3. If you could redesign one everyday
object, what would it be and why?
4. Based on the Growth of
job offerings in 2024-
Web Development SEO
Design Thinking
User Experience Data Visualization
6. What do you learn today
• What is Design Thinking?
• What is the purpose of Design thinking?
• Why Design thinking is important?
• Five phases of Design thinking
• Four principles of Design thinking
8. What is design thinking?
Design thinking is a problem-solving approach that focuses on
understanding user needs and creating innovative solutions.
Thinking like a designer can transform the way you develop
products, services, processes—and even strategy.
- by Tim Brown
9. What is design thinking?
A Process .
A codified process that teaches non-designers
to think and work like designers.
11. What is the purpose of
Design thinking?
• Helps us understand the user.
• Creative problem-solving approach
• Iterative process, allows experimentation
• Emphasizes taking action and creating
tangible solutions
13. Why is design thinking
important?
• Design thinking fosters innovation.
Companies must innovate to survive
and remain competitive in a rapidly
changing environment.
14. Why is design thinking
important?
• Design teams use design thinking
to tackle ill-defined/unknown
problems also known as Wicked
problems.
15. Why is design thinking
important?
• Design thinking offers practical
methods and tools that major
companies like Google, Apple and
Airbnb use to drive innovation.
20. EMPATHIZE—Research Users'
Needs
The team aims to understand the problem, typically through
user research. Empathy is crucial to design thinking because it
allows designers to set aside your assumptions about the world
and gain insight into users and their needs.
21. DEFINE—State Users' Needs and
Problems
Once the team accumulates the information, they analyze the
observations and synthesize them to define the core problems.
These definitions are called problem statements. The team may
create personas to help keep efforts human-centered.
22. IDEATE—Challenge Assumptions
and Create Ideas
With the foundation ready, teams gear up to “think outside the
box.” They brainstorm alternative ways to view the problem and
identify innovative solutions to the problem statement.
23. PROTOTYPE—Start to Create
Solutions
This is an experimental phase. The aim is to identify the best
possible solution for each problem. The team produces
inexpensive, scaled-down versions of the product (or specific
features found within the product) to investigate the ideas. This
may be as simple as paper prototypes.
24. TEST—Try the Solutions Out
The team tests these prototypes with real users to evaluate if
they solve the problem. The test might throw up new insights,
based on which the team might refine the prototype or even go
back to the Define stage to revisit the problem.
30. Human Centric: No matter what the
context, all design activity is social in nature,
and any social innovation will bring us back to
the “human-centric point of view”, which
means that your users should be the center of
the design of the products or services.
31. Embrace the ambiguity:
Ambiguity is inevitable, and it cannot be
removed or oversimplified. It is about looking
at multiple ways to solve a problem. Instead
of trying to think of one perfect solution, think
about reframing your problem or looking at it
from all conceivable angles to get several
possible solutions.
32. An Example of Problem solving: The
Encumbered Vs. The Fresh Mind
It symbolizes the struggles we face where oftentimes the most obvious solutions are the
ones hardest to come by because of the self-imposed constraints we work within.
33. Redesign: All design is redesign. While
technology and social circumstances may
change and evolve, basic human needs remain
unchanged. We essentially only redesign the
means of fulfilling these needs or reaching
desired outcomes.
35. Tangibility: Making ideas tangible in
the form of prototypes enables designers to
communicate them more effectively.
Experimentation or building prototypes helps
to realize which ideas work and which ones
don’t.
