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xAPI:
Learning to Love
Data & Analytics
Megan Torrance | Richard Pedley
iStock_000015727078
WHERE ARE YOU
ON YOUR xAPI JOURNEY?
iStock 000005088389
YOU PROBABLY
HAVE QUESTIONS
• What is xAPI?
• How do I send data?
• What data do I send?
• Where do I send it?
• How do I keep it organized?
• How do I learn more?
Source: Khan Academy
xAPI is …
X = experience
API = application programming
interface
Specification for sending, storing,
retrieving activity about learning
and performance experiences
Not so much “next gen SCORM”
as it is “WHAT WILL REPLACE
SCORM.”
Experience API is …
Tin Can API is …
SCORM
Time
Score
Location
Status
Answers
Interoperable
Interchangeable
Geek-free
Low barriers to entry
SCORM
Time
Score
Location
Status
Answers
Actor verb object
Actor verb object result context
xAPI
lego.com
LEARNING
RECORD
PROVIDER
CONTENT
xAPI ACTIVITY
STATEMENTS &
PROFILES
LEARNING RECORD
STORE
You
OTHER & LEGACY
DATA
Adobe Stock 158410923
Actor verb object
Actor verb object result context
Claire read Business Writing for Professionals
John practiced frosting birthday cakes
Lindsey watched the Company History video
Rashad completed Oil Change Upselling
Oron rated event xAPI for Instructional Designers 5
stars “coffee rocked, nice use of
PowerPoint” with @MMTorrance
Cynthia sold premium synthetic oil
Ladan simulated landing at LAS successfully
Arthi simulated landing at LAS successfully with a score of
98% in SimSuite #4 by Instructor Tim
Claire read Business Writing for Professionals
John practiced frosting birthday cakes
Lindsey watched the Company History video
Rashad completed Oil Change Upselling
Cynthia completed Oil Change Upselling score 60%
Actor verb object result context
Bob performed landing at LAS successfully on Runway 2;
windspeed 5; B737-900ER; Oct 20, 2019; 14:53
Intro to xAPI - TORRANCE - LTUK20
What can you do
with xAPI?
• Learn more about the learning
experience – not just elearning
• Learn more about the performance
• Correlate learning with performance
• Offer more targeted training
• Support performance in better ways
• Use data to learn with others
• Connect data across different learning
experiences
• Compare performance and learning
across learners
• Deliver and track training outside of the
LMS
• Track offline training
Intro to xAPI - TORRANCE - LTUK20
Intro to xAPI - TORRANCE - LTUK20
GETTING
STARTED
Adobe Stock 79551218
STEP #1
SEND xAPI DATA
1. Use your elearning authoring tools
2. Get your favorite product vendor to
send the data
3. Use aggregator like xapiapps to
assemble things into a trackable path
4. Write some custom code (not hard!)
5. Import from business data
AUTHORING TOOLS
Out of the box:
• SCORM-like transactions
• Individual page views
• Actions and triggers (depends)
With a little JavaScript or with
xapi.ly statement builder:
• Any action or trigger you want
BONUS: use both xAPI and SCORM
THIS LIST IS GROWING & THEREFORE INCOMPLETE
Intro to xAPI - TORRANCE - LTUK20
Intro to xAPI - TORRANCE - LTUK20
Intro to xAPI - TORRANCE - LTUK20
Intro to xAPI - TORRANCE - LTUK20
OTHER DATA
PROVIDERS
Not really “authoring tools,” but
deep learning experiences, LXPs,
LMCSes, etc. that send xAPI data.
Ask your vendor:
• What data do they send?
• Do they send to an outside LRS?
THIS LIST IS GROWING & THEREFORE INCOMPLETE
xapiapps
NON-LEARNING
TOOLS, TOO!
Tools that originate outside of the
L&D space are starting to adopt
xAPI … because someone asked!
THIS LIST IS GROWING & THEREFORE INCOMPLETE
GOT IT.
WHERE DOES THE DATA GO?
