Cordova allows developers to use web technologies like HTML, CSS, and JavaScript to build applications that can be deployed to mobile platforms. It bridges the gap between web views and native device capabilities by allowing access to features like the camera, contacts, and geolocation through JavaScript APIs. Cordova packages the web application code along with platform-specific native code into a binary that can be submitted to app stores. Developers can test their Cordova apps in desktop browsers, emulators like Ripple, or by building and deploying to connected devices.