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iti t l t       fil & t i
 a cognitive tool to profile & train 
brain functions in an addictive way
Vita Beans App (noun): An easily usable application that helps
you make better decisions by understanding people profile &
improve cognitive skills of people f a b tt world.
i           iti    kill f       l for better   ld




                       mindmaps is a Vita Beans app
?

 “My daughter calculates the shopping bill amount of hundreds of
   My
 items in seconds… but only scored 42/100 in mathematics ”
                              A problem with her math skills? Or does she need to improve her attention 
                                                                             space & working memory?
                                                                                    &    ki           ?


                          “My son remembers batting average of all cricketers from
                          1983 to today, but can hardly remember his lessons ”
Memory problem? Or does he need to use the same trick of associative 
     y                    gy      g                          g        g
memory that he is unknowingly using while he remembers batting averages?




Several such areas requiring improvement of              Kids are inherently lazy. But they are most
cognitive functions have historically been               active when it comes to having fun – doing
treated with brute‐force methods like tuitions,          things that make them happy! Then, why not
rote learning
rote‐learning & crash courses
                      courses.                           improve their skills in an enjoyable process?


                    GAME BASED PROFILING & TRAINING OF COGNITIVE FUNCTIONS
MULTI‐TASKING
MATH & VOCABULARY
     & OC
                         ATTENTION
                                                               PROBLEM SOLVING




                                             LEARNING SKILLS
        MEMORY
                     EXECUTIVE FUNCTION
                                                                  AGE DISORDERS

            Profile & Train your skills while going through       PACKAGES FOR
            a set of simple, addictive games & activities
                                                                 • Children (<7yrs)
                                                                 • St d t
                                                                   Students
STORE




        CD‐Kits, Web Subscriptions,                              • Corporate
        Mobile App Subscriptions                                 • Families
Step1: Let your students/children play 
                       mindmaps games game based activities
                                       game based activities
                               We convert their inputs into really really
                               really accurate mathematical profiles
                                    y                        p


 Step2: We evaluate & put together an 
 St 2 W       l t & t t th
 assessment of their cognitive functions
A graphical & score based report of their 
skill levels + suggested improvement paths

                  Step3: Students can play our training  apps to 
                  magically transform from where they are to 
                         ll      f    f      h      h
                  where they want to be on the cognitive scale

                                                     User Manual
Assessment Engine
                                                                                                                                                                                          Assessment Engine
a set of tools to help you visually monitor the status & progress of various cognitive
functions of the brain. You can compare your progress with pre‐set goals,
academic/professional benchmarks & improve them via the mindmaps games


                                 Sample Profile Visualization




                                                                                                                                                                                                                       emory




                                                                                                                                                                                                                                                                                 Learning Flexibility
                                                                                                                                                                                                                                                                                                    y
                                                                                                                                                                                                            sociative Me

                                                                                                                                                                                                                                    ng Memory


                                                                                                                                                                                                                                                                Reaction Speed



                                                                                                                                                                                                                                                                                                                    hinking

                                                                                                                                                                                                                                                                                                                                      Solving
                                                                                                                                                                                                    ion




                                                                                                                                                                                                                                                Multi‐tasking




                                                                                                                                                                                                                                                                                                        Structured th
                                                                                                                                                                                                                               Workin




                                                                                                                                                                                                                                                                                                                              Problem S
                                                                                                                                                                                                          Ass
                                                                                                                                                                                              Attenti
                                                                                                                          king
                          mory




                                                                                                                                                         Math
                                                            king




                                                                                                                                            ving
     tion




                                                                                                                                                                      lary
                                                                              eed
                                   orking Memory




                                                                                                   ility
                                                                   Reaction Spe




                                                                                                                                                                             Set goals
                                                                                                                                                                             Set goals
                                                                                                              uctured think
                                                   Multi‐task




                                                                                                                                 Problem Solv

                                                                                                                                                   Basic M
            Associative Mem




                                                                                                                                                                                                                                                                                                        S
Attent




                                                                                    Learning Flexibi




                                                                                                                                                                Vocabul




                                                                                                                                                                             Track progress
                                  Wo




                                                                                                                                 P
                                                                                                           Stru




                                                                                                                                                                                          Sample Progress Tracker Visualization
Why are we better?
Traditional Assessments                               Neuro‐Behavioral Profiling
                                                                               g
Lengthy Questionnaire format                          6‐8 minutes of game based activities
Captures what the users SAY or want to SAY            Captures inherent user preferences & behavior 
                                                      (both spontaneous & conscious)
                                                      (b th      t       &       i )
Answers can be manipulated consciously or             User cannot manipulate instincts & subconscious 
subconsciously                                        preferences
Tests are based on group trends in the past &         Tests are based on clinical neuroscience tests & 
lexicology (i.e. works good only at group level)      inherent functional regions in the brain
Exhibit regional, cultural bias due to subjective     The functional regions & decision pathways in
interpretations of the questions.                     the brain are common across cultures.
Profiling is based on scores. Hence new test &        Fuzzy logic based profiling of different functional 
new scoring pattern needs to be given to the          regions of brain. This profile can be re‐used in 
user to use his inputs for a new purpose.             different situations at any later time.
Difficult to customize test for each purpose. i.e.    Flexible simulation framework allows creating 
Same test, same result, interpreted differently       custom situations into which the user’s profile 
for different cases, companies.                       can be loaded to generate specific analysis.
Machine Intelligence Institute, New York
 KVPY (IISc) Scholar
    Arizona State University Intel ISEF Winner
                            y                          BITS Pilani
                                                       BITS Pilani
 VSRP (TIFR) Fellow    IAS (Indian Academy of Sciences) Fellow
      National Science Foundation (USA) Oxford NASA Award
Social Behavioral Computing & Prediction  Conference, Phoenix 2009
                          Cofounders of NEN (National Entrepreneurship Network)
     NIMHANS Global Student Entrepreneur Award – 2009 [EO] 
                                          p
Winners, Business Plan Contest (@IIT‐B, BITS Pilani, DST)
Team: Awards & Affiliations                 Incubation Offers: IIMB, iAccelerator (IIMA)




