SlideShare a Scribd company logo
Introduction to ASO
for Google Play Store
Prepared by: Irfan Arghi - GAMELOFT JOG
To be presented on Webinar for Students Game Competitions
Requirements
● Basic knowledge about app development process
● Basic understanding about how google play Dev
Console works or having a google play dev accounts
● Basic SEO concept & terms
When did the last time you search for an app/game on play store?
What are the things
you consider when
browsing for an app
before deciding to
install that app?
Did you use different keywords on the search box to find different results?
Did you ever
wonder how those
apps are ranked
that way in your
search result?
What is ASO?
App store optimization (ASO) is
the process of improving the
visibility of a mobile app in an
app store
Or we can say, it’s a process
similar to SEO (search
engine optimization) for
Mobile apps
Why it’s important to rank higher in search result?
More visibility
More store
listing visitors
More install More users More $$$
Best Practices - overview
● Check your competitor and market potential to gain
competitive insight
● Optimize your store listing (app icon, assets,
correct category, etc)
● Research keywords and use it on your title &
description
● Localization (if applicable)
● Create better quality app (vs competitors)
Gaining Competitive Insight
1. Identify your top 5 competitors and download their
apps
2. Identify and compare top features
3. Read user reviews
4. Compare pricing and monetization
Source: Sourcebits - Your Complete Guide to ASO (2015)
Store Listing
optimization - Basic
elements:
● App icon
● Store listing assets (feature image,
screenshots, promo video)
● Texts (title, subtitle, descriptions)
App Icon
It will be the first thing seen by users
Make sure to have it as attractive as
possible to boost it’s click through rate
in search result
Introduction to ASO for Google Play Store
Keywords Placement
Title
Short Description
Full Description
Using correct
keywords to rank
higher
● Research on what keywords used by users when
searching for an app on store
● Benchmark with competitor’s store listing
● Put your keywords in your app title, short desc, &
long desc
● You can repeat the keywords in description but
avoid spamming
Store listing
assets
Screenshots & promo video
should reflect the actual
content of the app so users can
have insight about your app
Localization
Translate your texts and
assets to gain more visibility
on specific region. It can
rank up your app for your
target countries
Other factors
that may affect
your ranking
algorithm
Ratings & reviews
Positive ratings will increase
your reputation & ranking.
Also, users tend to check
review before downloading
Featuring & category
Gain featuring from Google
means more visibility to your
app.
Also, put your app in proper
category
Amount of Downloads
“Snowball effect” - more
download will get you higher
in rank that may lead to even
more downloads
Quality
Google tends to show app
with better quality in higher
rank, some factors may
include: crash rate & user
retention.
On user POV, app size may
also affect your downloads
Advanced level
● Using tools and resources (Appannie, Sensor Tower, Google
keywords planner, etc)
● Utilize A/B Testing
● User Acquisitions/Adwords optimization
Questions?

More Related Content

PDF
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
PPTX
July2013 Meetup : App Store Optimization - Shankar soma
PPTX
APP Marketing
PDF
Apspstore Search Optimization (ASO) – Where to Start?
PDF
Assessing Search Experience
DOCX
Mobile App Specification template, Sample App requirements specs document
PPTX
Marketing plan for an android app
PPT
Teknowledge Software - All About Us
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
July2013 Meetup : App Store Optimization - Shankar soma
APP Marketing
Apspstore Search Optimization (ASO) – Where to Start?
Assessing Search Experience
Mobile App Specification template, Sample App requirements specs document
Marketing plan for an android app
Teknowledge Software - All About Us

What's hot (16)

