Intro to MVPs
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The document provides an introduction to Minimum Viable Presentations (MVPs) for the Next Los Angeles event in 2014, discussing various frameworks and methodologies for developing MVPs based on company stage and industry. Key points include the definition of an MVP as a small-scale creation aimed at learning and customer feedback, testing methods, and relevant metrics for evaluating success. The emphasis is on creating products that deliver customer value through efficient testing and iterative development.
Intro to MVPs
- 1. An Intro to MVPs For NEXT Los Angeles, 2014 @skotcarruth
- 2. An Intro to MVPs (A Minimum Viable Presentation) For NEXT Los Angeles, 2014 @skotcarruth
- 3. What is an MVP? For NEXT Los Angeles, 2014 @skotcarruth
- 4. …it depends • stage of your company • your industry and competition • whom you ask For NEXT Los Angeles, 2014 @skotcarruth
- 5. The Super-Lean Answer The smallest thing you can create to learn the next thing you need to learn. For NEXT Los Angeles, 2014 @skotcarruth
- 6. The Product Smoke Test • SEM • Sign-up page • Kickstarter For NEXT Los Angeles, 2014 @skotcarruth
- 7. The Product Smoke Test For NEXT Los Angeles, 2014 @skotcarruth
- 8. The Product Smoke Test For NEXT Los Angeles, 2014 @skotcarruth
- 9. For NEXT Los Angeles, 2014 @skotcarruth
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- 11. For NEXT Los Angeles, 2014 @skotcarruth
- 12. The Product Answer The most efficient thing you can build to deliver customer value. For NEXT Los Angeles, 2014 @skotcarruth
- 13. The Concierge MVP • Manual • “Wizard of Oz” For NEXT Los Angeles, 2014 @skotcarruth
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- 16. Nick Swinmurn For NEXT Los Angeles, 2014 @skotcarruth
- 17. What is the value? Customer Development Profitable Product? For NEXT Los Angeles, 2014 @skotcarruth
- 18. What is the value? Customer Development Profitable Product?MVP For NEXT Los Angeles, 2014 @skotcarruth
- 19. What is the value? Customer Development Profitable ProductMVP For NEXT Los Angeles, 2014 @skotcarruth
- 20. What do you test? For NEXT Los Angeles, 2014 @skotcarruth
- 21. …it depends What do you need to learn? For NEXT Los Angeles, 2014 @skotcarruth
- 22. How do I test it? Low Fidelity High Fidelity For NEXT Los Angeles, 2014 @skotcarruth
- 23. Low Fidelity MVPs • SEM campaign • paper prototype • rough functional prototype For NEXT Los Angeles, 2014 @skotcarruth
- 24. For NEXT Los Angeles, 2014 @skotcarruth
- 25. High Fidelity MVPs • Well-produced teaser video or landing page • Solid single-feature product For NEXT Los Angeles, 2014 @skotcarruth
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- 28. What sort of metrics should you use? For NEXT Los Angeles, 2014 @skotcarruth
- 29. …it depends What is important to your business? What is your success criteria? For NEXT Los Angeles, 2014 @skotcarruth
- 30. AARRR • Acquisition • Activation • Retention • Revenue • Referral From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version For NEXT Los Angeles, 2014 @skotcarruth
- 31. Subscription • Monthly Recurring Revenue (MRR) • Active subscriptions • Lifetime Value (LTV) • Churn From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics For NEXT Los Angeles, 2014 @skotcarruth
- 32. Be Metrics-Driven From Buffer: https://buffer.baremetrics.io/dashboard For NEXT Los Angeles, 2014 @skotcarruth
- 33. Discussion For NEXT Los Angeles, 2014 @skotcarruth
- 34. Thanks! ! @skotcarruth skot@gophilosophie.com For NEXT Los Angeles, 2014 @skotcarruth