Learning LinkedIn: An Introduction
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LinkedIn is a rapidly growing professional networking site with significant user demographics and engagement strategies. Users can reconnect, network, and establish an industry presence by developing a clear strategy that includes crafting a compelling profile and joining relevant groups. Key profile elements such as a creative headline, concise summary, and endorsements/recommendations enhance visibility and credibility in the platform.
Learning LinkedIn: An Introduction
- 2. LinkedIn Facts Professional networking site Third-fastest-growing social networking site Two new users join every second 90.9% of users use the free version 35% of users visit daily
- 3. LinkedIn User Demographics 60% male 22% are in the 25-34 age range Tend to be more affluent 76% have at least a college degree 28% have a graduate degree
- 4. Using LinkedIn Reconnect – be found and find others Make new connections and network Establish presence in an industry Reinforce existing relationships Engage (and find) key influencers Attract target audience Discover opportunities Gain knowledge Content sharing Get answers by people who should know what they’re talking about Enhance personal/employer’s brand
- 5. Using LinkedIn: Engage The conversation is happening with or without you!
- 6. Develop a Strategy Define goals What is your objective in using LinkedIn? For what do you want to be known? Include keywords Establish an effective presence Join and participate in groups Connect with people and companies Participate and engage regularly – it’s a two-way street
- 7. Important Profile Parts: Photo Doesn’t have to be a professional headshot Unless you’re a model, try to stick to just a headshot Don’t include other people Reflect some personality, as appropriate
- 8. Important Profile Parts: Headline It’s the first – and sometimes only – thing people read Be creative, not boring Tailor it to the job you want to have, not necessarily the one you have now
- 9. Important Profile Parts: Summary Be Concise Write in the first person Highlight specialties Use keywords Think of your “elevator speech”
- 10. Writing Your Summary Thanks to GEI and Joshua Waldman: Who are you? What problem do you solve? Why are you the best? Mention one of your biggest successes, and be specific What kind of job are you looking for?
- 11. Endorsements More than 1 billion total Average number of endorsements per user is 5 Easy to give Easy to hide – irrelevant skill and/or endorser At this point, recruiters don’t care about them But don’t ignore them
- 12. Recommendations Hold more weight than endorsements Think about reciprocating Adds credibility Try to have at least two
- 13. Volunteer Work Consider listing something under work if it is related to your career – you just did it pro bono! Everything counts Remember: this is more than an online resume
- 14. Groups A great way to stay active and network PROPS – Professional Partners/Spouses of the FS Join industry and alumni groups Ask and answer questions
- 15. Connecting Search! You might be surprised with what you find 1st, 2nd, 3rd degree connections Introductions InMail
- 16. Jobs Search for jobs Discover jobs in your network Many groups post jobs or job leads
- 17. Pulse LinkedIn bought Pulse for $90M in April 2013 Newsreader Recently integrated into LinkedIn, replacing LinkedIn Today Increased personalization
- 18. Helpful Hints Before updating your profile, turn off your notifications! Customize your profile URL Complete your profile – you want to be an all-star Grow your network Sharing content? For maximum reach, try morning and midday (EST), Monday through Friday