Introduction to Fine Swiss Watchmaking
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The document provides an overview of the Swiss watch industry, highlighting its history, key manufacturers, and notable achievements of various watch brands. It discusses the industry's evolution, including the quartz crisis and the contributions of significant figures within the industry. Additionally, it outlines technical terms related to watchmaking and the importance of proper watch maintenance and service.
Introduction to Fine Swiss Watchmaking
- 2. Artem Skachkov Marketing manager at Noblesse
- 3. Watch of XXI century Phone The most reliable and practical watch in 2013
- 4. Facts & Figures Swiss watch industry in facts & figures
- 5. Swiss watch industry Switzerland Area: 41 284 km² Population: 7 700 200 people GDP: more than $ 636 billion Languages: French, German, Italian, Romansh Government: federal republic Districts: 26 cantons Capital: Bern
- 6. Swiss watch industry Switzerland Export: 19 300 mln. EURO Produced: 29.8 mln. pieces Production centers: cantons Vaud, Geneve, Neuchatel, Jura
- 7. Watch sales 7% 15% 18% 81% 60% 10% 7% 2% Quantity Value Switzerland Japan Others China *data from research of Harward Business School, 2010
- 8. Watch facts 1 mm Height of Rado ceramic case
- 9. Watch facts 1 200 m Waterresistance of Omega watch
- 10. Watch facts 1 500 parts Make up Franck Muller movement
- 11. Watch facts 0,2 sm2 Area of Jaeger-LeCoultre watch
- 12. Watch facts 10 vibrations Makes every second balance wheel of Zenith watch
- 13. Watch facts 840 Co Temperature at the oven to produce Ulysse Nardin dial
- 14. Professional language Basic terms of fine watchmaking
- 15. Watch types Mechanical Quartz
- 16. Watch types Self-wound Hand-wound
- 17. Watch types Self-wound Hand-wound
- 18. Watch types ??? ???
- 19. Watch dictionary Movement IMPORTANT! Terms and names
- 20. Watch dictionary Escapement A mechanism that is fitted between the gears and the regulating organ to suspend the gears' motion at regular intervals Pendulum
- 21. Watch dictionary Balance A circular, moving part which oscillates on its rotational axis Heart
- 22. Watch dictionary Bezel A ring around the case middle that secures the crystal. Top ring
- 23. Watch dictionary Guilloche A decorative engraving technique in which a precise intricate repetitive pattern or design is mechanically engraved into an underlying material with fine detail Decoration
- 24. Watch dictionary Calibre A synonym of size. Used to denote the layout and dimensions of the different movement pillars, wheels, barrel, etc. Movement
- 25. Watch dictionary Jewels An international term for the jewels (rubies) in a watch movement that are used as bearings for pivots to reduce friction. Bearings
- 26. Watch dictionary Vibrations Movement of a pendulum or oscillating body between two extreme positions. An oscillation ("tick-tock") equals two vibrations Tick-Tock
- 27. Watch dictionary Rotor A semi-circular disc that freely rotates with each movement of the arm to automatically wind the mainspring. Winding
- 28. Watch dictionary Chronograph A watch combined with a mechanism which can be started, stopped and returned to zero on demand to measure intervals of time Stop-watch
- 29. Watch dictionary Chronometer A high-precision watch displaying seconds whose movement has been controlled over a period of several days, in different positions and at different temperatures, by an official neutral body Precise watch
- 30. History From home manufacture to stock exchange
- 31. Watch history Marine chronometer Watches with gyroscope
- 32. Watch history John Calvin Birth: 10 july 1509 Education: theology, law Reforms: Creation of city council Death penalty Ideas: “Life at the wealth, death in the poverty” “Denial of decorations”
