Intro to Social Media Presentation 2015
- 3. The overwhelming majority (94%) of businesses indicated they were employing social media for marketing purposes 2012 Social Media Marketing Industry Report SocialMediaExaminer.com
- 5. Where do you focus your efforts? Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest What is your Strategy? Objectives: Create Awareness, Increase Sales, Introduce a Product/Service, Increase Followers, Be an Expert When will you start? Immediately How will you begin? Research-Listen, Monitor and Respond Google Alerts, Delicious, Social Mention, Blogs, RSS Why use certain platforms?
- 6. Facebook Still on Top
- 7. Mass consumer adoption Average American spending 37 minutes per day 46% web users look to social media when making purchases Americans spend more time on Facebook than any other website (Nielsen) Online adults now use two or more social media sites Small businesses see big results 61% of small businesses are landing new customers through social media activities (CrowdSPRING) 70% of small businesses using social media see increased traffic and more than 60% improve search rankings Marketing in a Digital World, Zoomerang
- 8. Hubspot.com
- 9. 1.06 Billion active users 15%of the worlds population If Facebook were a country it would be the third most populated in the world 93% of U.S. internet users are on Facebook (Hubspot) More than half online Adults 65 and older use Facebook
- 10. Dominates how internet users interact with friends, brands, images, videos, searches and more Top photo sharing site in the world offers users the option to upload video, blog posts and links to other content Connect with fans on a personal level Call-to-action feature help Pages drive business objectives
- 11. Posting Frequency At least 4 to 5 times a week if not more Experiment with posting at different times of the day, including outside business hours Don’t forget the weekends Content Post a mix of your own content (short tips + links to your longer blog posts)+ OPC (other people’s content that you curate from a variety of sources) Post directly on your Page and also share posts from other relevant Pages. Include @ tags of related Pages in your posts. This may help create more visibility in the news feed of the fans who have liked the tagged pages Mix up the post types: status updates, links, photos, videos, offers, events, milestones and cover image changes. Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not.
- 12. Make it relevant to your audience Does not ALL have to relate to your product Make it interesting and fun Drop the sales pitch Relate current events to your product or service Add photos and videos An image post is more than four times more likely to be shared Create promotions/contests Vote for your favorite Photo option. Add caption best one wins Encourge Shares Shares bring in new fans 90% of people trust recommendations from their peers
- 14. Millennials the biggest users Ages 18-29, followed by 32-49 More casual environment Easy to interact with customers on a one on one basis 200 million active users Tweet an average of 340 million tweets per day Twitter is adding nearly 500,000 new users per day (Jeff Bullas) Only 1 in 10 Americans are using Twitter
- 15. Faster and more instantaneous, to-the-point Users express preference for a brand or company by “following” the brand Allows companies to monitor and post thoughts Allows customers to talk to the brand or company Customer Service: Companies can address customer concerns on the spot and in front of an audience
- 16. Customize your page design and include location and information about your business Refresh your profile photos to feature latest logos and products Search for related topics (search.twitter.com) Link to content relevant to your audience Promote and Tweet related information Interact with others, be responsive and listen Get to know #hashtags Connect with other local businesses Don’t be too professional or promote
- 18. 1 billion people are using YouTube 100 hours of video is uploaded to YouTube per minute Over 6 billion hours of content watched each month Reaches more adults aged 18-34 than any cable network 73% of small businesses are using YouTube
- 19. YouTube audience has more fun, engagement and interaction while on YouTube More activity, gets more views and can go viral YouTube is highly intuitive Displays relevant and related content based on views Create channels with organized playlists of videos Can be embedded anywhere on the net Businesses can leverage YouTube to tell visual stories about your industry knowledge and expand the reach of your content
- 20. Upload relevant videos on a regular basis Optimize your content by writing good descriptions, titles and tags Link back to your website Brand your channel and videos
- 21. Techterms.com
- 22. LinkedIn has more than double in size (OVER 150 Million Members) Executives from ALL Fortune 500 Companies are registered on LinkedIn 45% of LinkedIn’s members are considered the major decision makers for their companies LinkedIn is the most powerful business networking engine in the world