STEP #2
THE LEARNING
RECORD STORE (LRS)
• receives, stores, & gives back your
xAPI data
• can be tested for conformance
which ensures interoperability
(https://adopters.adlnet.gov/)
• is not a learning management
system (LMS)
3 WAYS TO RECEIVE
DATA IN AN LRS
1. Your LMS has an LRS inside it.
Your LMS has a conformant
LRS inside it.
2. You send data to an LRS
separate from an LMS.
3. You build your own LRS.
(the code is open source)
A TYPICAL
LMS TODAY
(and who has just one?!?!)
Certs
Badges
SocialLearning
Messaging
Performance,Talenthooks
Games Sims
Perf
Supp
Dash
boards
eCommerce
Import/Export to Biz Data
Reporting
Users
Enrollments
SCORM
Data
Courses
Classes
THE INTEGRATED
APPROACH
LRS
Certs
Badges
SocialLearning
Messaging
Performance,Talenthooks
Games Sims
Perf
Supp
Dash
boards
eCommerce
Import/Export to Biz Data
Reporting
Users
Enrollments
SCORM
Data
Courses
Classes
THE MANAGED
ECOSYSTEM
APPROACH
Users
Courses
Classes
eCommerce
LRS LMS
Games Sims
Perf
Supp
Reports
Social
Performance,
Talent
Biz DataLRSLMS
Intranet Biz DataIoTLMS
THE LRS SIDECAR
APPROACH
Learning
Record
Provider
Learning
Record
Provider
LRS
Certs
Badges
SocialLearning
Messaging
Performance,Talenthooks
Games Sims
Perf
Supp
Dash
boards
eCommerce
Import/Export to Biz Data
Reporting
Users
Enrollments
SCORM
Data
Courses
Classes
A SIDECAR EXAMPLE
+ DATA WAREHOUSING &
BUSINESS INTELLIGENCE
33
Warehouse
LEARNING RECORD
STORES
Out of the box:
• Data storage & retrieval
• Visualizations & reporting
Connecting to warehousing & analytics
• Tableau, Microsoft BI, Envision BI,
Snowflake, Clique, etc.
LIST OF CONFORMANT LRS:
https://adopters.adlnet.gov/
34
THIS LIST IS GROWING & THEREFORE INCOMPLETE
ENTERPRISE LMSes
WITH LRS INSIDE
Out of the box:
• Learning management functions
• SCORM & AICC
• Full xAPI LRS
Data includes both LMS (SCORM &
other) + xAPI
LIST OF CONFORMANT LRS:
https://adopters.adlnet.gov/
35
LearnShare
THIS LIST IS GROWING & THEREFORE INCOMPLETE
LMSes OFFERING
xAPI SUPPORT
These are non-conformant LRSes.
Out of the box:
• Learning management functions
• SCORM & AICC
• Launch xAPI elearning & record a
completion
They may struggle with:
• Accepting statements from outside the
LMS
• Data from non-elearning sources
• Reporting data in extensions
36
THIS LIST IS GROWING & THEREFORE INCOMPLETE
LMSes THAT SEND
TO YOUR LRS
These systems are generally learning
record providers.
What you can expect:
• xAPI statements from courses &
experiences
• Maybe non-SCORM LMS activity
sent as xAPI statements
• To have to buy an LRS also
• To ask about what data it sends
37
THIS LIST IS GROWING & THEREFORE INCOMPLETE
Financ
e
Sales
Market
-ing
Operat
ions
Legal
HR
Recruit
-ing
Supply
Chain
…
…
…
…
…
…
…
…
…
…
…
…
…
…
38
STEP #3
DO SOMETHING WITH
THE DATA
• Evaluate & improve the learning
experience
• Dashboards and visualizations for
decision-making
• Personalization of pathways
• Recommendations for content
• Action triggers & rules
Intro to xAPI - TORRANCE - LTUK20
TAKE 2 ASPIRIN…
Adobe Stock 63038227
LEARN MORE
ABOUT xAPI
xAPI Learning Cohort
xAPI Hands-On & Geek-Free
xAPI Camp
Udemy
LinkedIn Learning
Learning Solutions Magazine
learnxapi.com
Vendor sites
xapicohort.com
• Free 12-week, vendor-neutral,
virtual learning-by-doing-in-teams
• Every Spring & Fall
• Weekly web meetings 2-3pm ET
(recorded).
