SlideShare a Scribd company logo
Introduction to
Salesforce Technology
for Beginners
The innovative company behind World’s No. #1 CRM
Who Am I ?
Divya Agrawal
NIIT Technologies
OSGRIP Technologies
Entrepreneur
@techdivadivya
/divya-ag
Trailblazer!
Sikha Baid
Assistant Manager - Genpact
Surat WIT Leader
Speaker | Trailblazer
@sikhabaid
/sikha-baid
Salesforce - Cloud Computing
Founded in 1999 by ex-Vice President Oracle - Marc Benioff
World’s #1 CRM, out performed SAP, Microsoft CRM
It was ranked first in Fortune's 100 Best Companies to Work For
in 2018
Salesforce is the leader in cloud computing, offering
applications for all aspects of your business
- including CRM, sales, ERP, customer service, marketing
automation, business analytics, mobile application building,
and much more
Styled in its logo as salesƒorce; abbreviated usually as SF or
SFDC
Key People/Management at Salesforce
Marc Benioff
Chairman & Co-CEO
Parker Harris
Co-Founder
Keith Block
Co-CEO
Mark Hawkins
President and Chief
Financial Officer
Elizabeth Pinkham
Executive Vice President, Global
Real Estate
Tony Prophet
Chief Equality Officer
Why Salesforce?
Features of Salesforce
1. Force.com is a user-friendly Platform as a Service (PaaS).
2. Allows the development and implementation of cloud-based CRM
applications.
3. Supports the building of web sites & mobile application
4. Helpful for automating business Processes. Apps created from this
force.com website are secure, fast & scalable.
5. User don’t need to have hardware, software, or security for backups
6.. Integration with external apps is also easy
7.. Also supported Salesforce1 which automatically makes your
application as mobile application.
8.. Enterprise App Store named App Exchange is used to Manage
applications for free & sell.
Software as a Service - SaaS
● Zero infrastructure cost
● Multi-tenant Architecture
● On demand - Pay as per use
● Targeted small and medium
based (SMB)
Platform as a Service - PaaS
● Force.com Platform
● Apex + Visualforce
● Ready to use APIs
Salesforce Ohana
Salesforce Giving Back
Salesforce Equality for All
Equal Rights
Equal Pay
Equal Education
Equal Opportunity
Salesforce Growth
Gartner - Magic Quadrant
Subsidiaries/ Acquisitions
Salesforce Architecture
Salesforce Product
Career in Salesforce
● Alphabet
● Amazon
● U.S. Bank
● Toyota
● Aldo
● The New York Post
● American Express
● Canon
● The American Red Cross
● L'Oréal Americas
● NBCUniversal, and
● Many more...
Salesforce Job Profiles
Non-technical (Domain specialist)
Administrator
Business Analyst
Sales/Service cloud Specialist
Marketing cloud Specialist
Health cloud Spreciast
CPQ Specialist
and much more…
Technical Roles
Developer
Consultant
Architect
Sign up - for free!
1. Sign up here for Developer org -
https://developer.salesforce.com/signup
2. Verify email, set password and get started!
Salesforce Environment
Setup
Apps
Developer console
Workbench
Appexchange
Trailhead
● Trailhead is the fun way to learn
Salesforce
● Trailhead challenges for gaining
knowledge
● Explore Trailhead modules of your
choice
● Trailhead badges can be added to
your LinkedIn
● More Trailhead badges = More
knowledge
● Superbadges are more advanced,
hands-on experience that reflects
real-world use cases
Let’s Start Learning with fun
Trailhead to start with
Get Started with Salesforce CRM -
https://trailhead.salesforce.com/modules/lex_implementation_basic
s/units/lex_implementation_basics_welcome
Quick Start: Visualforce -
https://trailhead.salesforce.com/projects/quickstart-visualforce
Apex Triggers -
https://trailhead.salesforce.com/modules/apex_triggers
Visualforce Basics -
https://trailhead.salesforce.com/modules/visualforce_fundamentals
Tailblazer Community
Connect with community members to learn, get inspired, and
blaze trails together.
