Introducing Incite
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Incite is a fast-growing international consumer research consultancy that delivers better answers for clients through their talent and imagination. They hire top industry talent and take a consultancy approach to solving complex business challenges. Incite was awarded "Top 10 Fastest Growing Agencies 2012" and "Top 20 Market Research Agencies 2012" and has full-service offices around the world. Their focus is on FMCG, health, retail, tech, and financial services through specialized research.
Introducing Incite
- 2. Incite is a fast-growth, international consumer research consultancy People growth Financial growth Acquired by marketing services Group St Ives in 2012 Top 10 Fastest Growing Agencies 2012 Top 20 Market Research Agencies 2012 Partnership Excellence Award 2011 and 2012
- 3. We’re a strategic research consultancy that thinks differently to deliver better insight and better solutions for our clients We deliver better answers for our clients Talent and imagination Solve complex challenges Consultancy approach
- 4. Talent and imagination Everyone at Incite has a passion for research and our enthusiasm shows in how we work with clients We insist on the best people and only hire the top 1% of industry talent
- 5. Solve complex challenges We spend valuable time up front working with clients to define the precise nature of the problem, and the key governing question we need to answer
- 6. Consultancy approach 90% of our time is spent on your issues, not on process
- 7. We think differently to other agencies We thrive on difficult projects that nobody else can handle We take a different approach to solving the complex business challenges that matter to our clients Hypothesis Generation Problem Solving Pyramid Principle (Journalistic Reporting)
- 8. And this has helped us to be award-winning… Incite was shortlisted after a successful 12 months which saw the company open full-service offices in both New York and Singapore, launch two specialist research propositions, post strong financial results and nearly double its head count A panel of expert judges said it was Incite’s ‘ability to drive significant change for their clients’ and ‘wonderful retention mechanism’ which were the deciding factors “Incite has undoubtedly made its mark on the sector, making a significant contribution to the industry. Its strong client testimonials show the impact its work has had on its household-name clients at very senior levels.” MRS Awards Judging Panel
- 9. Over 80% of our clients are international Every member of our team has significant international experience and between us we have conducted research in over 100 countries We understand global markets – emerging and developed We know the best agencies and partners to use We know how to immerse ourselves in other cultures and to interpret what is being said We know how to implement research across different cultures and societies
- 10. We have full service offices in some of the world’s most vibrant research markets:
- 11. Focus on five sectors FMCG Health Retail Tech Financial Services
- 12. Research specialisms for different client challenges
- 13. of our business is pure consultancy Brands often spend hundreds of millions on tracking but don’t make best use of the data available We don’t collect the data, but analyse the assets the clients have to review through a different lens for a more complete picture We work with existing client agencies to do the existing fieldwork and sit in between agencies
- 14. A big challenge for our clients is getting more from tracking We recommend three core principles for better ROI Split the ‘thinking’ from the ‘process’ Use experienced heads to interrogate and understand Look forward as well as analyse what has happened
- 15. Another challenge is how to change consumer behaviour Unlocking commercial growth by influencing consumer behaviour The first dedicated behaviour change practice with a unique seven-point plan on how to effect meaningful changes in consumer behaviour… Unique end-end approach involving everything from conducting market research and developing insight to designing interventions. Combines multiple disciplines: • Behavioural economics • Neuroscience • Health Psychology • CRM to present a holistic view of current behaviours Successful behaviour change can unlock business value through: • Growth in sales of existing products • Preventing loss of sales • Driving successful adoption of innovations
- 16. Engaging with clients and prospects through self-funded research
- 17. Self-funded research – Gen We surveyed a mixture of Gen Y (15-30) Gen X (31-50) Baby Boomer (51-70) to compare how different generations were interacting with brands to offer strategic direction for brand marketers to drive engagement with this unique audience… Found four key principles for brand marketers to satisfy Gen Y demands: Influence Brand Identity Use Social Media Getting it Right for your brand Gen Y’s scrutiny of a brand takes in three considerations: 1. What it does for me in terms of performance? 2. How it talks to me and engages with me? 3. What it says about me as a person? The effects of peer influence, brand loyalty, the tribal nature of Gen Y and hyper connectedness offer both obstacles and opportunity for brand marketers
- 18. Self-funded research The Innovation League Table We love to know what makes consumers’ tick, so we created the Innovation League Table which studies 3,000 people and 500 brands across six sectors to understand what drives innovation in their eyes. Innovation League 2011 13 vs 11 Apple 1 1 - Samsung 2 5 Sony 3 Microsoft The League Table ranks brands according to consumer innovation perceptions and proves that it is not just Tech brands leading the way – FMCG produced some of the biggest success stories in 2013. 2013 Innovation League 2013 2011 13 vs 11 Sky 11 7 -4 3 Nokia 12 11 -1 2 -1 Dell 13 17 4 4 3 -1 Nike 14 31 17 Dyson 5 4 -1 Hewlett Packard 15 26 11 Google 6 8 2 Tesco 16 13 -3 Virgin 7 6 -1 Cadbury 17 45 28 Amazon 8 9 1 Heinz 18 - new Panasonic 9 11 2 Toshiba 19 22 3 LG 10 16 6 BMW 20 27 7
- 19. Automotive The drivers of innovation vary across each sector 24% 61% Good products Communication and branding Leadership 15%
- 20. Retail The drivers of innovation vary across each sector 29% Good products Communication and branding Leadership 33% 38%
- 21. FMCG The drivers of innovation vary across each sector 50% Good products Communication and branding Leadership 36% 14%
- 22. Technology The drivers of innovation vary across each sector 56% 30% 14% Good products Communication and branding Leadership
- 23. Finance The drivers of innovation vary across each sector 29% 52% 19% Good products Communication and branding Leadership
- 24. Health The drivers of innovation vary across each sector 51% Good products Communication and branding Leadership 39% 10%
- 25. Any Questions? www.incite.ws 6th Floor The Place 175 High Holborn London WC1V 7AA