2
Most read
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What is Definition
Definition of Communication
 Communication means transferring thoughts, information, emotion and ideas
through gesture, voice, symbols, signs and expressions from one person to
another.
Definition of Mass Communication
 Mass communication is the process of imparting and
exchanging information through mass media to large segments of the
population.
 “The process by which a person, group of people, or organization creates a
message and transmits it through some type of medium to a large, anonymous,
heterogeneous audience."
Definition of Journalism
 “The collection and editing of material of current interest for presentation,
publication or broadcast”.
 “The term journalism embraces all the forms in which and through which the
news and the comments on the news reach the public. All that happens in the
world, if such happenings hold interest for the public and all the thought, action
and ideas which these happenings stimulate become the basic material for the
journalist.”
Fields of Mass Communication
 Print Media
 Broadcast Media
 Film
 Public Relations
 Advertising
 NGOs
 New Media
History of Communication
 Evolution Of societies
 Evolution of Communication processes
 Evolution of Knowledge
Timeline of writing technology
 30,000 BC – In ice-age Europe, people mark ivory, bone, and stone with patterns to keep track of time, using a
lunar calendar.[10]
 14,000 BC – In what is now Mezhirich, Ukraine, the first known artifact with a map on it is made using bone.[10]
 Prior to 3500 BC – Communication was carried out through paintings of indigenous tribes.
 3500s BC – The Sumerians develop cuneiform writing and the Egyptians develop hieroglyphic writing.
 16th century BC – The Phoenicians develop an alphabet.
 105 – Tsai Lun invents paper.
 7th century – Hindu-Malayan empires write legal documents on copper plate scrolls, and write other
documents on more perishable media.
 751 – Paper is introduced to the Muslim world after the Battle of Talas.
 1250 – The quill is used for writing.

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Introduction to Mass communication and journalism

  • 2. Definition of Communication  Communication means transferring thoughts, information, emotion and ideas through gesture, voice, symbols, signs and expressions from one person to another.
  • 3. Definition of Mass Communication  Mass communication is the process of imparting and exchanging information through mass media to large segments of the population.  “The process by which a person, group of people, or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
  • 4. Definition of Journalism  “The collection and editing of material of current interest for presentation, publication or broadcast”.  “The term journalism embraces all the forms in which and through which the news and the comments on the news reach the public. All that happens in the world, if such happenings hold interest for the public and all the thought, action and ideas which these happenings stimulate become the basic material for the journalist.”
  • 5. Fields of Mass Communication  Print Media  Broadcast Media  Film  Public Relations  Advertising  NGOs  New Media
  • 6. History of Communication  Evolution Of societies  Evolution of Communication processes  Evolution of Knowledge
  • 7. Timeline of writing technology  30,000 BC – In ice-age Europe, people mark ivory, bone, and stone with patterns to keep track of time, using a lunar calendar.[10]  14,000 BC – In what is now Mezhirich, Ukraine, the first known artifact with a map on it is made using bone.[10]  Prior to 3500 BC – Communication was carried out through paintings of indigenous tribes.  3500s BC – The Sumerians develop cuneiform writing and the Egyptians develop hieroglyphic writing.  16th century BC – The Phoenicians develop an alphabet.  105 – Tsai Lun invents paper.  7th century – Hindu-Malayan empires write legal documents on copper plate scrolls, and write other documents on more perishable media.  751 – Paper is introduced to the Muslim world after the Battle of Talas.  1250 – The quill is used for writing.