Intro to Ad Concepts SVC week 1
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The document discusses the daily work life of someone who used to work at an advertising agency coming up with ideas. It involves collaboration through activities like brainstorming and focus groups. While some alone time is needed, it is often interrupted. Key aspects of the job include short production time, building a portfolio of work, and constantly improving skills. The document also reflects on how advertising and evaluating ideas has changed with new technologies and focus on usefulness, experience, and social media. Clients value creative thinking above traditional advertising outputs.
Intro to Ad Concepts SVC week 1
- 3. I (USED TO) GET PAID TO COME UP WITH IDEAS AT AN AD AGENCY.
- 4. A Day In The Life O’ Me
- 7. Focus groups
- 9. clients
- 10. I do get some alone 8me. With headphones on. And people interrup8ng me every 2 seconds. Work/life balance
- 16. THIS IS WRITING:
- 23. I write to this:
- 28. Funny Cool Smart Simple Useful Tesco Homeplus Subway Virtual Store
- 30. “Clients don’t pay us to write, design, manage, or produce. They pay us for our brains.”
- 32. IF YOU HAVE A GREAT BOOK YOU WILL GET A JOB. !
- 33. IF YOU HAVE A GREAT BOOK YOU WILL GET A JOB. ! BUILDING A GREAT BOOK IS HARD.
- 34. EVERY CREATIVE IS DIFFERENT. THE ABSOLUTE BEST NEVER STOP getTING better.
- 35. MOST ADS YOU SEE ARE NOT GOOD. MOST BAD ADS ARE DONE BY GOOD CREATIVES.
- 37. (most) BRANDS DON’T CREATE THEMSELVES.
- 39. ART
- 41. CRAP
- 43. CRAP TO ART RATIO STARTS AT 1000:1
- 44. “That is soooo on strategy!!!”
- 45. JUDGING WORK & THE BIG IDEA
- 46. FIRST, YOU TELL ME.
- 47. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? IS IT EXTENDABLE?
- 49. ADS MIXED WITH EXPERIENCES MIXED WITH SOCIAL MIXED WITH???
- 50. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? Is it extendable? IS IT USEFUL? DOES IT SOLVE A REAL-world PROBLEM?
- 51. Evaluating advertising vs. social ideas
- 52. ADS: “WOULD THIS IDEA RESONATE WITH ME?”
- 58. ADS: “WOULD THIS IDEA RESONATE WITH ME?” SOCIAL: “WOULD I DO IT?”
- 62. 0.5%proportion of fans talking about a brand on Facebook.
- 63. #1 reason People say they interact with companies on social sites:
- 65. “Mobile devices and social networks are tools. they can no more have a strategy applied to them than a carpenter can have a saw and hammer strategy.”
- 67. The Wall Street Journal reported Pepsi & Diet Pepsi each lost about 5% of their market share. Pepsi dropped from #2 to #3 for the 1st time ever.
- 68. WHAT I EXPECT:
- 69. 1) NOTHING WHAT I EXPECT:
- 70. 1) EFFORT 2) PARTICIPATION 3) LISTEN & DO WHAT I HOPE for:
- 72. Keep the ideas big and the sketches loose.
- 74. INSERT IDEA HERE
- 75. INSERT IDEA HERE INSERT IDEA HERE INSERT IDEA HERE
- 76. Assignment #1
- 77. PARTNER UP (:20): 1) FIND ONE GREAT AD IN AN AD PUB 2) FIND ONE BAD AD IN A REGULAR PUB 3) JUDGE & SHARE WITH THE CLASS
- 78. IS IT INTERESTING? IS IT RELEVANT? IS IT UNIQUE? Is it extendable? IS IT USEFUL? DOES IT SOLVE A REAL-world PROBLEM?
- 79. Assignment #2
- 80. First, we need two small business categories.
- 81. First, we need two small business categories. 1) Set up a FAKE Twitter account. 2) Fill in the bio & add a photo. 3) Post your first 3 tweets. 4) Go follow @brainpunch This should take you 1 ½ to 2 hours.