• Ad hoc teams form to tackle a
project together and provide
weekly report-outs.
• Learning-by-lurking is just fine!

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Intro to xAPI - TORRANCE - LTUK20

  • 1. xAPI: Learning to Love Data & Analytics Megan Torrance | Richard Pedley iStock_000015727078
  • 2. WHERE ARE YOU ON YOUR xAPI JOURNEY? iStock 000005088389
  • 3. YOU PROBABLY HAVE QUESTIONS • What is xAPI? • How do I send data? • What data do I send? • Where do I send it? • How do I keep it organized? • How do I learn more?
  • 5. xAPI is … X = experience API = application programming interface Specification for sending, storing, retrieving activity about learning and performance experiences Not so much “next gen SCORM” as it is “WHAT WILL REPLACE SCORM.” Experience API is … Tin Can API is …
  • 7. SCORM Time Score Location Status Answers Actor verb object Actor verb object result context xAPI lego.com
  • 8. LEARNING RECORD PROVIDER CONTENT xAPI ACTIVITY STATEMENTS & PROFILES LEARNING RECORD STORE You OTHER & LEGACY DATA Adobe Stock 158410923
  • 9. Actor verb object Actor verb object result context Claire read Business Writing for Professionals John practiced frosting birthday cakes Lindsey watched the Company History video Rashad completed Oil Change Upselling
  • 10. Oron rated event xAPI for Instructional Designers 5 stars “coffee rocked, nice use of PowerPoint” with @MMTorrance Cynthia sold premium synthetic oil Ladan simulated landing at LAS successfully Arthi simulated landing at LAS successfully with a score of 98% in SimSuite #4 by Instructor Tim Claire read Business Writing for Professionals John practiced frosting birthday cakes Lindsey watched the Company History video Rashad completed Oil Change Upselling Cynthia completed Oil Change Upselling score 60% Actor verb object result context Bob performed landing at LAS successfully on Runway 2; windspeed 5; B737-900ER; Oct 20, 2019; 14:53
  • 12. What can you do with xAPI? • Learn more about the learning experience – not just elearning • Learn more about the performance • Correlate learning with performance • Offer more targeted training • Support performance in better ways • Use data to learn with others • Connect data across different learning experiences • Compare performance and learning across learners • Deliver and track training outside of the LMS • Track offline training
  • 16. STEP #1 SEND xAPI DATA 1. Use your elearning authoring tools 2. Get your favorite product vendor to send the data 3. Use aggregator like xapiapps to assemble things into a trackable path 4. Write some custom code (not hard!) 5. Import from business data
  • 17. AUTHORING TOOLS Out of the box: • SCORM-like transactions • Individual page views • Actions and triggers (depends) With a little JavaScript or with xapi.ly statement builder: • Any action or trigger you want BONUS: use both xAPI and SCORM THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 22. OTHER DATA PROVIDERS Not really “authoring tools,” but deep learning experiences, LXPs, LMCSes, etc. that send xAPI data. Ask your vendor: • What data do they send? • Do they send to an outside LRS? THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 24. NON-LEARNING TOOLS, TOO! Tools that originate outside of the L&D space are starting to adopt xAPI … because someone asked! THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 25. GOT IT. WHERE DOES THE DATA GO?
