Introduction-to-Dabur-1.ppt in accordance with organisational change and development
- 1. Introduction to Dabur Dabur is one of India's leading consumer goods companies, with a rich heritage dating back over a century. Founded in 1884 by Dr. S.K. Burman, Dabur has grown to become a multinational corporation with a diverse portfolio of products spanning the healthcare, personal care, and food & beverage sectors. Renowned for its commitment to natural and ayurvedic ingredients, Dabur has established itself as a trusted brand synonymous with quality and innovation. From its humble beginnings as a small pharmacy in Calcutta, Dabur has expanded its reach across India and the globe, catering to the evolving needs of consumers with a wide range of products . Its flagship brands, such as Dabur Chyawanprash, Dabur Amla, and Dabur Honey, have become household names.
- 2. Content Introduction Company profile & history Product & Services Vision & Mission SWOT Analysis ORG. structure & Culture Strategies & change mechanism Ways through org effectivness is achieving Diagnosis & Problem Identification OD Interventions Conclusion Refrences
- 3. Company Profile Dabur today operates in key consumer product categories like Health Care, Hair Care, Oral Care, Skin Care, Home Care, Hygiene and Food & Beverages. The ayurvedic company has a wide distribution network, covering 7.7 million retail outlets with a high penetration in urban and rural areas. Dabur’s products also have huge presence in the overseas markets and are today available in over 120 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur’s overseas revenue today accounts for over 25% of the total turnover.
- 4. Company History Humble Beginnings Dabur's story begins in 1884 when Dr. S.K. Burman opened a small Ayurvedic pharmacy in Kolkata, India. With a deep passion for traditional herbal remedies, Dr. Burman dedicated himself to formulating and manufacturing high-quality Ayurvedic products. Expansion and Diversification In the 1920s, Dabur expanded its operations beyond Kolkata, establishing manufacturing facilities across India. The company also diversified its product portfolio, introducing new Ayurvedic medicines, personal care items, and food products. Global Reach As the 20th century progressed, Dabur's success led to international expansion into countries like EUROPE, AFRICA & western countries.
- 5. Product & Services Dabur India Limited offers a wide range of products including: 1. Ayurvedic Medicines: Dabur is known for its range of Ayurvedic medicines that are manufactured using traditional Ayurvedic recipes and ingredients. 2. Personal Care: Dabur offers a range of personal care products such as shampoos, soaps, toothpaste, and hair care products. 3. Food: Dabur's food products include juices, beverages, and culinary products such as fruit juices and spices. 4. Home Care: Dabur's home care products include cleaning products, insecticides, and other household essentials.
- 6. Vision & Mission Our Vision Dedicated to the Health & Well-Being of every Household Our Mission Contemporise Ayurveda and make it relevant for the new generation
- 9. organisational culture Commitment to Ayurveda and Natural Products: At the core of Dabur's culture is a strong commitment to Ayurveda, the traditional Indian system of medicine, and natural products. Innovation and Research: Dabur encourages innovation and invests in research and development to create products that meet evolving consumer needs and prefernces. Customer-Centric Approach: Dabur places a high value on understanding and serving its customers. Employee Empowerment and Development: Dabur recognizes the importance of its employees and fosters a supportive work environment that encourages empowerment, collaboration, and growth.
- 10. Ethical Business Practices: Integrity and ethics are integral to Dabur's culture. The company upholds high standards of business conduct, transparency, and corporate governance, earning the trust and respect of stakeholders. Sustainability and Social Responsibility: Dabur is committed to sustainable business practices and corporate social responsibility. Adaptability and Agility: Dabur's culture encourages adaptability and agility in response to changing market dynamics and consumer preferences.
- 11. Change mechanism & Strategies. Innovation and Product Development: Dabur could focus on innovation to develop new products or improve existing ones, leveraging research and development efforts to meet changing consumer preferences and market trends. Market Expansion and Diversification: Dabur may pursue strategies to expand its presence in existing markets or enter new geographical regions and product categories. Digital Transformation: Embracing digital technologies and data-driven approaches can enhance efficiency, improve customer engagement, and enable new business models. Operational Excellence: Dabur could focus on optimizing its internal processes and operations to improve efficiency, reduce costs, and enhance agility.
