Introduction
- 1. Introduction The Rockstar homepage welcomes you with a unique homepage title with a star symbol instead of an ‘A’ which makes the homepage more eye-catching. Also the homepage promotes extreme sports. Layout&navigation Navigation is horizontal, the layout is quite simple but still eye catching which benefits on viewer attention which means that layout is sensibly spread out so that there's no too much information in one place, viewer can focus on one thing without distraction. image at the top of the page in my point of view is very extreme and its also eye catching, there is a lot of advertising on the rockstar page. The content&format The content is appropriate to the website and rockstar logo, dynamic image with associated extreme sport really suits the websites style, rockstar is associated with the taste of freedom that’s why there are many extreme activities posted on the website. Regulation- The website is an unregulated medium, there is no method of policing the internet and it remains largely unfiltered, the is a big difference with this site, this site is a commercial site that sells a product to the public or business market. Therefore there is a responsibility to advertise accurately and fairly therefore this regulation falls to the advertising standards authority who dictate and regulate the way that adverts are worded and if in fact the claims of the products are true. Purpose function The main purpose of this product is to inform public about the product and also to entertain, Rock star energy drink website is a very creative a relatively new growing brand, extreme sports outlets. Rock star website is designed to entertain and host all the information about the energy drink and the brand in one place, where people can look at it, learn more about the brand. Also they can find many tickets, video and reviews opportunities which lets them learn more about the brand. The language on this site is used in a very friendly manner. Primary focus style and target audience The rock star website is focused on making statements through images used , the text is limited but focused on main points, font is eye catching therefore it will catch audiences attention The audience is young male aged 16-25, images represent aspirational activities that the viewer can only dream of doing, the website sells dreams and fantasy lifestyle of many young people.
- 2. Layout and navigation Navigation bar is horizontal, it consists of the basic links which take you to the Lucozade information pages , news or contact details, which are really helpful if you try to find out more about this energy drink, I would say that the overall layout on this page is quite simple however still eye-catching mostly because of the white letters situated on the dark background which makes them stand out a lot more. Above the navigation bar there’s another really helpful bar called search which is another benefit of this page, it allows you to search for what ever you’re curious and want to find. Introduction Lucozade homepage welcomes you with the brands title and a symbol of Lucozade energy drink. Also when you enter the homepage the unique slideshow welcomes you with really original pictures of Lucozade bottles , colours are really bright therefore eye-catching, you can see straight away the dark letters on the bottle of Lucozade which say ‘B Vitamins’ this might mean that Lucozade promotes healthy lifestyle and Lucozade might be the part of it . Purpose and Function As the purpose of every brand the main purpose is to entertain and also to inform the public about this product. Lucozade Energy Drink website is still a growing Energy Drink Brand even though it’s been on a market for a while now, you can see their brand energy drinks near enough in every shop now, so by this you assume that it’s a popular brand. The website Lucozade has created is very original and creative but also not too complicated it gives you the opportunity to search and find what you’re looking for, but also it gives you the basic information which are easy to find, if you only click on one of the titles on navigation bar. The slide show, promotes different flavour of energy drinks you can get and it gives you the information on the bottle which you can notice near enough straight away that it has B Vitamins also the slide show is created in a very original way, it’s eye catching mostly because of the contrast created between colours. The content and Format The format and Content of the website suits the Brand of Lucozade it has all the important information on the website all you need to do is just click on the search bar and search for whatever you need all you can simply click on any titles on navigation bar. The content is simple the colours are neutral however the contrast still worked as an eye-catching technique , the font is bold and white but on the darker background which also draws the attention to it. Regulation There is no way of policing the internet, it remains largely unfiltered. This website is a commercial an advertising website, it sells the product directly to the business market or to the public, it gives the website the responsibility to advertise accurately and fairly, therefore it’s up to the authority to make sure that the products are true and regulate the way adverts are worded. Primary focus style and target audience The primary focus on this page is images, images transfer the information to the public, the text is more limited, image sand font are both eye-catching. The audience are young females and males aged 16-25.
