Introduction to Social Media Overview (Feb12)

What's Your Social Media Appetite?

www.twitter.com Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters , known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, [6] generating over 300 million tweets and handling over 1.6 billion search queries per day. [3] [8] [9] It has been described as "the SMS of the Internet ." [10] Twitter Inc. is based in San Francisco, with additional servers and offices in New York City. Type Private Founded San Francisco, California, U.S. Founder(s) Jack Dorsey , Noah Glass , Evan Williams , Biz Stone Headquarters 795 Folsom Street, Suite 600, San Francisco, CA 94107, United States [1] Area served Worldwide Key people Dick Costolo (CEO) Jack Dorsey ( Executive Chairman ) Evan Williams (Director) Biz Stone (Creative director) Industry Internet Revenue US$ 140 million (2010 est.) [2] Employees 600+ (2011) [3][4] Website Twitter.com Alexa rank 9 (February 2012 [update] ) [5] Type of site Social network service , microblogging Registration Required (to post, follow or be followed) Users Over 300 million (June 2011 [update] ) [6] Available in Multilingual Launched July 15, 2006 (2006-07-15) [7] Current status Active

www.blogger.com Blogger is a blog - publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs , which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com. Up until May 1, 2010 Blogger allowed users to publish blogs on other hosts, via FTP. All such blogs had (or still have) to be moved to Google's own servers, with domains other than blogspot.com allowed via Custom URLs. Screenshot [show] Blogger's homepage screenshot. URL blogger.com Commercial? Yes Type of site Blog Host Registration Optional, Free Available language (s) Arabic, Bengali, Indonesia, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Oriya, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese Owner Google Inc. Created by Pyra Labs Launched August 23, 1999 [1] Alexa rank 45 (February 2012 [update] ) [2] Current status Active

www.wordpress.com WordPress is a free and open source blogging tool and content management system (CMS) based on PHP and MySQL . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet 's "top 1 million" websites and as of August 2011 manages 22% of all new websites. [5] WordPress is currently the most popular CMS in use on the Internet. [6] [7] It was first released on May 27, 2003, by Matt Mullenweg [1] as a fork of b2/cafelog. As of December 2011, version 3.0 had been downloaded over 65 million times. [8] Screenshot [show] WordPress Dashboard Developer(s) WordPress Foundation Initial release May 27, 2003 (2003-05-27) [1] Stable release 3.3.1 / January 3, 2012; 40 days ago (2012-01-03) [2] Preview release 3.4 alpha / December 13, 2011; 61 days ago (2011-12-13) [3] Development status Active Operating system Cross-platform Platform PHP Type Web blog software License GNU GPLv2 (or later) [4] Website wordpress.org

www.facebook.com Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. [1] As of February 2012 [update] , Facebook has more than 845 million active users. [5] Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site. [6] Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin , Dustin Moskovitz and Chris Hughes . [7] The Web site's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League , and Stanford University . It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. However, based on ConsumersReports.org in May 2011, there are 7.5 million children under 13 with accounts, violating the site's terms of service. [8] Type Private Founded Cambridge , Massachusetts, United States (2004 (2004)) [1] Founder(s) Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes Headquarters Menlo Park , California, U.S. Area served Worldwide Key people Mark Zuckerberg (CEO) Sheryl Sandberg (COO) David Ebersman (CFO) Donald Graham (Chairman) Industry Internet Revenue US$ 3.71 billion (2011), up from $1.97b (2010) [2] Employees 3000+ (2011) [3] Website Facebook.com IPv6 support www.v6.facebook.com Alexa rank 2 (February 2012 [update] ) [4] Type of site Social networking service Advertising Banner ads , referral marketing , casual games Registration Required Users 845 million [2] (active December 31, 2011) Available in Multilingual Launched February 4, 2004 (2004-02-04) Current status Active

www.youtube.com YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. [3] The company is based in San Bruno , California, and uses Adobe Flash Video and HTML5 [4] technology to display a wide variety of user-generated video content, including movie clips , TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS , the BBC , VEVO , Hulu , and other organizations offer some of their material via the site, as part of the YouTube partnership program. [5] Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Videos considered to contain offensive content are available only to registered users at least 18 years old. In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and now operates as a subsidiary of Google. Type Limited liability company ( Subsidiary ) Founded February 14, 2005 (2005-02-14) Founder(s) Steve Chen , Chad Hurley , Jawed Karim Headquarters 901 Cherry Ave, San Bruno , California , United States Area served Worldwide Key people Salar Kamangar (CEO) Chad Hurley (Advisor) Industry Internet Owner Independent (2005–2006) Google Inc. (2006–present) Slogan Broadcast Yourself Website YouTube.com (see list of localized domain names ) Alexa rank 3 (February 2012 [update] ) [1] Type of site Video hosting service Advertising Google AdSense Registration Optional (Only required for certain tasks such as viewing flagged videos, viewing flagged comments and uploading videos) Available in 54 language versions available through user interface [2] Launched February 14, 2005 (2005-02-14) Current status Active

