Intro tviv
TECHNOLOGY VENTURES IV

Nudging Healthy Lifestyles with Digital Technologies

        Manchester Metropolitan University Business School
         in partnership with the University of Manchester,
                  mHealth Innovation Centre and
             the European Connected Health Alliance



*New Building: MMU Business and Law School, All Saints, Oxford
Road, Manchester, M15 6BH
Intro tviv
Trends

• 2.9 trillion dollars wellbeing
  market in the US                          Healthcare Expenditure
• Self care and personal diagnostic
  markets growing at a rate of 8 to   $ 2,500,000,000,000
  12 % a year                                 17.6% GDP
• 4 out of 5 people using social
  media have searched or
                                        £136,000,000,000
  downloaded health related data
                                               9.6% GDP
• 12 million people on self care in
  the UK
Policies for Limiting Spending
–   Wage and price controls
–   Controls on volume of inputs
–   Budget caps
–   Shifting costs to private sector
–   Disease prevention and health
    promotion
–   Gate-keeping/triaging
–   Care coordination/integrated care/self
    care
–   Further shift from hospital to
    ambulatory care
–   Improving payments
    methods/incentives to hospitals
–   Overseeing technological change
More Fixes
- Focusing incentives on patients' recovery

- Saving lives and dollars by designing clearer
work processes

- Sharing knowledge through industry
networks

- Knocking down barriers to innovation in
funding, policy, and technology

- Treating common ailments with simpler
interventions

- Bridging the divide between clinicians and
administrators

- Ramping up R&D productivity by returning
power to scientists
Vision
• “In the next phase of
  medicine, powerful digital
  tools including mobile
  sensors and advanced
  processors will transform
  our understanding of the
  individual, enabling creative
  'mash-ups' of data that will
  spark entirely new
  discoveries and spawn ultra-
  personalized health and
  fitness solutions.”
                  • Eric Topol
Intro tviv
Some Drivers
– Due to existing laws and regulations (or the lack of
  them), low but steady growth in personally-
  controlled health records; e.g., PatientsLikeMe
  with 167,151 patients, Oct 2012.
– Access by patients to online health records by law
  by 2015 in the UK
– Meaningful use of health records initiative -
  US$20 Billion
– Proliferation of personal devices to acquire and
  manage health data.
Current Challenges
• Joint visions and technology infrastructures based on
  open standards
• New ‘two-sided market’ business models combining
  public/private; profit/non-for-profit
• New healthcare practices empowering patients and
  integrating prevention and intervention
• Fostering and accelerating innovation; e.g., knowledge
  transfer opportunities, accelerators, reducing mental
  gaps and fostering open collaboration
• Addressing the finance gap; e.g., reaching finance
  networks, crowdfunding.

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Intro tviv

  • 2. TECHNOLOGY VENTURES IV Nudging Healthy Lifestyles with Digital Technologies Manchester Metropolitan University Business School in partnership with the University of Manchester, mHealth Innovation Centre and the European Connected Health Alliance *New Building: MMU Business and Law School, All Saints, Oxford Road, Manchester, M15 6BH
  • 4. Trends • 2.9 trillion dollars wellbeing market in the US Healthcare Expenditure • Self care and personal diagnostic markets growing at a rate of 8 to $ 2,500,000,000,000 12 % a year 17.6% GDP • 4 out of 5 people using social media have searched or £136,000,000,000 downloaded health related data 9.6% GDP • 12 million people on self care in the UK
  • 5. Policies for Limiting Spending – Wage and price controls – Controls on volume of inputs – Budget caps – Shifting costs to private sector – Disease prevention and health promotion – Gate-keeping/triaging – Care coordination/integrated care/self care – Further shift from hospital to ambulatory care – Improving payments methods/incentives to hospitals – Overseeing technological change
  • 6. More Fixes - Focusing incentives on patients' recovery - Saving lives and dollars by designing clearer work processes - Sharing knowledge through industry networks - Knocking down barriers to innovation in funding, policy, and technology - Treating common ailments with simpler interventions - Bridging the divide between clinicians and administrators - Ramping up R&D productivity by returning power to scientists
  • 7. Vision • “In the next phase of medicine, powerful digital tools including mobile sensors and advanced processors will transform our understanding of the individual, enabling creative 'mash-ups' of data that will spark entirely new discoveries and spawn ultra- personalized health and fitness solutions.” • Eric Topol
  • 9. Some Drivers – Due to existing laws and regulations (or the lack of them), low but steady growth in personally- controlled health records; e.g., PatientsLikeMe with 167,151 patients, Oct 2012. – Access by patients to online health records by law by 2015 in the UK – Meaningful use of health records initiative - US$20 Billion – Proliferation of personal devices to acquire and manage health data.
  • 10. Current Challenges • Joint visions and technology infrastructures based on open standards • New ‘two-sided market’ business models combining public/private; profit/non-for-profit • New healthcare practices empowering patients and integrating prevention and intervention • Fostering and accelerating innovation; e.g., knowledge transfer opportunities, accelerators, reducing mental gaps and fostering open collaboration • Addressing the finance gap; e.g., reaching finance networks, crowdfunding.