- 33. Watch history Geography Area: mountains of Alps and Jura Average temperature: from +4 to +6 Precipitation: up 2 000 sm/year Language: French Cantons: Geneva, Vaud, Neuchatel
- 34. Watch history Workshop Home-based production of watch components
- 35. Watch history Manufacture Industrial watch production
- 36. Watch history Evolution From pocket to wrist watch
- 37. Watch history Rapid Development factors Innovative progress in: Aviation Diving Military Engineering Pursue of precision Coroporate and government orders
- 38. Watch history Quartz crisis Apparent death of Swiss watch industry
- 39. Watch history Quartz crisis Quartz watches: Battery powered Highest precision No winding Digital analogue display Fuel crisis: USD value fall CHF value growth Results: Production fall from 90 000 pieces to 33 000 pieces
- 40. Watch history Gunter Franck Muller Blumlein Fanck Muller Richemont Ernest Nicolas Hayek Rolf W. Schneyder Schneider SWATCH Breitling Ulysse Nardin Renaissance Founding fathers of new Swiss watch industry
- 41. Founding fathers Gunter Blumlein • Life: 1944-2001 • Company: LMH (in 1981) – later a grew into Richemont Group • Brands: IWC, Jaeger- LeCoultre, A.Lange & Sohne • Gave second life to A.Lange&Sohne • “Savior” of Jaeger-LeCoultre from bankruptcy
- 42. Founding fathers Franck Muller • Life: 1958-present • Company: Franck Muller Group (founded in 1991) • Master of Complications • Watchmaker (Ecole d'Horlogerie de Genève) • Co-Founder and partner – Vartan Sirmakes
- 43. Founding fathers Nicolas Hayer • Life: 1928-2010 • Company: Swatch Group (from 1985) • Brands: Breguet, Blancpain, Omega, Jaquet Droz, Longines, Rado, Tissot, Hamilt on, Swatch, CK • Engineer, 2 PHDs • Creator of SMART car • “King” of Swiss watches • 232nd wealthiest person
- 44. Founding fathers Rolf W. Schnyder • Life: 1935-2011 • Company: Ulysse Nardin (bought in 1983) • Traveler, athlete • Most of the life spent in Asia (Malaysia, Thailand, China, Vietnam ) • Worked with Ludwig Oechslin
- 45. Founding fathers Ernest Schneider • Life: 1921-present • Company: Breitling (bought in 1979) • Professional pilot • Watchmaker and microelectronics engineer • Non-public person • Lead Breitling to manufacture status
- 46. Watch history Manufacture Modern production site
- 48. Watch brands
- 49. Watch brands Breguet Founded: 1775 Founder: Abraham- Louis Breget Brand meaning: Founder’s last name Town: Valle-de-Joux
- 50. Watch brands Achievements Invented tourbillon Invented hairspring Created dial guilloche Produced first wrist watch
- 51. Watch brands Hublot Founded: 1980 Founder: Carlo Crocco Brand meaning: in French bull`s eye Town: Nyon (suburbs of Geneva)
- 52. Watch brands Achievements First watch on rubber bracelet Proficency in material combination (titanium, ceramics, etc. )
- 53. Watch brands IWC Founded: 1868 Founder: Florentine Ariosto Jones Brand meaning: short for International Watch Company Town: Schaffhausen
- 54. Watch brands Achievements The only watch company in German speaking Switzerland Masculine brand Programmed calendar for 500 years Classical pilot watches
- 55. Watch brands Jaeger-LeCoultre Founded: 1833 Founder: Antoine LeCoultre Brand meaning: names of partners (Edmond Jaeger and Jaques- Davide LeCoultre) Town: Valle-de-Joux
- 56. Watch brands Achievements Creator of milionometer Full cycle manufacturing Inventor of gyrotourbillon Development of Extreme LAB watch
- 57. Watch brands Omega Founded: 1848 Founder: Louis Brandt Brand meaning: fro calibre named Omega (idea of perfectness) Town: Biel/Bienne
- 58. Watch brands Achievements Watch of Apollo 11 astronauts Olympics’ official timekeeper James Bond watch Development of Co- Axial escapment
