Introduction to Gamification (Persian Web Conference 2017)

‫اﺳﺘ‬ ‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬ ‫از‬ ‫ﻧﺒﺎﯾﺪ‬ ‫ﭼﺮا‬‫ﮐﺮد؟‬ ‫ﻔﺎده‬!
‫ﺷﻮراﺑﯽ‬ ‫رﻧﺠﺒﺮ‬ ‫ﻋﻠﯿﺮﺿﺎ‬

3
Looking for theTOOL(s)
Design
Thinking
GH
UX
Mindset
Descipline

5
Don’t you want more engagement?
Engagement

7
Engagement
FrequencyRecency Duration
Virality Rating
Don’t you want more engagement?

8
Highest
Engagement Rate
(essential)

9
Highest
Engagement Rate
(Non-essential)

‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
‫اﺳﺘﻔﺎده‬‫از‬‫ﺗﻔﮑﺮ‬‫ﺟﺎری‬‫در‬‫ﻃﺮاﺣﯽ‬‫ﺑﺎزی‬‫و‬‫اﻟﻤﺎن‬‫ﻫﺎی‬‫ﻣﻮرد‬
‫اﺳﺘﻔﺎده‬‫در‬‫آن‬‫ﺑﺮای‬‫ﻋﺠﯿﻦ‬‫ﺷﺪن‬‫ﺑﺎ‬،‫ﮐﺎرﺑﺮان‬‫ﺣﻞ‬‫ﻣﺸﮑﻼ‬‫ت‬‫ﯾﺎ‬
‫ارﺗﻘﺎء‬‫ﭘﺎراﻣﺘﺮﻫﺎی‬‫ﻣﻮرد‬‫ﻧﻈﺮ‬‫در‬‫ﯾﮏ‬،‫ﻓﻌﺎﻟﯿﺖ‬‫ﻣﺤﺼﻮل‬‫ﯾ‬‫ﺎ‬‫ﺳﺮوﯾﺲ‬
11

Good Gamification can boost …
17
Alexa Rank
Visit Frequency
Time on Site
Engagement
User Interaction
Sales
Friend Invitation
Commenting
Sharing
Rating
Donation
Subscription
Usage

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Be careful of Bad Gamification

‫ﺷﻤﺎ‬ ‫ﺗﻮﺟﻪ‬ ‫از‬ ‫ﺳﭙﺎس‬
‫ﺷﻮراﺑﯽ‬ ‫رﻧﺠﺒﺮ‬ ‫ﻋﻠﯿﺮﺿﺎ‬
@ARSHourabi

Introduction to Gamification (Persian Web Conference 2017)

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