Introduction to Internet Mktg
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The document is a presentation on internet marketing and web search optimization given by Adrienne Noel of Pegasus Consulting LLC. It introduces internet marketing and discusses assessing websites, search engine optimization including on-page and off-page techniques, search engine marketing, search engine ranking systems, and the customer experience including mobile usability. The presentation provides an overview of these topics and lists online resources for further information.
Introduction to Internet Mktg
- 1. Internet Marketing and Web Search Optimization Presented by Adrienne Noel Pegasus Consulting LLC.
- 2. Internet Marketing & Web Search Optimization − Introduction to Internet Marketing What is the Internet What is Marketing What is Internet Marketing Online Resources www.wikipedia.com www.emarketer.com www.marketingpower.com www.SeachEngineland.com www.Mashable.com www.ClickZ.com Adrienne Noel, Pegasus Consulting LLC
- 3. Internet Marketing & Web Search Optimization − Internet Marketing Assessment What is a website Does the website attract visitors Does the site create the desired response from visitors? Online Resources www.compete.com www.smartbrief.com/iab www.alexa.com http://websitegrader.com/ Adrienne Noel, Pegasus Consulting LLC
- 4. Internet Marketing & Web Search Optimization − Web Search Optimization Overview What is SEO Types of search – local, video, image, industry-specific - Search Engine Optimization Operations Creating Content for SEO Optimization – On-Page SEO Online Resources http://bloggrader.com www.selfseo.com www.seoconsultants/seo-resources www.seochat.com Adrienne Noel, Pegasus Consulting LLC
- 5. Internet Marketing & Web Search Optimization − Search Optimization Operations Off-Page SEO – Bookmarks and links – Link Tweet Summary – Twitter Grade :followers vs following & updates Conversion Online Resources http://tweetmeme.com http://twitter.grader.com Adrienne Noel, Pegasus Consulting LLC
- 6. Internet Marketing & Web Search Optimization – Search Engine Marketing Operations • Search Engine Results Page • Online Auction - how CPC is determined • Quality Score – CTR, Ad Copy Relevance, Landing Page Quality & Load Time, Geo • Landing Page for Conversion • Search Marketing Agencies Online Resources http://searchenginewatch.com www.searchengineguidecom www.sempo.org http://www.youtube.com/watch?v=K7l0a2PVhPQ Adrienne Noel, Pegasus Consulting LLC
- 7. Internet Marketing & Web Search Optimization – Search Engine Ranking Systems • Algorithms • Title Tags, Search Keywords & Frequency determining page relevancy • Why SERP differ from Engine to Engine Online Resources www.seroundtable.com www.searchenginejournal.com Adrienne Noel, Pegasus Consulting LLC
- 8. Internet Marketing & Web Search Optimization – The Customer Experience • Mobile Internet vs PC Internet • Human Computer Interaction (HCI) – Marketing, branding, visual design & usability • User Experience Factors – User's state, system properties, context • Layout - UX Online Resources http://mobithinking.com http://blogs.verisign.com/web-user-experience www.jiad.org (Journal of Interactive Advertising) Adrienne Noel, Pegasus Consulting LLC
- 9. Thank You Adrienne Noel, CEO Pegasus Consulting LLC Ph: 407-790-6495 Email: adrienne.noel@pegasusonline.biz Follow me on Twitter: aknoel