10.49
9.4
10 6.79
5.83 6.65 5.12
5 1.79

0

Õ¡œ “Õ◊Ëπ ◊Ëπ
¢“Õ .) °‘® ‘À“√
« § √§¡œ . å “¢ r Sci.) – “ r Eng ◊ËÕ∏ÿ√MIS) √ ◊Õ∫√ gmt.)
å/«‘» ‚∑ p «‘∑¬ the «‘»« the œ ‡æ r √å À r M
«‘∑¬ øøÑ“ g com lds) (O (O §Õ¡Bus. o “ µ us. o
‰ /en fie r ‘™¬» (B
i
(sc elated p.fo æ“≥
om
an dr (C

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (2)

6
™“¬ (Male)
5
4.16 3.93

4

2.86
3

1.66
2 1.31 1.09
0.83 0.83
1
0.51

0

) å
tis tics µ√
å µ√ rts) π“,
(Sta ‘µ»“ atics) “»“ ation) ine
A »“ Arts)
µ√å §≥ hem »÷°… duc – (F §¥’, al
‘»“ t (E »‘≈ª √“≥ (Liber
∂‘µ (Ma ∫
œ, ‚ “
Õ —°…√ ª√—™≠

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (3)

8 7.38

7
6.55

6
™“¬ (Male)
5

4

3
2.56
1.73 1.79
2
1.55
0.71
1 0.35 0.13
0

w) å, å
a µ√ ) ≈™π µ√ µ√å
√å (L —∞»“ . Sci. √¡« Com.) π»“erage) »“ ture)
µ√ l
“ µ √å, √ oc “
◊ËÕ ass ‚¿™ ev ‡°… gricu
π ‘µ‘» “ µ µ√å (S M B
…∞» ( and (A
‡»√ —ß§¡»“ od
(Fo

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (4)

À≠‘ß (Female)
6
5.36 ™“¬ (Male)
5 4.28
3.58
4

3
1.9
2

0.9
0.36 0.48 051
1

0

∂“ªíµ¬å ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ‰¡à¡’ “¢“‡®“–®ß Õ◊ËπÊ (Others)
(Architecture) ∑’Ë‡°’Ë¬«¢âÕß (No Major)

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

∂“π–°“√∑”ß“π
Employment Status

63.43
70

60

50

40
27.65
30

20 8.76

10
0.17

0

‡°…’¬≥ ‰¡à ‰¥â∑”ß“π‡æ√“– ‰¡à ‰¥â∑”ß“π ∑”ß“πÕ¬ÿà
Retired »÷°…“Õ¬Ÿà Unemployed Employed
Full-Time Student

∂“π–°“√∑”ß“π ‡°…’¬≥ »÷°…“Õ¬Ÿà ‰¡à ‰¥â∑”ß“π ∑”ß“πÕ¬Ÿà √«¡
Employment Retired Full-Time Unem- Employed Total
Student ployed
®”π«π 4 660 209 1514 2387
Frequency
√âÕ¬≈– 0.17 27.65 8.76 63.43 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“Õ“™’æ
Industry

“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Industry Frequency Percent
‡°…µ√°√√¡ (Agriculture) 27 1.87

“∏“√≥Ÿª‚¿§ (Electricity, Telephone, Waterworks) 96 6.66

¢π àß, §¡π“§¡, À√◊Õ§≈—ß ‘πµâ“ (Transportation, Warehousing) 31 2.15

°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π (Construction, Real Estate) 51 3.54

º≈‘µ, ¢“¬, „Àâ∫√‘°“√, À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å 250 17.34
À√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß (IT)

Õÿµ “À°√√¡Õ◊ËπÊ (Manufacturing) 118 8.18

¢“¬ àß ‘π§â“Õ◊ËπÊ (Whole Sale) 30 2.08

¢“¬ª≈’° ‘π§â“Õ◊ËπÊ (Retail) 33 2.29

π”‡¢â“À√◊Õ àßÕÕ° (Import-Export) 42 2.91

¢à“« “√, ◊ËÕ “√, ‚¶…≥“ (Mass Communication, Advertising) 63 4.37

∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√ (Touristing, Hotel, Restaurant) 20 1.39

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Industry Frequency Percent
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ (Healthcare) 97 6.73

°ÆÀ¡“¬ (Law) 12 0.83

°“√∑À“√ (Military) 16 1.11

∑’Ëª√÷°…“∑“ß∏ÿ√°‘® (Business Consulting) 14 0.97

°“√‡ß‘π°“√∏π“§“√ (Banking, Financing) 72 4.99

°“√»÷°…“, °“√«‘®—¬ (Education, Research) 295 20.46

∫—π‡∑‘ß·≈–»‘≈ª– (Entertainment, Art) 7 0.49

°“√«“ßπ‚¬∫“¬¿“§√—∞ (Govenmental Policy Making) 24 1.66

Õ◊ËπÊ (Others) 144 9.99

√«¡ (Total) 1442 100

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“¢“Õ“™’æ
Industry

10

15

20
0

5
‡°…µ√°√√¡
Aqriculture 1.87
“∏“√≥Ÿª‚¿§
Electricity, Telephone, Waterworks 6.66
¢π àß§¡π“§¡À√◊Õ§≈—ß ‘π§â“
Transportation, Warehousing 2.15
Õ“§“√,∑’Ë¥‘π,°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕ 3.54
Construction, Real Estate
º≈‘µ,¢“¬,„Àâ∫√‘°“√,¥Ÿ·≈§Õ¡æ‘«‡µÕ√å,
‚ª√·°√¡, ‡§√◊Õ¢à“¬ 17.34
§Õ¡æ‘«‡µÕ√åÀ√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß IT
Õÿµ “À°√√¡Õ◊ËπÊ 8.18
Manufacturing
¢“¬ àß ‘π§â“Õ◊ËπÊ
Wholesale 2.08
¢“¬ª≈’° ‘π§â“Õ◊ËπÊ
Retail 2.29
π”‡¢â“À√◊Õ àßÕÕ° 2.91
Import - Export
¢à“« “√, ◊ËÕ “√,‚¶…≥“Mass
Communication, Advertising 4.37
∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√
Touristing, Hotel, Restaurant 1.39
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 6.73
Healthcare
°ÆÀ¡“¬
Law 0.83
°“√∑À“√
Military 1.11
∑’Ëª√÷°…“∑“ß∏ÿ√°‘®
Business Consulting 0.97
°“√‡ß‘π°“√∏π“§“√ 4.99
Banking, Financing
°“√»÷°…“, °“√«‘®—¬
Education, Research 20.46
∫—π‡∑‘ß·≈–»‘≈ª–
Entertainment, Art 0.49
°“√«“ßπ‚¬∫“¬¿“§√—∞ 1.66
Governmental Policy Making
Õ◊ËπÊ 9.99
Others
0 5 10 15 20

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

ª√–‡¿∑¢ÕßÀπà«¬ß“π
Sector
48.16
50

45

40

35

27.34
30

25

20 15.13
15
9.09
10

5 0.28
0
ß
√–®” √‡¡◊Õ À°‘® °™π ”‰√
“√ª rvant ™°“√°“ litician π√—∞«‘ “ ation ∫√‘…—∑‡Õ ation º≈°
¡à¡ÿàß nization
“™° l Se z z
¢â“√ Civi ¢â“√“ ted) Po æπ—°ß“ Organi æπ—°ß“π Organi å°√‰
Õß§ rga
Elec ed ro fit ß“π rofit O
(
t-Ow
n
or-P æπ—° on-P
men of F fN
Gov
ern ploy
ee ee o
f Em Em ploy
ee O
Em ploy

ª√–‡¿∑Àπà«¬ß“π ¢â“√“™°“√ ¢â“√“™°“√ æπ—°ß“π æπ—°ß“π æπ—°ß“π √«¡
Sector ª√–®” °“√‡¡◊Õß √—∞«‘ “À°‘® ∫√‘…—∑‡Õ°™π Õß§å°√ Total
Civil Servant (Elected) Employee of Employee of ‰¡à¡ÿàßº≈°”‰√
Politician Government- For-Profit Employee of
Owned Orgnnization Non-Profit
Organization Organization
®”π«π 394 4 218 694 131 1441
Frequency
√âÕ¬≈– 27.34 0.28 15.13 48.16 9.09 100
Percent
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ
Years on Internet

25 23.5
21.59

20

14.14 14.14
15
12.81

10
7.45
6.36

5

0

πâÕ¬°«à“§√÷Ëßªï 0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“ 5 ªï
Less than half More than 5 years
a year

