Intro to guerilla usability testing
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The document outlines an introduction to guerilla usability testing, explaining usability as ensuring a product works well. It details a five-step process for conducting guerilla usability testing, which includes finding participants, encouraging them to think aloud, following a script, moderating effectively, and observing their behavior. The emphasis is on achieving rapid feedback within a limited timeframe, particularly useful during busy periods like the Christmas week.
![guerilla usability testing in 5 easy steps
1. Find 1 or 2 willing participants.
Does the participant look like they could be interrupted?
Yes > “Hi, I’m with _________ [build legitimacy]. I’m
testing _________ [the reason you’re interrupting them]
and I’d love to get your feedback [what you want from
them] – you’ll get a $5 Starbucks gift card [what they’ll
get form you] for your time. I only need about 5 minutes
[time commitment].”
Intro to Guerilla Usability Testing | @rebeccadestello](https://image.slidesharecdn.com/introtoguerillausabilitytesting-141024162617-conversion-gate02/85/Intro-to-guerilla-usability-testing-9-320.jpg)
Intro to guerilla usability testing
- 1. Intro to guerilla usability testing Rebecca Destello Intro to Guerilla Usability Testing | @rebeccadestello
- 2. First, what is usability? Intro to Guerilla Usability Testing | @rebeccadestello
- 3. “Usability really just means making sure that something works well – whether it’s a website, a fighter jet or a revolving door. Steve Krug Author of “Don’t Make Me Think” Intro to Guerilla Usability Testing | @rebeccadestello
- 4. typical phases of usability testing • Planning • Facilitating • Analyzing This is where you come in Intro to Guerilla Usability Testing | @rebeccadestello
- 5. The Situation Intro to Guerilla Usability Testing | @rebeccadestello
- 6. the situation • We’ve got something to test • It’s Christmas week • Participants do more no-shows during holidays • We have 1 day to test We’ve got to go… guerilla! Intro to Guerilla Usability Testing | @rebeccadestello
- 7. The Solution Intro to Guerilla Usability Testing | @rebeccadestello
- 8. guerilla usability testing in 5 easy steps 1. Find 1 or 2 willing participants 2. Introduce them to the study and ask them to think aloud as they complete each task 3. Follow the script 4. Be a good moderator 5. Observe and take notes on what you see and hear Intro to Guerilla Usability Testing | @rebeccadestello
- 9. guerilla usability testing in 5 easy steps 1. Find 1 or 2 willing participants. Does the participant look like they could be interrupted? Yes > “Hi, I’m with _________ [build legitimacy]. I’m testing _________ [the reason you’re interrupting them] and I’d love to get your feedback [what you want from them] – you’ll get a $5 Starbucks gift card [what they’ll get form you] for your time. I only need about 5 minutes [time commitment].” Intro to Guerilla Usability Testing | @rebeccadestello
- 10. guerilla usability testing in 5 easy steps 2. Introduce them to the study and ask them to think aloud as they complete each task. Let them know you’re looking for ways to improve their experience, so they should feel comfortable giving you feedback. Ask them to think aloud while completing tasks. Intro to Guerilla Usability Testing | @rebeccadestello
- 11. guerilla usability testing in 5 easy steps 3. Follow the script. Stay on script. You can even tell your participant – I’m going to be reading from a script – if it will make it easier to do. Staying on script will ensure some rigor to the study. Intro to Guerilla Usability Testing | @rebeccadestello
- 12. guerilla usability testing in 5 easy steps 4. Be a good moderator. If you want to ask a follow-up question, avoid keywords, adjectives, and hints. Here are some examples for what to avoid: “How would you pick it up in store?” “How much does this app rock?” “It’s hard to find, isn’t it?” You need this item today, what are your options? What do you like? What would you improve? What are you thinking? Intro to Guerilla Usability Testing | @rebeccadestello
- 13. guerilla usability testing in 5 easy steps 4. Be a good moderator Better questions to ask: “What are you thinking?” “What are you looking for?” “Is that what you were expecting?” “What do you think would happen next?” Intro to Guerilla Usability Testing | @rebeccadestello
- 14. guerilla usability testing in 5 easy steps 5. Observe and take notes on what you see and hear. You don’t have to record everything they say, but record surprising insights, quotes, and any problems they encounter. Intro to Guerilla Usability Testing | @rebeccadestello
- 15. Let’s recap Intro to Guerilla Usability Testing | @rebeccadestello
- 16. recap of usability test moderating 1. Find 1 or 2 willing participants 2. Introduce them to the study and ask them to think aloud as they complete each task 3. Follow the script 4. Be a good moderator 5. Observe and take notes on what you see and hear Intro to Guerilla Usability Testing | @rebeccadestello
- 17. Questions? Intro to Guerilla Usability Testing | @rebeccadestello
- 18. Thank you! Rebecca Destello @rebeccadestello