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Introduction to
  Operations
 Management
                  1
Definition
• Operations Management (OM)
  management of activities that lead to the
  creation of goods and services through the
  transformation of inputs to outputs




                                           2
Operations Management (Definition Contd…)
Operations management is an area of management concerned with
overseeing, designing, and redesigning business operations in the
production of goods and/or services.

 It involves the responsibility of ensuring that business operations are
efficient in terms of using as little resources as needed, and effective
in terms of meeting customer requirements.

 It is concerned with managing the process that converts inputs (in the
forms of materials, labor, and energy) into outputs (in the form of
goods and/or services).

The relationship of operations management to senior management in
commercial contexts can be compared to the relationship of line
officers to the highest-level senior officers in military science. The
highest-level officers shape the strategy and revise it over time, while
the line officers make tactical decisions in support of carrying out the
strategy                                                                 3
OM - Critical Decisions
1.    Managing quality
2.    Design of goods and services
3.    Process and capacity design
4.    Layout design
5.    Human resources
6.    Location strategies
7.    Supply-chain management
8.    Inventory management
9.    Scheduling
10.   Maintenance
                                     4
The Critical Decisions - 1

• Quality management
  – Who is responsible for quality?
  – How do we define quality?

• Goods and services design
  – What product or service should we offer?
  – How should we design these products and
    services?


                                               5
The Critical Decisions - 2

• Process and Capacity design
  – What processes will these products require
    and in what order?
  – What equipment and technology is
    necessary for these processes?




                                                 6
The Critical Decisions - 3

• Layout design
  – How should we arrange the facility?
  – How large a facility is required?

• Human resources and job design
  – How do we provide a reasonable work
    environment?
  – How much can we expect our employees
    to produce?

                                           7
The Critical Decisions - 4

• Supply chain management and JIT
  “Just-in-time” Inventory, Material
  Requirements Planning
  – Should we make or buy this item?
  – Who are our good suppliers and how many
    should we have?
  – How much inventory of each item should
    we have?
  – When do we re-order?

                                              8
The Critical Decisions - 5
• Immediate, short term, and project scheduling
  –   Is subcontracting production a good idea?
  –   Are we better off keeping people on the payroll during
      slowdowns?
• Maintenance
  –   Who is responsible for maintenance?
• Location
  –   Where should we put the facility
  –   On what criteria should we base this location
      decision?

                                                           9
Output of most Operations a Mixture of
         Goods and Services
                                                                                                                                                 PURE GOODS
                                                                                                                                                                Tangible
 CRUDE OIL PRODUCTION



                                                                                                                                                          Can be stored
                                                                                                                                                    Production precedes
                        ALUMINIUM SMELTING


                                             SPECIALIST MACHINE TOOL                                                                                       consumption
                                                                                                                                                          Low customer
                                                                                                                                                                  contact
                                                MANUFACTURER

                                                                                                                                                     Can be transported
                                                                       RESTAURANT                                                                      Quality is evident

                                                                                    COMPUTER SYSTEMS
                                                                                        SERVICES




                                                                                                                     PSYCHOTHERAPY CLINIC
                                                                                                       CONSULTANCY
                                                                                                       MANAGEMENT
                                                                                                                                            Intangible
                                                                                                                                            Cannot be stored
                                                                                                                                            Production and
                                                                                                                                            consumption are
                                                                                                                                            simultaneous
                                                                                                                                            High customer contact
                                                                                                                                              Cannot be transported
                                                                                                                                            Quality difficult to judge
                                                                                                                                               PURE SERVICES                10
Goods Versus Services
        Goods                   Service

 Can be resold          Reselling unusual
 Can be inventoried     Difficult to inventory
 Some aspects of        Quality difficult to
  quality measurable      measure
 Selling is distinct    Selling is part of
  from production         service



                                                   11
Goods Versus Services (Contd...)
        Goods                          Service
• Product is transportable     • Provider, not product is
• Site of facility important     transportable
  for cost                     • Site of facility important
• Often easy to automate         for customer contact
• Revenue generated            • Often difficult to
  primarily from tangible        automate
  product                      • Revenue generated
                                 primarily from intangible
                                 service.

                                                              12
The Transformation Model
   Input Resources                    Output Services
                                        + Products
Input Transformed
    Resources
     Materials
    Information
    Customers
                     Transformation
                                          Customers
                        Process

Input Transforming
    Resources

     Facilities
       Staff
                                                  13
Economic System Transforms
            Inputs to Outputs
      Inputs           Process            Outputs
                Economic system
Land, Labour,   transforms inputs to
                                         Goods and
Capital,        outputs at about an      Services
Management      annual 1% increase in
                productivity:
                - capital 1/6 of 1%
                - labour 1/6 of 1%
                - management 2/3 of 1%

                      Feedback Loop


                                                     14
Macro and Micro Operations
• Micro
  – An operation or process that can not be split
    up into smaller operations and processes
• Macro
  – An operation or process that can be split up
   into smaller operations and processes
• All Macro operations are made up of many
  Micro operations

                                                    15
Internal Customer Concept
• To treat internal suppliers and customers
  as if they were independent external
  organisations
• Each micro-operation should identify its
  internal customers and internal suppliers




                                              16
The Four V’s
• Volume of demand
   – How many the organisation makes
   – Service vs. Mass Production
• Variety in operations
   – The ability to adapt the transformation process to meet needs of
     the customer
   – Taxi vs. Train
• Variation in demand
   – Adapting to changing demand
• Visibility of transformation
   – How much of the operations functions are visible to the customer
   – Some operations have mixed high/low visibility
     eg Restaurant Front and Kitchen