ª√– ∫°“√≥å πâÕ¬°«à“ 0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“ √«¡
Õ‘π‡∑Õ√å‡πÁµ Lessthan 5 ªï Total
Years on 0.5 Morethan
Internet 5 Years

®”π«π 308 340 565 519 340 179 153 2404
Frequency
√âÕ¬≈– 12.81 14.14 23.50 21.59 14.14 7.45 6.36 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
Point of Access
∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Point of Access
„π∫â“π Home

64.1% 35.9%
40.97
45
35.9

40 πÕ°∫â“π Other Places

35

30

25 20.05
20

15

10
2.66
5 0.42
0

∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ ∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ÕπÊ
Ë◊
Home Office School Public Internet Others

∂“π∑’Ë„™â ∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ ∂“π∫√‘°“√ Õ◊ËπÊ √«¡
Õ‘π‡∑Õ√å‡πÁµ Home Office School Õ‘π‡∑Õ√å‡πÁµ Others Total
Point of Access Public
Internet
Service
Center
®”π«π 863 985 482 64 10 2404
Frequency
√âÕ¬≈– 35.90 40.97 20.05 2.66 0.42 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π
Home Computer Ownership

76.96

80

70

60

50

40
18.68
30

20 4.37
10

0

¡’·≈–‡ªìπ¢Õßµπ‡Õß ¡’·µà‡ªìπ¢Õß∫√‘…—∑ ‰¡à¡’ (No)
(Yes and Self-Owned) (Yes but Company-Owned)

°“√¡’§Õ¡æ‘«‡µÕ√å ¡’·≈–‡ªìπ¢Õß ¡’·µà‡ªìπ¢Õß ‰¡à¡’ √«¡
∑’Ë∫â“π µπ‡Õß Õß§å°√π“¬®â“ß No Total
Home Computer Yes and Yes but Com-
Ownership Self-Owned pany-Owned
®”π«π 1850 105 449 2404
Frequency
√âÕ¬≈– 76.96 4.37 18.68 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ
Internet Service Payer

34.82
35

30

23.5
25 22.38

20
15.56

15

10

3.74
5

0
®à“¬‡Õß∑—ÈßÀ¡¥ ®à“¬‡Õß∫“ß à«π ∫√‘…—∑ ∂“π»÷°…“ ¡’∑—Èß∑’Ëø√’·≈–®à“¬‡Õß
(Fully Self) (Partly Self) (Company) (School) (Have Multiple
Accounts-Some Free
Others Paid)

ºŸâ®à“¬§à“∫√‘°“√ ®à“¬‡Õß ®à“¬‡Õß ∫√‘…—∑ ∂“π»÷°…“ ¡’∑—Èß∑’Ëø√’ √«¡
Internet Service ∑—ÈßÀ¡¥ ∫“ß à«π ®à“¬∑—ÈßÀ¡¥ ®à“¬∑—ÈßÀ¡¥ ·≈–®à“¬‡ß‘π Total
Payer Fully Self Partly Self Company School Have Multiple
Accounts
(Some free,
Others Paid)
®”π«π 837 90 565 538 374 2404
Frequency
√âÕ¬≈– 34.82 3.74 23.50 22.38 15.56 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ
Decision Motive (to Use Internet)
66.68
70

60

50

40

30

16.72
20

8.86
10
2.83 2.5 1.16 1.25
0
(Information Search)
À“¢âÕ¡Ÿ≈

Communication)
µ‘¥µàÕ à«πµ—«

Õ◊ËπÊ (Others)
(Personal

Communication)
µ‘¥µàÕ‰¡à à«πµ—«
(Non-Personal

√à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ
∫—π‡∑‘ß
(Entertainment)

(Socialization)

‚¶…≥… ‘π§â“
(Advertising)

“‡Àµÿ®Ÿß„® À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡
Decision Informa- à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total
Motive tion Personal Non tainment Sociali- tising
Search Commu- Personal zation
nication Commu-
nication
®”π«π 1603 402 213 68 60 28 30 2404
Frequency
√âÕ¬≈– 66.86 16.72 8.86 2.83 2.50 1.16 1.25 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»
Decision Motive (to Use Internet) by Gender

68.61
70 63.1

60
À≠‘ß (Female)
™“¬ (Male)

50

40

30

19.17
20 15.41
10.48
7.99
10

1.79 3.39 2.74 2.37
1.19 1.15 1.55 1.09
0
(Information Search)
À“¢âÕ¡Ÿ≈

Communication)
(Non-Personal

√à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ

(Socialization)

‚¶…≥… ‘π§â“
(Advertising)
Communication)
(Personal

∫—π‡∑‘ß
(Entertainment)

“‡Àµÿ®Ÿß„® À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ ÕπÊ
Ë◊ √«¡
·∫àßµ“¡‡æ» Informa- à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total
Decision tion Personal Non tainment Sociali- tising
Motive Search Communi- Personal zation
by Gender cation Commu-
nication
À≠‘ß ®”π«π 530 161 88 15 23 10 13 840
Female Frequency
√âÕ¬≈–
Percent 63.10 19.17 10.48 1.79 2.74 1.19 1.55 100
™“¬ ®”π«π 1073 241 125 53 37 18 17 1564
Male Frequency
√âÕ¬≈–
Percent 68.61 15.41 7.99 3.39 2.37 1.15 1.09 100

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

Internet User Profile of Thailand „
55

≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë‡ªìπÕ¬Ÿà®√‘ß
Primary Type of Use

67.51
70

60

50

40

30

20
13.39
11.73
10 2.58 2.54 1.33 0.92
0
Communication)

Communication)

√à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ
(Entertainment)
(Information

(Advertising)
‚¶…≥… ‘π§â“
(Non-Personal

(Socialization)
À“¢âÕ¡Ÿ≈
Search)

(Personal

∫—π‡∑‘ß

≈—°…≥– À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡
°“√„™âß“π®√‘ß Informa- à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total
Type of Use tion Personal Non tainment Sociali- tising
Search Commu- Personal zation
nication Commu-
nication
®”π«π 1623 322 282 62 61 32 22 2404
Frequency
√âÕ¬≈– 67.51 13.39 11.73 2.58 2.54 1.33 0.92 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë‡ªìπÕ¬Ÿà®√‘ß-‡‡¬°µ“¡‡æ»
Primary Type of Use by Gender

80

70.14
70
62.62
À≠‘ß (Female)
60 ™“¬ (Male)
50

40

30

20
17.26
11.32 12.86 11.13
10
2.26 2.75 2.86 2.37 1.07 1.47 1.07 0.83
0
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Co (Pe µàÕ à«

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ter ‡∑

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(Ad ¶…≥“
Co (Non- ‰¡à
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cia √¡°
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µ‘¥

(So °‘®°√

Õ◊Ëπ
‚
√à«¡

≈—°…≥– À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡
°“√„™âß“π®√‘ß Informa- à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total
·∫àßµ“¡‡æ» tion Personal Non tainment Sociali- tising
Type of use Search Commu- Personal zation
by Gender nication Commu-
nication
®”π«π 526 145 108 19 24 9 9 840
Frequency
À≠‘ß
Female √âÕ¬≈–
Percent 62.62 17.26 12.86 2.26 2.86 1.07 1.07 100
®”π«π
™“¬
Frequency 1097 177 174 43 37 23 13 1564
Male
√âÕ¬≈– 70.14 11.32 11.13 2.75 2.37 1.47 0.83 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå
Weekly Hours of Use

30

25.36
25

20 18.01

16.67
15.2
14.40
15

9.11
10

5

1.26

0

πâÕ¬°«à“ 1 ™¡. 1-3 3-5 5-10 10-15 15-20 ¡“°°«à“ 20 ™¡.
Less than 1 hr More than 20 hrs

°“√„™â πâÕ¬°«à“ 1-3 3-5 5-10 10-15 15-20 ¡“°°«à“ √«¡
µàÕ —ª¥“Àå Lessthan 20 ™¡. Total
Weekly 1 More than
Usage 20 hrs
®”π«π 30 343 429 604 362 217 397 2382
Frequency
√âÕ¬≈– 1.26 14.40 18.01 25.36 15.20 9.11 16.67 100
Percent
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
Time of Use
‡«≈“∑’Ë„™â Time of Access
‡™â“∂÷ßÀ—«§ÌË“ 8:01-20:00
58.08%
41.92%