- 3. Layout and Navigation The navigation bar is horizontal however it doesn’t go across the whole homepage it stops half way through. Navigation bar consists of information such as contact details or news. On the Right side corner you can notice links to Twitter, Facebook and YouTube, this shows that the brand is popular and it gives the opportunity to visit their Facebook page or follow them on twitter. The navigation bar is very simple therefore it’s not so difficult to find important information that you’re interested in the text is limited but it consist of only the most important and interesting information that might help you find out a bit more about the brand. Introduction The Homepage welcomes you with the logo of emerge create din a very creative style, straight away as you enter the home page, website gives you the opportunity to win some trip to Hong Kong. The homepage promotes different kind of emerge energy drinks, as you can notice on the bottom of the homepage, it promotes the variety of energy drinks which you can buy. Purpose and Function The main purpose of this product is to inform the public about the products and the variety the website offers you, emerge energy drink mostly concentrates on advertisement of their products, however it also gives you the opportunity to win a trip of Hong Kong, Which is really eye-catching. Website gives you the opportunity to find the information by simply clicking on the navigation bar, you can like their website on Facebook or follow Emerge on Twitter. When you enter the website, Emerge offers you to watch a slide show, which in my opinion is very creative. The content and Format The content and format of Emerge is Simple but also very eye-catching in a way. Emerge has chosen the colours like Red which draws the attention straight away, they use it as a highlight of the text or the background which makes the text stand out, I think that they tried to achieve that, make the important information stand out like for example the announcement of the trip to Hong Kong. Regulation Internet remains largely unfiltered, therefore there is no way of policing the internet in any way, This website concentrates on advertisement it also sells the product directly to the public or the business market, therefore it gives the website responsibility to make sure that the products are fair and true, authority makes sure the way adverts are created and worded. Primary focus and target audience The primary focus on this website are images and colours, the colours are very bright definitely not neutral, colours such as red are used which really stands out, the font is bold and big to catch public’ attention , Image son this website give you more information than text in my opinion, the images are edited to become very creative and original. The main target audience are young adults between the age of 16-25
- 4. Purpose-the purpose of this product is to promote the brand and also to attract costumers the more familiar the costumers are with the brand the more likely to buy the product. Another purpose of this T-shirt design is to persuade the audience to buy this particular product. Also this design informs the audience about the opportunity to buy this product, the idea of being able to buy a T-shirt can also excite the audience. The layout is quite simple but also eye-catching, the green colour is a dominant colour and is the first thing that you notice, The green letter M stand for ‘Monster’ and is the brands Logo , the T- shirt is black , a logo is placed in the centre turned side ways covering a title of the brand , The writing is very original and self designed which means that the brand came up with the idea of the style of the writing it self. The primary focus which means the first thing our eyes drawn to is the big Green Letter M, The colour Green is edited so that it’s very Bright and therefore eye-catching . The target audience aimed for this product would be any people over the age of 16, children are not allowed to drink energy drinks because it might be harmful for them . However the target audience for this product would be young adults aged 16-30 who are looking for a bit of excitement in their lives and are interested not only in drinking the brands drink but also is interested in buying other goods such as T-shirts and event tickets, that is truly a perfect audience for the brand. The gender or a marital status of the person does not matter, lifestyle and income does because the brand wants you to be able to afford to buy their goods, but they also wants their audience to enjoy and have fun.