- 23. Show off your professional accomplishments and link them to others Keep in touch with past and current colleagues, which can be useful in today's ever-changing work environment Connect with new people when looking for potential business partners Leverage linked In to become an industry leader and expert
- 24. Have a complete profile Optimize your profile. Provide the keywords pertaining to your profession Make sure you have a good headshot. NOT downing a shot at a bar Know the top five strengths for which you want to be recognized and use them in your profile Get and give recommendations and endorsements Join groups related to…. expertise, industry, alumni, passions, social causes, and other aspects of your identity Being in a group gives you permission to reach out Create a group you can lead and create discussions about your industry Share relevant content with followers Show your expertise by answering common questions on the Answers page
- 26. 300 million monthly active users 18-29 with half of those using the site daily What teens approve...parents follow 1.6 billion likes per day Over 150 million photographs shared Instagram is the fastest growing of the top social networks 50x more engagement than on Twitter
- 27. The most successful social networks of all time. Value for marketers isn’t in networking; it’s in storytelling Instagram engagement among the top brands has grown by 350%
- 28. Likes on Instagram are like Facebook Likes or Twitter Favorites Signals image has resonated with your followers Users can also share comments Comments appear under the photo Hashtag mentions Secondary type of engagement An “engagement” with a hashtag happens anytime an Instagram user mentions a hashtag
- 29. To get inspired, follow other brands that are similar to yours Look at brands that are different Communities related to pretty much any industry Photographs can be used as-is, or modified to enhance other content and emphasize your message Keywords are the way people will find you Adding new keywords to existing photos will get new visits and likes Hashtags, Hashtags, Hashtags #### More hashtags an Instagram photo has, the more likes it gets Adding a funny captions Tap into a pre-existing memes “Grumpy Cat meme” or “Willy Wonka meme”
- 30. Selfies = Engagement Conduct contests using the power of selfies!! Fitness Expert- shows fitness selfies, clips of her workouts and mouth-watering pictures of her meals. Frequently share customer photo testimonials Pictures show real results of real customers
- 35. 70 million users Unique visitors to Pinterest.com increased by 155% just in one month 80% of Pinterest users are women Popular among younger users 16-34 but gaining interest with 50 and older
- 36. Can browse through the items other users have pinned ‘Like,” “Repin” or “Comment” on them. Not just limited to pinning images Videos can be pinned too Create a pinboard of interesting videos your business can produce with relevant images Great for B2B For selling a product or service in an industry that most likely is visual Show company culture Strong visuals from blog articles
- 37. Browse through the items other users have pinned ‘like,” “repin” or “comment” on them Hold a contest that asks users to create a pinboard on their own account Demonstrate what they love about your brand, products, or services Pinterest supports the usage of hashtags. Users can use hashtags to tag their pins and make their content more search-friendly
- 38. Etsy creates pinboards that really take to heart what its brand stands for. They show you how you can make your own products and how to puttheir products to work in your daily life, which again, emphasizes the lifestyle philosophy that Pinterest promotes.
- 39. Oreck has taken its industrial cleaning product and made you forget that a vacuum cleaner brand is behind the pinboards you’re looking at
Editor's Notes
- #4: This study surveyed over 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses
- #8: Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content. If your business is NOT there among the solutions when your customers are looking, you’re lost. B2B social media offers marketers the unique opportunity to listen to how individuals perceive their companies’ brands, products and services in real time, and enables companies to use this insight to further their objectives in marketing, public relations, product development and more. The B2B buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via social media. The traditional method of selling no longer applies—today’s sales teams must engage in social selling, or use Web 2.0 technologies to better listen and engage with prospects. More and more prospects are relying on the content
- #19: Dibital Marketing Ramblings
- #28: http://www.pewinternet.org/2015/01/09/social-media-update-2014/