Exchange information and ask questions on Success
Community to get reply from experts & fellow participants
● Questions
● Answers
● Ideas
● Chatter
Salesfore
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Salesforce Trend in Social media
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Salesfore

  • 1. Introduction to Salesforce Technology for Beginners The innovative company behind World’s No. #1 CRM
  • 2. Who Am I ? Divya Agrawal NIIT Technologies OSGRIP Technologies Entrepreneur @techdivadivya /divya-ag
  • 3. Trailblazer! Sikha Baid Assistant Manager - Genpact Surat WIT Leader Speaker | Trailblazer @sikhabaid /sikha-baid
  • 4. Salesforce - Cloud Computing Founded in 1999 by ex-Vice President Oracle - Marc Benioff World’s #1 CRM, out performed SAP, Microsoft CRM It was ranked first in Fortune's 100 Best Companies to Work For in 2018 Salesforce is the leader in cloud computing, offering applications for all aspects of your business - including CRM, sales, ERP, customer service, marketing automation, business analytics, mobile application building, and much more Styled in its logo as salesƒorce; abbreviated usually as SF or SFDC
  • 5. Key People/Management at Salesforce Marc Benioff Chairman & Co-CEO Parker Harris Co-Founder Keith Block Co-CEO Mark Hawkins President and Chief Financial Officer Elizabeth Pinkham Executive Vice President, Global Real Estate Tony Prophet Chief Equality Officer
  • 7. Features of Salesforce 1. Force.com is a user-friendly Platform as a Service (PaaS). 2. Allows the development and implementation of cloud-based CRM applications. 3. Supports the building of web sites & mobile application 4. Helpful for automating business Processes. Apps created from this force.com website are secure, fast & scalable. 5. User don’t need to have hardware, software, or security for backups 6.. Integration with external apps is also easy 7.. Also supported Salesforce1 which automatically makes your application as mobile application. 8.. Enterprise App Store named App Exchange is used to Manage applications for free & sell.
  • 8. Software as a Service - SaaS ● Zero infrastructure cost ● Multi-tenant Architecture ● On demand - Pay as per use ● Targeted small and medium based (SMB)
  • 9. Platform as a Service - PaaS ● Force.com Platform ● Apex + Visualforce ● Ready to use APIs
  • 12. Salesforce Equality for All Equal Rights Equal Pay Equal Education Equal Opportunity
  • 14. Gartner - Magic Quadrant
  • 18. Career in Salesforce ● Alphabet ● Amazon ● U.S. Bank ● Toyota ● Aldo ● The New York Post ● American Express ● Canon ● The American Red Cross ● L'Oréal Americas ● NBCUniversal, and ● Many more...
  • 19. Salesforce Job Profiles Non-technical (Domain specialist) Administrator Business Analyst Sales/Service cloud Specialist Marketing cloud Specialist Health cloud Spreciast CPQ Specialist and much more… Technical Roles Developer Consultant Architect
  • 20. Sign up - for free! 1. Sign up here for Developer org - https://developer.salesforce.com/signup 2. Verify email, set password and get started!
  • 22. Trailhead ● Trailhead is the fun way to learn Salesforce ● Trailhead challenges for gaining knowledge ● Explore Trailhead modules of your choice ● Trailhead badges can be added to your LinkedIn ● More Trailhead badges = More knowledge ● Superbadges are more advanced, hands-on experience that reflects real-world use cases
  • 24. Trailhead to start with Get Started with Salesforce CRM - https://trailhead.salesforce.com/modules/lex_implementation_basic s/units/lex_implementation_basics_welcome Quick Start: Visualforce - https://trailhead.salesforce.com/projects/quickstart-visualforce Apex Triggers - https://trailhead.salesforce.com/modules/apex_triggers Visualforce Basics - https://trailhead.salesforce.com/modules/visualforce_fundamentals
  • 25. Tailblazer Community Connect with community members to learn, get inspired, and blaze trails together. Exchange information and ask questions on Success Community to get reply from experts & fellow participants ● Questions ● Answers ● Ideas ● Chatter
  • 28. Salesforce Trend in Social media