                                                                    built on the 
                                                                    built on the
                                              Thi k
                                              Th nks!!        vita beans framework
Intro To Mind Maps
Vita Beans 
                                               Neural Solutions
                                               Neural Solutions


                           Cognitive Science + Artificial Intelligence
                             Market Research | HR | Healthcare




Call: +91 96201 24088
C ll 91 96201 24088
Mail: team@vitabeans.com
Web: www.vitabeans.com                           © Vita Beans Neural Solutions Private Limited

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Intro To Mind Maps

  • 1. iti t l t fil & t i a cognitive tool to profile & train  brain functions in an addictive way
  • 2. Vita Beans App (noun): An easily usable application that helps you make better decisions by understanding people profile & improve cognitive skills of people f a b tt world. i iti kill f l for better ld mindmaps is a Vita Beans app
  • 3. ? “My daughter calculates the shopping bill amount of hundreds of My items in seconds… but only scored 42/100 in mathematics ” A problem with her math skills? Or does she need to improve her attention  space & working memory? & ki ? “My son remembers batting average of all cricketers from 1983 to today, but can hardly remember his lessons ” Memory problem? Or does he need to use the same trick of associative  y gy g g g memory that he is unknowingly using while he remembers batting averages? Several such areas requiring improvement of Kids are inherently lazy. But they are most cognitive functions have historically been active when it comes to having fun – doing treated with brute‐force methods like tuitions, things that make them happy! Then, why not rote learning rote‐learning & crash courses courses. improve their skills in an enjoyable process? GAME BASED PROFILING & TRAINING OF COGNITIVE FUNCTIONS
  • 4. MULTI‐TASKING MATH & VOCABULARY & OC ATTENTION PROBLEM SOLVING LEARNING SKILLS MEMORY EXECUTIVE FUNCTION AGE DISORDERS Profile & Train your skills while going through  PACKAGES FOR a set of simple, addictive games & activities • Children (<7yrs) • St d t Students STORE CD‐Kits, Web Subscriptions, • Corporate Mobile App Subscriptions • Families
  • 5. Step1: Let your students/children play  mindmaps games game based activities game based activities We convert their inputs into really really really accurate mathematical profiles y p Step2: We evaluate & put together an  St 2 W l t & t t th assessment of their cognitive functions A graphical & score based report of their  skill levels + suggested improvement paths Step3: Students can play our training  apps to  magically transform from where they are to  ll f f h h where they want to be on the cognitive scale User Manual
  • 6. Assessment Engine Assessment Engine a set of tools to help you visually monitor the status & progress of various cognitive functions of the brain. You can compare your progress with pre‐set goals, academic/professional benchmarks & improve them via the mindmaps games Sample Profile Visualization emory Learning Flexibility y sociative Me ng Memory Reaction Speed hinking Solving ion Multi‐tasking Structured th Workin Problem S Ass Attenti king mory Math king ving tion lary eed orking Memory ility Reaction Spe Set goals Set goals uctured think Multi‐task Problem Solv Basic M Associative Mem S Attent Learning Flexibi Vocabul Track progress Wo P Stru Sample Progress Tracker Visualization
  • 7. Why are we better? Traditional Assessments Neuro‐Behavioral Profiling g Lengthy Questionnaire format 6‐8 minutes of game based activities Captures what the users SAY or want to SAY Captures inherent user preferences & behavior  (both spontaneous & conscious) (b th t & i ) Answers can be manipulated consciously or  User cannot manipulate instincts & subconscious  subconsciously preferences Tests are based on group trends in the past & Tests are based on clinical neuroscience tests &  lexicology (i.e. works good only at group level) inherent functional regions in the brain Exhibit regional, cultural bias due to subjective  The functional regions & decision pathways in interpretations of the questions. the brain are common across cultures. Profiling is based on scores. Hence new test &  Fuzzy logic based profiling of different functional  new scoring pattern needs to be given to the  regions of brain. This profile can be re‐used in  user to use his inputs for a new purpose. different situations at any later time. Difficult to customize test for each purpose. i.e.  Flexible simulation framework allows creating  Same test, same result, interpreted differently  custom situations into which the user’s profile  for different cases, companies. can be loaded to generate specific analysis.
  • 8. Machine Intelligence Institute, New York KVPY (IISc) Scholar Arizona State University Intel ISEF Winner y BITS Pilani BITS Pilani VSRP (TIFR) Fellow IAS (Indian Academy of Sciences) Fellow National Science Foundation (USA) Oxford NASA Award Social Behavioral Computing & Prediction  Conference, Phoenix 2009 Cofounders of NEN (National Entrepreneurship Network) NIMHANS Global Student Entrepreneur Award – 2009 [EO]  p Winners, Business Plan Contest (@IIT‐B, BITS Pilani, DST) Team: Awards & Affiliations Incubation Offers: IIMB, iAccelerator (IIMA) built on the  built on the Thi k Th nks!! vita beans framework
  • 10. Vita Beans  Neural Solutions Neural Solutions Cognitive Science + Artificial Intelligence Market Research | HR | Healthcare Call: +91 96201 24088 C ll 91 96201 24088 Mail: team@vitabeans.com Web: www.vitabeans.com © Vita Beans Neural Solutions Private Limited