Crowdstorm Book Overview (Complete)
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The document discusses optimizing crowdsourcing for generating innovative ideas, emphasizing the need for effective organization and incentive structures. It references historical insights from thinkers like Ronald Coase and Elinor Ostrom regarding collaborative efforts and decision-making processes. Key concepts include motivating crowd participants, filtering ideas, and managing risks associated with intellectual property.
![TO EFFECTIVELY ORGANIZE, WE NEED
MONITORING,
SUPPORT, ADVOCACY,
VALUE EXCHANGE [OR FAIR INCENTIVES]
SANCTIONS,
COLLECTIVE CHOICE
MEMBERSHIP, NESTING
Source: Adapted from Elinor Ostrom’s collective action design principles](https://image.slidesharecdn.com/crowdstorm30minintrofinal-130220034206-phpapp01/85/Crowdstorm-Book-Overview-Complete-37-320.jpg)
Crowdstorm Book Overview (Complete)
- 1. MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS @SHAUNABE HTTP://SLIDESHA.RE/XOYZCP
- 2. CROWDS CAN DELIVER GREATNESS LIKE THIS
- 3. AND THIS
- 4. AND THIS
- 5. AND THIS
- 6. AND THIS
- 7. IT DOESN’T HAVE TO END THIS WAY
- 8. HOW DO WE MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS?
- 9. SOME CONTEXT
- 10. WHY DO WE ORGANIZE THE WAY THAT WE DO? Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago
- 11. (MORE THAN) A DECADE OF DISRUPTIONS CREATED BY ONLINE CROWDS 2001! 2003! 2005! 2000! 1995! 1991! 2000! 2004! 1996! 2001! 1999!
- 12. Labor Influence Capital ONLINE CROWDS AS Assets Data THE GATEWAY TO CRITICAL RESOURCES
- 13. TEAMING UP TO GET BETTER IDEAS THE BIRTH OF BRAINSTORMING Alex F. Osborn (the O in BBDO) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago
- 15. < You Are Here
- 17. HOW CAN YOU IMPACT THE ORGANIZATION? BUSINESS MODEL CANVAS CAN HELP 3 2 1 4
- 18. CLEAR CHALLENGES CLEAR EVALUATION CRITERIA
- 19. A GREAT STORY ABOUT THE FUTURE
- 20. MOTIVATE
- 21. TEN THOUSAND PEOPLE A YEAR SEEK OUT FAME + FORTUNE
- 22. MORE THAN A JOB EXPERIENCE + GOOD
- 23. CAN YOU DELIVER ON YOUR PROMISES?
- 24. THE RIGHT MIX OF INCENTIVES FOR YOUR CROWDSTORM PARTICIPANTS
- 26. WHO CAN HELP YOU INCENTIVISE, RECRUIT, ORGANIZE, PRODUCE
- 27. RECRUIT THE BEST
- 28. THE PARTICIPANT JOURNEY FROM AWARENESS TO ADVOCACY
- 29. 1st 2nd 3rd 5th Balloons Found 10 9 8 8 Motivation Money x x x Good x x x Meaning x x x x Coalition Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes Source: DARPA network challenge report + team data
- 30. < Before we do this, lets talk patterns
- 32. FIND IDEAS FIND + EVALUATE IDEAS
- 33. COMPLEX PRODUCT SIMPLE CROWDSTORM PATTERN
- 34. SIMPLE PRODUCTS (OFTEN) COMPLEX CROWDSTORM PATTERN
- 36. WHY DO WE ORGANIZE THE WAY THAT WE DO? Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago
- 37. TO EFFECTIVELY ORGANIZE, WE NEED MONITORING, SUPPORT, ADVOCACY, VALUE EXCHANGE [OR FAIR INCENTIVES] SANCTIONS, COLLECTIVE CHOICE MEMBERSHIP, NESTING Source: Adapted from Elinor Ostrom’s collective action design principles
- 42. MORE ACTIVITY OR MORE VALUABLE ACTIVITY Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago Commenting on his analysis of who creates Wikipedia.
- 43. FROM COUNTING ACTIONS TO EVALUATING INFLUENCE Sources: klout.com, quirky.com
- 44. MONITORING TOOLS TO KEEP UP WITH MASSIVE TEAMS Source: Wikipedia Foundation 2011 Summer Research
- 45. SELECT THE BEST
- 46. EXPERTS HAVE DEMONSTRATED SUCCESS HOW DO THEY SCALE?
- 47. LET THE CROWD HELP TO FILTER THE MOST PROMISING
- 48. WHO SHOULD VOTE?
- 49. HOW TO ORGANIZE A DECISION-MAKING PROCESS
- 50. HYBRID MODELS CROWD FILTER + EXPERT SELECTORS
- 52. SIMPLE SEARCH COMPLEX COLLABORATION ! ! Monitor! Monitor! Support! Support! Advocacy! Sanctions! Collective Choice! Value Exchange! Membership!
- 53. Gotchas >
- 54. GOTCHAS
- 56. FEAR OF IP
- 57. JOURNEY TO TRUST
- 58. WE CAN REDUCE BRAND RISKS, TOO
- 59. SAVE IDEAS FROM NOT INVENTED HERE
- 60. Almost done >
- 61. MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS @SHAUNABE HTTP://SLIDESHA.RE/XOYZCP
Editor's Notes
- #13: + what exactly are we talking about? + most organizations depend on some combination of these resources + the most interesting thing is that e are changing how we get access to these resource + lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access