  • 26. STEP #2 THE LEARNING RECORD STORE (LRS) • receives, stores, & gives back your xAPI data • can be tested for conformance which ensures interoperability (https://adopters.adlnet.gov/) • is not a learning management system (LMS)
  • 27. 3 WAYS TO RECEIVE DATA IN AN LRS 1. Your LMS has an LRS inside it. Your LMS has a conformant LRS inside it. 2. You send data to an LRS separate from an LMS. 3. You build your own LRS. (the code is open source)
  • 28. A TYPICAL LMS TODAY (and who has just one?!?!) Certs Badges SocialLearning Messaging Performance,Talenthooks Games Sims Perf Supp Dash boards eCommerce Import/Export to Biz Data Reporting Users Enrollments SCORM Data Courses Classes
  • 30. THE MANAGED ECOSYSTEM APPROACH Users Courses Classes eCommerce LRS LMS Games Sims Perf Supp Reports Social Performance, Talent Biz DataLRSLMS Intranet Biz DataIoTLMS
  • 31. THE LRS SIDECAR APPROACH Learning Record Provider Learning Record Provider LRS Certs Badges SocialLearning Messaging Performance,Talenthooks Games Sims Perf Supp Dash boards eCommerce Import/Export to Biz Data Reporting Users Enrollments SCORM Data Courses Classes
  • 33. + DATA WAREHOUSING & BUSINESS INTELLIGENCE 33 Warehouse
  • 34. LEARNING RECORD STORES Out of the box: • Data storage & retrieval • Visualizations & reporting Connecting to warehousing & analytics • Tableau, Microsoft BI, Envision BI, Snowflake, Clique, etc. LIST OF CONFORMANT LRS: https://adopters.adlnet.gov/ 34 THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 35. ENTERPRISE LMSes WITH LRS INSIDE Out of the box: • Learning management functions • SCORM & AICC • Full xAPI LRS Data includes both LMS (SCORM & other) + xAPI LIST OF CONFORMANT LRS: https://adopters.adlnet.gov/ 35 LearnShare THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 36. LMSes OFFERING xAPI SUPPORT These are non-conformant LRSes. Out of the box: • Learning management functions • SCORM & AICC • Launch xAPI elearning & record a completion They may struggle with: • Accepting statements from outside the LMS • Data from non-elearning sources • Reporting data in extensions 36 THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 37. LMSes THAT SEND TO YOUR LRS These systems are generally learning record providers. What you can expect: • xAPI statements from courses & experiences • Maybe non-SCORM LMS activity sent as xAPI statements • To have to buy an LRS also • To ask about what data it sends 37 THIS LIST IS GROWING & THEREFORE INCOMPLETE
  • 39. STEP #3 DO SOMETHING WITH THE DATA • Evaluate & improve the learning experience • Dashboards and visualizations for decision-making • Personalization of pathways • Recommendations for content • Action triggers & rules
  • 41. TAKE 2 ASPIRIN… Adobe Stock 63038227
  • 42. LEARN MORE ABOUT xAPI xAPI Learning Cohort xAPI Hands-On & Geek-Free xAPI Camp Udemy LinkedIn Learning Learning Solutions Magazine learnxapi.com Vendor sites
  • 43. xapicohort.com • Free 12-week, vendor-neutral, virtual learning-by-doing-in-teams • Every Spring & Fall • Weekly web meetings 2-3pm ET (recorded). • Ad hoc teams form to tackle a project together and provide weekly report-outs. • Learning-by-lurking is just fine!

Editor's Notes

  • #3: Poll Question: Where are you on your xAPI journey? Stay standing if you can spell xAPI Stay standing if you know what the x stands for in xAPI Stay standing if you have sent an activity statement Stay standing if you have received an activity statement in an LRS Stay standing if you have made a business decision based on an activity statement you’ve received in the LRS
  • #5: Fitbit: www.fitbit.com Google: www.megalytics.com Jumpforward: www.jumpforward.com
  • #6: xAPI is … X = experience API = application programming interface Specification for sending, storing, retrieving activity Some say that xAPI is next gen SCORM Like my smart phone SCORM only tracks 5 boring things
  • #9: There are three “parts” to xAPI: The Learning Record Provider, the Activity Statement and the Learning Record Store. The Learning Record Provider is what’s sending the data – if it’s an elearning situation, then the activity provider is the course. You are the one doing the thinking here. The content is what you’re talking about. Again, if we’re talking about elearning, the content is … your content. The Activyt Statement is the format with which we’re sending the data. To be honest, the funnel doesn’t really hold up well as a metaphor. And we’re pouring all these statements into a Learning Record Store, which is a database that stores it all. At some point it may or may not have to mix in with some legacy content and data in order to make sense.