À—«§ÌË“∂÷ß‡™â“ 20:01-8:00

35
31.91

30

25
21.26

19.93
20 16.89

15

10 7.11

2.91
5

0

8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 00:01-4:00 4:01-8:00

‡«≈“∑’Ë„™â 8.01-12.00 12.01-16.00 16.01-20.00 20.01-24.00 0.01-4.00 4.01-8.00 √«¡
Time of Use Total
®”π«π 511 479 406 767 171 70 2404
Frequency
√âÕ¬≈– 21.26 19.93 16.89 31.91 7.11 2.91 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


‡∫√“‡´Õ√å∑’Ë„™â
Browser

0.87%
Lotus Notes
Lynx 0.87%
Hot Java 0.79%
0.29%

Netscape
35.48%

Explorer
61.69%

‡∫√“‡´Õ√å∑’Ë„™â Lotus Notes Hot Java Explorer Netscape Lynx Õ◊ËπÊ Others √«¡
Browser Total
®”π«π 21 7 1483 853 19 21 2404
Frequency
√âÕ¬≈– 0.87 0.29 61.69 35.48 0.79 0.87 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥
Speed
§«“¡‡√Á« ®”π«π √âÕ¬≈–
Speed Frequency Percent
πâÕ¬°«à“ Less than 14.4 kbps 32 1.33

14.4 kbps 121 5.03

28.8 kbps 311 12.94

33.6 kbps 544 22.63

56 kbps 765 31.82

128 kbps 84 3.49

1 Mbps 52 2.16

4 Mbps 27 1.12

10 Mbps 65 2.70

45 Mbps 10 0.42

¡“°°«à“ More than 45 Mbps 16 0.67

‰¡à∑√“∫ Do Not Know 377 15.68

√«¡ Total 2404 100

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥
Speed
°“√µàÕ‡¢â“ Type of Access
‰¡à∑√“∫
35 15.68% Donût Know
31.82 10.57%
30 µàÕ«ß®√‡™à“ 73.75%
Leased Line
„™â‚¡‡¥Á¡ Dial-Up
25
22.63

20

15.68
15 12.94

10

5.03
5 3.49
2.16 2.7
1.33 1.12
0.42 0.67
0
¡“°°«à“ 45 Mbps
Morethan

Do Not Know
‰¡à∑√“∫
(Modem)
28.8 Kbps

33.6 Kbps
πâÕ¬°«à“ 14.4 Kbps

56 Kbps

128 Kbps
14.4 Kbps

45 Mbps
(Modem)

(Modem)

10 Mbps
4 Mbps
(Modem)

1 Mbps
(ISDN)
Less than

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ
Perceived Problems
ªí≠À“ ®”π«π √âÕ¬≈–
Perceived Problems Frequency Percent
§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ (Speed) 1700 70.72
¿“√–§à“„™â®à“¬ (Expenses) 906 37.69
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (Network Reliability) 825 34.32
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» (Pornography) 819 34.07
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ (Lack of Law) 683 28.41
§«“¡¬“°„π°“√À“‡«Á∫‰´µå (Web Search) 674 28.04
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ (Data Integrity) 612 25.46
°“√¢‚¡¬¢âÕ¡Ÿ≈ (Unauthorized Information Access) 597 24.83
ªí≠À“∑“ß¿“…“ (Language) 573 23.84
°“√ ◊ËÕ¢âÕ§«“¡∑’Ë ‰¡à ¡§«√ (Impolite/Inappropriate Content) 528 21.96
°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬– (Junk Mails) 393 16.35
§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â „™â (Access Inequility) 301 12.52
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ (Cultural Dominance) 174 7.24
°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß (Reduction of Face to
Face Socialization) 168 6.99
°“√‚¶…≥“ (Commercial Advertisements) 99 4.12
°“√¢Õ‚∑√»—æ∑å (Request for Telephone Line) 95 3.95
Õ◊ËπÊ (Others) 39 1.62
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫
N=2404 and each may select 1-3 choices
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ
Perceived Problems

10

20

30

40

50

60

70

80
0

§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥
Speed 70.72
¿“√–§à“„™â®à“¬
Expenses 37.69
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬
Network Reliability 34.32
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» 34.07
Pornography
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ 28.41
Lack of Law
§«“¡¬“°„π°“√À“À“‡«Á∫‰´µå 28.04
Web Search
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ
Data Integrity 25.46
°“√¢‚¡¬¢âÕ¡Ÿ≈
Unauthorized Information Access 24.83
ªí≠À“∑“ß¿“…“
Language 23.84
°“√ ◊ËÕ¢âÕ§«“¡∑’Ë‰¡à ¡§«√
Impolite/Inappropriate Content 21.96
°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬–
Junk Mails 16.35
§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™â
Access Inequility 12.52
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡
Cultural Dominance 7.24
°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß
Reduction of Face to Face Socialization 6.99
°“√‚¶…≥“
Commercial Advertisements 4.12
°“√¢Õ‚∑√»—æ∑å
Request for Telephone Line 3.95
Õ◊ËπÊ
Others 1.62

0 10 20 30 40 50 60 70 80


”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

ª√–‚¬™πå∑’Ë‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ
Perceived Benefits
100 93.3
86.86
90
79.03 77.54
80

70

56.95

60

50
38.23
40

30

20

10
3.37

0
√Ÿâ e “√ √ ion s ers
«“¡ ledg ¢à“« Of ◊ËÕ “ ined izat ines Oth
æ‘Ë¡§ Know √—∫√Ÿâ / peed tion
‡ e µàÕ ations
µ‘¥ nic nt erta So cial e Bus Õ◊ËπÊ
eas
√ S i
π°“ se quis
√
π°“ u Be
E
eas
e anc
Incr ¡©—∫‰«„ Increaion Ac «¥‡√Á«„ Comm ∫—π‡∑‘ß Incr Enh
t f ¢÷Èπ ÿ√ °‘®
§«“ rma
√
¥«° d o ‰¥â§«“
¡
¡“° √‘¡∏
‡æ‘Ë¡ Info «“¡ – e Spee —°§π àß‡
§
‡æ‘Ë¡ Increa
s ‰¥â√Ÿâ®

ª√–‚¬™πå∑’Ë ‰¥â√—∫ ‡æ‘Ë¡§«“¡√Ÿâ ‡æ‘Ë¡§«“¡©—∫‰«„π ‡æ‘Ë¡§«“¡ –¥«° ‰¥â§«“¡ ‰¥â√Ÿâ®—°§π àß‡ √‘¡∏ÿ√°‘® Õ◊ËπÊ
®“°Õ‘π‡∑Õ√å‡πÁµ Increase °“√√—∫§«“¡√Ÿâ/ √«¥‡√Á«„π°“√ ∫—π‡∑‘ß ¡“°¢÷Èπ Enhance Others
¢à“« “√ µ‘¥µàÕ ◊ËÕ “√ Be Increase Business
Perceived Knowledge Increase Speed Increase Speed Entertained Socialization
Benefits of Information of Commu-
Acquisition nications
®”π«π
Frequency 2243 2088 1900 1864 1369 919 81
√âÕ¬≈–
Percent 93.30 86.86 79.03 77.54 56.95 38.23 3.37

À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫
N=2404 and each may select more than 1 choice
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ
Internet Purchase

‡§¬ (Have)
18.41%

‰¡à‡§¬
(Have Not) ‡§¬ Have
81.59% ‰¡à‡§¬ Have Not

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬ ‰¡à‡§¬ √«¡
Internet Purchase Have Have Not Total
®”π«π 436 1932 2368
Frequency
√âÕ¬≈– 18.41 81.59 100
Percent

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»
Internet Purchase by Gender

À≠‘ß (Female) 89.82
™“¬ (Male) 77.19
90

80

70

60

50

40 22.81
30
10.18
20

10

0

‡§¬ Have ‰¡à‡§¬ Have Not

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬ ‰¡à‡§¬ √«¡
Internet Purchase Have Have Not Total

À≠ß
‘ ®”π«π 84 741 825
Female Frequency
√âÕ¬≈– 10.18 89.82 100
Percent
®”π«π 352 1191 1543
™“¬ Frequency
Male
√âÕ¬≈–
Percent 22.81 77.19 100

