Introducing Lightning Web Components provides enhanced productivity by using modern web standards like ES6+, Custom Elements, and Shadow DOM for better performance with more code executed by the browser instead of JavaScript abstractions. They are compatible and easy to use, running alongside existing Lightning components and able to be composed with clicks or code. With the general availability in Spring '19, Lightning Web Components introduce a new programming model built on modern web standards for a standardized component model with transferable skills, easier development, and better performance while coexisting and interoperating with Aura.