  • #10: The pattern is that there’s an Actor, a verb, and an object. We can also add context about any of the items – actor, verb, or object
  • #13: “X” for Experience, not LAPI – “learning” … track all sorts of things. And here’s the thing: you can do all of these things without xAPI. You just build them yourself. The technology is there – actually, its existed for years and some of you are already doing this. When you do these things with xAPI you are using an interoperable platform for communication – you can add and change pieces, vendors, platforms with far greater ease.
  • #16: HOW TO GET STARTED Pick a first project Platform & tools you’ll need to get started What I’ve learned in working with vendors & partners
  • #18: Out of the box, you can expect data that’s a lot like SCORM, plus individual page views, question answers and a few other things you couldn’t get with SCORM. dominKnow and Lectora support a wider variety of statements based on actions and triggers. All of these tools you can add custom JavaScript to action triggers and send statements to the LRS. ADD SLIDE: For example, our project with University of North Carolina – see us at DemoFest – where we have custom JS added to all sorts of actions in a Storyline course – question sets individually and totals, downloading resources, entering text on screen.
  • #24: With xapiapps you’ll get transactions like
  • #29: With the integrated approach, a single platform does all the things, including both SCORM and xAPI. It’s all the things that you have come to expect from your LMS provider, with xAPI thrown in, too. One of Megan’s clients has a major integrated learning management system and that platform is adding xAPI support. This means that all the work they did in the last two years to select and implement a major piece of software doesn’t have to be undone, or they don’t have to start over in order to support xAPI projects they have waiting in the wings. Rob’s clients use xAPI-enabled training to train non-employees, where they access the training completely outside the LMS. The integrated LRS permits tracking of the training no matter if the user takes the course on the LMS as an employee, or on a website for business partners… it’s integrated and seamless from a reporting perspective.
  • #30: With the integrated approach, a single platform does all the things, including both SCORM and xAPI. It’s all the things that you have come to expect from your LMS provider, with xAPI thrown in, too. One of Megan’s clients has a major integrated learning management system and that platform is adding xAPI support. This means that all the work they did in the last two years to select and implement a major piece of software doesn’t have to be undone, or they don’t have to start over in order to support xAPI projects they have waiting in the wings. Rob’s clients use xAPI-enabled training to train non-employees, where they access the training completely outside the LMS. The integrated LRS permits tracking of the training no matter if the user takes the course on the LMS as an employee, or on a website for business partners… it’s integrated and seamless from a reporting perspective.
  • #31: The managed system approach usually puts the LRS at the center of a whole set of systems all talking together. The core system desired around and optimized for xAPI, that then lets you get best-of-breed tools to hook into it. Since you don’t have to be confined to just elearning courses in an LMS for tracking, you you’re tracking things that happen in the real world, and you’re able to go out and do all sorts of things outside your LMS and that pretty well rocks. One of Megan’s clients currently doesn’t have a strong LMS. In fact, their LMS is so “weak” within their organization that the L&D team is using a Wordpress site as a Content Management System from which to offer training – not a WordPress LMS, mind you. An internally hosted Wordpress site. They’re bringing on an LRS product that will be a hub for xAPI transactions from courses launched from the WordPress LMS. And as they bring on other xAPI conformant tools – right now we’re putting in a Curatr learning platform for a key customer group – all of that will feed back into the LRS.
  • #32: The Sidecare LRS is a nice happy medium to get started.
  • #35: Out of the box, you can expect data that’s a lot like SCORM, plus individual page views, question answers and a few other things you couldn’t get with SCORM. dominKnow and Lectora support a wider variety of statements based on actions and triggers. All of these tools you can add custom JavaScript to action triggers and send statements to the LRS. ADD SLIDE: For example, our project with University of North Carolina – see us at DemoFest – where we have custom JS added to all sorts of actions in a Storyline course – question sets individually and totals, downloading resources, entering text on screen.
  • #42: That’s awesome, but what do I do next?