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ
Reasons Against Internet Purchase
√«¡ À≠‘ß ™“¬
‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ Total Female Male
Reasons Against Internet Purchase ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Frequency Percent Frequency
Percent Frequency Percent
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“ 873 45.19 409 55.20 464 38.96
(Cannot Touch/Feel Goods)
‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ 733 37.94 265 35.76 468 39.29
(Reluctant to Render Credit Card Number)
‰¡à ‰«â „®ºŸâ¢“¬ 713 36.90 269 36.30 444 37.28
(Do Not Trust Merchandisers)
‰¡à¡’∫—µ√‡§√¥‘µ 661 34.21 172 23.21 489 41.06
(Do Not Have Credit Card)
‰¡à π„® 546 28.26 234 31.58 312 26.20
(Not Interested)
¬ÿàß¬“° 452 23.40 157 21.19 295 24.77
(Too Complicated)
°≈—« ‘π§â“ Ÿ≠À“¬√–À«à“ß àß 327 16.93 126 17.00 201 16.88
(Concerned for Loss/Damage)
‰¡àµâÕß°“√√Õ ‘π§â“ 267 13.82 92 12.42 175 14.69
(Do Not Want to Wait For Delivery)
‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ° 254 13.15 101 13.63 153 12.85
(Do Not Want to Buy Import Goods)
‰¡à√Ÿâ®—°‡«Á∫‰´µå 220 11.39 92 12.42 128 10.75
(Do Not Know Websites)
·æß 165 8.54 69 9.31 96 8.06
(Expensive)
‰¡à¡’ ‘π§â“πà“ π„® 109 5.64 40 5.40 69 5.79
(No Interesting Goods/Services)
Õ◊ËπÊ 53 2.74 19 2.56 34 2.85
(Others)

À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 1932 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫
N=1932 and each may select 1-3 choices
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‰¡à “¡“√∂‡À

10
15
20
25
30
35
40
45
50

0
5
68
ÁπÀ√◊Õ®—∫µâÕ
ß ‘π§â“ Ca
n
‰¡àÕ¬“°„Àâ‡
∫Õ√å∫—µ√‡§
√¥‘µ Reluctan
not Touch
/Feel Goo
ds „

45.19
t to Rende
r Credit C
ard Numb
er
‰¡à‰«â„®ºŸâ¢“

37.94
¬ Do Not
Trus t Mechard
iser

36.9
‰¡à¡’∫—µ√‡§√
¥‘µ Do No

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
t Have Cre
dit Card

34.21
‰¡à π„® No
t Intereste
d

28.26
¬ÿàß¬“° Too
Complicate
°≈—« ‘π§â“
Ÿ≠À“¬√–À« d

23.4

à“ß àß Conc
Reasons Against Internet Purchase

erned for
Loss/Dam
‰¡àµâÕß°“√√
Õ ‘π§â“ Do age

16.93
Not Want
to Wait Fo
r Delivery

‰¡àÕ¬“°´◊ÈÕ
‘π§â“πÕ°
Do Not W
‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ

ant to Buy
Import Go
ods
‰¡à√Ÿâ®—°‡«Á∫‰´

13.82 13.15
µå Do Not
Kn ow Websit
es

11.39
·æß Expe
nsive

8.54
‰¡à¡’ ‘π§â“π
à“ π„® No
Interesting
Goods

Õ◊ËπÊ Othe 5.64
rs
2.74 √âÕ¬≈– (Percent)

‰¡à “¡“√∂‡À

10
20
30
40
50
60

0
ÁπÀ√◊Õ®—∫µâÕ
ß ‘π§â“ Can
not Touch
/Feel Goo
‰¡‰«„®º¢“
à â âŸ ¬ ds

55.2
Do Not Tru
‰¡àÕ¬“°„Àâ‡ st Merchan
∫Õ√å∫—µ√‡§
√¥‘µ Reluc disers

36.2
tant to Re
nder Cred
it Card Nu
mber

35.76
‰¡à π„® No
t Intereste
‰¡à¡’∫—µ√‡§√ d

31.58
¥‘µ Do No
t Have Cre
dit Card

23.21
¬ÿàß¬“° Too
Complicate
°≈—« ‘π§â“
Ÿ≠À“¬√–À« d

21.19
à“ß àß Conc
erned for
‰¡àÕ¬“°´◊ÈÕ Loss/Dam
‘π§â“πÕ° age

17
Do Not W
ant to Buy
Import Go
ods
‰¡à√Ÿâ®—°‡«Á∫‰´
µå Do Not
‰¡àµâÕß°“√√ Kn ow Websit
Õ ‘π§â“ Do es

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
Not Want
to Wait Fo
r Delivery

13.63 12.42 12.42
·æß Expe
‰¡à¡’ ‘π§â“π nsive

9.31
à“ π„® No
In teresting G
Reasons Against Internet Purchase-Female Respondents Only

oods/Serv
ices

5.4

‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπÀ≠‘ß

Õ◊ËπÊ Othe
rs
2.56
69

„

‰¡àÕ¬“ ‰¡à¡’∫
°„Àâ‡∫ —µ√‡§√¥ √âÕ¬≈– (Percent)
‘µ
70
Õ√å∫—µ

10
15
20
25
30
35
40
45

0
5
√‡§√¥ Do N
‘µ
‰¡à “¡
“√∂‡À
Reluc
tant t
o Ren
der C
ot Ha
ve Cr
edit C
ard
„

41.06
ÁπÀ√◊Õ
® —∫µâÕß redit
Card
‘π§â“ Numb
Cann
ot To er
‰¡‰«„
à â ®º uch/F
âŸ
¢“¬ D eel G
oods
o Not

39.29 38.96
Trust

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
Merc
handis
‰¡à π ers

„® No

37.28
°≈—« t Inte
reste
‘π§â“
Ÿ≠À“¬ ¬ÿàß¬“° d

26.2
√–À« Too C
à“ß àß ompl
‰¡àµâÕß Conc icated

°“√√Õ erned

24.77
‘π§â“ for Lo
‰¡àÕ¬“ Do N ss/Da
°´◊ÈÕ ot Wa mage
‘π§â“π nt to

16.88
Õ° D Wait
o Not For D

Want eliver
to Bu y

14.69
y Imp
‰¡à√Ÿâ®—° ort G
‡«Á∫‰´ oods
µå Do
Not K

12.85
now W
ebsite
s
‰¡à¡’

10.75
·æß E
‘π§â“π xpens
à“ π„® ive
No In
Reasons Against Internet Purchase-Male Respondents Only

8.06
teres
ting G
oods

5.79
Õ◊ËπÊ
Other
‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπ™“¬

s

2.85

71

‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)
Reasons Against Internet Purchase by Gender (1)

35 31.58

30
26.20
24.77
À≠‘ß Female
™“¬ Male
25
21.19

20

14.69
15
12.42 12.42
10.75
10

5

0
Do Not Know Websites

Do Not Want to Wait
Too Complicated
Not Interested

‰¡àµâÕß°“√√Õ ‘π§â“
‰¡à π„®

‰¡à√Ÿâ®—°‡«ä∫‰´¥å

for Delivery
¬àÿß¬“°

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„


60 55.2
À≠‘ß Female
50
™“¬ Male
39.29 38.96 37.28
40 35.76 36.3

30

20

10
5.4 5.79

0
Do Not Trust Merchandisers
Reluctant to Render Credit Card

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“
No Interesting Goods

Cannot Touch/Feel Goods
‰¡à¡’ ‘π§â“πà“ π„®
‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ

‰¡à ‰«â „®ºŸâ¢“¬
Number

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

73


45
41.06
40

35 À≠‘ß Female
™“¬ Male
30

23.21
25

20 17 16.88
13.63 12.85
15
9.31
10
8.06

5
2.56 2.85

0
Do Not Want to Buy Import Goods
Concerned for loss/Damage

Do Not Have Caedit Card
Expensive

Others
ÕπÊ
°≈—« ‘π§â“À“¬√–À«à“ß àß

·æß

Ë◊
‰¡à¡’∫—µ√‡§√¥‘µ

‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ°

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ
Goods and Services Purchased
‘π§â“∑’Ë‡§¬´◊ÈÕ √«¡ À≠‘ß ™“¬
Total Female Male
Goods/Services Purchased ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Frequency percent Frequency percent Frequency percent
Àπ—ß ◊Õ 333 76.38 63 75.0 270 76.70
book
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 207 47.48 30 35.71 177 50.28
Computer Software
‡æ≈ß 202 46.33 36 42.86 166 47.16
Music
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 186 42.66 33 39.29 153 43.47
Digital Information
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 139 31.88 24 28.57 115 32.67
Computer Software Delivered via Internet
‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 85 19.50 11 13.10 74 21.02
Music Delivered via Internet
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 40 9.17 8 9.52 32 9.09
Computer Hardware
¿“æ¬πµ√å 30 6.88 3 3.57 27 7.67
Film
‡§√◊ËÕß„™â ‰øøÑ“ 18 4.13 2 2.38 16 4.55
Electrical Appliances
Õ“À“√ 11 2.52 5 5.95 6 1.70
Food
‡§√◊ËÕß·µàß°“¬ 8 1.83 4 4.76 4 1.14
Clothing
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 7 1.61 4 4.76 3 0.85
Medication/Food Suppliment
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â „π∫â“π 4 0.92 2 2.38 2 0.57
Household Items/Home Decorations
‡§√◊ËÕß ”Õ“ß 3 0.69 1 1.19 2 0.57
Cosmetics
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 1 0.23 0 0 1 0.28
Film Delivered via Internet
Õ◊ËπÊ 13 2.98 2 2.38 11 3.13
Others
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 436 §π
N= 436
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ
Goods and Services Purchased