- 59. Watch brands Patek Philippe Founded: 1839 Founders: Antoni Patek and Fransua Chapek Brand meaning: name of partners (Antoni Patek and Jean-Adrien Philippe Town: Plan-les-Ouates
- 60. Watch brands Achievements Inventor of crown #1 at antiquarian auctions Champion of precision
- 61. Watch brands Romain Jerome Founded: 2004 Founder: NA Brand meaning: NA Town: Geneva
- 62. Watch brands Achievements Watches with Titanic parts Watches with Moon dust and parts of Apollo 11 Developer of capsule collection concept Watches for professional golfers
- 63. Watch brands Rolex Founded: 1908 Founder: Hans Wilsdorf Brand meaning: NA Town: Biel/Bienne
- 64. Watch brands Achievements Waterresistance record Largest watch production First automatic watch First certified chronometer
- 65. Watch brands Ulysse Nardin Founded: 1846 Founder: Ulysse Nardin Brand meaning: name of the founder Town: Le Lockle and La Chaux-de-Fonds
- 66. Watch brands Achievements Most reliable marine chronometers Most complicated watches – Guiness book of records The only jaquemarts watches Watches with silicon parts
- 67. Watch brands Vacheron Constantin Founded: 1755 Founder: Jean-Mark Vacheron Brand meaning: name of partners (Jaques- Barthélemy Vacheron and François Constantin) Town: Plan-les-Ouates
- 68. Watch brands Achievements Most ancient manufacture First antimagnetic watch
- 69. Business Watch holdings, fairs and rewards
- 70. Watch business Franck Muller Group Rolex Group LVMH Richemont Group Swatch Group Holding companies Largest conglomerates
- 71. Watch business FMG Franck Muller Group • Fonded: 1991 • Brands: • Franck Muller, CVSTOS, Pierre Kunz, Backes&Strauss, Martin Braun, Smalto, European Watch Company, Rodolphe, Roberto Cavalli, Pierre Michel Golay • President: Vartan Sirmakes
- 72. Watch business LVMH Louis Vuitton Moet Hennessy • Founded: 1987 • Brands: • Zenith, Hublot, TAG Heuer, Dior, BVLGARI, Chaume t • President: Bernard Arnault
- 73. Watch business Richemont Group (ex-LMH: Les Manufactures Horlogeres) • Founded: 1986 • Brands: • A.Lange&Sohne, Dunhill, Bau me&Mercier, Cartier, IWC, Jae ger-LeCoultre, Roger Dubuis, Montblanc, Panerai, Pi aget, Vacheron Constantin, Van Cleef&Arpels, Ralph Lauren • President: Johann Peter Rupert
- 74. Watch business Rolex Group • Founded: 1946 • Brands: • Rolex, Tudor • President: Gian Riccardo Marini
- 75. Watch business Swatch Group (ex-SMH: Swiss Corporation for Microelectronics and Watchmaking Industries) • Founded: 1985 • Brands: • Breguet, Blancpain, Omega, Ja quet Droz, Longines, Rado, Tissot, H amilton, Balmain, Certina, Mid o, Endura, Swatch, Calvin Klein, Flik Flak, Leon Hatot • President: Neyla Hayek • CEO: Nick Hayek
- 77. Watch fairs SIHH Salon International de la Haute Horlogerie
- 78. Watch fairs WPHH World Presentation of Haute Horlogerie
- 84. Watch complications Day of the week
- 98. Watch price Materials Platinum Gold Titanium Carbon fibre Steel Composite materials Rare materials
- 99. After sales service Taking care of Swiss watches
- 100. Watch service Atmos The only perpetual watch
- 101. Watch service Reasons Strokes Temperature (oil inside) Water (waterristance rules) Scratches Time (full service)
- 102. Watch service Service center Repairs are made at certified service center only
- 103. Watch service Watchwinder Taking care of automatic watches
- 104. Watch service Leather strap Service period up to 1.5 years
- 105. Watch waterresistance < 30m (3am) • No water contact 30m - 50m • Minimum water contact - hand washed with watches on 50m - 100m • Some contact with water -car washed with watches on 100m - 200m • Swimming with watches on 200m - 500m • Active leisure on water with watches on >500m (50am) • Diving with watches on
- 106. Watch waterresistance Crown Never use in water!
- 107. Thank you!
- 108. Swiss Done Q&As