introduction of search engine Optimisation
- 1. SEARCH ENGINE OPTIMIZATION Presented by Md Faisal
- 2. HOW SEARCH ENGINE WORKS Crawlers robots spider crawls web page Analyse page content Store in data base or Index User makes query Ranking Algorithms Display result
- 4. Off-Page SEO Three Main Type Of SEO On-Page SEO Technical SEO 1 2 3
- 5. What Is On-Page SEO ? On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. It include optimization for title tag, internal links , url , etc.
- 6. TITLE The title should have appropriate keyword that should describe your webpage . The headline will be will be visible on SERP so it should not more than 60 characters. META TAG A description of what your website is all about It will be visible on SERP below title. It should be within 140-150 characters URL The proper url structure is necessary so that an user can identify that what actually is pesented in the website
- 7. HTML TAG The HTML tag is used to differentiate the Heading (H1) and subheadings (h2-H6) of a page H1 is compulsoryand it should be only one in the page H2-H6 can be more than one CONTENT Write Unique, Helpful Content It should Plagiarism free it should not be less than 300 words .
- 8. ALT text for image It describes the apprence and the function of the image on a webpge Provide better image context to search engine crawlers to help them to index and rank image in image search INTERNAL LINK The hyperlink that ponits to another page of the same website User and serach engine use links to find content on website Search engine also use links to navigate the sites
- 9. CANONICAL TAGS Tag in the source code of the page that indicates search engine that a master copy of page exists RESPONSIVE DESIGN Web design that automatically adjust for different screen size It improves the visiblity of the webpage EXTERNAL LINKS An external link, also known as an outbound link, is a clickable hyperlink on a website that points to a different domain or page outside of the website.
- 10. KEYWORD OR KEYPHARASE A word or a pharase that describe the content on your page or a post best It is a search term that you want to rank for with a certain page. KEYWORD DENSITY The number of times the keyword has been used in the content. It should be 1-2% of the total content ANCHOR TEXT Anchor text are the clickable text or word in a hyperlink
- 11. TYPE OF KEYWORDS SHORT TAIL : Keywords consisting 1-3 words Example digital marketing institute LONG TAIL : Keywords consisting more than 3 words Example digital marketing institute in kolkata LATENT SEMANTIC INDEXING (LSI) : Keywords are words or pharase that are conceptually related to a target keywords Example : keyword credit card LSI keyword : credit score
- 12. LOCAL SEO Local seo is a search engine optimization strategy that helps your business be more visible in local search result on search engine Element of local seo local keyword research optimize google business profile creat local relavent content
- 13. On-Page SEO Techniques for Your Website Write unique, helpful content 1. Place target keywords strategically 2. Write keyword-rich title tags 3. Write click-worthy meta descriptions 4. Use headings and subheadings to structure your page 5. Optimize URLs 6. Add internal links 7. Add external links 8. Include and optimize images 9.
- 14. WHAT Is Off-Page SEO Optimization done outside this website It mainly focus on te ranking factors It is mostly about link building which improves the authority and trust for the website on search engine It helps to maximise the website visibility and perfomance on the search engine
- 15. TYPES OF LINKS The process of getting other website to link to pages of your website. Its purpose is to boost the authority of your website so that the pages rank higher and bring more search traffic. INTERNAL LINK The hyperlink that direct to another page o the same website or domain EXTERNAL LINK The hyperlink that direct user to another page or URL outside your website. Also known as outgoing or outbound link BACKLINKS Are also called inbound link because they represent another websites traffic coming to your own website.
- 16. WAYS OF BUILDING LINKS Free classified submission Bookmark submission Articles submission Business listing Q/A sites Image submission Video submission Social media platform Blog comment PDF/PPT submission Press release
- 17. DOMAIN AUTHORITY (DA) A search engine ranking score develop by MOZ that predicts how likely a website is to rank in the search engine result page. DA depends on many factors including linking root domains and total number of links GUEST POSTING Guest posting (or guest blogging) is a marketing tactic that involves writing articles for other websites in order to promote your brand
- 18. Link juice is the term used in the SEO world to refer to the value or passed from one page or site to another. This value is passed through hyperlinks. search engine see links as votes by other websites that your page is valuableor woth promoting LINK JUICE
- 19. WHAT IS TECHNICAL SEO The technical configurations we do in our website to make sure that the website meets all the technical requirements of search engine It improves organic ranking it include site maps robot.txt, redirecting pages and more.
- 20. SITE MAPS A sitemap is a file that shows the structure of a website, including its pages and content and the relationships between them. Search engines use sitemaps to crawl websites more efficiently. TYPES OF SITEMAP An HTML sitemap is a list of links to the main pages on the website. It the user to find the desire the section HTML SITE MAP XML SITE MAP An XML sitemap is a file that lists a website’s improtant pages so that the search engine can crawl them all. It makes search engine understand your website
- 21. ROBOTS.TXT Robots.txt is a file that tells search engine crawlers to not crawl certain pages or section of a website REDIRECTION It is a way to send both user and search engine to different URL from the one they originally requested Types of Redirection: 301-Permanent redirection 302- temporary redirection
- 22. BREADCRUMBS A breadcrumb trail on a page indicates the page's position in the site hierarchy MOBILE OPTIMIZATION Improve your site load time Integrate responsive design Focus on user experience a) Thumb friendly design b) easy to find call to action c) Ensure font is legible on smaller devices Be careful of popups Optimize for local : Near me, open now, where i can buy Implement clear and easy to use navigation bar Creat mobile friendly content
- 23. SCHEMA MARKUP It is a structured data in a form of code used to help search engines to understand and categorise webpage content CORE WEB VITAL It identify userexperince issue by generating a metric for three primary area of user experience Largest Contentful Paint (LCP): Measures how long it takes for the largest content element on the page to load Cumulative Layout Shift (CLS): Measures how much the page layout moves around unexpectedly as it loads. Like images or buttons shifting. Interaction to Next Paint (INP): Measures how much time it takes from when a user initiates any interaction to when the next visual update is displayed
- 24. SSL CERTIFICATES A website needs an SSL certificate in order to keep user data secure, prevent attackers from creating a fake version of the site, and gain user trust. USE HTTPS HTTPS, or Secure Hypertext Transfer Protocol, is a web protocol that encrypts data sent between a website or web service and a user. It uses the SSL/TLS protocol to verify the identity of the website and to prevent attackers from stealing data. 404 PAGE 404 is a status code that tells a web user that a requested page is not available.
- 25. BROKEN LINK A broken link is a hyperlink that doesn't work and takes a user to an error message instead of the intended page. This can happen when a linked page is deleted or moved without a redirect, or when the website's URL structure changes. Broken links are also known as dead links or link rot. SITE STRUCTURE A website structure is the way a website's content and pages are organized and interconnected. It involves the hierarchical arrangement of web pages and their relationships to one another. Website structure helps visitors and search engines navigate and understand the website's content.
- 26. TECHNICS TO DO SEO WHITE HAT SEO BLACK HAT SEO GREY HAT SEO
- 27. SEO COMPETITORS ANALYSIS An seo competitor analysis also called an seo competitive analysis is the process of researching your competitor to gather insights about their keyword content and backlinks strategy and using and using these insights to improve your seo