PPTX
Software Product Development
PPTX
Mob4Hire What is mobile app and website usability?
PPTX
UNFAKE: Marketing Plan For a smartphone app
PDF
Mobile App Development Proposal Template PowerPoint Presentation Slides
PDF
Mobile Application Development Services
PPTX
Tracking and Automating Ad Activities (intermediate)
PPTX
Mobile app
PPT
LG Online Promotional Plan
PPTX
'YoursCollege' Google App Business plan by Vivek Kumar-NIT Patna
PPTX
Jugar - Marketing Strategy
PPTX
Mobile Friendly Search Engine Optimization
PDF
Azetone: Mobile A/B Testing & Personalization
PDF
Convert Your App To A Ready Made App
PDF
Mobile apps for small businesses
PPTX
Measuring, Optimizing & Scaling Apple Search Ads
PDF
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
Software Product Development
Mob4Hire What is mobile app and website usability?
UNFAKE: Marketing Plan For a smartphone app
Mobile App Development Proposal Template PowerPoint Presentation Slides
Mobile Application Development Services
Tracking and Automating Ad Activities (intermediate)
Mobile app
LG Online Promotional Plan
'YoursCollege' Google App Business plan by Vivek Kumar-NIT Patna
Jugar - Marketing Strategy
Mobile Friendly Search Engine Optimization
Azetone: Mobile A/B Testing & Personalization
Convert Your App To A Ready Made App
Mobile apps for small businesses
Measuring, Optimizing & Scaling Apple Search Ads
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
Ad

Similar to Introduction to ASO for Google Play Store (20)

PPTX
Aso prepared by Mr.Mohammed Neamatallah
PPTX
How to implement App Search Optimization - ASO for Mobile Apps
PPTX
ASO Presentation For Beginners
PDF
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...
PDF
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
PPTX
How to Find the Best Keywords to Scale Your Campaigns (Upper-intermediate)
PDF
Mobile app marketing jeddah io
PDF
APP STORE OPTIMIZATION AGENCY
PDF
Leadmill - App Store Optimisation
PDF
Leadmill - App Store Optimisation
PDF
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
PDF
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
PDF
App Store Optimizer
PDF
App store optimization
PDF
Basics to Search Engine Optimization & App Store Optimization with Pooja Goyal
PPTX
Beginner Guide to App Store Optimization
PDF
App promo-Best practices for App Store Optimization (ASO)
PDF
SEO in ASO : what are the guidelines?
PDF
PDF
SEO and ASO plan for todo
Aso prepared by Mr.Mohammed Neamatallah
How to implement App Search Optimization - ASO for Mobile Apps
ASO Presentation For Beginners
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
How to Find the Best Keywords to Scale Your Campaigns (Upper-intermediate)
Mobile app marketing jeddah io
APP STORE OPTIMIZATION AGENCY
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
App Store Optimizer
App store optimization
Basics to Search Engine Optimization & App Store Optimization with Pooja Goyal
Beginner Guide to App Store Optimization
App promo-Best practices for App Store Optimization (ASO)
SEO in ASO : what are the guidelines?
SEO and ASO plan for todo
Ad

Recently uploaded (20)

