Introduction-to- performance- Marketing.
- 1. Introduction to Performance Marketing Performance marketing focuses on measurable results. It's about driving tangible actions. Nr by Nandini rajpoot
- 2. Key Metrics That Define Success 1 Return on Ad Spend (ROAS) Measures advertising efficiency. Higher ROAS indicates better performance. 2 Conversion Rate Percentage of visitors completing desired actions. Indicates website effectiveness. 3 Customer Acquisition Cost (CAC) Cost of acquiring a new customer. Lower CAC is more profitable. 4 Customer Lifetime Value (CLTV) Predicts revenue from a customer's relationship. Important for long-term planning.
- 3. Types of Performance Marketing Channels Paid Search (PPC) Google Ads, Bing Ads. Targeted ads based on keywords. Social Media Marketing Facebook, Instagram, etc. Engage users, build brand awareness. Email Marketing Targeted emails to nurture leads, drive conversions.
- 4. Understanding the Customer Journey in Performance Marketing Awareness Potential customer discovers your brand. Interest Customer researches your product/service. Decision Customer decides to purchase. Action Customer makes a purchase. Loyalty Customer becomes a repeat buyer.
- 5. Effective Budget Allocation in Performance Marketing Channel Prioritization Focus on high-performing channels. A/B Testing Experiment to optimize campaigns. Real-time Adjustments Adjust budget based on performance. Attribution Modeling Understand which channels drive conversions.
- 6. Challenges and Solutions in Performance Marketing Challenge Solution Measuring ROI Use robust analytics platforms. Fraudulent Traffic Implement fraud prevention measures. Keeping Up with Changes Stay informed on industry trends.
- 7. Role of Automation and AI in Performance Marketing 1 Automated Bidding AI optimizes bids for better results. 2 Ad Personalization AI tailors ads to individual users. 3 Predictive Analytics AI forecasts future performance.
- 8. Building a Performance Marketing Strategy from Scratch Define Goals Set clear, measurable objectives. Audience Research Understand your target audience. Choose Channels Select the right marketing channels. Allocate Budget Distribute funds across channels.