10

20

30

40

50

60

70

80
0
Àπ—ß ◊Õ 76.38
Book
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 47.48
Computer Software
‡æ≈ß
Music 46.33
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
Digital Information 42.66
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) 31.88
Computer Software (Delivered via Internet)
‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
Music (Delivered via Internet) 19.5

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 9.17
Computer Hardware
¿“æ¬πµ√å 6.88
Film
‡§√◊ËÕß„™â‰øøÑ“ 4.13
Õ“À“√ 2.52
Food
‡§√◊ËÕß·µàß°“¬ 1.83
Clothing
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 1.61
Medication / Food Suppliment
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 0.92
Household Item/Home Decorations
‡§√◊ËÕß ”Õ“ß 0.69
Cosmetics
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
Film (Delivered via Internet) 0.23

Õ◊Ëπ Ê 2.98
Others

0 10 20 30 40 50 60 70 80
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„76 √“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπÀ≠‘ß
Goods and Services Purchased - Female Respondents Only

10

20

30

40

50

60

70

80
0

Àπ—ß ◊Õ
Book 75
‡æ≈ß
Music 42.86
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å
Computer Software 35.71
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
Computer Software (Delivered via Internet) 28.75
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å
Computer Hardware 9.52
Õ“À“√
Food 5.95
‡§√◊ËÕß·µàß°“¬
Clothing 4.76
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß
Medication/Food Suppliment 4.76
¿“æ¬πµ√å
Film 3.57
‡§√◊ËÕß„™â‰øøÑ“ 2.38
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π
Household Item/Home Decorations 2.38
‡§√◊ËÕß ”Õ“ß
Cosmetics 1.19
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
Film (Delivered via Internet) 0
Õ◊Ëπ Ê
Others 2.38

0 10 20 30 40 50 60 70 80


”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’Ë‡ªìπ™“¬
Products and Services Purchased -Male Respondents Onay

10

20

30

40

50

60

70

80
0
Àπ—ß ◊Õ
Book 76.7
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å
Computer Software 50.28
‡æ≈ß
Music 47.16
Computer Software (Delivered via Internet) 32.67

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 9.09
Computer Hardware
¿“æ¬πµ√å 7.67
Film
‡§√◊ËÕß„™â‰øøÑ“ 4.55
Õ“À“√ 1.7
Food
Clothing 1.14

¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 0.85
Medication/Food Suppliment
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 0.57
Household Item/Home Decorations
‡§√◊ËÕß ”Õ“ß 0.57
Cosmetics
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) 0.28
Film (Delivered via Internet)
Õ◊Ëπ Ê 3.13
Others
0 10 20 30 40 50 60 70 80

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

‘π§â“∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)
Goods and Services Purchased by Gender (1)

À≠‘ß (Female)
76.7
80 75 ™“¬ (Male)
70

60
50.28

47.16
50 43.47 42.86
39.29
40 35.71
32.67
28.75
30
21.02
20
13.1
10

0
Àπ—ß ◊Õ

Music (Delivered via Internet)

Music
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å
Book

Computer Software

‡æ≈ß
Digital Information

(Delivered via Internet)
Computer Software

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542



9.52
10 9.09
9 À≠‘ß (Female)
7.67 ™“¬ (Male)
8

7

6
4.55
5

4
3.57

3
2.38 2.38

2
0.57
1 0.28
0
0

Household Items/Household Decorations
Computer Hardware
Film (Delivered via Internet)
¿“æ¬πµå ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)
¿“æ¬πµå

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å
Film

‡§√◊ËÕß„™â‰øøÑ“

‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„


5.95
À≠‘ß (Female)
6
™“¬ (Male)

4.76 4.76
5

4
3.13
3
2.38
1.7
2
1.14 1.19
0.85
1 0.57

0

‡§√◊ËÕß ”Õ“ß
Cosmetics

Medication/Food
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß

Suppliment
Õ“À“√
Clothing

Others
Food

Õ◊ËπÊ

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


¿“§ºπ«°

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


·∫∫ Õ∫∂“¡
»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) ´÷Ëß‡ªìπÀπà«¬ß“π
„π —ß°—¥°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’ ·≈– ‘Ëß·«¥≈âÕ¡ „§√à¢Õ§«“¡√à«¡¡◊Õ®“°∑à“π
„π°“√À“¢âÕ¡Ÿ≈‡°’Ë¬«°—∫°“√„™â ·≈–ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¥¬¢Õ§«“¡°√ÿ≥“µÕ∫
·∫∫ Õ∫∂“¡¢â“ß≈à“ßπ’È ¢âÕ¡Ÿ≈‡À≈à“π’È®–‡Õ◊ÈÕª√–‚¬™πåÕ¬à“ß¬‘ËßµàÕ°“√«“ß·ºπ¢Õß¿“§√—∞
„π°“√ àß‡ √‘¡·≈–º≈—°¥—π°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬„Àâ‡æ‘Ë¡¡“°¢÷Èπ·≈–‡ªìπ‰ª„π
∑‘»∑“ß∑’Ë‡À¡“– ¡ ´÷Ëß®– àßº≈µàÕ§«“¡‡®√‘≠°â“«Àπâ“∑“ß‡»√…∞°‘®·≈– —ß§¡¢Õß™“µ‘
°√≥“µÕ∫·∫∫ Õ∫∂“¡„À§√∫ ¡∫√≥å ‚¥¬°“√‡µ¡¢Õ§«“¡„π™Õß«“ßÀ√Õ‡≈Õ°§”
ÿ â Ÿ ‘ â à à ◊ ◊
µÕ∫ À“°‰¡à¡’°“√√–∫ÿ‰«â‡ªìπ°√≥’æ‘‡»… „π·µà≈–¢âÕ∑à“π “¡“√∂‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

1. Õ’-‡¡≈å ¢Õß∑à“π∑’Ë –¥«°µàÕ°“√µ‘¥µàÕ§◊Õ
2. ‡æ» [1] À≠‘ß [2] ™“¬
3. Õ“¬ÿ¢Õß∑à“π
[1] πâÕ¬°«à“ 10 ªï [2] 10-14 ªï [3] 15-19 ªï [4] 20-29 ªï [5] 30-39 ªï
[6] 40-49 ªï [7] 50-59 ªï [8] 60-69 ªï [9] 70 ªï¢÷Èπ‰ª
4. ∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“π (∑’Ëæ”π—°Õ¬Ÿà®√‘ß´÷ËßÕ“®‰¡àµ√ß°—∫∑’ËÕ¬Ÿàµ“¡ ”¡–‚π§√—«°Á ‰¥â) Õ¬Ÿà„π
®—ßÀ«—¥„¥
[1] °√ÿß‡∑æ¡À“π§√
[2] ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[3] ®—ßÀ«—¥„π¿“§°≈“ß πÕ°‡Àπ◊Õ®“°°√ÿß‡∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[4] ®—ßÀ«—¥„π¿“§‡Àπ◊Õ
[5] ®—ßÀ«—¥„π¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
[6] ®—ßÀ«—¥„π¿“§„µâ
[7] Õ¬Ÿàµà“ßª√–‡∑»‡ªìπ°“√™—Ë«§√“«
[8] Õ¬Ÿàµà“ßª√–‡∑»‡ªìπ°“√∂“«√
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

