Stéphane Fréchette introduces Master Data Services in SQL Server 2012. MDS provides a central data hub that ensures consistency across applications by standardizing, cleansing, and enriching master data. It allows business users to directly manage underlying databases using Excel. MDS includes features for improving data quality like business rules, validation, versions, and notifications. Data can be imported, exported, and deployed between systems. The presentation demonstrates MDS and discusses how it is part of Microsoft's Enterprise Information Management stack for master data management.
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