- 5. The main purpose of this T-shirt design is to promote the brand and make sure most people know about it, to gain audience or clients the brand needs to thing about the way in which they could get this attention one of those ways is to design a T-shirt with brands logo on it . The layout is interesting and eye-catching the logo of the brand is placed in the centre of the T-shirt, the colours used are red which acts as a dominant colour and draws audience’s attention, colours which are very bright such as red are used to draw attention onto a particular product, if you want someone to notice something important you’d probably most likely to use colours which are standing out such as red or orange. The only writing which is presented on this T-shirt design is the name of the brand, the writing looks and is very original it uses different sized letters which is very eye-catching and therefore interesting, when something draws our attention or looks interesting we are more likely to try to find out more about, so the T-shirt design also acts as an advertisement of the brand . The primary focus of this product is the logo which is very bright because of the eye- catching colours used to present it, the different letter sized logo is the first thing which we notice when we look at the T-shirt . So who is the product aimed at ? I think that the product is looking for the target audience aged 16-25 both genders marital status does not matter but it’s also good to have some sort of income so that you can afford the fun trips or many products which brand is advertising .
- 6. The main purpose of this T-shirt design is to promote the brand, promoting the brand is basically means actively encourage people to buy the product, this is what the brand is trying to achieve, they’re trying to reach their target audience and get as many people as they can to buy a particular product is this case, a T-shirt which the Red Bull’s logo placed in the centre of the T-shirt. The layout is quite simple red Bulls as the name of the company describes represents Two Red Bulls The yellow circle I assume is a sun and a name of the company bellow with a little registered trade mark symbol next the big writing. The colours used are white (T-shirt) Red and yellow, red and yellow are made to look very bright which draws our attention straight away, Near enough everything in the T-shirt is primary focus everything in this T-shirt design is bright and catches out attention that’s why it’s difficult to say what is an actual primary focus in this design. The style of the design makes a lot of sense the design is nicely laid out and is places in an order. The target audience for this product would be male and female aged 16 upwards I don’t think there is an age limit for this product. This product aims at people over the age of 16 because under 16 year olds are not allowed to buy energy drinks it might be harmful for their body. Also I don’t think that nay people under the age of 16 would need energy drink considering they are children and should be full of energy, older people who don’t have as much energy but are also old enough to have their own income and be able to enjoy the wonderful events which energy drink companies offer these are the right target audience people 16+ who are looking for a bit of excitement in life.
- 7. This is a energy drink event ticket, this particular one belongs to a RockStar energy drink brand. The purpose of this ticket design is to inform people about the festival event. Also another purpose which might not be the main purpose of the event ticket design. The layout of this design is very. The layout of this product is quite interesting, the background I believe represents the festival and where it’s based, The original rock stars logo is placed at the top of the event ticket, however the main eye-catching thing is this ticket is the name of the festival which is ‘Mayhem’ the letters of the name of the festival is designed so that it looks quite unusual, The content is very unusual as I mentioned before the logo is placed at the top of the biggest tittle of the event ticket and it informs the audience who is a sponsor the festival, therefore you’re more than likely to see a lot of rock star logos on the actual festival. The content and format of the event ticket is very eye-catching. Rock star has chosen the colours which draws the attention straight away, they use it as a highlight of the text or the background which makes the text stand out, I think that they tried to achieve that, make the important information stand out, but also the background is quite dark which creates the mysterious atmosphere and wants you to find out more about it, this would encourage further research about the festival which will attract the audience/costumers
- 8. The main purpose of this product is to inform public about the product and also to entertain, Relentless is a very creative growing brand, relentless ticket design is designed to entertain and host all the information about the event and the brand in one place, where people can look at it, learn more about the brand and the event and hopefully the creative design will attract the audience. The content of the ticket event as I mentioned before is very creative and eye- catching, Relentless energy drink brand informs the public about a tour which took place in 2011. The layout of the ticket design is quite simple although the type of writing on the ticket design is unusual and that’s what makes the ticket look interesting. Primary focus and target audience The primary focus of this ticket design is the big title of Kerrang on the top which is the name of the tour which is sponsored by Relentless. The colours on the ticket design are very bright which is yet again another thing which draws attention the writing is quite unusual, I believe designed to match the style of the tour.