Internship Report_Sooraj
- 3. Introduction My Internship Analysis of the Organisation Conclusion Annexe
- 4. Introduction Goal of the Internship History of the Organisation The main objective of the internship was to learn how to implement the skills that we have learnt in college over last two years . Apart from execution of ideas and skills on field, learning industry skills and trade secrets was very important and improving our overall skills was a major objective. enParadigm was started by Kumar Veetrag and John Cherian.Their idea was to build a business model which started positive cash flow from the beginning, rather than focussing to first get a huge market share and then think of monetizing the business. Over time, enParadigm has done well (last year, enParadigm was ranked 9th fastest growing tech company in India, and 105th in Asian pacific).They have included two more partners - Arun and Hanuman.
- 5. Organisational Structure Context Environment enParadigm is managed by four people, John, Veetrag, Arun and Hanuman. John has two responsibilities - He is the CEO as well as the Head of Sales/Marketing. Veetrag is the COO and takes care of Hiring as well. Arun is Head of Products and He manages all the software engineers/Prod- uct Managers and Designers etc. Aditya reports to Arun. Hanuman is Head of Labs, He is in-charge of build- ing new products. Prashanth reports to Hanuman. Apart from this, we have a delivery team, which delivers workshops, this team comprises of Veetrag, Arun, Aditya, Prashanth and Suhas. Now the team size is 25. “The Organisation was started in Ahmedabad and in 2011 we moved our base to Bangalore for 2 reasons - First, we wanted to move closer to our clients, which were present in Mumbai, Bangalore and New Delhi region. Second, we wanted to have better access to software engineers who are the main foundation for this company. In 2013, we moved our headquarters to Mumbai where most of our clients are. We currently main 2 offices - Mumbai mainly for Sales and Market- ing, and Bangalore for Product development, Operations and R&D.” -Veetrag Kumar COO, enParadigm
- 6. My Internship My Role in the Organisation In the company from day one myself with my other batch mate were given the responsibility of the designing and revamping all the existent products in the catalog. (i.e. UI/UX for simulations). Every new projects , their conceptualization and to the Design and Delivery part and making sure its executed the way it was meant to was solely my responsibility. Responsibility I was consulted on every design aspect, from conveying the basic ideas to the engineering and to presenting new ideas and concepts to the team. I was given complete freedom in terms of design and devel- opment and like every assignment every project was well researched and presented and executed. Work Culture Every day I was briefed early morning on the work that has to been done, be it an on going project or on a project that has just come up. I was provided with ample time to research and come up with ideas. I had complete freedom to approach anyone at any time and discuss concepts, it also included sitting for hours and brainstorming with the team and solving problems.
- 7. Mission & Project My major objective behind every project was to deliver designs for the "Target Group" which would help make learning more interesting and easy. Following the company's objective of simplifying learning, the designs were part of the learning process not something that distract- ed the user or had more emphasis than the learning content. The different projects that I worked on included designing user inter- face for various simulations which could be run across various web platforms, as well as mobile apps and illustrations for case studies and articles. All of the simulations are live and are being used by the com- pany at workshops. Understanding of the Work The job was very well briefed to me from the time of personal inter- view, knowing my limited knowledge regarding Web design I was well trained at the office by them and was helped at every step. This knowl- edge was what also helped to understand almost every aspect of web design, be it how to make a website responsive or why CSS is used to modern day design trends.
- 8. Analysis of the Organisation Focus on Design & Creativity “We spent a lot of time on design, especially because most of our products are complex with numbers, and is for people who are aged 40s and 50s, and are not power users of computers. We spend a lot of time in figuring out User Experience, Data representation etc. We do not spend much time in creativity in this organization, but in recent months we have built a team of designers are our focus is moving on product for masses, where creativi- ty is must for faster growth.” Competition “We have some competition in market, for our leadership products a com- pany called Capstone competes with us. For some of our smaller products Knolskape is our competition. But most of the competition does not work like ours, we do simulation plus sessions, othercompanies just do the simulations.” Financial Standing “We are a profitable company since the first month of inception, we were awarded the 9th fastest growing company by Deloitte Fast 50 in 2014. We made INR 3.5 crore revenue in 2014.” - Kumar Veetrag COO, enParadigm
- 9. Human Resource enParadigm is managed by 4 people, John, Veetrag, Arun and Hanu- man. John has two responsibilities - he is the CEO as well as head of Sales/Marketing. I am the COO and take care of Hiring as well. Arun is head of products and he manages all the software engineers/product managers and designers etc. The 25 employees are based in two offic- es, one in Mumbai which handles the sales and Marketing where as the Bangalore office takes care of product development and work- shops. Management “Our main challenges going forward are how to scale up, since number of people who can deliver workshops and limited and its hard to get highly competent people in that team. That is why Hanuman's team is building new generation products to help us get out of workshop delivery and move to new app based learning products.” -Kumar Veetrag COO, enParadigm
- 10. Conclusion Knowledge acquired and Global appreciation The two months of internship was a very good experience, not only did I acquire a new set of skills and techniques. I was introduced to web design and how a user interacts with a interface works. Learning about the user and how to execute design for a set of generic individuals to a group of middle age corporate people. How learning is just not good content its how the good content is conveyed to the user, communi- cating to the user in a interactive way for him to go away with a experi- ence which creates learning easy as it creates more recall than just reading few paragraphs. Executing design was just the first phase of the work, I was lucky enough to go out in the field and see it being used and observe the difficulties faced by the user and rectify it later. Overall those two months were a very good learning curve. Future Project My work during the two months of internship was well received, the organization has expressed there desire to use my skill set for further projects on a full time basis. Since I am a still studying I am involved in short term projects with the company.
- 11. Sales Pro simulation designed for the sales and marketing of various organi- sation. The simulation runs on a web browser, the UI has been designed keeping the limitations of different browsers in mind. Annexe UI/UX Design Sales Pro Login screen
- 12. One of the screens followed by the login screen, the page requires the user to interact with the results generated by the simulation and make changes to there gameplay. UI/UX Design Sales Pro
- 13. Leverage simulation designed as a post workshop module for senior level Sales and Marketing of various oraganisations. UI/UX Design Leverage
- 14. The screen is content driven with minimal design aspect, the design is part of the game flow and majorly communicates the gameplay. UI/UX Design Leverage
- 15. Eureka simulation designed for workshops of senior level management. UI/UX Design Eureka
- 16. Eureka - Home Screen UI/UX Design Eureka
- 17. Annexe Print Design Digital Marketing
- 19. Annexe Office Space Design
- 21. Internship Certificate ! enParadigm 29th main road, BTM 2nd stage Bangalore, Karnataka. 560076 Contact: +91 77150 21662 27th July 2015, INTERNSHIP COMPLETION CERTIFICATE This is to certify that Mr. Sooraj Seshan, student of Graphic and Web Design program, LISAA School of Design Bangalore, had undertaken an internship for a period of 8 weeks from 25th May 2015 to 25th July 2015. The internship was successfully completed to our satisfaction and his performance during the tenure of the Internship was excellent. For enParadigm Kumar Veetrag COO
- 22. Sooraj Seshan L'institut supérieur des arts appliqués , Bangalore Decemeber 1, 2015