Introduction to Barkers
- 1. THE RIGHT PEOPLE, FOR A CHANGING WORLD BARKERS’ CREDENTIALS
- 2. BARKERS AT A GLANCE
- 3. Barkers were established in 1812. Which means we’ve lived through … 2 World Wars; 6 Recessions; 8 Monarchs; 36 Prime Ministers; The Fall of the British Empire; Climate change … … and nearly two hundred years of innovative recruitment advertising.
- 4. We created an industry: we placed the first recruitment advertisement ever (in the Times newspaper) When Shakleton was putting his expedition to the Antarctic together, Barkers placed the advert. Our association with the Forces started in World War II. We produced over 60 of the now iconic recruiting posters. … and the first recruitment podcast. We were behind the first recruitment advertisement on British television …
- 5. www.barkers.co.uk THAT WAS THEN. THIS IS NOW.
- 6. www.barkers.co.uk Today we’re the UK’s leading recruitment and solutions business. Made up of the country’s largest employer branding and recruitment advertising agency … Branding, Advertising and Comms
- 7. www.barkers.co.uk Branding, Advertising and Comms … and a market leading Resourcing business. Resourcing
- 8. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital All underpinned by the largest recruitment and resourcing specialist digital team in our business, ensuring we can give our clients the competitive advantage in today’s digitally led media and employment markets.
- 9. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital We work with 600 (very happy) clients and partners throughout the UK, including the Home Office, HM Prison Service, police forces, the Foreign & Commonwealth Office, and the other security forces.
- 10. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital Our network of a London hub and 7 regional offices around the UK means we’re one of the few organisations in our sector that can service your requirements nationally and locally, wherever that happens to be.
- 11. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital Digitally speaking, we really do lead the field (which is good, given how much recruitment activity takes place online). We have the largest dedicated digital team in the recruitment industry, bar none: digital specialists in strategy, media planning, SEM/SEO, social networking, CRM and engagement, creative, design and programming, and MI and analytics.
- 12. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital All of which help us plan and invest our clients’ recruitment budgets better. In fact, every year, we generate £millions of savings. By planning and buying better, utilising lower cost routes to market, reducing the time to hire, and improving response levels. And what’s more, we can prove it.
- 13. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital Recruitment and recruitment advertising has for too long been about waving a finger in the air, and guessing. Not at Barkers. Our Insight & Planning team and a knowledge-led approach throughout the business, means we help to take the guesswork out of the planning processes, to reduce risk. And wasted expenditure.
- 14. www.barkers.co.uk Branding, Advertising and Comms Resourcing Digital And finally, if it’s Employer Branding and Employer Reputation Management you are interested in … we wrote the book. (OK, it was actually “The Chartered Institute of Personnel & Development’s Guide to Employer Branding” we wrote, but if the employer’s association want us to write the guide, it means they recognise our expertise in this complex and unique area).
- 15. Our comprehensive range of services mean we can work with our clients to attract, recruit and retain the talent they need, throughout the employee lifecycle. www.barkers.co.uk
- 20. We’re confident that our experience, understanding and resources positions us as the UKs leading recruitment, resourcing and talent management partner. We hope agree. www.barkers.co.uk
- 21. BARKERS: THE RIGHT PEOPLE, FOR A CHANGING WORLD.