www.picasa.google.com Picasa is an image organizer and image viewer for organizing and editing digital photos , plus an integrated photo-sharing website , originally created by a company named Lifescape [2] (which at that time may have resided at Idealab ) in 2002 and owned by Google since 2004. [3] "Picasa" is a blend of the name of Spanish painter Pablo Picasso , the phrase mi casa for "my house", and "pic" for pictures (personalized art). [3] [4] In July 2004, Google acquired Picasa and began offering it as a free download . [3] Native applications for Windows XP , Windows Vista , Windows 7 and Mac OS X (Intel only) are available through Google Labs . For Linux , Google has bundled Wine with the Windows version to create an installation package rather than write a native Linux version, but this version is severely out of date (the latest Windows version, however, can be run with Wine , see Linux section). There is also an iPhoto plugin or a standalone program for uploading photos available for Mac OS X 10.4 and later. Original author(s) Lifescape, Inc. Developer(s) Google Initial release 2002 Stable release 3.9.0 (Build 135.81) [1] (4 January 2012; 39 days ago (2012-01-04)) [ ± ] Operating system Windows , Mac OS X , Linux Type Digital photo and Video organizer License Freeware Website picasa.google.com

www.flickr.com Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media . [2] Yahoo reported in June 2011 that Flickr had a total of 51 million registered members and 80 million unique visitors. [3] In August 2011 the site reported that it was hosting more than 6 billion images and this number continues to grow steadily according to reporting sources. [4] Photos and videos can be accessed from Flickr without the need to register an account but an account must be made in order to upload content onto the website. Registering an account also allows users to create a profile page containing photos and videos that the user has uploaded and also grants the ability to add another Flickr user as a contact. For mobile users, Flickr has an official app for iPhone , [5] for Windows Phone 7 , and for Android . [6] URL flickr.com Commercial? Yes Type of site Photo / Video hosting service Registration Yes Available language (s) Chinese (traditional) English (original) French German Indonesian Italian Korean Portuguese (Brazilian) Spanish Vietnamese Owner Yahoo! Inc. Created by Ludicorp Launched February 2004 Alexa rank 44 (February 2012 [update] ) [1] Current status Active

SlideShare is a Web 2.0 based slide hosting service . Users can upload files privately or publicly in the following file formats: PowerPoint , PDF , Keynote or OpenOffice presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. [2] Launched on October 4, 2006, the website is considered to be similar to YouTube , but for slideshows. [3] The website was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides which are uploaded merely to entertain. [4] Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. [5] SlideShare also provides users the ability to rate, comment on, and share the uploaded content. The current list of SlideShare's investors includes Venrock , David Siminoff and Dev Khare. [6] The website gets an estimated 58 million unique visitors a month, [7] and has about 16 million registered users. [8] SlideShare was voted amongst by the World's Top 10 tools for education & e-learning in 2010. [9] SlideShare's biggest competitors include Scribd.com , Issuu and Docstoc . Some of the notable users of SlideShare include The White House , NASA , World Economic Forum , State of Utah, O'Reilly Media, Hewlett Packard and IBM . www.slideshare.net URL www.slideshare.net Alexa rank 207 (February 2012 [update] ) [1]

www.linkedin.com LinkedIn ( NYSE : LNKD ) ( / ˌlɪŋkt.ˈɪn / ) is a business-related social networking site . Founded in December 2002 and launched in May 2003, [4] it is mainly used for professional networking . As of 3 November 2011 (2011 -11-03) [update] , LinkedIn reports more than 135 million registered users in more than 200 countries and territories. [5] [6] The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian, Turkish and Japanese. [7] [8] [9] Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally. [10] In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace . [11] LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". Type Public Traded as NYSE : LNKD Founded Santa Monica , California (2003) Founder(s) Reid Hoffman Allen Blue Konstantin Guericke Eric Ly Jean-Luc Vaillant Headquarters Mountain View , California, US Area served Worldwide Key people Reid Hoffman ( Executive Chairman ) Jeff Weiner ( CEO ) Revenue $ 243 million (2010) [1] Net income $15 million (2010) [1] Employees 1,797 (2011) [1] Slogan Relationships Matter Website linkedin.com IPv6 support No Alexa rank 13 (February 2012 [update] ) [2] Type of site Social network service Advertising Google , AdSense Registration Required Users 150 million [3] Available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Launched May 5, 2003 Current status Active