5. ·≈–∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“ππ’ÈÕ¬Ÿà„π‡¢µ„¥
[1] ‡¢µÀπ÷Ëß‡¢µ„¥„π°√ÿß‡∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[2] ‡¢µÕ”‡¿Õ‡¡◊Õß¢Õß®—ßÀ«—¥Õ◊ËπÊ [3] πÕ°‡¢µÕ”‡¿Õ‡¡◊Õß¢Õß®—ßÀ«—¥Õ◊ËπÊ
[4] µà“ßª√–‡∑»
6. ∂“π– ¡√ ¢Õß∑à“π [1] ‚ ¥ [2] ¡√
7. ∑à“π¡’∫ÿµ√À√◊Õ‰¡à
[0] ‰¡à¡’ [1] ¡’ 1 §π [2] ¡’ 2 §π [3] ¡’ 3 §π
[99] ¡’¡“°°«à“ 3 §π ‚ª√¥√–∫ÿ®”π«π
8. ®”π«π ¡“™°„π§√Õ∫§√«∑Õ¬∫“π‡¥¬«°∫∑“π (√«¡µ«∑“π‡Õß ·µà ‰¡√«¡≈°®“ß ∑”
‘ — Ë’ àŸ â ’ — à — à à Ÿ â
ß“π∫â“π)
[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π
[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ
9. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π
[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ
10. √“¬‰¥â‡©≈’Ë¬µàÕ‡¥◊Õπ¢Õß∑—Èß§√Õ∫§√—«Õ¬Ÿà „π™à«ß
[1] µË”°«à“ 10,000 [2] 10,000-30,000 [3] 30,001-50,000 [4] 50,001-70,000
[5] 70,001-90,000 [6] 90,001-110,000 [7] 110,001-130,000 [8] 130,001-150,000
[9] ¡“°°«à“ 150,000
11. ∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ‰¡à
[1] ‰¡à ‰¥â°”≈—ß»÷°…“Õ¬Ÿà (À“°∑à“πµÕ∫ ‰¡à ‰¥â°”≈—ß»÷°…“Õ¬Ÿà °√ÿ≥“¢â“¡‰ª¢âÕ 12)
[2] °”≈—ß»÷°…“Õ¬Ÿà

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


·≈–∑à“π°”≈—ß»÷°…“Õ¬Ÿà „π√–¥—∫
[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™
[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’
[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°
12. „π°√≥∑∑“π‰¡à ‰¥°”≈ß»°…“Õ¬°“√»°…“ ß ¥¢Õß∑“π§Õ ( ”À√∫∑“π∑°”≈ß»°…“
’ Ë’ à â — ÷ àŸ ÷ Ÿ ÿ à ◊ — à Ë’ — ÷
Õ¬Ÿà°√ÿ≥“¢â“¡‰ª¢âÕ 13)
[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™
[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’
[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°
13. ∑à“π§‘¥«à“§«“¡ “¡“√∂„π°“√„™â¿“…“Õ—ß°ƒ…¢Õß∑à“π‡ªìπÕ¬à“ß‰√
[1] ‰¡à¡’ªí≠À“‡≈¬∑—ÈßÕà“π·≈–æŸ¥
[2] “¡“√∂Õà“π‡¢â“„®‰¥â¥’ ·¡â®–æŸ¥‰¥â ‰¡à§≈àÕß
[3] “¡“√∂Õà“πæÕ‡¢â“„®∫â“ß ·µàæŸ¥‰¡à ‰¥â
[4] ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬
14. “¢“«‘™“„π°“√»÷°…“¢—Èπ Ÿß ÿ¥∑’Ë∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ®∫¡“·≈â« Õ¬Ÿà„π¢à“¬«‘™“ À√◊Õ
„°≈â‡§’¬ß∑’Ë ÿ¥°—∫¢à“¬«‘™“„¥µàÕ‰ªπ’È (√“¬π“¡ “¢“«‘™“π’È ‰¡à ‰¥âÀ¡“¬‡©æ“–°“√»÷°…“ √–¥—∫
ª√‘≠≠“‡∑à“π—Èπ ‡™àπ °√≥’∑’Ë∑à“π®∫™à“ß‰øøÑ“ “¢“«‘™“¢Õß∑à“π§◊Õ «‘»«°√√¡‰øøÑ“)
[1] «‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å «‘∑¬“°“√§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‰øøÑ“ «‘»«°√√¡Õ‘‡≈Á°∑√Õ
π‘° å «‘»«°√√¡§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’ ‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’
“√ π‡∑»
[2] «‘∑¬“»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°§Õ¡æ‘«‡µÕ√å
[3] «‘»«°√√¡»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°‰øøÑ“ §Õ¡æ‘«‡µÕ√å Õ‘‡≈Á°∑√Õπ‘° å À√◊Õ ‚∑√
§¡π“§¡
[4] §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘® °“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑»
[5] «‘™“„πÀ¡«¥∫√‘À“√∏ÿ√°‘® (¬°‡«âπ°“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑») °“√‡ß‘π
°“√µ≈“¥ °“√∫—≠™’ °“√ª√–°—π¿—¬
”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

[6] ∂‘µ‘ ∂‘µ‘ª√–¬ÿ°µå
[7] §≥‘µ»“ µ√å
[8] »÷°…“»“ µ√å·≈–°“√Ωñ°À—¥§√Ÿ
[9] «‘™“„πÀ¡«¥ª√–«—µ‘»“ µ√å ¿“…“ ‚∫√“≥§¥’ «√√≥§¥’ »“ π“ ª√—™≠“
[10] «‘™“„πÀ¡«¥«‘®‘µ√»‘≈ªá·≈–ª√–¬ÿ°µå»‘≈ªá ‡™àπ ®‘µ√°√√¡ ª√–µ‘¡“°√√¡ ¡—≥±π»‘≈ªá
°“√≈–§√ ¥πµ√’ ÕÕ°·∫∫·ø™—Ëπ
[11] π‘µ‘»“ µ√å §◊Õ«‘™“«à“¥â«¬‡√◊ËÕß°ÆÀ¡“¬
[12] «™“«“¥«¬ ß§¡·≈–æƒµ°√√¡ ‡™π ‡»√…∞»“ µ√å √∞»“ µ√å ®µ«∑¬“ ¿¡»“ µ√å ß§¡
‘ à â — ‘ à — ‘ ‘ Ÿ‘ —
«‘∑¬“ ¡“πÿ…¬«‘∑¬“
[13] «‘™“«à“¥â«¬°“√ ◊ËÕ “√¡«≈™π·≈–°“√‡Õ° “√ ‡™àπ ◊ËÕ “√¡«≈™π π‘‡∑»»“ µ√å
ª√–™“ —¡æ—π∏å «“√ “√»“ µ√å ∫√√≥“√—°…å»“ µ√å
[14] §À°√√¡»“ µ√å À√◊Õ ‚¿™π»“ µ√å
[15] ‡°…µ√»“ µ√å «π»“ µ√å ·≈– °“√ª√–¡ß ‡™àπ °’Ø«‘∑¬“ ‡°…µ√°≈«‘∏“π æ◊™»“ µ√å
«π»“ µ√å —µ«·æ∑¬å —µ«∫“≈
[16] ∂“ªíµ¬°√√¡»“ µ√å·≈–°“√º—ß‡¡◊Õß
[17] ·æ∑¬»“ µ√å·≈–«‘™“∑’‡°’¬«¢âÕß°—∫ ÿ¢¿“æ ‡™àπ ·æ∑¬»“ µ√å ∑—πµ·æ∑¬»“ µ√å ‡¿ —™
Ë Ë
»“ µ√å æ¬“∫“≈»“ µ√å ‡∑§π‘°°“√·æ∑¬å °“¬¿“æ∫”∫—¥
[18] ‰¡à¡’ “¢“‡®“–®ß (‡™àπ °√≥’®∫™—Èπ¡—∏¬¡À√◊ÕµË”°«à“)
[99] “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°π’È ‚ª√¥√–∫ÿ
15. „πªí®®ÿ∫—π ∂“π–°“√∑”ß“π¢Õß∑à“π§◊Õ
[1] °.‡°…’¬≥·≈â« [2] ¢.‰¡à∑”ß“π‡æ√“–¬—ß»÷°…“Õ¬Ÿà [3] §.‰¡à ‰¥â∑”ß“π
[4] ß.∑”ß“πÕ¬Ÿà
(À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ° ¢ À√◊Õ § °√ÿ≥“¢â“¡‰ª¢âÕ 17)
À“°§”µÕ∫¢Õß∑“π§Õ¢Õ ß ª√–‡¿∑¢Õß∏√°®À√Õª√–‡¿∑¢Õßß“πÀ≈°¢Õß∑“π Õ¬àŸ„π¢“¬
à ◊ â ÿ ‘ ◊ — à à
„¥µàÕ‰ªπ’È

