SlideShare a Scribd company logo
The Importance
of Customer
Service
Issue that matters
Rasila Abdullayeva
What is customer service
 KEY POINT : Our
sales and
profitability
depends on
keeping our
customers happy.
 All interactions between a customer
and a product provider at the time
of sale, and thereafter
The advantages of good
service:
 Increases customer purchases in size and
frequency
 More customer referrals and
recommendations to new customers
 Builds your business reputation; reduces
complaints and problems
Mutual Advantages
Customers
 benefit because
the business is
providing a service
that meets their
needs
The Business
 benefits because
satisfied customers
are likely to be
repeat customers
Understand your customers
• Who they are
• What they buy
• Why they buy it
• What they expect of you
Customer care to increase
sales:
 Using existing customer
relationships
 Cross- selling and up-
selling
 Newsletters –alerting
customers about
updates
Customer feedback
 Customer feedback is a great instrument
for developing product that is served
TOOLS
- questionnaires
- in person
- over the phone
- by mail
- social media
Customer Loyalty
 For keeping existing customers we need to
built loyalty programs. With loyalty program
advantages our customer will choose us
rather then other company.
 We can offer discounts, extra services, prizes
and etc. (taking account the length of
relationship with existing customer)
Customer Complaints
Never be dissmissive of
your customer’s
problem- EVEN if
you’re convinced
you’re not at fault
Your method of dealing with
customer problems is a way
to stay AHEAD of your
competitors
If you handle the complaint
successfully, your customer
is likely to prove more
LOYALTY than others
SATISFIED CUSTOMERS will contribute to your
business for years:
- through their purchases
- through recommendations
- through referrals of your business
Thank you!

More Related Content

PPSX
The importance of customer service
PPT
customer service
PPTX
consumer behaviour Unit III
PPTX
Customer satisfaction
PPTX
Emc lec 12 customer retention strategies
PPTX
CRM session
DOCX
Customer service is essential for the sustainable organization
PPTX
Boost Your Profits - Customer Loyalty for the Local Business
The importance of customer service
customer service
consumer behaviour Unit III
Customer satisfaction
Emc lec 12 customer retention strategies
CRM session
Customer service is essential for the sustainable organization
Boost Your Profits - Customer Loyalty for the Local Business

Similar to Introduction to Customer Service Slidess (20)

PPT
PPTX
Building customer relationship.pptx (swe zin lei)
PPT
Novel and proactive CRM for companies
PDF
Personalize Customer Engagements Through Smarter Analytics & Marketing
PPT
Chapter 5 IEng5180.ppt
PPTX
Customer satisfaction
PPTX
Module 1 CRM
PPT
Marketing 101 chapter2 building customer satisfaction
PPTX
Customer Service Management in real Business.
PPTX
principlesofmarketing-chapter2-1708101623343.pptx
DOCX
Assingment on Holitic Marketing
PPSX
Impact of loyalty programs in retailing business in India for creating long t...
PDF
MARKETING -POWERPOINT- PRESENTATION. PPT
PPTX
Principles of Marketing for Grade 12 Students. Chapter 2
PPTX
Chapter 2.pptx
PPTX
principlesofmarketing-chapter2-170810162334.pptx
DOCX
Customer Relationship Management, Teaching notes, BBA, MBA, PGDBM, Integrated...
PPTX
CREATING CUSTOMER value, satisfaction and loyalty
PPTX
Travel Industry - Maximising Customer Retention Post GDPR
DOCX
Benefits of good customer service
Building customer relationship.pptx (swe zin lei)
Novel and proactive CRM for companies
Personalize Customer Engagements Through Smarter Analytics & Marketing
Chapter 5 IEng5180.ppt
Customer satisfaction
Module 1 CRM
Marketing 101 chapter2 building customer satisfaction
Customer Service Management in real Business.
principlesofmarketing-chapter2-1708101623343.pptx
Assingment on Holitic Marketing
Impact of loyalty programs in retailing business in India for creating long t...
MARKETING -POWERPOINT- PRESENTATION. PPT
Principles of Marketing for Grade 12 Students. Chapter 2
Chapter 2.pptx
principlesofmarketing-chapter2-170810162334.pptx
Customer Relationship Management, Teaching notes, BBA, MBA, PGDBM, Integrated...
CREATING CUSTOMER value, satisfaction and loyalty
Travel Industry - Maximising Customer Retention Post GDPR
Benefits of good customer service
Ad

Recently uploaded (20)