Skype ( / ˈskaɪp / ) is a proprietary voice-over-Internet Protocol service and software application originally created by Niklas Zennström , and owned by Microsoft since 2011. The service allows users to communicate with peers by voice, video, and instant messaging over the Internet. Phone calls may be placed to recipients on the traditional telephone networks. Calls to other users within the Skype service are free of charge, while calls to landline telephones and mobile phones are charged via a debit -based user account system. Skype has also become popular for its additional features, including file transfer , and videoconferencing . Competitors include SIP and H.323 -based services, such as Empathy , Linphone , Ekiga [4] as well as the Google Talk service. Skype has 663 million registered users as of September 2011. [5] The network is operated by Microsoft , which has its Skype division headquarters in Luxembourg . Most of the development team and 44% of the overall employees of the division are situated in the offices of Tallinn and Tartu , Estonia . [6] [7] [8] Unlike most VoIP services, Skype is a hybrid peer-to-peer and client–server system, and makes use of background processing on computers running Skype software; the original name proposed – Sky peer-to-peer – reflects this. Some network administrators have banned Skype on corporate, [9] government, home, and education networks, [10] citing reasons such as inappropriate usage of resources, excessive bandwidth usage, [11] and security concerns. www.skype.com Skype 5.6 running on Windows 7 Developer(s) Microsoft Skype Division Initial release August 2003 (2003-08) Stable release 5.8.0.154 (Windows) (2 February 2012; 10 days ago (2012-02-02) [1] ) 5.5.0.2340 (Mac OS X) (2 February 2012; 10 days ago (2012-02-02) [2] ) 3.6.1 (iOS) (3 January 2012; 40 days ago (2012-01-03)) 2.2.0.35 (Linux) (2 June 2011; 8 months ago (2011-06-02)) 2.6.0.95 (Android) (16 December 2011; 58 days ago (2011-12-16) [3] ) [ ± ] Preview release None [ ± ] Written in Embarcadero Delphi , Objective-C ( iOS , Mac OS X ), C++ with Qt4 ( Linux ) Operating system Cross-platform Available in Multilingual Type Voice over Internet Protocol , instant messaging , videoconferencing License Proprietary , some paid features Website www.skype.com

Gmail is a free, advertising -supported email service provided by Google . [2] Users may access Gmail as secure webmail , [3] as well via POP3 or IMAP4 protocols. [4] [5] Gmail was launched as an invitation-only beta release on April 1, 2004 [6] and it became available to the general public on February 7, 2007, though still in beta status at that time. [7] The service was upgraded from beta status on July 7, 2009, along with the rest of the Google Apps suite. [8] [9] With an initial storage capacity offer of 1 GB per user, Gmail significantly increased the webmail standard for free storage from the 2 to 4 MB its competitors such as Hotmail offered at that time. [10] Individual Gmail messages, including attachments, may be up to 25 MB, [11] which is larger than many other mail services support. Gmail has a search -oriented interface and a "conversation view" similar to an Internet forum . Gmail is noted by web developers for its pioneering use of Ajax . [12] Gmail runs on Google GFE /2.0 on Linux . [13] [14] [15] As of January 2012 [update] , it has 350 million users worldwide. [1] Google announced that starting November 22, 2011 it would not support the Gmail for BlackBerry native application, although BlackBerry users could continue to access Gmail through the mobile web app in their BlackBerry web browser. [16] www.gmail.com A screenshot of a Gmail inbox URL mail.google.com Commercial? Yes Type of site Web application ( e-mail , webmail ) Registration Required Available language (s) 54 languages Users 350 million (January 2012) [1] Content license Proprietary Owner Google Created by Paul Buchheit Launched April 1, 2004; 7 years ago (2004-04-01) Current status Online

The World Wide Web (abbreviated as WWW or W3 , [2] and commonly known as the Web ) is a system of interlinked hypertext documents accessed via the Internet . With a web browser , one can view web pages that may contain text, images, videos, and other multimedia , and navigate between them via hyperlinks . Using concepts from his earlier hypertext systems like ENQUIRE , British engineer and computer scientist Sir Tim Berners-Lee , now Director of the World Wide Web Consortium (W3C), wrote a proposal in March 1989 for what would eventually become the World Wide Web. [1] At CERN , a European research organization near Geneva situated on Swiss and French soil, [3] Berners-Lee and Belgian computer scientist Robert Cailliau proposed in 1990 to use hypertext "... to link and access information of various kinds as a web of nodes in which the user can browse at will", [4] and they publicly introduced the project in December. [5] The Web's historic logo designed by Robert Cailliau Inventor Tim Berners-Lee [1] Launch year 1991 Company CERN Availability Worldwide

Where are You? More than 1,000,000,000

What is social media? Creating Sharing Engaging Listening

Rules of engagement Be clear about your online identity

Show interest in others and offer value

Build your reputation on a social media site or platform first before start promoting anything

Be careful. Don ’ t say anything that could come back and bite you

Tips Spend at least as much time listening as you do broadcasting. It’s called “social media” for a reason. Be prepared to interact consistently.

Introduction to Social Media Overview (Feb12)

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