Internet Video Project
- 1. Christina Caamano Victor Nelson Corinne White October 16, 2009 Emerging Technology: Internet Video
- 2. Agenda Define internet video Outline basic steps & underlying technologies Explain value internet video brings to Business Describe developments in the technology Examples of tools and business use How business value propositions are expected to improve
- 3. Internet Video: Basic Steps Capture the image and sound electronically Compress the signal Store the signal for later delivery Transmit the signal to whomever wants it Receive and Display the video and sound
- 4. Uses and Value of Internet Video Teleconference *Person-to-person (or group) video “phone call” Video streaming of live events *Closer to the “being there” experience Content delivery *Virtually access what used to require physical delivery Benefits of using these tools include: cost savings time savings environmental conservation
- 5. Select Technology Developments Capture High quality camcorders cross the $200 barrier Compress H.264 is widely deployed (e.g., Blu-Ray), and use will increase Store P2P stores video files close-by for faster access
- 6. Transmit Fiber optic cable that you can deploy in existing buildings Your network connection will be 10 times faster with 10 GbE Upgrading a very old laptop will give you a 10 times faster wireless connection (with IEEE 802.11n) LTE from Verizon Wireless (and other companies) is around 200 times faster than EV-DO Receive Organic LED screens are faster, more colorful, and use less power Select Technology Developments
- 7. Using Internet Video: Webcasting Webcasting is ideal for conducting online events for various business initiatives: Webinars Podcasts Continuing education Product announcements and demonstrations Global brand launches Town hall meetings and elections Sporting events And more…
- 8. Company You Should Know #1 Ustream.com - Users can watch streams live - Users can upload their videos - Allows user interaction - Voting in polls, rates, chat, etc - Access via mobile devices - Builds community - Social networking accessible Broadcast and watch video LIVE!
- 9. Company You Should Know #1 Ustream.com Business Applications: - Marketing, Advertising and Public Relations outlet - Online Education, Personals, News and Entertainment, Conferences and Audio Visual Production Political use during 2008 election - Participate in social networking and business discussions
- 10. Company You Should Know #2 Pure Digital Technologies - Internet Video sharing - Enables Social networking - Captures Video while not connected to network - Pure Digital – video sharing site An Internet Video Sharing Device – changing the world with video
- 11. Company You Should Know #2 Pure Digital Technologies Business Applications: - Businesses can house online training, product demos, etc for use - Cost effective way for small businesses to use video online - Reporting events as they happen in the world - Storytelling tool for business use internal and external
- 12. Company You Should Know #3 ON24.com - Live or On demand - Measures success - B2B Rich Media content - Demand Generation - Online event and show platform - Online discussion available - As of 2006 ON24 produced over 100,000 successful webcasts Providing virtual event solutions for Businesses
- 13. Company You Should Know #3 ON24.com Business Applications: - Measures and ensures event success - Lead generator - Podcasts and Banner casts - Life Sciences, Education, Government and Publishing focus - Online events save money, time and environmental resources WEBCASTING Audio podcasts Video podcasts Enhanced podcasts Banner cast: Embeddable Rich Media for Promotions
- 14. Company You Should Know #4 BOXEE.tv “ Like TV, except with your own programming” - Free software download - Consolidates your entertainment - Updates Twitter - Laptop or HDTV compatible - Scans all your media folders - Open source program - On demand - Music, Video, Photos - any media
- 15. Company You Should Know #4 BOXEE.tv Business Applications: - Reach customers online - Marketing, Advertising and Public Relations outlet - Alternative to TV medium - Participate in social networking
- 16. Company You Should Know #5 Quantcast.com “ Measure and organize online audiences” - Measure online results for businesses - Partnership with Tivo for cross-platform media analysis - Sources leads based on actual results - Detailed market analysis - Quantifies results on marketing spend
- 17. Company You Should Know #5 Quantcast.com Business Applications: - Measure results of online video - Organize results, know your online video customer better Source valuable business leads - Result: businesses will make a more informed decision when deciding what online media / efforts to deploy
- 18. Company You Should Know #6 Kyte.com A Platform for video content - online and mobile - Live and On Demand content - Both online and mobile use - Builds communities - Integrates with social networking - Internal and External business uses are possible
- 19. Company You Should Know #6 Kyte.com Business Applications: - Use video as a tool for marketing, HR, announcements, etc - Improve online customer reach Use social networking tools - Build and Reach an online audience - Build internal business online use
- 20. Company You Should Know #7 Justin.tv Largest online community to broadcast, watch and interact with live video - Real-time connections created - 35 million unique visitors monthly - 1,000,000 channels broadcasting live video - Builds communities - Integrates with social networking
- 21. Company You Should Know #7 Justin.tv Business Applications: - Use online video as a tool for Marketing, Ads, Announcements, Product demos, etc - Improve online customer reach Use social networking tools - Build and Reach an online audience - Broadcast your business - Create your business “channel”
- 22. Company You Should Know #8 Vbrick.com A Complete End-to-End IP Video Solution - Captures Video online - Transports your video online to anyone - Plays video on computers, TV, mobile telephones and other devices - Record and Store your videos
- 23. Company You Should Know #8 Vbrick.com Business Applications: - Use online video as a tool for Marketing, Ads, Announcements, Product demos, etc - Improve online customer reach Use social networking tools - Build and Reach an online audience Government Video Streaming for Surveillance & Monitoring Government Video Streaming for Digital Signage Government Video Streaming for TV & Video Distribution Government Video Streaming for Training & Education Government Video Streaming for Meeting & Event Broadcasts Government Video Streaming for Web 2.0 Marketing Government Video Streaming for Video Conferencing Streaming
- 24. CONCLUSION From Media & Entertainment Reaching Across Industries Internet Video Reaches Business Customers and Builds Value Affecting your business performance