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Introduction to piwik analytics platform 2015
Table of Contents
1) Introduction, mission, values
2) Presentation
Who am I?
● Matthieu Aubry
● Frenchman living in New
Zealand
● Founded Piwik, Lead dev
● Co-founded Piwik PRO
● Software Engineer
● Favorite things in life:
Privacy, Freedom, www,
Peace, Truth,
Love and Nature.
Why is analytics useful?
You spend a lot of time building
websites, apps, products...
●
Learn who are the people using it
●
Understand their behavior
●
Monitor over time
→ Improve your sites and apps!
What is ?
The leading open Web Analytics platform
Used by more than 1% of the Internet
1,100,000 websites worldwide
Translated in 54 languages
Free/Libre software
Piwik Mission Statement
"To create, as a community,
the leading international open
source web analytics platform,
that gives every user
full control of their data."
Brief history
A few project stats
90 releases in 7+ years
Our core values at Piwik
●
Alternative to Google Analytics
●
Decentralised Open Platform
●
Security
●
Reliability, QA
●
Freedom
●
Engineered to last
Introduction to piwik analytics platform 2015
Our community values
●
Be Open
●
Be Easy to use
●
Be Available in more languages
●
Be Accessible to more humans
●
Be Agile as a community
Let's see how
Piwik can help you
understand your
audience
What can I use Piwik for?
● Website analytics
● Ecommerce analytics
● Intranet analytics
● Mobile app analytics
● Web Server log analytics
Introduction to piwik analytics platform 2015
What types of devices are popular?
Where are users connecting from?
Geolocating regions and cities
What do users search for
in the search box?
Track your Goals
Which channel brings you
“highest engaged” visitors?
View where users click on each page
View the flow of clicks before and after a
page, here for the Résumé page
Most analytics tools
give only aggregated
reports...
Piwik offers insights
on a per-user level
Users appear in Real-Time on the map
View details of all visits
Introduction to piwik analytics platform 2015
And much more!
Segmentation,
Event tracking,
Awesome APIs,
Campaign tracking,
Real time analytics,
Ecommerce analytics,
Measure page speed,
Customisable dashboards,
Email reports (pdf/html/csv),
Track users across devices...
Piwik Mobile
Extend Piwik with Marketplace
Introduction to piwik analytics platform 2015
Introduction to piwik analytics platform 2015
Alert me by email
when the site becomes slow
Piwik vs. other platforms
User-centric reporting
Build user profiles and
store sensitive data.
Customizable
Extend and customize
the platform to your
needs.
Unlimited data
No limits for users,
sites, traffic or custom
variables.
Platform ownership
Full control over the data
and the software.
Measure Anything
Measure...
● Retail shops
● APIs
● the Internet of Things
(Machines, Sensors, Wearables...)
● Monitor IT infrastructure
More than just Analytics...
We recognise Piwik can have
an even bigger impact
in the web tools ecosystem.
● A/B Testing Framework
● Tags manager
● Big insights?
● Recommendation engine?
Thank you!
Note: we are hiring an experienced Application Engineer
(PHP/JavaScript) to work with us full time
and build the future of Piwik!
Questions?
Introduction to piwik analytics platform 2015

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Introduction to piwik analytics platform 2015

  • 2. Table of Contents 1) Introduction, mission, values 2) Presentation
  • 3. Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik, Lead dev ● Co-founded Piwik PRO ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Truth, Love and Nature.
  • 4. Why is analytics useful? You spend a lot of time building websites, apps, products... ● Learn who are the people using it ● Understand their behavior ● Monitor over time → Improve your sites and apps!
  • 5. What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 54 languages Free/Libre software
  • 6. Piwik Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
  • 8. A few project stats 90 releases in 7+ years
  • 9. Our core values at Piwik ● Alternative to Google Analytics ● Decentralised Open Platform ● Security ● Reliability, QA ● Freedom ● Engineered to last
  • 11. Our community values ● Be Open ● Be Easy to use ● Be Available in more languages ● Be Accessible to more humans ● Be Agile as a community
  • 12. Let's see how Piwik can help you understand your audience
  • 13. What can I use Piwik for? ● Website analytics ● Ecommerce analytics ● Intranet analytics ● Mobile app analytics ● Web Server log analytics
  • 15. What types of devices are popular?
  • 16. Where are users connecting from?
  • 18. What do users search for in the search box?
  • 20. Which channel brings you “highest engaged” visitors?
  • 21. View where users click on each page
  • 22. View the flow of clicks before and after a page, here for the Résumé page
  • 23. Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
  • 24. Users appear in Real-Time on the map
  • 25. View details of all visits
  • 27. And much more! Segmentation, Event tracking, Awesome APIs, Campaign tracking, Real time analytics, Ecommerce analytics, Measure page speed, Customisable dashboards, Email reports (pdf/html/csv), Track users across devices...
  • 29. Extend Piwik with Marketplace
  • 32. Alert me by email when the site becomes slow
  • 33. Piwik vs. other platforms User-centric reporting Build user profiles and store sensitive data. Customizable Extend and customize the platform to your needs. Unlimited data No limits for users, sites, traffic or custom variables. Platform ownership Full control over the data and the software.
  • 34. Measure Anything Measure... ● Retail shops ● APIs ● the Internet of Things (Machines, Sensors, Wearables...) ● Monitor IT infrastructure
  • 35. More than just Analytics... We recognise Piwik can have an even bigger impact in the web tools ecosystem. ● A/B Testing Framework ● Tags manager ● Big insights? ● Recommendation engine?
  • 36. Thank you! Note: we are hiring an experienced Application Engineer (PHP/JavaScript) to work with us full time and build the future of Piwik!