Introduction to IITTI Rev 2

Created by: Jamilia Wallace, B.A.MGMT, CIC,C CC
IDEAL IMAGE MANAGEMENT

The Institute of Image Training and Testing
International (IITTI, pronounced as "ET") is a
non-profit, open-source, educational
organization formed by seasoned, certified
image and etiquette consultants from the
Association of Image Consultants International
(AICI); the world's largest professional body of
personal and corporate image consultants. IITTI
was formed due to a recognized need for
standardized business etiquette guidelines.

IITTI offers a standardized testing and
certification structure for employers to use as
an independent assessment tool/examination
to measure and determine the knowledge and
understanding of business etiquette standards,
and the personal grooming practices of job
applicants.

The benefits to be derived from IITTI are as
follows:
A. Standardized Certification Testing System
The IITTI certification system serves as the
"ISO" system for corporate image and
etiquette standard. It provides a uniform way
for employers and job-seekers to measure
soft skills that are critical to business
success.

B. Unbiased Measuring Tool
 IITTI is a business image and etiquette
certification exam system. It conforms to the
highest international standards of business
image and business/social etiquette in North
America and Europe.
 The corporate image certification is designed
specifically for business use, by a group of
seasoned image and etiquette consulting
authorities, and education experts specializing
in curriculum development and assessment
design.

C. By Adopting this Standard, Employers Can Justify
their Return on Investment (ROI).
The standard ensures all employees and new hires of
your organization are:
 Team players
 They have worked on their image by hiring a
reputable Image Consultant or etiquette training
school to take etiquette business lessons and get
independently tested by IITTI.
 They have taken the time, energy and money to
learn about good corporate etiquette.

 This tells you that the applicants are not only
aware of the importance of good manners in the
work place, but that he/she has the necessary
knowledge and training to perform with
decorum.
 Operating on your behalf and interacting with
your clients/consumers upon the same global
principles, promoting an image that aligns with
your organization’s code of conduct.
 They care about people and business
relationships.

D. A Single Standard for Corporate Users
 The exam is to bring about an industry-wide
convergence to a single standard specifically
for corporate consumer use.
 A standardized test minimizes consumer
confusion.
 The test is set and conducted by an
independent body, rather than by
Image/Etiquette Consultants.

The IITTI test focuses on corporate etiquette. As
such, it would be suitable for any corporate
environment where employees would interact
with clients, vendors or the public. For example,
banks, hotels, government, insurance
companies, trading companies, travel agencies,
tour companies, IT companies, advertising
agencies, etc.

LEVEL 1 BASIC
"keeping up", entry level focusing on basic
etiquette skills
examine the 'what', 'how'
only written exam (50 computer-based,
multiple-choice questions), no practicum

Contact IIM at:
Ideal Image Management
#87 Railroad Avenue
La-Brea
Trinidad and Tobago
West Indies
Tel: 1 (868) 740 – 3965
Email: idealimagemgmtt@gmail.com
Facebook:
www.facebook.com/IdealImageManagement

Introduction to IITTI Rev 2

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