- 12. Sustainability and Corporate Responsibility: Integrating sustainability principles into its business practices can not only mitigate environmental impact but also enhance brand reputation and customer loyalty. Organizational Culture and Talent Development: Cultivating a culture of innovation, collaboration, and continuous learning can foster employee engagement and organizational agility. Customer-Centricity and Brand Building: Strengthening customer relationships and brand equity can drive long-term growth and competitiveness. Strategic Partnerships and Alliances: Collaborating with other companies, research institutions, or industry associations can provide access to complementary resources, capabilities, and expertise.
- 13. Ways through org effectivness is achieving Clear Vision and Mission: Having a well-defined vision and mission provides clarity about the organization's purpose and direction. It aligns employees' efforts and helps in making strategic decisions. Goal Setting and Performance Management: Establishing clear, measurable goals and regularly tracking performance against these goals ensures that everyone understands what is expected of them and fosters accountability. Effective Leadership: Strong leadership is essential for guiding the organization, inspiring employees, and fostering a positive work culture. Effective leaders communicate vision, provide direction, and empower employees to achieve their full potential. Strategic Planning: Developing and implementing strategic plans ensures that the organization is focused on the right priorities and is prepared to adapt to changes in the business environment. Organizational Structure and Design: Designing an organizational structure that is aligned with the organization's goals and facilitates communication, collaboration, and decision-making can enhance effectiveness.
- 14. Employee Engagement and Empowerment: Engaged employees who feel valued and empowered are more committed and productive. Effective Communication: Open and transparent communication channels facilitate the flow of information within the organization. Continuous Improvement: Embracing a culture of continuous improvement encourages innovation, learning, and adaptation. Resource Allocation and Management: Efficient allocation and management of resources, including financial, human, and technological resources, are essential for optimizing performance and achieving organizational goals. Performance Evaluation and Feedback: Providing regular feedback and performance evaluations helps employees understand their strengths and areas for improvement, enabling them to align their efforts with organizational objectives and grow professionally.
- 15. Diagnosis & problem identification 1. Market Analysis: Understanding market trends, consumer preferences, and competitive dynamics is crucial. 2. Financial Performance: Analyzing financial statements and performance metrics can help identify areas of concern. 3. Operational Efficiency: Assessing the efficiency of internal processes and operations can uncover areas for improvement. 4. Product Innovation and Development: Examining the performance of existing products and the success of new product launches can highlight strengths and weaknesses in Dabur's innovation efforts. 5. Brand Perception and Reputation: Monitoring brand perception and customer feedback can reveal issues related to product quality, customer service, or brand reputation.
- 16. OD intervention Healthcare Initiatives: Dabur has been active in promoting healthcare in India through various initiatives. This includes providing healthcare products such as Ayurvedic medicines, herbal supplements, and personal care products that cater to the well-being of consumers. Community Development: Dabur has also been engaged in community development initiatives, especially in rural areas where it sources many of its raw materials. Environmental Sustainability: In recent years, Dabur has increasingly focused on sustainability practices. Corporate Social Responsibility (CSR) Activities: Like many large corporations, Dabur has a dedicated CSR program through which it supports various social causes.
- 17. Conclusion Dabur is a multinational consumer goods manufacturing company that is well recognized for its Ayurvedic medicine and natural consumer products. With a legacy of over 138 years, Dabur is the world’s leading Ayurveda Company and one of the largest FMCG companies in India. The company has a strong presence globally, with its products available in over 120 countries across the globe. Dabur’s products are well recognized in the middle east, SAARC nations, Africa, the US, Europe, and Russia, with over 27% of its overall revenue coming from abroad.
- 18. References • Dabur. (n.d.). One of the top ayurvedic companies in India | Dabur. https://www.dabur.com/who-we-are • Wikipedia contributors. (2024, May 2). Dabur. Wikipedia. https://en.wikipedia.org/wiki/Dabur • Dabur | FMCG industry in India. (n.d.). India Brand Equity Foundation. https://www.ibef.org/industry/fmcg/showcase/dabur-india-ltd
- 19. THANK YOU RITIK DHIMAN (23081) RAHUL (23075) RISHABH (23079) PRYANSHUL KHOOND ( 23071) PRIYANSHU ( 23073)