2. What is customer service
KEY POINT : Our
sales and
profitability
depends on
keeping our
customers happy.
All interactions between a customer
and a product provider at the time
of sale, and thereafter
3. The advantages of good
service:
Increases customer purchases in size and
frequency
More customer referrals and
recommendations to new customers
Builds your business reputation; reduces
complaints and problems
4. Mutual Advantages
Customers
benefit because
the business is
providing a service
that meets their
needs
The Business
benefits because
satisfied customers
are likely to be
repeat customers
6. Customer care to increase
sales:
Using existing customer
relationships
Cross- selling and up-
selling
Newsletters –alerting
customers about
updates
7. Customer feedback
Customer feedback is a great instrument
for developing product that is served
TOOLS
- questionnaires
- in person
- over the phone
- by mail
- social media
8. Customer Loyalty
For keeping existing customers we need to
built loyalty programs. With loyalty program
advantages our customer will choose us
rather then other company.
We can offer discounts, extra services, prizes
and etc. (taking account the length of
relationship with existing customer)
9. Customer Complaints
Never be dissmissive of
your customer’s
problem- EVEN if
you’re convinced
you’re not at fault
Your method of dealing with
customer problems is a way
to stay AHEAD of your
competitors
If you handle the complaint
successfully, your customer
is likely to prove more
LOYALTY than others
10. SATISFIED CUSTOMERS will contribute to your
business for years:
- through their purchases
- through recommendations
- through referrals of your business