Introduction to communication
- 1. Introduction to Communication Studies Dr. Shafayat Ali Malik
- 2. Some Basic Concepts in Communication Studies • Journalism Journalism is the activity of gathering, assessing, creating, and presenting news and information. It is also the product of these activities. • Press The press" is used to describe both reporters and news outlets or media. "Press" generally refers to print media (printing press) like newspapers and magazines. Media Media" is a broader term that includes TV, radio, Internet etc • Broadcast Media • Social Media • Communication • Communication is the process of sending and receiving information. It can be described as an act of transmission of ideas, thoughts, beliefs, knowledge and opinions, etc.
- 3. Why you are taking this Subject? • Need of Communication • Awareness • Development (individual, Society) • Self Expression • Expression in speaking • Expression in Writing
- 4. Communication • Definitions “ Communication is an exchange of information, facts, ideas, opinions from one person to another ,the information transferred must be understand” Communication is a process of passing information and understanding from one person to another.
- 5. Significance of Communication • Survival • Cooperation • Relationship • Persuasion • Power • Social needs • Decision making • Information • Development and Communication
- 6. Types of Communication Different Ways of Communication Structural Kinds Verbal Communication (Through Language) Man to Man, Animals to Man Verbal……Week Medium of Communication Non Verbal Communication (Symbols, Signs, Gestures , Lines , Light and Colors,etc) Non-Verbal………..Universal Language
- 7. 1.Intra-personal communication It is communication within ourselves. Intra-personal is the basis of all other forms of communication. For instance, when it rains, our senses tells our brain to use an umbrella or a raincoat. This is communication within. Writing diaries, etc is all example of intrapersonal communication
- 8. 2. Inter-personal communication It is a face to face communication. It’s communication between two persons. This type of communication includes most of the informal, everyday exchanges that we engage in from the time we get up until we go to the bed.
- 9. Chit chatting among two people
- 10. Basic characteristics of inter-personal 1.Both parties are in close proximity 2.Both parties send and receive messages 3.These messages include both verbal and non verbal stimuli
- 11. 3. Group communication Group communication occurs between three or more persons who perceive themselves as belonging to , or being identified with, a group. Small Group (Micro Communication) Large Group (Macro Communication)
- 12. More than two person creates a group
- 13. Extra Personal Communication It is that Type of communication between human beings and non human beings. A Parrot responding to your greeting Old lonely women talking to her cats When your pet dog comes to you wagging its tail as soon as you return home
- 14. 4. Public communication Public communication tends to occur within a more formal and structured setting. In this communication one person is designated as the speaker or a leader and the rest are the audience or the listeners. Public communication occur in public and has an agenda. Organizational Communication Vertical
- 16. 5. Mass communication It is the process of delivering information, ideas and attitudes to a sizable and diversified audience by the use of different forms of media.