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


°√ÿ≥“Õà“π√“¬™◊ËÕª√–‡¿∑ß“π®π®∫°àÕπµ—¥ ‘π„®‡≈◊Õ°
[1] ° ‘°√√¡ ‡°…µ√°√√¡ ª√–¡ß ªÉ“‰¡â ‡À¡◊Õß·√à ≈à“ —µ«å ª»ÿ —µ«å
[2] “∏“√≥Ÿª‚¿§ (ª√–ª“ ‰øøÑ“ ‚∑√»—æ∑å)
[3] °“√¢π ß (‡™π “¬°“√∫π √∂ª√–®”∑“ß √∂ ß π§“ °“√ ß‰ª√…≥¬·≈–æ ¥) §≈ß
à à ‘ à ‘ â à ’å — ÿ —
‘π§â“ ·≈–°“√§¡π“§¡
[4] ∏ÿ√°‘®°àÕ √â“ß (ÕÕ°·∫∫ √â“ß √◊ÈÕ ∂Õπ ∑”≈“¬) ·≈–∏ÿ√°‘®°“√®—¥‡™à“ ®—¥´◊ÈÕ Õ“§“√
À√◊Õ∑’Ë¥‘π
[5] °“√º≈‘µ ¢“¬ „Àâ∫√‘°“√ „Àâ§”ª√÷°…“ ¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫
‚ª√·°√¡ Õÿª°√≥å‡§√◊Õ¢à“¬
[6] Õµ “À°√√¡·≈–°“√º≈µÕπÊ ¬°‡«π §Õ¡æ«‡µÕ√å Õª°√≥ª√–°Õ∫ ‚ª√·°√¡ Õª°√≥å
ÿ ‘ ◊Ë â ‘ ÿ å ÿ
‡§√◊Õ¢à“¬
[7] °“√¢“¬ àß ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥å‡§√◊Õ
¢à“¬
[8] °“√¢“¬ª≈’° ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥å‡§√◊Õ
¢à“¬
[9] °“√π”‡¢â“À√◊Õ àßÕÕ°
[10] °“√„Àâ¢âÕ¡Ÿ≈¢à“« “√ °“√ ◊ËÕ “√ °“√‚¶…≥“ ·≈– °“√æ‘¡æå
[11] ∏ÿ√°‘®°“√∑àÕß‡∑’Ë¬« ∏ÿ√°‘®°“√‚√ß·√¡ ∏ÿ√°‘®√â“πÕ“À“√
[12] °“√ “∏“√≥ ÿ¢ ÿ¢¿“æÕπ“¡—¬ °“√√—°…“∫”∫—¥‚√§
[13] °ÆÀ¡“¬ ´÷Ëß√«¡∂÷ß °“√√—°…“°ÆÀ¡“¬ °“√„Àâ§”ª√÷°…“ °“√√à“ß À√◊Õ°“√¥”‡π‘π
°√–∫«π°“√∑“ß°ÆÀ¡“¬
[14] °“√∑À“√
[15] °“√„Àâ§”ª√÷°…“∑“ß°“√∫√‘À“√ °“√®—¥ √â“ßÕß§å°√ °“√¥”‡π‘π∏ÿ√°‘®
[16] °“√∏π“§“√ ∏ÿ√°‘®∑“ß°“√‡ß‘π°“√≈ß∑ÿπ °“√´◊ÈÕ-¢“¬Àÿâπ ·≈–°“√ª√–°—π¿—¬
[17] °“√»÷°…“ (‡™àπ Õ“™’æ§√Ÿ) ·≈–°“√«‘®—¬
[18] ∫—π‡∑‘ß ·≈–»‘≈ª–

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

[19] °“√®—¥µ—Èßπ‚¬∫“¬„π¿“§√—∞
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
16. ∑à“π‡ªìπ
[1] ¢â“√“™°“√ª√–®” [2] ¢â“√“™°“√°“√‡¡◊Õß
[3] æπ—°ß“π√—∞«‘ “À°‘® À√◊Õ æπ—°ß“π¢ÕßÀπà«¬ß“π¢Õß√—∞ª√–‡¿∑∑’Ë 3
[4] æπ—°ß“π¢ÕßÀπà«¬ß“π∏ÿ√°‘®‡Õ°™π‡æ◊ËÕº≈°”‰√
[5] æπ—°ß“π¢ÕßÀπà«¬ß“π(πÕ°‡Àπ◊Õ®“°√“™°“√)∑’Ë ‰¡à¡ÿàßº≈°”‰√

17. ∑à“π‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ¡“π“π‡∑à“„¥
[1] πâÕ¬°«à“ 6 ‡¥◊Õπ [2] 6 ‡¥◊Õπ - 1 ªï [3] ¡“°°«à“ 1 ªï - 2 ªï
[4] ¡“°°«à“ 2 ªï - 3 ªï [5] ¡“°°«à“ 3 ªï - 4 ªï [6] ¡“°°«à“ 4 ªï - 5 ªï
[7] ¡“°°«à“ 5 ªï
18. ‚¥¬ à«π„À≠à∑à“π‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ®“°∑’Ë„¥
[1] ∫â“π [2] ∑’Ë∑”ß“π [3] ∂“π»÷°…“
[4] ∂“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (‡™àπ cyber cafe, √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
19. ∑à“π¡’§Õ¡æ‘«‡µÕ√å à«πµ—«∑’Ë∫â“πÀ√◊Õ‰¡à (‰¡à«à“®–‡ªìπ·∫∫µ—Èß‚µä–À√◊Õ°√–‡ªÜ“À‘È«)
[1] ¡’·≈–‡ªìπ¢Õß à«πµ—« (À√◊Õ¢Õß ¡“™‘°„π§√Õ∫§√—«)
[2] ¡’·µà‡ªìπ§Õ¡æ‘«‡µÕ√å¢Õß∑’Ë∑”ß“π„Àâ „™â
[3] ‰¡à¡’
20. „§√‡ªìπºŸâ®à“¬§à“¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ”À√—∫∑à“π (‰¡à√«¡∂÷ß§à“‚∑√»—æ∑å)
[1] ∑à“π(À√◊ÕºŸâª°§√Õß¢Õß∑à“π)®à“¬‡Õß∑—ÈßÀ¡¥
[2] ∑“π(À√Õºª°§√Õß¢Õß∑“π)®“¬·µ∫“ß «π‚¥¬Õß§°√∑‡ªππ“¬®“ß¢Õß∑“πÀ√Õ ∂“∫π
à ◊ Ÿâ à à à à å ’Ë ì â à ◊ —
°“√»÷°…“®à“¬„Àâ∫“ß à«π
[3] Õß§å°√∑’Ë‡ªìππ“¬®â“ß

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542


[4] ∂“∫—π°“√»÷°…“
[5] ¡’∑—Èß ‘∑∏‘Ï„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ëø√’·≈–∑’Ë‡ ’¬§à“∫√‘°“√‡Õß
21. Õ–‰√§Õ “‡Àµ®ß„®∑ ”§≠∑ ¥∑∑”„À∑“πµ¥ π„®„™Õπ‡∑Õ√‡πµ (·√ß®ß„®πÈ’ Õ“®®–
◊ ÿ Ÿ Ë’ — Ë’ ÿ Ë’ â à — ‘ â‘ å Á Ÿ
‰¡àµ√ß°—∫≈—°…≥–°“√„™â∑’Ë‡ªìπÕ¬Ÿà®√‘ß°Á ‰¥â)
[1] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—«°—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—° ‡™àπ„™â Õ’-‡¡≈å ‡æ◊ËÕ àß¢à“«
∂÷ß‡æ◊ËÕπ
[2] µÕß°“√„™Õπ‡∑Õ√‡πµ‡æÕ°“√µ¥µÕ∑’Ë‰¡à„™ «πµ« ‡™π µ¥µÕ‡√Õßß“π°∫º√«¡ß“π À√Õ
â â‘ å Á ◊Ë ‘ à à à — à ‘ à ◊Ë — Ÿâ à ◊
µ‘¥µàÕ°—∫Õ“®“√¬å„π‡√◊ËÕß‡√’¬π À√◊Õ µ‘¥µàÕ∑“ß∏ÿ√°‘®
[3] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√
[4] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ
[5] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß
[6] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“
ÀâÕß π∑π“ (chat room)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
22. „πªí®®ÿ∫—π °“√„™âÕ‘π‡∑Õ√å‡πÁµ¢Õß∑à“π‡ªìπ‰ª„π¥â“π„¥¡“°∑’Ë ÿ¥
[1] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—« °—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—°
[2] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’Ë ‰¡à„™à à«πµ—« ‡™àπ „π‡√◊ËÕßß“π °“√‡√’¬π À√◊Õ ∏ÿ√°‘®
[3] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√
[4] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ
[5] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß
[6] „™Õπ‡∑Õ√‡πµ‡æÕ‡¢“√«¡°®°√√¡°∫°≈¡ºâŸ„™Õπ‡∑Õ√‡πµ§πÕπÊ ‡™π ‡¢“ÀÕß π∑π“
â‘ å Á Ë◊ â à ‘ — àÿ â ‘ å Á Ë◊ à â â
(chat room)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
23. „π 1 —ª¥“Àå ‚¥¬‡©≈’Ë¬∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ ¡“°πâÕ¬‡æ’¬ß„¥
[1] πâÕ¬°«à“ 1 ™.¡. [2] 1 ™.¡.- πâÕ¬°«à“3 ™.¡. [3] 3 ™.¡.-πâÕ¬°«à“ 5 ™.¡.