PDF
Wondershare Filmora Crack Free Download 2025
PDF
Boost Sales Around the Clock with AI Chatbots for Marketing
PDF
sm_67a1bc7f35716dcb1a9195ea_382528b8-2159-47be-a7ba-d034a449f849.pdf
PDF
Unit 1 -2 THE 4 As of RURAL MARKETING MIX.pdf
PDF
Dream Powell - Project and Portfolio 3: Marketing
PPTX
Mastering in Website Competitor Analysis
PPTX
"Best Healthcare Digital Marketing Ideas
PDF
You Need SEO for Your Business. Here’s Why..pdf
PDF
DigiBrandX: Crafting Identities That Resonate
PDF
Mastering Content Strategy in 2025 ss.pdf
PDF
5 free to use google tools to understand your customers online behavior in 20...
PDF
How to Break Into AI Search with Andrew Holland
PPT
Market research before Marketing Research .PPT
PDF
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
PPTX
UNIT 3 - 5 INDUSTRIAL PRICING.ppt x
PPTX
Best Digital marketing service provider in Chandigarh.pptx
PPTX
CH 2 The Role of IMC in the Marketing Process (combined)
PPTX
Tea and different types of tea in India
PPT
Market Segmentation and Positioning(3).ppt
PDF
E_Book_Customer_Relation_Management_0.pdf
Wondershare Filmora Crack Free Download 2025
Boost Sales Around the Clock with AI Chatbots for Marketing
sm_67a1bc7f35716dcb1a9195ea_382528b8-2159-47be-a7ba-d034a449f849.pdf
Unit 1 -2 THE 4 As of RURAL MARKETING MIX.pdf
Dream Powell - Project and Portfolio 3: Marketing
Mastering in Website Competitor Analysis
"Best Healthcare Digital Marketing Ideas
You Need SEO for Your Business. Here’s Why..pdf
DigiBrandX: Crafting Identities That Resonate
Mastering Content Strategy in 2025 ss.pdf
5 free to use google tools to understand your customers online behavior in 20...
How to Break Into AI Search with Andrew Holland
Market research before Marketing Research .PPT
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
UNIT 3 - 5 INDUSTRIAL PRICING.ppt x
Best Digital marketing service provider in Chandigarh.pptx
CH 2 The Role of IMC in the Marketing Process (combined)
Tea and different types of tea in India
Market Segmentation and Positioning(3).ppt
E_Book_Customer_Relation_Management_0.pdf

Introduction to ASO for Google Play Store

  • 1. Introduction to ASO for Google Play Store Prepared by: Irfan Arghi - GAMELOFT JOG To be presented on Webinar for Students Game Competitions
  • 2. Requirements ● Basic knowledge about app development process ● Basic understanding about how google play Dev Console works or having a google play dev accounts ● Basic SEO concept & terms
  • 3. When did the last time you search for an app/game on play store? What are the things you consider when browsing for an app before deciding to install that app? Did you use different keywords on the search box to find different results? Did you ever wonder how those apps are ranked that way in your search result?
  • 4. What is ASO? App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store Or we can say, it’s a process similar to SEO (search engine optimization) for Mobile apps
  • 5. Why it’s important to rank higher in search result? More visibility More store listing visitors More install More users More $$$
  • 6. Best Practices - overview ● Check your competitor and market potential to gain competitive insight ● Optimize your store listing (app icon, assets, correct category, etc) ● Research keywords and use it on your title & description ● Localization (if applicable) ● Create better quality app (vs competitors)
  • 7. Gaining Competitive Insight 1. Identify your top 5 competitors and download their apps 2. Identify and compare top features 3. Read user reviews 4. Compare pricing and monetization Source: Sourcebits - Your Complete Guide to ASO (2015)
  • 8. Store Listing optimization - Basic elements: ● App icon ● Store listing assets (feature image, screenshots, promo video) ● Texts (title, subtitle, descriptions)
  • 9. App Icon It will be the first thing seen by users Make sure to have it as attractive as possible to boost it’s click through rate in search result
  • 12. Using correct keywords to rank higher ● Research on what keywords used by users when searching for an app on store ● Benchmark with competitor’s store listing ● Put your keywords in your app title, short desc, & long desc ● You can repeat the keywords in description but avoid spamming
  • 13. Store listing assets Screenshots & promo video should reflect the actual content of the app so users can have insight about your app
  • 14. Localization Translate your texts and assets to gain more visibility on specific region. It can rank up your app for your target countries
  • 15. Other factors that may affect your ranking algorithm Ratings & reviews Positive ratings will increase your reputation & ranking. Also, users tend to check review before downloading Featuring & category Gain featuring from Google means more visibility to your app. Also, put your app in proper category Amount of Downloads “Snowball effect” - more download will get you higher in rank that may lead to even more downloads Quality Google tends to show app with better quality in higher rank, some factors may include: crash rate & user retention. On user POV, app size may also affect your downloads
  • 16. Advanced level ● Using tools and resources (Appannie, Sensor Tower, Google keywords planner, etc) ● Utilize A/B Testing ● User Acquisitions/Adwords optimization