                                                                    17
A Typology of Operations
 Electricity generator                               Television plant
 factory
                                                     Fast food restaurant
 Gourmet restaurant
 Pioneering surgery      Low     Volume       High   Routine surgery
 Taxi service                                        Mass rapid transport



Bespoke tailor                                       Off-the-peg suit plant
University tutorials                                 University lectures
Corporate tax advice     High     Variety     Low    Financial audits
Department store                                     Jeans shop



Electricity utility                                  Bread bakery
Financial audits                 Variation           Consultancy advice
Emergency service        High                 Low    Shopping mall security
London underground
                                in Demand            Trucking operation


Health care                                          Most manufacturing
"Cook at your                                        Prepackaged sandwich
table" restaurant                                    maker
Dentist
                         High    Visibility   Low
                                                     Dental technicians
Music teacher                                        Distance learning


                                                                          18

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Intro to om

  • 1. Introduction to Operations Management 1
  • 2. Definition • Operations Management (OM) management of activities that lead to the creation of goods and services through the transformation of inputs to outputs 2
  • 3. Operations Management (Definition Contd…) Operations management is an area of management concerned with overseeing, designing, and redesigning business operations in the production of goods and/or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as little resources as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). The relationship of operations management to senior management in commercial contexts can be compared to the relationship of line officers to the highest-level senior officers in military science. The highest-level officers shape the strategy and revise it over time, while the line officers make tactical decisions in support of carrying out the strategy 3
  • 4. OM - Critical Decisions 1. Managing quality 2. Design of goods and services 3. Process and capacity design 4. Layout design 5. Human resources 6. Location strategies 7. Supply-chain management 8. Inventory management 9. Scheduling 10. Maintenance 4
  • 5. The Critical Decisions - 1 • Quality management – Who is responsible for quality? – How do we define quality? • Goods and services design – What product or service should we offer? – How should we design these products and services? 5
  • 6. The Critical Decisions - 2 • Process and Capacity design – What processes will these products require and in what order? – What equipment and technology is necessary for these processes? 6
  • 7. The Critical Decisions - 3 • Layout design – How should we arrange the facility? – How large a facility is required? • Human resources and job design – How do we provide a reasonable work environment? – How much can we expect our employees to produce? 7
  • 8. The Critical Decisions - 4 • Supply chain management and JIT “Just-in-time” Inventory, Material Requirements Planning – Should we make or buy this item? – Who are our good suppliers and how many should we have? – How much inventory of each item should we have? – When do we re-order? 8
  • 9. The Critical Decisions - 5 • Immediate, short term, and project scheduling – Is subcontracting production a good idea? – Are we better off keeping people on the payroll during slowdowns? • Maintenance – Who is responsible for maintenance? • Location – Where should we put the facility – On what criteria should we base this location decision? 9
  • 10. Output of most Operations a Mixture of Goods and Services PURE GOODS Tangible CRUDE OIL PRODUCTION Can be stored Production precedes ALUMINIUM SMELTING SPECIALIST MACHINE TOOL consumption Low customer contact MANUFACTURER Can be transported RESTAURANT Quality is evident COMPUTER SYSTEMS SERVICES PSYCHOTHERAPY CLINIC CONSULTANCY MANAGEMENT Intangible Cannot be stored Production and consumption are simultaneous High customer contact Cannot be transported Quality difficult to judge PURE SERVICES 10
  • 11. Goods Versus Services Goods Service  Can be resold  Reselling unusual  Can be inventoried  Difficult to inventory  Some aspects of  Quality difficult to quality measurable measure  Selling is distinct  Selling is part of from production service 11
  • 12. Goods Versus Services (Contd...) Goods Service • Product is transportable • Provider, not product is • Site of facility important transportable for cost • Site of facility important • Often easy to automate for customer contact • Revenue generated • Often difficult to primarily from tangible automate product • Revenue generated primarily from intangible service. 12
  • 13. The Transformation Model Input Resources Output Services + Products Input Transformed Resources Materials Information Customers Transformation Customers Process Input Transforming Resources Facilities Staff 13
  • 14. Economic System Transforms Inputs to Outputs Inputs Process Outputs Economic system Land, Labour, transforms inputs to Goods and Capital, outputs at about an Services Management annual 1% increase in productivity: - capital 1/6 of 1% - labour 1/6 of 1% - management 2/3 of 1% Feedback Loop 14
  • 15. Macro and Micro Operations • Micro – An operation or process that can not be split up into smaller operations and processes • Macro – An operation or process that can be split up into smaller operations and processes • All Macro operations are made up of many Micro operations 15
  • 16. Internal Customer Concept • To treat internal suppliers and customers as if they were independent external organisations • Each micro-operation should identify its internal customers and internal suppliers 16
  • 17. The Four V’s • Volume of demand – How many the organisation makes – Service vs. Mass Production • Variety in operations – The ability to adapt the transformation process to meet needs of the customer – Taxi vs. Train • Variation in demand – Adapting to changing demand • Visibility of transformation – How much of the operations functions are visible to the customer – Some operations have mixed high/low visibility eg Restaurant Front and Kitchen 17
  • 18. A Typology of Operations Electricity generator Television plant factory Fast food restaurant Gourmet restaurant Pioneering surgery Low Volume High Routine surgery Taxi service Mass rapid transport Bespoke tailor Off-the-peg suit plant University tutorials University lectures Corporate tax advice High Variety Low Financial audits Department store Jeans shop Electricity utility Bread bakery Financial audits Variation Consultancy advice Emergency service High Low Shopping mall security London underground in Demand Trucking operation Health care Most manufacturing "Cook at your Prepackaged sandwich table" restaurant maker Dentist High Visibility Low Dental technicians Music teacher Distance learning 18