Interview with Craig Libby, Innovation Thought Leader

Craig Libby is the SVP of Innovation at Wachovia. He discusses how Wachovia's innovation team focuses on problem definition rather than just problem solving. The team also works to better anticipate the future and identify growth opportunities through foresight research. While innovation was previously scattered, the team works to drive innovation strategy, ideas, process, and culture across the organization. Leadership buy-in is key to innovation success, and leaders are often the biggest barrier when they don't support innovation efforts.