Introducing The History List (www.TheHistoryList.com)
Download as PPTX, PDF2 likes7,120 views
The History List is an online platform aimed at connecting individuals and organizations in the history community with related events, exhibits, and programs across the United States. It offers a focused and easy-to-use resource to raise awareness and promote as well as facilitate community engagement among history enthusiasts. The platform also addresses the limitation of existing outreach methods and traditional media by providing comprehensive event details and fostering connections within the historical context.
Introducing The History List (www.TheHistoryList.com)
- 2. ―The History List is quickly becoming a pioneer on the web for historical institutions.‖ ―Everything we are looking to share with the public is at our finger tips, easy to use, and well thought out.‖ Jodie McMenamin Development Officer USS Constitution Museum
- 3. ―Each year Historic New England presents hundreds of public events and programs at dozens of sites in five states. Unlike other event-listing websites, by focusing exclusively on history, The History List connects our events to a highly targeted audience and helps that audience understand the full range of our offerings.‖ Rob Watson Marketing Manager Historic New England
- 4. ―There are plenty of calendar services available online, but only The History List caters specifically to the history community. Their event-listing services are intuitive and easy, their creators are smart and friendly, and our ability to communicate with like-minded individuals and institutions about our events and programming has never been easier because of them. I’d tell any history-related organization, if you aren’t using The History List, you’re overlooking an extremely useful and effective tool.‖ Matt Wilding Media and Content Manager Freedom Trail Foundation
- 5. “The Massachusetts Historical Society offers most more than 100 public programs and events each year. What makes The History List different is its targeted approach. ―It is an easy-to-use online resource that connects history enthusiasts to history-related events and programs.‖ Carol Knauff Assistant Director of Development for Communications Massachusetts Historical Society
- 6. The History List o Online platform o National in scope o Connecting individuals interested in history with . . o History-related events and exhibits, sites and organizations . . . o And with others also interested in history.
- 7. Overarching goal Create broader, deeper awareness of history.
- 8. Observation Despite all of the efforts, what we’ve been doing hasn’t been enough to educate others about the importance of our history.
- 9. Our opportunity Coming face to face with history is compelling, eye-opening, moving, rewarding, fascinating.
- 10. We believe . . . More people would attend events if they knew about them.
- 11. The objectives for The History List o Primary Draw more people to events, exhibits, and organizations by raising awareness o Secondary Enabling a community of interested individuals Connect organizations in order to share ideas and learn about resources
- 12. Our observation Existing means for reaching beyond an organization’s base aren’t enough.
- 13. E-mail to other organizations 142 e-mail recipients for a notice of an event in Boston tied to the Civil War. This announcement of an event in Boston went to 142 recipients How many of these e-mail addresses are still active? How many of the recipients forwarded it on to their organization’s members?
- 14. Traditional media outlets are reducing listings.
- 15. Expensive, difficult to stand out in city travel media.
- 16. Existing sites don’t work well for many of our events. An ad for a national chain Are there really 1,796 history events in the area? How do I Ad for shoes sort through and handbags? them? Tickets to events that have nothing to Listings for local McDonald’s do with my restaurants in a search for search? “history?”
- 17. The History List Curated and focused on history High-quality environment Online Where everyone goes first—for local activities and trip planning Virtually the only resource for a younger demographic—your future members, donors, volunteers
- 18. The History List Events and exhibits, sites and organizations Historical societies Preservation societies Historical commissions Historic sites Reenactor groups Tour providers Professional history-related associations Genealogical organizations History and living history museums Meetings of history and historic preservation practioners . . . and others Geography Currently, the United States
- 19. Social sharing, add-to- calendar, and an Event page embeddable widget are automatically included Hours, fees, wheelchair access, and suitability for small children are easy to scan Extensive information about the event, including nearly unlimited text and pictures Map included automatically Links to organization page and sources for more Questions, comments, and information recommendations from users Tags, from the organizer or others, help people find this event Names and dates for event entry and edits
- 20. An embeddable widget is automatically included Organization page For organizations, museums, and sites that are open for tours and visits, hours, fees, wheelchair access, and Extensive information about suitability for small children the organization, including are included and easy to scan nearly unlimited text and pictures Map included automatically Organization phone number, website, and e-mail address Questions, comments, and recommendations from users Links to events that are coming up as well as past events are included automatically Names and dates for all entry and edits
- 21. On partner sites, linking to their page on The History List In partner newsletter or other publication
- 22. The History List Easier for individuals and families Tools to find interesting events anywhere—for a Saturday out or a trip across the country By distance to travel, location, event type, organization . . . Find recommended new events, exhibits, organizations Plan with confidence –pictures, reviews, recommendations Share with others—Site, integrated social sharing
- 23. The History List o Participating organizations include . . . The Massachusetts Historical Society Historic New England The Freedom Trail Foundation The Massachusetts Society of Genealogists The Charles River Group of Historical Societies The Blackstone Valley Group of Historical Societies The Bostonian Society and the Old State House Museum The USS Constitution Museum The New England Museum Association (NEMA) Old Sturbridge Village
- 24. The History List o Getting started Download the one-page guide from www.TheHistoryList.com/pages/help Log in with Facebook or request an account o Enter your information Any staff member, intern, or volunteer can enter or edit Enter your events and activities, including text and pictures Complete the information about your organization, site, or museum Add the Member logo to your site and newsletter
- 25. The History List FAQ o Scope? National, covering all aspects of American history Initial are for outreach is New England, but o Mobile? Envisioned from the beginning Would come some time after the launch of the site o Funding? The focus is launching and creating a sustaining entity o Revenue sources? Sponsorship Promoted events Relevant related items (tour book, lodging, tours) Directory of service providers o Other questions? Please contact us and we’ll be happy to answer additional questions
- 26. Lee Wright Lee@TheHistoryList.com Twitter: TheHistoryList © 2012 The History List