PPTX
CORE 1 HOUSEKEEPING TOURISM SECTOR POWERPOINT
PPTX
Nervous_System_Drugs_PPT.pptxXXXXXXXXXXXXXXXXX
DOCX
mcsp232projectguidelinesjan2023 (1).docx
PPTX
PMP (Project Management Professional) course prepares individuals
PDF
Daisia Frank: Strategy-Driven Real Estate with Heart.pdf
PPTX
Cerebral_Palsy_Detailed_Presentation.pptx
PPTX
OnePlus 13R – ⚡ All-Rounder King Performance: Snapdragon 8 Gen 3 – same as iQ...
PPTX
E-Commerce____Intermediate_Presentation.pptx
PPTX
Job-opportunities lecture about it skills
PPTX
cse couse aefrfrqewrbqwrgbqgvq2w3vqbvq23rbgw3rnw345
DOC
field study for teachers graduating samplr
PDF
Why Today’s Brands Need ORM & SEO Specialists More Than Ever.pdf
PPTX
_+✅+JANUARY+2025+MONTHLY+CA.pptx current affairs
PPTX
Autonomic_Nervous_SystemM_Drugs_PPT.pptx
PPTX
chapter 3_bem.pptxKLJLKJLKJLKJKJKLJKJKJKHJH
PPTX
Principles of Inheritance and variation class 12.pptx
PPTX
Discovering the LMA Course by Tim Han.pptx
PPTX
PE3-WEEK-3sdsadsadasdadadwadwdsdddddd.pptx
PPTX
Sports and Dance -lesson 3 powerpoint presentation
PPT
APPROACH TO DEVELOPMENTALlllllllllllllllll
CORE 1 HOUSEKEEPING TOURISM SECTOR POWERPOINT
Nervous_System_Drugs_PPT.pptxXXXXXXXXXXXXXXXXX
mcsp232projectguidelinesjan2023 (1).docx
PMP (Project Management Professional) course prepares individuals
Daisia Frank: Strategy-Driven Real Estate with Heart.pdf
Cerebral_Palsy_Detailed_Presentation.pptx
OnePlus 13R – ⚡ All-Rounder King Performance: Snapdragon 8 Gen 3 – same as iQ...
E-Commerce____Intermediate_Presentation.pptx
Job-opportunities lecture about it skills
cse couse aefrfrqewrbqwrgbqgvq2w3vqbvq23rbgw3rnw345
field study for teachers graduating samplr
Why Today’s Brands Need ORM & SEO Specialists More Than Ever.pdf
_+✅+JANUARY+2025+MONTHLY+CA.pptx current affairs
Autonomic_Nervous_SystemM_Drugs_PPT.pptx
chapter 3_bem.pptxKLJLKJLKJLKJKJKLJKJKJKHJH
Principles of Inheritance and variation class 12.pptx
Discovering the LMA Course by Tim Han.pptx
PE3-WEEK-3sdsadsadasdadadwadwdsdddddd.pptx
Sports and Dance -lesson 3 powerpoint presentation
APPROACH TO DEVELOPMENTALlllllllllllllllll
Ad

Introduction to Customer Service Slidess

  • 1. The Importance of Customer Service Issue that matters Rasila Abdullayeva
  • 2. What is customer service  KEY POINT : Our sales and profitability depends on keeping our customers happy.  All interactions between a customer and a product provider at the time of sale, and thereafter
  • 3. The advantages of good service:  Increases customer purchases in size and frequency  More customer referrals and recommendations to new customers  Builds your business reputation; reduces complaints and problems
  • 4. Mutual Advantages Customers  benefit because the business is providing a service that meets their needs The Business  benefits because satisfied customers are likely to be repeat customers
  • 5. Understand your customers • Who they are • What they buy • Why they buy it • What they expect of you
  • 6. Customer care to increase sales:  Using existing customer relationships  Cross- selling and up- selling  Newsletters –alerting customers about updates
  • 7. Customer feedback  Customer feedback is a great instrument for developing product that is served TOOLS - questionnaires - in person - over the phone - by mail - social media
  • 8. Customer Loyalty  For keeping existing customers we need to built loyalty programs. With loyalty program advantages our customer will choose us rather then other company.  We can offer discounts, extra services, prizes and etc. (taking account the length of relationship with existing customer)
  • 9. Customer Complaints Never be dissmissive of your customer’s problem- EVEN if you’re convinced you’re not at fault Your method of dealing with customer problems is a way to stay AHEAD of your competitors If you handle the complaint successfully, your customer is likely to prove more LOYALTY than others
  • 10. SATISFIED CUSTOMERS will contribute to your business for years: - through their purchases - through recommendations - through referrals of your business