”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

„

[4] 5 ™.¡.-πâÕ¬°«à“ 10 ™.¡. [5] 10 ™.¡.-πâÕ¬°«à“ 15 ™.¡. [6] 15 ™.¡.-πâÕ¬°«à“ 20 ™.¡.
[7] ¡“°°«à“ 20 ™.¡.
24. à«π„À≠à‡«≈“∑’Ë∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ§◊Õ
[1] 8.01-12.00 (‡™â“∂÷ß‡∑’Ë¬ß) [2] 12.01-16.00 (∫à“¬) [3] 16.01-20.00 (‡¬Áπ∂÷ßÀ—«§Ë”)
[4] 20.01-24.00 (À—«§Ë”∂÷ß¥÷°) [5] 00.01-4.00 (¥÷°) [6] 4.01 - 8.00 (‡™â“µ√Ÿà)
25. ∑à“π„™â∫√“«‡´Õ√å (browser) „¥µàÕ‰ªπ’È¡“°∑’Ë ÿ¥
[1] Lotus Notes (Lotus/IBM)
[2] Hot Java (Sun)
[3] Internet Explorer (Microsoft)
[4] Netscape Navigator
[5] Lynx
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
26. §«“¡‡√Á«¢Õß°“√µ‘¥µàÕ®“°§Õ¡æ‘«‡µÕ√å∑’Ë∑à“π„™â∫àÕ¬∑’Ë ÿ¥„π°“√‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ
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[2] 14.4 Kb/sec (modem)
[5] 56 Kb/sec (modem)
[6] 128 Kb/sec (ISDN)
[7] 1 Mb/sec (T1)
[8] 4 Mb/sec (Cable modem)
[9] 10 Mb/sec
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[10] 45 Mb/sec (T3)
[11] ‡√Á«°«à“ 45 Mb/sec (FDDI)
[12] ‰¡à∑√“∫
27. „π§«“¡§¥‡Àπ¢Õß∑“πª√–‚¬™π∑∑“π‰¥√∫®“°Õπ‡∑Õ√‡πµ§ÕÕ–‰√ (‡≈Õ°‰¥¡“°°«“
‘ Á à å Ë’ à â — ‘ å Á ◊ ◊ â à
1 µ—«‡≈◊Õ°)
[1] ‡æ‘Ë¡æŸπ§«“¡√Ÿâ
[2] ‡æ‘Ë¡æŸπ§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ À√◊Õ¢à“« “√
[3] ‰¥â§«“¡∫—π‡∑‘ß
[4] ‰¥â√Ÿâ®—° À√◊Õ √â“ß§«“¡ —¡æ—π∏å °—∫§π®”π«π¡“°¢÷Èπ
[5] ∑”„Àâ°“√µ‘¥µàÕ ◊ËÕ “√°—∫∫ÿ§§≈ –¥«° √«¥‡√Á« ¢÷Èπ
[6] àß‡ √‘¡°“√¥”‡π‘π∏ÿ√°‘®
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
28. „π§«“¡§‘¥‡ÀÁπ¢Õß∑à“π Õ–‰√§◊Õªí≠À“∑’Ë ”§—≠¡“°¢ÕßÕ‘π‡∑Õ√å‡πÁµ (‡≈◊Õ°‰¥â¡“°°«à“
1 ·µà ‰¡à‡°‘π 3 µ—«‡≈◊Õ°)
[1] §«“¡¬“°„π°“√À“‡«∫‰´¥å ∑’ËÕ¬Ÿà∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ·À≈àß¢âÕ¡Ÿ≈∑’ËµâÕß°“√
[2] §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥
[3] °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å
[4] ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπªí≠À“°“√µ‘¥µàÕÀ≈ÿ¥ °“√µ‘¥µàÕ‰¡à‡¢â“)
[5] §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß¢âÕ¡Ÿ≈∑’Ëª√“°Ø∫πÕ‘π‡∑Õ√å‡πÁµ
[7] °“√¢“¥°ÆÀ¡“¬∑’Ë§√Õ∫§≈ÿ¡™—¥‡®π ”À√—∫°“√°√–∑”π‘µ‘°√√¡ (‡™àπ°“√´◊ÈÕ¢“¬) ºà“π
∑“ßÕ‘π‡∑Õ√å‡πÁµ
[8] °“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ»‚¥¬„™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπ ◊ËÕ
[9] °“√„™â∂âÕ¬§”À¬“∫§“¬ À√◊Õ°“√ ◊ËÕ¢âÕ§«“¡∑’Ë ‰¡à ¡§«√
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[13] °“√„™âÕπ‡∑Õ√å‡πÁµ¬—ßÕ¬Ÿà„π«ß·§∫ ¥—ßπ—π°“√„™âÕπ‡∑Õ√å‡πÁµ®÷ß àßº≈„Àâ™Õß«à“ß„π —ß§¡
‘ È ‘ à
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[14] °“√‰¥â√—∫Õ’‡¡≈å∑’Ë ‰¡àµâÕß°“√ (junk email)
[15] °“√„™âÕ‘π‡∑Õ√å‡πÁµ àßº≈„ÀâºŸâ „™â¡’°“√µ‘¥µàÕ —¡æ—π∏å°—∫∫ÿ§§≈Õ◊ËπÊ„π™’«‘µ®√‘ßπâÕ¬≈ß
[16] °“√„™âÕ‘π‡∑Õ√å‡πÁµ°àÕ„Àâ‡°‘¥°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡
[17] ªí≠À“∑“ß¿“…“ ‡æ√“–‡π◊ÈÕÀ“¢âÕ¡Ÿ≈∑’Ëª√“°Ø„πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ¿“…“Õ—ß°ƒ…
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
29. ∑à“π‡§¬ —ß´◊Õ¢Õß∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ‰¡à (À¡“¬∂÷ß°“√ —ß„π∑“ß à«πµ—« ‰¡à„™à°“√µ‘¥µàÕ
Ë È Ë
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[1] ‡§¬ (À“°§”µÕ∫¢Õß∑à“π§◊Õ ‡§¬ °√ÿ≥“¢â“¡‰ª∑’Ë¢âÕ 30)
[2] ‰¡à‡§¬
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Ë
‰¡à‡°‘π 3 µ—«‡≈◊Õ°)
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[2] §«“¡¬ÿàß¬“°¢Õß¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ
[3] ‰¡à§àÕ¬√Ÿâ®—°‡«∫‰´¥å∑’Ë¡’°“√¢“¬ ‘π§â“
[4] ‰¡àµâÕß°“√√Õ ‡æ√“–°«à“®–‰¥â√—∫ ‘π§â“µâÕß‡ ’¬‡«≈“√Õ
[5] ‰¡àÕ¬“° àß¢âÕ¡Ÿ≈‡§√¥‘µ°“√å¥ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ
[6] ‰¡à¡’ ‘π§â“∑’Ëπà“ π„®
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[11] ‰¡à¡’∫—µ√‡§√¥‘µ
[12] à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ
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À“°∑à“π‰¡à‡§¬ °√ÿ≥“¢â“¡‰ª¢âÕ 31
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[2] ‡Õ° “√¢âÕ¡Ÿ≈ ∑’Ë “¡“√∂ àßºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ‰¥â‡≈¬
[3] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àß ‘π§â“∑“ßæ— ¥ÿ)
[4] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àßºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)
[5] ‡æ≈ß ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ ·ºàπ‡ ’¬ß ‡∑ª)
[6] ‡æ≈ß ( àßºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)
[7] ¿“æ¬πµ√å ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ «‘¥’ ‚Õ)
[8] ¿“æ¬πµ√å ( àßºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)
[9] Õÿª°√≥å§Õ¡æ‘«‡µÕ√å ·≈–Õÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß ‡™àπ ‚¡‡¥Á¡ ‡§√◊ËÕßæ‘¡æå§Õ¡æ‘«‡µÕ√å
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[11] ‡§√◊ËÕß·µàß∫â“π À√◊Õ ¢Õß„™â „π∫â“π
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TEDIC)
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