Introduction to Digital Marketing Tutorial 4
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This document discusses key topics in digital marketing including the stages of a customer's online journey, principles of effective web design according to Krug, what A/B testing and multivariate testing are, and the types of things that can be tested. It directs the reader to click on a Mimic Pro link for a tutorial.
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Introduction to Digital Marketing Tutorial 4
- 1. Introduction to digital marketing… tutorial four
- 2. …questions …what are the key stages of the customer’s online journey? …according to Krug, what are the key principles of effective web design? …what is A/B testing? …what is multivariate testing? …what types of things can we test?
- 3. …let’s get started, head to the Mimic Pro link in the left-hand navigation bar and click!